I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
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Replied to 94% of negative reviews
Typically replies within 2 weeks
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This company is very poor
This company is very poor. Blinds were delivered one of which the tilt was in the bracket making it difficult to open and close. I’ve been emailing them for weeks and spoke to a staff member on the phone and I’m still getting nothing back from them. Two other blinds have also have dents in the slats. I’m at the point where I want a refund. I’ve used other blind companies before who have been spot on, 1st time I’ve used swift and never again. I’d avoid if you’re thinking about buying blinds customer service is appalling.
Received a messaging stating the factory have said the blind is perfectly fine…strange how I have another one exactly the same from the 5 I ordered and this he tilt mechanism isn’t trapped in the bracket.
July 9, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Dan,
Thank you for taking the time to leave a review. We're very sorry to hear about your experience and appreciate how frustrating this situation has been.
We understand your concerns regarding both the operation of the blind and the condition of the slats you received. Please be assured that we are actively working with our manufacturing facility to investigate the issues you have reported and to determine the most appropriate resolution.
While the factory's initial assessment was that the blind met specification, we appreciate that this does not align with your own experience, particularly as you have other blinds of the same type for comparison. We are continuing those discussions on your behalf and reviewing the information provided.
We sincerely apologise for the delays in communication and any frustration this has caused. Our intention is to resolve this matter as quickly as possible, and we will continue to keep you updated as soon as we receive further feedback from the factory.
Kind regards,
The Team @ Swift Direct Blinds
Bad customer service
I ordered 3 vertical blinds and paid £20 extra insurance to cover incorrect measurements. One of the blinds was too short due to their mistake and they want me to pay £10 shipping to send me the correct slats. This is bad customer service.
July 21, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Joe,
Thank you for taking the time to leave a review. We're sorry to hear that you're disappointed with your experience.
We would like to reassure you that we're doing everything we can to resolve this matter for you. Having reviewed your case, we can see that we contacted you on Thursday regarding the replacement slats and are currently awaiting your response so that we can progress this further.
Our aim is always to provide a fair and timely resolution when issues arise, and we'd welcome the opportunity to bring this matter to a satisfactory conclusion for you. Please reply to our most recent email at your convenience, and we'll continue to assist.
We apologise for the frustration caused and look forward to hearing from you.
Kind regards,
The Team @ Swift Direct Blinds
Avoid this company - Very Disappointing After‑Care
I ordered wooden Venetian blinds for my entire house, and two of the sets arrived with faults. The slats do not stay closed, and it’s clearly a tension issue with the mechanism. I sent videos showing the problem, and the response I received was honestly ridiculous — they told me not to fully close the blinds. What’s the point of blinds that can’t close?
I also tried calling several times and no one ever answers the phone, which makes resolving issues almost impossible. For a company that isn’t the cheapest, I expected far better customer service and product reliability.
Once they have your money, the after‑care is awful. Based on my experience, I would avoid these guys and recommend shopping elsewhere.
July 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Omar,
Thank you for taking the time to share your feedback.
We're very sorry to hear about the issues you've experienced with your blinds and the frustration this has caused. We completely understand your disappointment, particularly when you've invested in blinds for your entire home and expected them to perform as intended.
We appreciate you bringing this matter to our attention and for providing videos to demonstrate the issue. Please be assured that your case is currently being reviewed again by our team to ensure that all aspects of the problem have been fully assessed.
We are also sorry to hear about the difficulties you experienced when trying to contact us, as this is not the level of service we strive to provide.
We will be in touch very shortly with a further update and to discuss the next steps with you.
Kind regards,
The Team @ Swift Direct Blinds
Customer Service
I recently bought blinds from this company. Unfortunately one was damaged on receipt - the other 3 were perfect. I contacted the company and received a response from Michael. He was extremely helpful and quick to respond each time I contacted. He arranged for a replacement to be sent. As I was due to go on holiday he also arranged to have it delivered to my sisters address, checking the system to make sure that the address had been amended before it was dispatched. Dealing with the same person through the process was a great experience. Thank you Michael.
