Sytner Group - Sytner Cardiff BMW Reviews 

1,205
TrustScore 4.5 out of 5

4.3

50 Penarth Road, CF10 5RS Cardiff, GB


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Rated 5 out of 5 stars

Superb support from Ed Phillips and Mark James of BMW. Our vehicle has been written off in accident and they were both very supportive in finding a replacement

Rated 5 out of 5 stars

The purchasing process was a pleasure, with Rachel and Francesca it was so easy, they understood my requirements and gave me the perfect car and deal to match. Communications were excellent, and I lov... See more

Rated 5 out of 5 stars

Took my M2 in for service, don’t generally use main dealers but wanted to ensure I keep maximum value in the car. Adam Giles was my service technician for the day with the car and all I can say is ser... See more

Rated 3 out of 5 stars

Customer service poor no feedback about our repair rang them 3 times still nothing waited 2 weeks to change battery due to open and close button on inside boot draining battery . When I went to pick c... See more


Company details

  1. Car Dealer
  2. Used Car Dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

1K reviews

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4.3

All reviews

(1,205)

12,293 reviews in the last 12 months

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Rated 2 out of 5 stars

Very disappointing post-sale attitude.

Bought my two year old vehicle from Sytner Coventry, it only had 37 miles of fuel in the tank when I collected it, regardless of having to travel back to South Wales. I noticed that the bonnet wasn’t level with the bumper when cleaning it a short while later, emailed the sales person who just ignored my enquiry regarding them potentially sorting this, paid up-to-scratch in Caerphilly £100 to correct the fact that the bonnet had not been put back on correctly after work, work which wasn’t disclosed at the time of purchase. I now have an issue with one of the front parking sensors, Sytner Cardiff rang me after I’d booked it in to basically threaten me with a £150 inspection bill if they had to examine the fault, and it then didn’t qualify for the repair under the warranty, I have since cancelled the appointment and subsequently booked to have the said sensor replaced by a local BMW Specialist with a genuine BMW part for £218 all-in.
I’m really disappointed to be honest, I know that thirty odd grand to pay for a vehicle isn’t much to BMW, but it is to me!
My experience with dealing with Mercedes customer service was the absolute antitheses of this from Sytner BMW, certainly not the ultimate buying experience.

May 18, 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional customer service

The BMW 5 Series I purchased through Luqman and Subhan has been an outstanding experience from start to finish. From the moment I made my initial enquiry, both were professional, responsive, and genuinely helpful—making the entire process smooth and stress-free.

March 29, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Khurshid, thank you very much for your kind words and for sharing your positive experience with Luqman and Subhan. We are delighted to hear that the entire process of purchasing your BMW 5 Series was smooth and stress-free. It is always our aim to provide professional and attentive service from the very first enquiry. Your feedback is greatly appreciated, and we hope you continue to enjoy your new vehicle for many years to come. Warm regards from the Sytner Cardiff BMW team.

Rated 5 out of 5 stars

Sub looked after me from the minute I…

Sub looked after me from the minute I walked through the door and I was so happy to get a great deal and fantastic car. Thank you to everyone at BMW a proper well run professional company.

April 26, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Stewart, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Subhan looked after you so well and that you are pleased with your fantastic new car. It’s wonderful to know that you found the team professional and the company well run. Your satisfaction means a great deal to us, and we truly appreciate your support. We hope you enjoy every moment behind the wheel of your BMW. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Fast efficient support

The service provided Oz at BMW Cardiff is exemplary. He has helped me on several occasions to correct various issues associated with software/upgrades. His support has been prompt, courteous and totally professional. I am truly indebted to your staff and particularly Oz.

April 27, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Frank, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Oz has provided you with prompt, courteous, and professional support on several occasions. It is always our aim to ensure our customers feel valued and well cared for. Your appreciation means a great deal to the entire team at BMW Cardiff. We look forward to continuing to assist you in the future. Kind regards, Sytner Cardiff BMW Team

Rated 1 out of 5 stars

This has to be by far the worst car…

This has to be by far the worst car dealership around had my car less than a week brand new may I add,nothing but problems car went in for 2 day repair 9 weeks later I had it back no explanation all I had was excuse after excuse please avoid nothing but stress as soon as sale was completed garage and managers did not care.Disgusting the way I've been treated.

