The purchasing process was a pleasure, with Rachel and Francesca it was so easy, they understood my requirements and gave me the perfect car and deal to match. Communications were excellent, and I lov... See more
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Took my M2 in for service, don’t generally use main dealers but wanted to ensure I keep maximum value in the car. Adam Giles was my service technician for the day with the car and all I can say is ser... See more
Customer service poor no feedback about our repair rang them 3 times still nothing waited 2 weeks to change battery due to open and close button on inside boot draining battery . When I went to pick c... See more
This is our 2nd purchase from Cardiff Sytner. Mark James sold us both cars and he was professional and knowledgeable from the minute we walked through the door. We added several extras and Mark... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
50 Penarth Road, CF10 5RS, Cardiff, United Kingdom
- 029 2055 0300
4.3
Excellent
1K reviews
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Very efficient and helpful.
July 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Mr S J, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that you found our team very efficient and helpful. It is always our aim to provide the highest level of service to all our customers, and your feedback is truly appreciated. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best wishes, The Sytner Cardiff BMW Team
New Fire Red M340i
This is our 2nd purchase from Cardiff Sytner.
Mark James sold us both cars and he was professional and knowledgeable from the minute we walked through the door.
We added several extras and Mark helped us put this together.
Ed in Finance also explained clearly all the finance payments after we had advised on what deposit we were going to put down and what we were offered for our 1st car.
Everything was made very clear with no hidden extras etc..
July 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Rachael, Thank you very much for your kind words and for choosing Cardiff Sytner BMW for a second time. We’re delighted to hear that Mark and Ed provided professional and clear assistance throughout your purchase. It’s wonderful to know that you felt supported in selecting your extras and fully informed about the finance options. Your continued trust means a great deal to us, and we hope you enjoy your new car for many miles to come. Best wishes, The Cardiff Sytner BMW Team
Your phone system is a customer service…
Your phone system is a customer service killer. Having to answer the options only to find that no-one answers, and to go online is frustrating. Dialling Mini Sytner, only to be routed to BMW Sytner is a classic even though BMW will transfer but then the line drops. On the positive side, the lady on service in Sytner Mini is efficient, professional, and always rings you back!
July 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Customer, Thank you for sharing your experience. We apologise for the frustration caused by our phone system and the difficulties you encountered when trying to reach the correct department. We appreciate your kind words regarding the professionalism and efficiency of the lady in our Mini service team. Your feedback is valuable to us, and we are pleased to hear that her communication has been positive. We hope to provide a smoother experience in the future. Kind regards, Sytner Cardiff BMW
Polite reception and prompt response to…
Polite reception and prompt response to my needs. Nice coffee too.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear John, Thank you very much for your kind words and for taking the time to share your experience at Sytner Cardiff BMW. We are delighted to hear that you found our reception polite and our response prompt. It’s also wonderful to know you enjoyed the coffee during your visit. Your feedback is greatly appreciated and motivates us to maintain the high standards our customers expect. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team
BMW in Cardiff have always been…
BMW in Cardiff have always been extremely helpful and courteous when ever I bring a car in and I’ve been a client for over a decade. Alison Williams who looked after me this time went the extra mile noting I needed an MOT, organising bringing my full service forward for my convenience and ensuring all was done within the time I had available. She was wonderful- thank you
June 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Charlotte, Thank you ever so much for your kind words and for being a loyal client for over a decade. We are delighted to hear that Alison provided such attentive and thoughtful service, ensuring your MOT and full service were arranged conveniently. It’s wonderful to know our team’s efforts to go the extra mile are appreciated. Your continued support means a great deal to us, and we look forward to assisting you for many years to come. Best wishes, Sytner Cardiff BMW
From start to finish great service.
From start to finish great service.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Nicola, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that you found our service great from start to finish. It is always our aim to provide a seamless and enjoyable experience for all our customers. Your positive feedback is truly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Cardiff BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team
Super service
Super service, Alison kept me informed throughout the day. Car was ready on time and also cleaned inside and out.