June 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Lynne,
Thank you for taking the time to leave such a wonderful review.
We're delighted to hear that, despite the issue with one of your blinds arriving damaged, the matter was resolved quickly and smoothly. It's great to know that the other blinds were perfect and that Michael was able to provide the support you needed throughout the process.
We'll be sure to pass your kind comments on to Michael. Providing prompt, attentive service and keeping customers informed every step of the way is something we take great pride in, so we're pleased that his efforts made such a positive difference to your experience. We're especially glad that he was able to arrange delivery to an alternative address ahead of your holiday and ensure everything was updated correctly.
Thank you for your patience, your lovely feedback, and for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
They sent the blind the wrong size - refused to refund
They sent the blind the wrong size. They then several times got me to take pictures to prove they were the wrong size. They then said I'm using it incorrectly. I checked again (it isn't exactly a complex mechanism). Still the wrong size. They then just said I'm wrong.
May 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear James,
Thank you for taking the time to share your feedback.
We're very sorry to hear about your experience and understand how frustrating it must have been to feel that your concerns were not being resolved.
We take all reports of product issues seriously and would like the opportunity to review this matter further. A member of our team will be reaching out to you to discuss your experience, go through the details of the issue, and see what can be done to help.
Thank you for bringing this to our attention, and please accept our sincere apologies for the disappointment caused.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic team
Ordered Conservatory Blins and they were delivered VERY quickly. They kept you posted on your order. When they arrived 2 slats were wrong but a quick email to the aftercare service, this was resolved very professionally and replaced the slats. 101% I’d recommend and will certainly be buying more very soon x Keep up the good work Melanie & her team are fab.
May 31, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Sheena,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that you were pleased with both the speed of delivery and the regular updates throughout your order. Keeping our customers informed every step of the way is something we take great pride in.
While we're sorry that two of the slats were incorrect on arrival, it's wonderful to hear that our aftercare team was able to resolve the issue quickly and professionally. We'll be sure to pass your kind comments on to Melanie and the team, who will be thrilled to receive your feedback.
Thank you for your recommendation and for your support. We look forward to helping you again with your next order.
Kind regards,
The Team @ Swift Direct Blinds
Excellent blind made to order.
Excellent blind made to order.
Very impressed by the updates keeping me informed about manufacture, quality control, dispatch and delivery.
June 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that you're pleased with your made-to-measure blind and that the regular updates kept you well informed throughout the process. We know how important it is for customers to be able to track their order's progress, so it's great to hear that our updates on manufacture, quality control, dispatch, and delivery helped provide peace of mind.
Thank you for choosing Swift Direct Blinds. We truly appreciate your feedback and hope you enjoy your new blind for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Excellent service from start to finish
Excellent service from start to finish. I was kept up to date with the progress of my blinds and when despatched. Very fast delivery. The blinds are beautifully made and lovely quality. I highly recommend this firm.
July 14, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Mrs Rymer,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that you were pleased with your experience from start to finish. Keeping our customers informed throughout their order journey is something we take great pride in, so it's wonderful to know that you felt well updated every step of the way.
It's also great to hear that your blinds arrived quickly and that you're so pleased with their quality and craftsmanship.
Thank you for your recommendation and for choosing Swift Direct Blinds. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Very straight forward process
Very straight forward process, i ordered just few balance clips for a house where I just moved in and had these blinds already fitted but missing some clips. They have sent thrm ftee of charge and Melanie was lovely. Blinds look very cool!
July 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Alicia,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that you found the process straightforward and that we were able to help with the replacement valance clips. It's great to know that the clips arrived quickly and that your blinds are now looking complete in your new home.
We'll be sure to pass your kind comments on to Melanie, who will be thrilled to hear that she provided such a positive experience.
Thank you for choosing Swift Direct Blinds, and we hope you continue to enjoy your blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Appalling communication
I hate to leave a bad review without chatting it through with the firm as there is often a good reason for hiccups.
But I placed an order 2 months ago, order number 500262637. I have heard nothing from them. They do not reply to emails or phone calls, and their chat box does not appear to be human.