November 22, 2025
Unprompted review
Rated 4 out of 5 stars

Required work done as requested.

Required work done as requested.

April 21, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Harry, Thank you for taking the time to leave a review. We are pleased to hear that the required work was completed as requested. Your feedback is important to us, and we appreciate you choosing Sytner Cardiff BMW for your vehicle’s needs. Should you have any further questions or require assistance in the future, please do not hesitate to get in touch. We look forward to welcoming you back again. Kind regards, The Sytner Cardiff BMW Team

Rated 4 out of 5 stars

Great customer service from Ann-marie

Following diagnostics my X6 was booked in for a new rocker cover, plan was drop off Monday morning, pick up courtesy car and call back Wednesday to pick the car up. Didn’t quite go to plan as replacement part failed so took until Thursday afternoon for car to be ready. Whilst there was a delay that caused me to rearrange some of my plans Ann-Marie was fantastic with keeping me informed and she would get a 5 ⭐ for her communication and professionalism. Only reason for the 4 star is the delay and the additional cost I incurred due to uncertainty of when the car would be ready. The job is relatively big and required the expertise of a main dealer so grateful it was completed by Sytner.

April 23, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Nigel, thank you for your detailed feedback and for recognising Ann-Marie’s excellent communication and professionalism. We sincerely apologise for the delay caused by the replacement part and understand the inconvenience it brought to your plans. We appreciate your kind words regarding the expertise of our team and are grateful for your trust in Sytner Cardiff BMW to complete such an important job. Your comments are invaluable, and we hope to provide a smoother experience in the future.

Rated 5 out of 5 stars

Very helpful

The staffs was great very professional and keeping me updated on the work that was carried out on my car a big thanks to Oliver in looking after me

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

Antonio did a great job of looking…

Antonio did a great job of looking after us and sourcing a car which perfectly suited our needs. There were no pushy sales tactics or hard sell approach. Antonio and the team were very helpful and professional throughout. We were delighted with the service received and with our new car.

April 18, 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and helpful thank you Harry

We were unsure which mini to choose initially but with Harry's help and patience we eventually made our
choice. The process was very smooth and informative and we are pleased with our decision.

March 6, 2026
Unprompted review
Rated 1 out of 5 stars

You don’t want me to fill this out

You don’t want me to fill this out

January 9, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Perry, We are sorry to hear about your experience and apologise if we did not meet your expectations. Your feedback is important to us, and we would like to understand more about your concerns. We would like to invite you to contact our Head of Business, Keith Farrell, at keithfarrell@sytner.co.uk, who will be happy to discuss this further with you. Thank you for bringing this to our attention. Kind regards, Sytner Cardiff BMW Team

Rated 1 out of 5 stars

Appalling

Appalling I was told untruths and pathetic reasons for my front brakes wearing out in less than than seven months. On the 12/08/2025 I was invoiced for a front brake service £254.62. On the 17/09/2025 your Health Check read Front brakes 11mm and ok.The computer on my car at the beginning of April 2026 said the front brakes needed changing . Something doesn’t add up .

April 16, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Lynda, We are sorry to hear about your concerns regarding the front brake service and subsequent health check. We understand how important it is for you to have clarity and trust in the information provided. We would like to invite you to contact our Head of Business, Keith Farrell, at keithfarrell@sytner.co.uk, who will be happy to discuss your experience in more detail and address any questions you may have. Kind regards, Sytner Cardiff BMW

Rated 5 out of 5 stars

Professional and friendly staff

The reason for the visit was a recall which was sorted very professionally as it always has been whenever I have visited the facility in Cardiff.
While I was there I was looked after by Mike on the sales team who arranged a test Drive for me and went over and above as he had other clients to sort out.
Always a pleasure to visit the Sytner branch in Cardiff and I will continue this for many years to come.

