We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
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Review summary
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I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watc... See more
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I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have thin... See more
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Would highly recommend Swiss Watches!! I was a little dubious and unsure at first whether to purchase from Swiss Watches, due to the Tag Heaur watches on offer had such excellent discount. After some... See more
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Company details
Information provided by various external sources
Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
Swiss Watches Direct Ltd
Written by the company
- New Watches Surced From Authorised Dealers At Low Prices!
Contact info
PO Box 117, BN24 9AN, Pevensey, United Kingdom
- 01323 761100
- sales@swisswatchesdirect.co.uk
- www.swisswatchesdirect.co.uk
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Highly recommend!
My third purchase from SWD. Once again, excellent service, brilliant communication and fantastic price!
April 13, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to review our company. We are glad that you are happy with our service and the value we can offer customers. We have been trading over 20 years, and customer service is extremely important to us. We hope you enjoy your new watch.
Quite a find
Quite a find, great discounts and they provide a full international warranty from the manufacturer. Quick service too.
April 11, 2026
Unprompted review
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Great service
Nothing to worry about, genuine item at a good price. Nice quick shipping.
July 22, 2025
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Great service from start to finish
Great service from start to finish
Communication was great
2nd watch bought and will definitely return - very reliable
Great packaging and high quality watch
David is a pleasure to deal with
March 30, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
EXCELLENT
VERY HELPFULL. VERY REASURING DURING THE PURCHASE OF A TAG MONACO.WHICH WAS A BIG PURCHASE FOR ME AND DEALING WITH SOMEONE ONLINE OR OVER THE PHONE WHEN HANDING OVER A LARGE AMOUNT YOUR HARD EARNED MONEY CAN BE A BIT NERVING BUT I WAS PUT AT EASE VERY QUICKLY. STAFF BRILLIANT. I WAS TOLD WHEN DELIVERY WOULD BE AND WATCH TURNED UP AT THE TIME SWD TOLD ME IT WOULD. SPOT ON. PRICE WAS BEST I HAD SEEN AND THAT INCLUDES DUTYFREE PRICES IN THE CARRIBEAN.
VERY PLEASED.
April 1, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to review our company. We are glad that you are happy with our service and the value we can offer customers. We have been trading over 20 years, and customer service is extremely important to us. We hope you enjoy your new watch.
Not just watches, but accessories as well!
This time my purchase was an additional alligator strap for my recently bought Tag Heurer Carrera Chronosprint X Porche Special Edition, an approved Tag customisation for this model! If you want any further proof that all SWD's products are genuine and sourced correctly, I took my watch and new strap to be swapped with the original to the local Tag shop in the Trafford Center, not only did they switch the straps for free, that gave me a hard case travel pouch for free also!! Swiss Watches Direct, great products, excellent communication and service! Five stars from me every time!
March 30, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Fantastic business
Fantastic business. I ordered an Omega watch that wasn’t on immediate delivery and the guys kept me informed all the way. The watch was absolutely mint and delivered as promised. Really pleased thanks
March 26, 2026
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Excellent service
Absolutely made up with the watch and the service. I could not have asked for more. The price was great, the watch is excellent and the service was brilliant, keeping me fully up to date at every stage.
March 24, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Reply from Swiss Watches Direct
Thank you for taking the time to leave us such a lovely review. We are delighted to hear that you are happy with your new watch and the service you received. We have been selling brand new watches online since 2005, and providing excellent customer service alongside competitive prices remains extremely important to us. We hope you enjoy wearing your new watch for many years to come.
Very easy to deal with and very speedy…
Very easy to deal with and very speedy service. Great product
March 19, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to review our company. We are glad that you are happy with our service and the value we can offer customers. We have been trading over 20 years, and customer service is extremely important to us. We hope you enjoy your new watch.
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
A great experience and amazing savings
A great experience in dealing with this company. Very easy, good communication from start to finish and absolutely love my new watch. I saved £1000 on the high street price!! I would highly recommend and would use them again.
March 16, 2026
Reply from Swiss Watches Direct
Thank you for your kind review. We are very pleased to hear that you are happy with your new watch and the service provided. We have been helping customers purchase brand new luxury watches since 2005, and excellent communication and customer care have always been at the heart of our business. We hope you enjoy your watch for many years to come.
Complete hassle free experience
Complete hassle free experience
Cannot fault in anyway
Would not hesitate to use the company again
March 10, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Breitling watch
Great service from the start of the transaction. Kept informed constantly as to the status of the order. The Breitling we ordered was as requested. Very impressed .
March 10, 2026
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Genuinely pleased
Received my brand new, authentic Omega Seamaster with full dealer 5 year Omega warranty quicker than the estimated 10-20 days delivery.
Big thanks to Garry and Ashley for keeping me upto date throughout - from ordering to dispatch.
1st purchase but not my last.
March 6, 2026
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
Having enquired about buying a watch…
Having enquired about buying a watch and whether it could be delivered in time for my son’s wedding I was kept informed and cannot fault the service provided. The watch was delivered ahead of time and I’m very happy! Thank you muchly!
March 2, 2026
Reply from Swiss Watches Direct
Thank you for taking the time to leave us a review. We are delighted that you are pleased with your new watch and the service you received. A luxury watch is a special purchase, and we believe every customer deserves excellent communication, professional support and a competitive price. Thank you again for placing your trust in us, and we hope you enjoy your watch.
Really great company to deal with
Really great company to deal with. Kept me informed every step of the way. Couldn’t be happier with my purchase
February 24, 2026
Reply from Swiss Watches Direct
Thank you very much for your review. We are glad that you found the buying experience straightforward and that you are happy with your new watch. Good communication throughout the order and delivery process is extremely important to us, particularly when customers are making such a special purchase. We hope you enjoy your watch.
This is the 4th watch I have purchased…
This is the 4th watch I have purchased from Swiss Watches Direct, a gift for my son's 30th birthday.
All delivered on time and suberb service.
February 24, 2026
Very good service and communication
The price of the watch from SWD as well as the prompt turnaround and delivery of the watch plus good communication from Garry & Ashley
February 23, 2026
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