They seemed very helpful in the ordering process.
But I am worried as they have my money but have gone completely silent.
Have they gone out of business? Should I try to get my money back? Who knows?
I am still hoping some beautiful shutters are going to arrive. Even if they do, I'm afraid they are appalling with their communication.
UPDATE on 26th July
Well I got a pleasant reply after I placed yesterday's negative review.
Much appreciated, thank you.
We can gloss over the ignored emails I guess.
Shame I had to leave the negative review. I assume it would all have been fine if I had just quietly waited.
I will leave my review however as it might help others if they get a deafening silence for a couple of months after ordering from Swift Direct Blinds. Perhaps they should not worry!
Not the way I would communicate with customers but that's just me.
July 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Martin,
Thank you for taking the time to leave a review.
We sincerely apologise for the concern and frustration caused by the lack of communication regarding your order.
Having reviewed your account, I can see that your chat message was sent at 5:30pm, which is when our office closes, and as a result we were unable to respond until the following morning. During that reply, we confirmed the estimated delivery date for your shutters. I can also see that you called us at 4:16pm, and I'm sorry that we missed your call on that occasion.
We completely understand your concerns when you've been waiting for an update, particularly after such a long period of time. We appreciate that this left you feeling worried about your order, and for that, we are truly sorry. Clear and timely communication is important, and we regret that we fell short of the standard you expected.
One of our team will be reaching out to you directly to discuss your experience, provide any further updates on your order, and address any outstanding concerns.
Thank you for bringing this matter to our attention, and please accept our sincere apologies for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
I would not use this company again
I would not use this company again.
Poorly made blinds, poorly packaged, you will have do dispose of faulty blinds at your own expense.
Yes they are cheaper than other companies but in my opinion it is not worth the inconvenience - we ended up having 3 sets 4 of blinds delivered, 16 blinds in total and only 2 of them we were able to use as they were not damaged. We now have to arrange for disposable of the faulty blinds at our own expense.
The only positive was the customer service, they were prompt and arranged for replacements quickly, we given a refund for 2 of the blinds as we requested but they declined any further compensation for inconvenience and dissatisfaction.
July 14, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Louise,
Thank you for taking the time to share your feedback.
Please accept our sincere apologies for the time,
inconvenience, and frustration you experienced with your order. We appreciate that receiving multiple deliveries and replacements, only to find that many of the blinds were damaged, has been extremely disappointing.
While we're pleased that our customer service team was able to arrange replacements promptly and process a refund for the blinds you did not wish to replace, we fully understand that this does not make up for the disruption caused. We are especially sorry that you have been left with the additional inconvenience of disposing of the faulty blinds.
Your comments have been noted and shared with the relevant teams, as we are always looking for ways to improve both our products and the overall customer experience.
Thank you for bringing this matter to our attention, and once again, please accept our apologies for the difficulties you encountered.
Kind regards,
The Team @ Swift Direct Blinds
Nothing swift about swift blinds
Nothing swift about swift blinds, they plaster next day delivery on everything, allow you to place the order then nothing is in stock. I’ve requested a call back multiple times without receiving a single call. AVOID
July 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Callum,
Thank you for taking the time to share your feedback.
We're very sorry that your experience did not meet your expectations. While we understand your frustration regarding the stock availability of one of the products you ordered, we would like to provide some clarification.
Having reviewed your case, we can see that a member of our team contacted you on the morning of your review, confirming that your blind had been delivered the previous day and left safely with a neighbour. We can also see that there were several logged attempts to return your calls, although it appears we were unfortunately unable to reach you.
We would also like to clarify that not all of our products are available with next-day delivery, and we're truly sorry that one of the blinds on your order was unexpectedly out of stock, which affected the lead time.
We appreciate your feedback as it helps us identify where we can improve our communication and service, and we sincerely apologise for the frustration caused.
