Sytner Group - Sytner Cardiff BMW Reviews 

1,205
TrustScore 4.5 out of 5

4.3

50 Penarth Road, CF10 5RS Cardiff, GB


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Rated 5 out of 5 stars

Superb support from Ed Phillips and Mark James of BMW. Our vehicle has been written off in accident and they were both very supportive in finding a replacement

Rated 5 out of 5 stars

The purchasing process was a pleasure, with Rachel and Francesca it was so easy, they understood my requirements and gave me the perfect car and deal to match. Communications were excellent, and I lov... See more

Rated 5 out of 5 stars

Took my M2 in for service, don’t generally use main dealers but wanted to ensure I keep maximum value in the car. Adam Giles was my service technician for the day with the car and all I can say is ser... See more

Rated 3 out of 5 stars

Customer service poor no feedback about our repair rang them 3 times still nothing waited 2 weeks to change battery due to open and close button on inside boot draining battery . When I went to pick c... See more


Company details

  1. Car Dealer
  2. Used Car Dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1K reviews

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4.3

All reviews

(1,205)

12,293 reviews in the last 12 months

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Rated 5 out of 5 stars

I took my car for oil service

I took my car for oil service. Alison was dealing with my car
I was dealt with efficiently and professionally. All explained to me by way of video from the technician and Alison’s call explaining the details and what was required. I was very happy with my experience.

July 29, 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service, first class customer care - cannot fault them!

July 27, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Gavin, Thank you ever so much for your kind words and taking the time to share your experience. We are thrilled to hear that you found our service to be first class and that our customer care met your expectations. It is always our aim to provide excellent service and it is truly rewarding to know that we have succeeded. Your feedback means a great deal to the entire team here at Sytner Cardiff BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Exceptional service .

Exceptional service notwithstanding this was a recall. Not only wasit completed quickly and effeciently but the car was returned washed and cleaned and with a thorough checklist of its mechanical state which was way above and beyond what i expected but very much apreciated. All the staff i dealt with were polite, knowledhgable and enthuisiastic. Strongly trecommend.

July 21, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Andrew, thank you ever so much for your kind words and positive feedback. We are delighted to hear that the recall was handled swiftly and efficiently, and that the additional care with cleaning and the detailed mechanical checklist exceeded your expectations. It’s wonderful to know our team’s politeness, knowledge, and enthusiasm made such a strong impression. Your recommendation means a great deal to us. We look forward to welcoming you back to Sytner Cardiff BMW in the future.

Rated 5 out of 5 stars

Made a recall to my car easy

Made a recall to my car easy, quick service.

July 27, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Cath, Thank you very much for your kind words and positive review. We’re delighted to hear that the recall process was straightforward and handled swiftly for you. At Sytner Cardiff BMW, we strive to provide efficient and hassle-free service to all our customers, making every visit as smooth as possible. Your feedback is greatly appreciated and motivates us to maintain these high standards. We look forward to welcoming you back in the future. Kind regards, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

5* service every time and especially to…

5* service every time and especially to Mikey the tech who worked on my car !! Couldn’t be more pleased !

July 24, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Thank you very much for your wonderful 5-star review, Sophie. We’re delighted to hear that you continue to receive excellent service from our team, especially Mikey. It’s always fantastic to know our efforts are appreciated, and your kind words really mean a lot to us. We pride ourselves on delivering a consistently high standard of care to all our customers, and it’s brilliant to see this reflected in your experience. We look forward to welcoming you back to Sytner Cardiff BMW in the future.

Rated 1 out of 5 stars

The cardiff branch is Horrendous

The cardiff branch is Horrendous. Firstly never book anything with them until after they health check your vehicle... book it for a health check then give permission for sevices etc. 2025 service... they serviced my vehicle and then notified me that the diff was leaking and if I didnt get if fixed immediately there would be catastrophic damage. I was driving to London from Cardiff for a holiday the following month so got it fixed immediately to then discover a few weeks later during its MOT that the diff was still leaking. That's how bothered they were by causing catastrophic damage that they failed to repair it appropriately.
Roll on 2026 they service my car and this time hit me with cracked alloys to which they still performed a service even though a service was no longer fit for purpose. They have zero customer service skills and after paying them a whopping £1067 my car is still un-drivable.
Im putting my consumer rights in to act because I dont believe they should be servicing vehicles they find unfit to drive... what a waste of money and a sales technique. I need new valves... £80 each plus £100 each for a battery to go with them . If it wasn't so funny id cry. Also given how far I have to go to get there I hire a car... always beautiful cars unfortunately this time the car they gave me was filthy and covered in bird mess, you could barely see out the windscreen for fly residue... disgusting to drive. That's how they value myself and id like to think its not just me that literally have no respect for. Don't message me with " as a valued customer " BS and then treat me less than. The people working there aren't particularly pleasant. I feel like riff raff walking through their doors. Before you drop them the keys their checking wheel alignment... £120 for tracking and theyve not even been given the keys yet. Finally recalls ! I've had several since owning this car.

July 17, 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful staff and efficiently service

Very helpful staff and efficient service. They helped me to understand some of the systems in the car that I had been struggling to navigate. Many thanks to the team and Adam who was my designated contact.

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely perfect service

Absolutely perfect service, very polite and friendly staff, very nice showroom. Every little detail catered for by them. Alison, Bethan, Richard and Ann Marie were totally awesome.

July 22, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent greeting at reception

Excellent greeting at reception, felt a valued customer. Sales by Mark and the finance gentleman were excellent. Plenty of time spent with us, we were not rushed and time to ask questions. Fabulous service.