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Jason, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that Alison kept you well informed throughout the day and that your car was ready on time, looking spotless inside and out. It’s always our aim to provide excellent service and ensure our customers feel valued. Your positive feedback is greatly appreciated, and we look forward to welcoming you back to Sytner Cardiff BMW in the future. Best regards, The Sytner Cardiff BMW Team
Great, courteous and efficient Service
A nice welcome reception when I dropped off the car for a 90minute waiting service appointment. My service advisor Danielle discussed the work today and gave me the opportunity to raise an unrelated problem which was taken and progressed with the appropriate service technician. A very comprehensive vehicle health check video then followed shortly from service technician Joshua , after which the service was concluded within the agreed 90 minute timescale. Nice coffee and plenty of new BMW's in the showroom to view while I was waiting. Thank you.
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you for your kind words and detailed feedback. We are delighted to hear that Danielle and Joshua provided you with excellent service and that the vehicle health check video was helpful. It’s wonderful to know you enjoyed the welcome reception, coffee, and browsing our latest BMW models while you waited. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your positive experience at Sytner Cardiff BMW. We look forward to welcoming you again.
Excellent service
I was very well informed by the service team. Danielle looked after me, ably assisted by her colleague Oliver. My car was subject to a recall which meant that it could not leave the workshop until it was finished (about 4 hours). Oliver took the trouble to let me test other cars, and Danielle even went and bought me a sandwich for my lunch ( I had expected to be home by 13.00). Exceptional customer care.
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Michael, Thank you very much for your kind words. We are delighted to hear that Danielle and Oliver provided you with such exceptional care during your visit. It’s wonderful to know that you felt well informed and looked after, especially during the recall delay. We always aim to make our customers feel valued and comfortable, and your feedback truly means a lot to the team. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best regards, Sytner Cardiff BMW Team
Seva Zaikin .customer service was…
Seva Zaikin .customer service was exceptional from start to finish - professional, knowledgeable, and genuinely a pleasure to deal with. He made the process smooth, stress-free, and enjoyable, and his attention to detail gave me complete confidence in my purchase. Thank you
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Seva, Thank you very much for your kind words. We are delighted to hear that our customer service met your expectations and that the process was smooth and enjoyable. It is wonderful to know that our team’s professionalism and attention to detail gave you complete confidence in your purchase. Your feedback is greatly appreciated, and it motivates us to continue providing exceptional service. We hope you enjoy your new BMW and look forward to welcoming you again in the future. Best wishes, Sytner Cardiff BMW
Great experience at reception
Great experience at reception , communication throughout the day was first class
June 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Sharon, Thank you very much for your kind words. We are delighted to hear that your experience at reception was great and that our communication throughout the day met your expectations. It is always our aim to provide first-class service and ensure our customers feel valued and well informed. Your positive feedback is truly appreciated and motivates our team to maintain these high standards. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best wishes, The Sytner Cardiff BMW Team
So much improvement on staff…
So much improvement on staff friendliness
June 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Patricia, Thank you very much for your kind words. We are delighted to hear that you have noticed such an improvement in the friendliness of our staff. Providing a warm and welcoming experience is very important to us, and it is wonderful to know that this has made a positive impression. Your feedback truly encourages our team to continue delivering excellent service. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Kind regards, The Sytner Cardiff BMW Team
Excellent Service as always
Excellent Service as always. Ben was very helpful with a query I had on the car and reset it in no time at all . Probably would have taken me an hour . Thank you
June 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Mr Cameron, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Ben was able to assist you promptly and efficiently with your query. It’s always our aim to provide excellent service and make things as straightforward as possible for our customers. Your feedback is greatly appreciated, and we look forward to welcoming you back to Sytner Cardiff BMW in the future. Best wishes, The Sytner Cardiff BMW Team
What buying a new car should be like!!