April 4, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Jason, Thank you very much for your kind words and continued loyalty to Sytner Cardiff. We are delighted to hear that Mike and the team provided you with such a professional and attentive experience during your visit. It’s always a pleasure to know our customers feel well looked after, whether for recalls or sales. We truly appreciate your ongoing support and look forward to welcoming you back for many years to come. Best wishes, The Sytner Cardiff BMW Team

Rated 5 out of 5 stars

Service was good and helpful

Service was good and helpful. There was a small problem with there communication system but nothing serious

April 14, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Thank you very much for your kind words and positive feedback. We are pleased to hear that you found our service helpful and satisfactory. We do apologise for any inconvenience caused by the communication issue you experienced, and we appreciate your understanding that it was nothing serious. Your comments are valuable to us, and we are grateful for your support. We look forward to welcoming you back to Sytner Cardiff BMW in the future. Thank you once again for choosing us.

Rated 4 out of 5 stars

Information given was precise and easy…

Information given was precise and easy to understand

April 10, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Mike, thank you very much for your kind words. We are delighted to hear that the information provided was precise and easy to understand. At Sytner Cardiff BMW, we strive to ensure our customers feel well-informed and confident throughout their experience. Your feedback is greatly appreciated and motivates us to maintain high standards. Should you have any further questions or require assistance in the future, please do not hesitate to get in touch. Kind regards from the team.

Rated 1 out of 5 stars

I took my BMW X5 to Sytner Cardiff for…

I took my BMW X5 to Sytner Cardiff in January for specific faults. After paying approximately £1,400 for repairs the vehicle broke down almost immediately, the engine seized and the same issues and additional warnings appeared. Apparently it’s all a coincidence..

Despite repeated requests over numerous months (you’ve left my bonnet open too) the garage has refused to carry out further investigation without charging me more and I am still left with an unresolved fault. All attempts to resolve the matter directly have been unsuccessful and they’re refusing to give me any information on the car..

I have now escalated the issue and I am sharing this to document my experience and caution others to ensure they have clarity before authorising repairs!

Notice how head of business is replying to all reviews before and after me but I’m dealing with the service manager for some reason?.. I’ve emailed 3 different people at this place and nobody replies to me, they must just like having my broke ass 25k car in their carpark..

April 8, 2026
Unprompted review
Rated 1 out of 5 stars

I was very disappointed with the…

I was very disappointed with the customer care received from a senior staff called Alison. She coordinated the work over the phone as my car was taken there in the recovery van as the tyre got punctured. I ended up paying around £1600 for the tyre works, needed to change all tyres. And I paid the amount online. But when I went there , to collect my car, I haven't had any customer care from her, did not even come out from her cabin even though she saw me from there. Receptionist just gave the keys and sent me off. I had questions to ask
about the tyres, payments etc but she didn't come out. I had to rang her after and told her about this but her answer was, "she was busy". I had to clarify my questions over the phone blindly. I had good customer service from Sytner Cardiff in the past. Its worth paying some customer care to the customers as they are paying high amounts of money and its their staff' duty of care too.

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

It was hassle free from start to finish

March 31, 2026
Unprompted review
Sytner Group - Sytner Cardiff BMW logo

Reply from Sytner Group - Sytner Cardiff BMW

Dear Sue, Thank you ever so much for your kind words. We are delighted to hear that your experience with Sytner Cardiff BMW was hassle free from start to finish. It is always our aim to provide a smooth and enjoyable process for all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to the entire team. We look forward to welcoming you back in the future. Best wishes, The Sytner Cardiff BMW Team

Rated 4 out of 5 stars

It was a good experience

It was a good experience
Getting your MOT is never an enjoyable task but it was made as easy as possible

March 30, 2026
Unprompted review
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Reply from Sytner Group - Sytner Cardiff BMW

Dear Joseph, thank you for sharing your experience with us. We appreciate your kind words and are pleased to hear that we were able to make the MOT process as straightforward and hassle-free as possible. We understand that MOTs can often be a chore, so it’s great to know we helped make it easier for you. Your feedback means a lot to the team here at Sytner Cardiff BMW, and we hope to continue providing you with excellent service in the future.

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