July 20, 2026
Unprompted review
Rated 5 out of 5 stars

Having a Recall

It was nice, sorry, better than nice to be treated so pleasantly. The receptionists, particularly Alison, were very helpful, and ensured my interaction with you went well.
Thank you.

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

Work was carried out promptly and I was…

Work was carried out promptly and I was kept informed throughout. Staff were courteous and very helpful.

July 9, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Lynda, Thank you very much for your kind words and positive feedback. We are delighted to hear that the work was carried out promptly and that our team kept you well informed throughout the process. It’s wonderful to know that you found our staff courteous and helpful. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your experience. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best regards, The Sytner Cardiff BMW Team

Rated 3 out of 5 stars

mixed feelings

Overall, I was left with mixed feelings about my experience.

What I appreciated most was that the service center proactively contacted me after my car sent a notification that maintenance was due. Without that call, I probably would have kept putting it off for quite a while, so this was genuinely helpful and a great example of customer care.

The service itself was completed smoothly. I can’t personally verify the quality of the work, but I trust BMW’s technicians and have no reason to doubt that everything was done properly. I left my car for the entire day, and the service center arranged a taxi to take me to work and then back to collect the vehicle in the evening. That level of convenience is exactly what I would expect from a premium brand like BMW.

However, there were several things that left me disappointed.

During my initial conversation, I was told that the cost could be split into six instalments. When it came time to pay, I found out that only three instalments were available for my invoice amount, while six were only possible above a certain threshold. Later, when I discussed this with a manager, I was told that the team does not actually know in advance how many instalments will be offered. This kind of inconsistency does not inspire confidence and comes across as either poor communication or a willingness to tell customers what they want to hear.

I was also surprised that my car was not washed during its full day at the service center. I was offered the option to come back on another day for a complimentary wash, but making a separate trip out of town just for that was not practical. It feels like this could have been done at some point during the day.

Finally, a small and somewhat silly detail, but still an irritating one: somehow the clock in my car ended up being eight minutes off after the service. It is a minor issue, but details like this do affect the overall impression.

So while there were several aspects of the experience that I genuinely appreciated, there were also enough inconsistencies and small frustrations to leave me with mixed feelings. For a brand with BMW’s reputation, I believe the overall customer experience could be more polished and consistent.

July 15, 2026
Unprompted review
Rated 5 out of 5 stars

BMW Service

I found the Customer service second to none. It was easy to book my MOT over the telephone with reminders sent nearer the date. The MOT was done on the day within the time specified. The staff were very friendly and knowledgeable. The free vehicle health check was an added bonus.

July 14, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Creighton, Thank you for your wonderful review. We are delighted to hear that you found our customer service second to none and that the MOT booking process was straightforward with helpful reminders. It’s great to know the MOT was completed promptly and that our friendly, knowledgeable staff made a positive impression. We’re also pleased the free vehicle health check was a welcome addition. Your kind words truly mean a lot to the entire team at Sytner Cardiff BMW. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Excellent friendly service

No problem dropping my car off and excellent communication throughout re service and pick up time.
Staff were very helpful and friendly, as always at Sytner.
It was lovely to find my car had been valeted and washed on return - looked like new!
Price of service, although thorough, I feel could be more competitive. My only negative.

July 9, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Jane, Thank you very much for your kind words and for taking the time to share your experience with us. We’re delighted to hear that our team provided helpful and friendly service, and that you appreciated the valet and wash of your car. We always aim to keep communication clear and convenient for our customers. We also appreciate your honest feedback regarding the pricing and will keep this in mind. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best regards, The Sytner Cardiff BMW Team

Rated 3 out of 5 stars

5 days!!

Problem I had was solved but the car was in for 5 days for what only took an hour

July 6, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Huw, thank you for your feedback. We apologise for the length of time your car was with us, especially when the repair itself was relatively quick. We appreciate how inconvenient this must have been and understand your frustration. Please be assured that we always aim to provide efficient and timely service, and your comments will help us reflect on how we can improve the overall customer experience. We are pleased your problem was ultimately resolved. Kind regards, Sytner Cardiff BMW.

Rated 5 out of 5 stars

Excellent service and speedy work.

Excellent service and speedy work.

July 10, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Matthew, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that you found our service excellent and the work speedy. It is always our aim to provide a seamless and efficient experience for all our customers. Your positive feedback is greatly appreciated and motivates our team to continue delivering the highest standards. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Best regards, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Great customer service- everything was…

Great customer service- everything was done quickly and efficiently

July 9, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Janet, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that you found our customer service to be both quick and efficient. It is always our aim to provide a seamless and enjoyable experience for all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Great service and attention to detail

Great service and attention to detail

July 8, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Ian, Thank you very much for your kind words and for taking the time to share your experience with Sytner Cardiff BMW. We are delighted to hear that you appreciated the service and attention to detail provided. It is always our aim to ensure every customer feels valued and well cared for. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to our entire team. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Always well looked after at this…

Always well looked after at this Dealers from update on car to a coffee on arrival

July 6, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Joseph, Thank you ever so much for your kind words and for taking the time to share your experience with us. We’re delighted to hear that you feel well looked after, from the updates on your car to the simple pleasure of a coffee on arrival. It’s always our aim to provide a welcoming and attentive service, and your feedback truly means a great deal to the whole team here at Sytner Cardiff BMW. We look forward to seeing you again soon. Best wishes, The Sytner Cardiff BMW Team

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