I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 94% of negative reviews
Typically replies within 2 weeks
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Great company, great product.
This was my first time using Swift blinds and buying contemporary style blinds. It won't be the last! Initially I ordered a sample of the blind I liked, then I followed Swift's measuring advice and was ready to place my order but the 'welcome discount code' wasn't accepted. I contacted Swift everything was rectified.
My blind arrived yesterday and my nephew fitted it last night, he couldn't believe the fit quality and appearance of blind. (he's not easily impressed!)
Thank you Swift.
July 7, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi K Chapman,
Thank you for taking the time to share your experience.
We're absolutely delighted to hear that your first experience with Swift was such a positive one. It's great to know that ordering a sample helped give you confidence in your choice, and we're pleased our team was able to quickly resolve the issue with your welcome discount code.
We're especially thrilled to hear how impressed both you and your nephew were with the quality, appearance, and fit of the blind. Receiving feedback like this means a great deal to us, particularly from someone who's "not easily impressed"!
Thank you for choosing Swift Blinds. We truly appreciate your kind words and look forward to helping you with your future window furnishing projects.
Kind regards,
The Team @ Swift Direct Blinds
Really helpful team
Really helpful team, placed order and realised despatch date would be after we moved contacted the team and they managed to get blinds made and delivered before our move date and blinds are excellent quality wouldn’t hesitate to recommend them
June 30, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi M White,
Thank you for your wonderful review.
We're delighted to hear that our team was able to assist when you realised the original dispatch date would be after your move. We understand how important timing can be, especially during a house move, so we're pleased we could help arrange for your blinds to be made and delivered in time.
It's also fantastic to know that you're happy with the quality of your blinds. Your kind words and recommendation mean a great deal to the whole team.
Thank you for choosing us, and we wish you all the best in your new home.
Kind regards,
The Team @ Swift Direct Blinds
The man on the phone was extremely helpful
The man on the phone was extremely
helpful.an error was made on my side with one of the measurements ,I contacted the company they sorted it out very quickly and new one will arrive soon.
July 4, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Sue,
Thank you for your lovely review.
We're delighted to hear that our team was able to help quickly when you discovered the measurement error and that everything was resolved with minimal fuss. Ordering made-to-measure blinds can sometimes feel daunting, so we're always happy to provide support and find a solution where we can.
It was a pleasure speaking with you, Sue, and I'm so glad we were able to get everything arranged quickly over the telephone. We hope your replacement blind arrives soon and is a perfect fit.
Thank you for choosing Swift Direct Blinds, and we look forward to helping you again in the future.
Kind regards
The Team @ Swift Direct Blinds
Great customer care service
Great service, quick and very clear instructions on how to get the measurements for the blinds.
Customer service was amazing, helpful and supportive. Kept me updated without me chasing.
Have ordered a few curtains/blinds here and will be back again for sure.
July 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Dayani,
Thank you for your wonderful review and for being a returning customer.
We're delighted to hear that you found our measuring instructions clear and easy to follow, and that our customer service team was able to provide the support and updates you needed throughout the process. Keeping our customers informed every step of the way is something we take great pride in, so it's fantastic to know this made a positive difference to your experience.
It's especially rewarding to hear that you've come back to us for multiple blinds and curtains over the years. Your continued trust means a great deal to us.
Thank you for your kind words, and we look forward to helping you again with your next project.
Kind regards,
The Swift Direct Blinds Team
Terrible delivery service, can't rate the blind as I haven't received it
Order No: 500318764
This blind was ordered on 17th June. I was advised of dispatch by email on 22nd June and it still hasn't arrived, 14 days after ordering and 9 days after dispatch.
I spoke to one of your agents yesterday who advised that it would definitely be delivered today, Wednesday 1st July, but it still hasn't been delivered. Your agent gave me the tracking details for DX Logistics and it was dispatched for overnight delivery on 24/06/26. Yesterday it was showing as being in their Maidstone hub and this morning tracking showed it had been loaded onto the delivery van but is still not here.
This is wholly unacceptable, especially given the cost of delivery you have charged. So I have now been waiting 9 days since you dispatched it to still not receive it, tomorrow will be 10 days.
So, in view of this incredibly poor service I have cancelled my order and requested an immediate and full refund. I will place the order with a company who uses more reliable couriers, not one that takes over 9 days for an overnight delivery. I suggest you contract your delivery service with a company that have better communication (I have received none from the courier) and that can actually fulfill their delivery targets, as the company you are using is going to lead to bad reviews like this and will compromise your reputation and business.