Kind regards,
The Team @ Swift Direct Blinds
Good Quality Blinds but poor Customer Service
We ordered three roller blackout blinds of varying widths with a drop of 2.3m. This would therefore suggest larger windows with a fitting height of 3m high. The blinds were delivered with a standard 0.8m cord, which we cannot reach from the floor.
I understand the potential Health and Saftey issues but why not clarify the fitting height prior to manufacture.
We are now more than two weeks since our original order, which was next day dispatch (it wasn't next day but 48 hours was still acceptable), and we still haven't received replacement cords.
How can the company manufacture blinds from scratch in 24 hours but not replace cords in two weeks.
I have now issued two emails without even an acknowledgement, hence review.
The blinds are of good quality but customer service let's them down. If your order is correct, you'll be fine. If not, good luck. We have now been two weeks with no blinds in the brightest month of the year.
July 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Alan,
Thank you for taking the time to share your feedback.
We're pleased to hear that you're happy with the quality of your blinds, but we're truly sorry for the frustration caused by the delay in receiving your replacement chain and the lack of communication you experienced while trying to resolve the issue.
We understand how disappointing this has been, particularly when the blinds were installed in time for the brightest months of the year. While chain lengths are supplied in line with child safety regulations, we appreciate the concerns you've raised regarding suitability for higher installation heights.
We can confirm that your longer chain is now on its way to you, and we hope this will resolve the issue as quickly as possible. Thank you for bringing this matter to our attention, and please accept our sincere apologies for the inconvenience caused.
Kind regards,
The Team @Swift Direct Blinds
Very pleased
Very pleased!
The blinds are exactly what we wanted. Ordered 12 blinds and they all fitted perfectly. Exceptional quality. Highly recommended.
July 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that all 12 of your blinds fitted perfectly and that you're so pleased with the quality. We know how important it is to get the measurements and finish just right, so it's wonderful to hear that everything met your expectations.
Thank you for your recommendation and for choosing Swift Direct Blinds. We hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Avoid because of customer service
Update : no one contacted us directly.
First their delivery is always delayed for some reason, then they sent the wrong colour and tried to blame it on us ordering the wrong one. Not a single apology during the whole process, a 50% voucher on our next order would have gone a long way. We need another room's worth of blinds but now we will go out of our way to find a website that is not part of the same group.
June 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Chandni,
Thank you for taking the time to share your feedback.
We are truly sorry to hear about your experience and understand how frustrating it must have been to encounter delivery delays, receive the wrong colour blind, and feel that your concerns were not handled appropriately.
This is not the level of service we aim to provide, and we sincerely apologise for the disappointment caused. We appreciate you bringing these issues to our attention, as your feedback helps us identify where we need to improve.
Your concerns have been escalated internally, and a member of the team will be reaching out to you directly to discuss what happened and see how we can work towards a resolution.
Kind regards,
The Team @ Swift Direct Blinds
Fantastic service from Christian
Fantastic service from Christian, replied after hours and despatched spare parts as soon as possible. Excellent service, Thanks
July 12, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Colin,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that Christian was able to assist you and provide the level of service we strive for. Going the extra mile to help our customers is incredibly important to us, so it's great to know that the spare parts were dispatched quickly and that his support made such a positive impression.
We'll be sure to pass your kind comments on to Christian, who will be thrilled to receive your feedback.
Thank you for choosing Swift Direct Blinds, and we look forward to assisting you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Customer service at its very best
Customer service at its very best. From Marc in customer services to the factory floor, packing and dispatch could not fault the fantastic service and after sales you get. 101% great company to buy your blinds.
July 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Nicholas,
Thank you so much for your fantastic review.
We're thrilled to hear that you received such great service from Marc and the rest of the team, from production through to packing, dispatch, and after-sales support.
Providing excellent customer service at every stage of the journey is something we take great pride in, so it's wonderful to know this was reflected in your experience.
We'll be sure to pass your kind comments on to Marc and the wider team. Thank you for choosing Swift Direct Blinds and for recommending us so highly.
Kind regards,
The Team @ Swift Direct Blinds
Stay away from this company. Disappointed at the least
Disappointed at the least.