From start to finish the process of purchasing my BMW M235 was fantastic.
The politeness, knowledge of vehicle and professional nature of both Rahul and Subhan made the purchase a very pleasant experience.
I would highly recommend Sytner Cardiff.
June 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Robert, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Rahul and Subhan provided such a professional and knowledgeable service throughout your purchase of the BMW M235. It is wonderful to know that the entire process was pleasant and met your expectations. Your recommendation means a great deal to us, and we truly appreciate your support. Wishing you many enjoyable miles in your new BMW. Kind regards, Sytner Cardiff BMW Team
Amazing service from the whole team
From start to finish - excellent service, excellent communication and really felt I was the most important person and more so, my car was tret4ed the same.. Alison wass amazing. Also Josh from the service for the health check - very thorough. These are an asset to your team!
June 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you very much for your kind words and positive feedback. We are delighted to hear that Alison and Josh provided you with excellent service and thorough communication throughout your visit. It’s wonderful to know you felt valued and that your car was treated with the utmost care. Your recognition means a great deal to the team, and we truly appreciate you taking the time to share your experience. We look forward to welcoming you back to Sytner Cardiff BMW in the future.
A very good experience from booking the…
A very good experience from booking the service until leaving the garage!
June 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Mr Meehan, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that your visit, from booking the service to leaving the garage, was a very good one. It is always our aim to provide a seamless and enjoyable experience for all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to our entire team. We look forward to welcoming you back in the future. Kind regards, Sytner Cardiff BMW Team
Good service
Good service, very helpful staff and good customer service.
June 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Beth, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that you found our staff helpful and appreciated the level of customer service provided. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team. We look forward to welcoming you back in the future. Kind regards, Sytner Cardiff BMW Team
★★★★★ Excellent service from BMW…
★★★★★ Excellent service from BMW Cardiff
I had a great experience with Sytner BMW Cardiff. The whole process was smooth and well-managed from start to finish including on the day itself by Sophie. The team were friendly, professional, and kept me updated throughout, which made everything easy and stress-free.
What really stood out was the level of customer care and attention to detail — nothing felt rushed, and they took the time to make sure everything was right. It’s clear they genuinely care about delivering a high standard of service.
I wouldn’t hesitate to recommend BMW Cardiff and will definitely use them again.
June 8, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you, Jason, for your kind words and for taking the time to share your experience with Sytner BMW Cardiff. We are delighted to hear that Sophie and the team provided friendly, professional service and kept you well informed throughout. It’s wonderful to know that our attention to detail and customer care made your visit smooth and stress-free. Your recommendation means a great deal to us, and we look forward to welcoming you back in the future.
The Staff were were very professional…
The Staff were were very professional and helpful. A good experience with no problems at all.
June 8, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Dear Ruth, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Cardiff BMW. We are delighted to hear that our staff were professional and helpful throughout your visit. It is always our aim to provide a smooth and enjoyable experience for all our customers, and we are pleased that you encountered no problems. Your positive feedback is greatly appreciated, and we look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team
They were friendly , excellences!!
They were friendly , approachable , and helpful to us. One person who was standout was Siva . He was so patience and even though he was new to the industry , he has an info regarding services . And we had the approval Rachel assisted us and she was lovely , friendly too . By the time we nearly finish the paper works , Michael gave us a call to welcome us until we finally get the car that i am dreaming of. Michael was friendly , approachable and very helpful . He was very confident in his work . So we were very grateful to say thank you for their services from Sytner Cardiff staffs . Excellence !
June 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Cardiff BMW
Thank you, Edraline, for your wonderful review. We are delighted to hear that Siva, Rachel, and Michael provided such friendly and approachable service throughout your experience. It’s great to know that their patience, confidence, and helpfulness made your journey to owning your dream car so enjoyable. Your kind words mean a lot to the entire team at Sytner Cardiff BMW. We truly appreciate your support and are thrilled to have been part of this special moment with you. Excellence is our aim!
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