June 30, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Michelle,
Thank you for taking the time to share your feedback.
We are very sorry to hear about the delays you have experienced and completely understand your frustration. This is certainly not the level of service we aim to provide.
We apologise that, despite your order being dispatched, it has not reached you within the expected timeframe. We appreciate how disappointing it is to receive tracking updates suggesting delivery is imminent, only for the item not to arrive.
Please be assured that we are currently investigating this matter with both the factory and DX to understand exactly what has happened and to establish the whereabouts of your blind. We understand the inconvenience this has caused and are treating the matter as a priority.
We appreciate your comments regarding the courier service and communication, and we're sorry that this experience has left you feeling let down. Thank you for bringing these concerns to our attention.
Kind regards,
The Team @ Swift Direct Blinds
What a fantastic company
What a fantastic company. Ordered blinds for the whole house and the website made it so easy to do that. First of all couldn't believe the price they charged and we are talking a 4 bed semi. Everything delivered within days of ordering and well packaged. They fitted perfectly with no problems at all and they look amazing. Was a bit dubious about ordering blinds on line but I am so glad I did and will be recommending to anyone needing blinds so Swift Direct Blinds Thankyou
June 18, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Norma,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that you had such a positive experience with us, from the ease of ordering on our website through to the delivery and installation of your blinds. It's especially pleasing to know that you found our prices competitive and that your blinds arrived quickly, fitted perfectly, and look amazing in your home.
We understand that ordering made-to-measure blinds online can feel a little daunting at first, so we're thrilled that we were able to exceed your expectations and make the process straightforward from start to finish.
Thank you for your recommendation and for choosing Swift Direct Blinds to furnish your entire home. We truly appreciate your support and hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Damaged blind
I ordered a Venetian blind for my lounge, unfortunately the blind was damaged upon delivery, i detailed the damage to customer service and a replacement was offered. The replacement arrived quickly and was packaged very well avoiding any damage. Tim in customer service was very efficient and dealt with the issue timeously, thanks Tim
June 29, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jane,
Thank you for taking the time to leave us a review.
We're sorry to hear that your blind arrived damaged, but we're pleased that we were able to resolve the issue quickly with a replacement and that it reached you safely.
It's especially wonderful to hear your feedback about Tim. Providing prompt and efficient support is exactly what we strive for, and we're delighted that he was able to assist you in getting the matter sorted without delay. We'll be sure to pass your kind comments on to him.
Thank you for choosing Swift Direct Blinds, and we hope you enjoy your new Venetian blind for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Poor Quality, No Customer Care
Please see images attached. The blind you sent has incorrect measurements and the quality is poor. I have informed you about this over 10 days ago and still no response. Which I am very shocked about due to previous good experiences with yourself. Please can this be rectified ASAP
June 17, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Guy,
Thank you for taking the time to leave your review. We are sorry to learn that you were unhappy with both the quality of your blind and the service you received.
Having looked into your order, we can see that your replacement blind was delivered this morning. However, we appreciate that this does not change the frustration caused by the delays in communication, particularly given your previous positive experiences with us.
A member of our Aftercare Team will be reaching out to you shortly to ensure that the replacement is correct and that everything is now as expected. If there are any outstanding concerns, we will be happy to discuss these with you directly and work towards a resolution.
Thank you for bringing this to our attention, and we apologise again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Mark at swift blinds - thank you!!
Mark at swift blinds has been nothing short of amazing. We bought some blinds back in 2023 and still hadn’t put one up due to a lost bracket, I contacted them and got out with the lovely mark who has ordered us a free replacement bracket. Couldn’t have asked for better service, he was always quick to reply even when I wasn’t! Thank you so much Mark, you’re an asset to swift!
June 26, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Emily,
Thank you for taking the time to leave such a fantastic review.
We're delighted to hear that Mark was able to assist you and provide the level of service you deserved. Even though some time had passed since your original purchase, we're pleased we could help get your blind up and running with a replacement bracket.
Your kind words about Mark's responsiveness and willingness to help mean a great deal to us, and we'll be sure to pass on your feedback. We're sure he'll be thrilled to know that his efforts made such a positive impression.
Thank you again for your support and recommendation. We hope you enjoy your blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Tenacity Rules!
After my original request to Swift fizzled out with the wrong parts being sent, Jessica got hold of it and was very helpful and tenacious in tracking down the correct part - which was related to an old order made 8 years ago.
June 3, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Mark,
Thank you for taking the time to leave us such a wonderful review.