Part of my order didn’t get delivered. They think it got damaged in transit.
The whole process no will take up to 4 weeks from when I paid to when they say I will receive it.
I paid for a 4-5 day delivery.
Now they are going to send the blinds back to Ireland and they don’t even no if they are damaged.
The blinds that turned up also wasn’t very good. Wouldn’t recommend.
Also customer service can’t be bothered.
Hi Dean,
I wanted to provide you with an update regarding your damaged blind and explain the expected timeframe for your replacement.
Your damaged package has now been scanned by the courier for return to our supplier. We have been advised that it is due to arrive at our supplier's distribution centre in Birmingham on Monday.
Please note that Birmingham is a distribution hub rather than the manufacturing site. From there, the blind will be forwarded to the factory in Lisburn, Northern Ireland, which typically takes around two working days. Once it arrives at the factory, the blind will be inspected before a replacement is authorised and dispatched. This inspection and redispatch process usually takes a further 1–2 working days.
Provided the inspection confirms the blind has not sustained any additional damage in transit, we expect the replacement to be dispatched from the factory on either Friday 17th or Monday 20th.
Delivery from Northern Ireland to mainland England is typically 3–5 working days. We allow this timeframe to account for transportation across the Irish Sea and onward delivery within the UK.
Based on the current information, the best-case delivery window for your replacement blind is between 22nd and 24th.
We appreciate your patience while this process is completed and will continue to monitor the return. If there are any changes to the schedule, we will keep you updated.
Kind regards,
Customer Experience Executive
July 11, 2026
Unprompted review
Reply from Swift Direct Blinds
Thank you for your feedback, Dean.
We're very sorry to hear about your experience and understand your frustration regarding the delay to part of your order. Unfortunately, the package containing your blind was damaged whilst in the courier's network, and before we can authorise a replacement, our supplier requires the product to be returned and inspected. This is a standard process that helps ensure the correct resolution is provided and allows them to assess the cause of the damage.
We appreciate that this has extended the overall lead time beyond the original delivery estimate, and we fully understand how disappointing this is when you were expecting to receive your blinds much sooner.
Having reviewed your correspondence with us, we can see that regular updates have been provided throughout the process, including detailed explanations of the return journey, inspection requirements, and expected timescales. We are sorry if this communication did not meet your expectations, as our intention has always been to keep you informed and help move the matter forward as quickly as possible.
Kind regards,
Swift Direct Blinds
Great experience with Michael from…
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with instructions on how to swap over. Blind now back in full operation.
Very happy with the service from Michael and the SWIFT service! :)
July 9, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Harri,
Thank you for your fantastic review.
We're delighted to hear that Michael was able to help resolve the issue with your blind's tilt function. Providing prompt, effective support and helping our customers get the most from their blinds is something we take great pride in, so it's wonderful to know that the replacement mechanism and instructions got everything back up and running smoothly.
We'll be sure to pass your kind words on to Michael, who will be thrilled to receive your feedback.
Thank you for choosing Swift and for taking the time to share your experience. We're so pleased you're happy with both the service and the outcome!
Kind regards,
The Team @ Swift Direct Blinds
We phoned and spoke to Joshua about a…
We phoned and spoke to Joshua about a battery/motor problem with a blind we purchased several years ago.
Joshua took ownership of the problem and sent several e-mails to us confirming the situation. As a result we have fitted the new motor and it works! Well done Joshua and well done Swift Direct Blinds.
June 24, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Thomas,
Thank you for your wonderful review.
We're delighted to hear that Joshua was able to assist with the battery and motor issue on your blind. Taking ownership of a problem and keeping customers informed throughout the process is exactly the level of service we strive to provide, so it's fantastic to know that Joshua's support made a difference.
It's also great news that the replacement motor has now been fitted successfully and is working as expected. We'll be sure to pass your kind comments on to Joshua, who will be thrilled to receive your feedback.
Thank you for choosing Swift Direct Blinds and for taking the time to share your experience. Your support is greatly appreciated.
Kind regards,
The Team @ Swift Direct Blinds
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