We're delighted to hear that Jessica was able to help resolve the issue for you. While we're sorry that the initial parts sent were not correct, it's fantastic to know that Jessica's determination and commitment to finding the right solution made a positive difference.
Tracking down components for an order from 8 years ago is no small task, so we're especially pleased that she was able to source the correct part and get everything sorted for you.
We'll be sure to pass your kind words on to Jessica, who will be thrilled to receive the recognition.
Thank you again for your support and for choosing Swift Direct Blinds.
Kind regards,
The Team @ Swift Direct Blinds
Wrong size blind no replacement
Measured blind taking inside of grille fittings measurements. The holder of the blind received was 1 cm bigger only and it therefore did not fit. The blind itself was 4 cm shorter than ordered. The description on web was not clear. They did not want to replace blind and offered a 10 % discount on next order. Very unsatisfactory.
May 25, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Odile,
Thank you for taking the time to update us and for speaking with our team regarding your concerns.
We are sorry that your initial experience was not a positive one and appreciate the opportunity to review the issues you raised. We understand how frustrating it can be when there is confusion around measurements and product fitment.
Following our conversation, we were pleased to be able to arrange a resolution for you, and I can see that your replacement blind was delivered yesterday. We sincerely hope that everything is now as expected and that you are happy with the finished result.
Thank you again for your feedback, as it helps us improve both our products and our service.
Kind regards,
The Team @ Swift Direct Blinds
Excellent customer service
Excellent customer service! One of the best I have received from any company. They were very accommodating with an issue I had with my blinds and quickly sent a replacement.
Blinds are excellent quality and easy to install.
June 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Helena,
Thank you for your fantastic review.
We're delighted to hear that you received such excellent customer service and that our team was able to quickly resolve the issue with your blinds by arranging a replacement. We always aim to make things right whenever problems arise, so it's wonderful to know that this made a positive difference to your experience.
It's also great to hear that you're pleased with the quality of your blinds and found them easy to install.
Thank you for choosing Swift Direct Blinds and for taking the time to share your feedback. Your kind words mean a great deal to the team.
Kind regards,
The Team @ Swift Direct Blinds
We are having problems with the after…
We are having problems with the after sales. The customer service is seemly difficult to deal with. They agree to fix the issue and then nothing happens. Only for 2 weeks later to ask the same questions. Getting no where, very frustrating. Peter
June 10, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Peter,
Thank you for taking the time to leave your review.
We're very sorry to hear of your frustration and appreciate how disappointing it must be to feel that your issue has not been resolved as quickly as expected. This is certainly not the level of service we strive to provide.
We understand your concerns regarding the communication you've received, and we'd like to reassure you that one of our team will be contacting you shortly to discuss the matter in detail and work with you to put things right.
Thank you for your patience, and we look forward to resolving this for you.
Kind regards,
The Team @ Swift Direct Blinds
Excellent customer service from Tim and…
Excellent customer service from Tim and Jessica definitely a credit to Swift blinds direct and 5⭐⭐⭐⭐⭐ plus for all their effort and assistance just good old fashioned customer service from both Tim and Jessica
June 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi James,
Thank you for your fantastic review.
We're delighted to hear about the excellent service you received from Tim and Jessica. Providing friendly, helpful, and attentive support is something we pride ourselves on, so it's wonderful to know their efforts made such a positive impression.
We'll be sure to pass on your kind words to both Tim and Jessica – they'll be thrilled to know their assistance was appreciated. We couldn't agree more that great customer service never goes out of style.
Thank you for choosing Swift Direct Blinds and for taking the time to share your experience.
Kind regards,
The Team @ Swift Direct Blinds
I’m very pleased with the service that…
I’m very pleased with the service that Michael, customer service executive, provided. I had broken the chain on my blinds and Michael arranged for a replacement promptly. His expertise and support are appreciated. I would highly recommend Swift Direct Blinds.
June 4, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Sunil,
Thank you for your wonderful review.
We're delighted to hear that Michael was able to assist you quickly with arranging a replacement chain for your blind.
Providing helpful, knowledgeable support is something we take great pride in, so it's fantastic to know that Michael's expertise made the process smooth and straightforward for you.
Thank you for your recommendation and for choosing Swift Direct Blinds. We'll be sure to pass your kind comments on to Michael.
Kind regards,
The Team @ Swift Direct Blinds
We were having problems with fitting…
We were having problems with fitting the blind so I spoke to Michael at Swift blinds. He was very helpful and sent us a video to help with installation . This was very clear and we were able to resolve the problem . SI good to find help so quickly snd effectively . Absolutely brilliant !
June 17, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Christine,
Thank you for taking the time to leave such a fantastic review. We're delighted to hear that Michael was able to help with the installation and provide a clear video guide to get everything sorted for you.
We understand how frustrating fitting issues can be, so it's great to know the support was quick, effective, and helped you resolve the problem. We'll be sure to pass your kind comments on to Michael.
Thank you for choosing Swift Direct Blinds, and we hope you enjoy your new blind for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
AVOID
Would strongly warn anybody considering purchasing from this company to avoid. I ordered a 'perfect fit' shutter on 19th May, following the measurement instructions given on the website. When the item arrived, it was too large to fit. I contacted SDB to ask them to help me resolve the issue - they messed me around asking me to re-measure, and record videos of the measurements of the blind I had received, only to tell me that the item they sent me is correct and that all they would offer me is a 10% discount if I re-order and go again! £179 and a number of weeks, wasted! Will not be using this company again, and will be telling everybody I know to avoid!
June 17, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Anthony,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and understand how frustrating this situation has been for you.
In relation to the sizing, our measuring guide does clearly explain that for Perfect Fit shutters the overall panel size is made larger than the glass measurement (by approximately 46mm) to ensure full coverage of the window pane once installed. Based on the measurements provided at the time of order, the shutter was manufactured to the correct specifications.
We appreciate that following this, you were asked to provide additional measurements and videos. These steps are necessary so we can fully assess any reported issue and ensure we provide the correct resolution based on accurate information.
That said, we’re sorry that you felt this process was frustrating, and we do want to make sure your concerns are properly reviewed. A member of our team will be reaching out to you to discuss this further and see how we can assist.
Kind regards,
The Team @ Swift Direct Blinds
EXCELLENT COMPANY
Great company to order from, excellent binds. Just received my second blinds off them, thrilled with my purchase, very well made, arrived on time and well packaged.
Blinds are very easy to install, look lovely from the inside as well as outside. I can very highly recommend Swift Blinds. Many thanks. 🤗💐
May 29, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Judith,
Thank you so much for your fantastic review. We’re delighted to hear that you’re thrilled with your blinds and that this is your second order with us — your continued support really means a lot.
It’s great to know that you’re pleased with the quality, packaging, and ease of installation, and that the blinds look just as good from the outside as they do from within your home.
Thank you again for your kind recommendation, and we look forward to assisting you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
I have used Swift Blinds Direct numerous occasions
I have used Swift Blinds Direct on numerous occasions for various types of blinds. The products are good quality and good value. They provide excellent customer service too.
June 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Carol,
Thank you so much for your kind review and for your continued support. We’re delighted to hear that you’ve used us on multiple occasions and have consistently been happy with both the quality of our products and the value we offer.
It’s especially great to know that our customer service has met your expectations as well — that’s something we take great pride in.
We really appreciate your loyalty and look forward to assisting you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
terrible customer service
I placed an order for a single blind in black, but shortly after realised it wouldn’t match the rest of the white blinds on the front of my house. Within a few hours of placing the order, I emailed the help team asking to change the colour to white. They replied the next day confirming the change.
Despite this, they still dispatched the black blind. When I contacted them, they claimed it was my mistake and refused to help, even though I had given plenty of notice before the blind was made. It’s not my fault their team didn’t act quickly enough to update the order.
I refused the delivery in the hope they would resolve the issue, but they still refused to correct the order or offer a refund. They simply said they could re‑deliver the incorrect blind.
Now I’m stuck with a £180 blind that I can’t put up and will struggle to sell due to the specific dimensions.
The customer service has been terrible. No effort was made to resolve a situation caused by their own delay.
May 26, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Antonie,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and appreciate how frustrating this situation has been for you.
Having reviewed your order in detail, we can confirm that your order was placed at 2:42pm with next-day delivery selected.
Orders placed with this service are prioritised for immediate production. Your request to change the colour was received later that evening at 9:40pm, after production had already been scheduled.
As soon as your email was received the following morning, our team contacted the factory at 11:20am to try and stop the order. Unfortunately, we were advised at 11:29am that the blind had already been manufactured and therefore could not be amended. We then responded to you a while later to advise of the situation.
We do understand your frustration, however please be assured that we did act as quickly as possible to try and amend the order. Regrettably, due to the speed at which next-day orders are processed, changes cannot be made once production has begun.
We’re sorry that this has impacted your experience with us and appreciate you taking the time to provide your feedback.
Kind regards,
The Team @ Swift Direct Blinds
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