Sytner Group - Sytner Coventry BMW Reviews 

Recieved a text message this morning addressed to someone called Benjamin, regarding checking in his vehicle with Sytner BMW Coventry. This is not the first time I have recieved a message for Benjamin from Sytner. Please be advised to check your details for this individual and delete mobile number ending in 955, as I am not Benjamin and neither do I own a car.

I am extremely disappointed with the service I received from BMW.
The experience was frustrating and below the standard I expected from a reputable brand. I encountered long wait times, unhelpful staff, and my concerns were not addressed in a timely manner. The communication was poor, and I left feeling as though my time and business were not valued. I expected a higher level of professionalism and customer care, but unfortunately, that was not delivered.
(KR69UPK)

I change the brake pads and discs in this place 2000 mile ago in Coventry but now the brake service lights came on so I came back and told them that all my brakes were still brand new and asked them to do the work they had not done before.

But they told me with their inappropriate attitude that they couldn't do that.

I will never use this place again.

I hope BMW takes these issues seriously and improves its service quality moving forward..

I visited Sytner Coventry BMW, to have front and rear dash cams fitted to my vehicle, and I must say, the experience exceeded all my expectations. From the moment I walked in, the level of professionalism and hospitality was apparent.

I had booked my appointment with Harrison, who informed me in advance that my car would be required for the entire day. I asked if I could work from the dealership, and he assured me that access to the business suite would be provided. Upon arrival, I was greeted warmly and checked in seamlessly before being shown to the business suite, where Annette offered me a hot drink—a lovely touch that set a positive tone for the day.

Harrison soon came to confirm the work and was genuinely attentive, checking if there was anything he could do to enhance the comfort of my visit. As I set up my remote workstation and enjoyed my double espresso, I was pleasantly surprised to see Annette returning to collect my cup and offer more refreshments.

A delightful treat came when another team member brought around a basket of chocolates, with an offering for all waiting customers, making us feel considered and appreciated. Lunchtime was another highlight; Annette made her rounds again, this time offering complimentary sandwiches for those who were waiting, attentive and mindful ensuring she checked for any allergies/intolerances, before returning with a chicken salad sandwich, along with more drink options and snacks.

At around 3 PM, Harrison checked in again, updating me on the progress of my vehicle and providing a likely completion time. His estimate was spot on, allowing me to plan my remaining workload and pack away accordingly. Once my car was ready, Harrison was busy with another customer, so another team member, Nicole, efficiently stepped in to assist with completing the necessary paperwork and handed over my keys with the same polite, engaging and attentive demeanor I had experienced throughout the day.

Upon getting into my vehicle, I was astonished by the complimentary clean it had received. The level of valet service was noticeably superior to the usual car wash I frequent, which charges £28.00.

Overall, I was extremely impressed with the attentive service from the entire BMW team. The thoughtful gestures, including the refreshments, sandwich, valet and just general feel of being considered and valued, transformed what could have been a mundane wait into a comfortable and enjoyable experience. It's clear that this level of service is consistent with Sytner Coventry BMW, as I learned from a fellow customer in the business suite who’d visited a number of times over the past few years and shared similar sentiments about their own experiences, even sighting it as one of the strong reasons they had remained loyal to BMW, as it was the polar opposite service to his previous vehicle from a competitor brand. This attentive approach and commitment to customer care is clearly a significant factor in building loyalty, not just to the brand, but to the overall experience.

I left the dealership with a smile, new dash cams perfectly fitted, and feeling valued and appreciated as a customer. I highly recommend this BMW branch for anyone in need of their services.

Sytner Coventry BMW were real quality in every aspect and make me feel that my custom matters.

If i could give Sytner a negative review I would ( a month's a go i rated them 5 stars but recent visit left me speechless)... apologies for the title but hope as many people read this as possible.

I took the car in after an over the air update occurred and I lost the following settings:-
Saved radio stations
Live NAV traffic
and one Service History.

Sytner agreed to look at it under warranty as it was an over the air update which had caused the issue.

After investigation they determined cluster unit needed replacing ( notice i use the word replacing) as they cannot program it / connect to it ( words along those lines)
My warranty people agree to the work.
Sytner carried out the work and hand me back my keys. I check my car they removed my digital (6WB) cluster and install the 2017 factory analogue cluster i was that upset annoyed I could not drive my car.
I spoke to my customer rep at Sytner who said he was not aware that this was what was going to happen and agreed replace means like for like , we discussed the fact the words upgrade or downgrade were not used in any of our conversations.
I asked for my cluster back and said I would get it reinstalled but was told it's not something that people ask for and the brand will have to approached to retrieve it... I eventually got it back and reinstalled but to my disappointment I now have :-
An old idrive 5 head unit layout
No Apple play
Service history mentioned above all missing
No NAV traffic updates.
I mentioned all the above to Sytner rep who told me as I've now got the 6WB cluster installed they would not touch it.
Apart from all the above what I cannot understand is:-
The history that is missing is from another Sytner branch and I've supplied the paper copy.
The 6WB part is a genuine BMW cluster so why cannot BMW program a newer BMW part to the car ( or look at an alternate way to fix the issue)
I raised a complaint but have not heard anything back from Sytner hence this review.
So whilst Sytner who charged my warranty company £1400 ( they discounted 1.5 labour for me as a gesture of good will before I collected the car not due this fiasco) I am left with now picking up the pieces at my own cost. They manged to degrade my car by approx £1500 looking at what the 6WB install and coding would take.
Awful experience and I'm being polite by saying this.

Sytner has asked me to contact joeogleby below however after reaching out to Joe in May 2025 I have heard nothing back to date August 26th 2025

While waiting for my XF to be serviced we were looked after by Sharyn whom we have known since the Guy Salmon era.She has always had a smile for us even with a sprained ankle!!! The tea and coffee was good too.Top marks for Sharyn and not forgetting Jennifer.See You both on our next visit

Was met by Ms M B on 30th Oct with a view to buy a new BMW at Synter Coventry.
It was a great experience.
MB was thorough and very pleasant with an easy going manner put us at ease.
Heartily recommended
Thank you MB

We would like to say a big thank you to Jordan Green for looking after us so well! From start to finish he has been fab with constant communication through out. We had a minor issue he handled brilliantly and made sure we were not inconvenienced whilst he resolved. Thanks again Jordan for all your efforts!

Avoid using Sytner Coventry!!!
I have bought a used car with 12 month warranty.
I wish I could give zero stars! I recently bought a car from this dealership, and it turned out to be a complete disaster. Within a week, the car started having issues. I took it back, and instead of addressing the problem, they gave me the runaround, claiming it was "normal wear and tear."

Their customer service is just as bad as their cars. After multiple calls and visits, they still refused to fix the car or offer any real solutions. I’m stuck with a faulty car that’s unsafe to drive, and they couldn’t care less. Avoid this place at all costs unless you want to throw your money away on a lemon.

Absolutely shocking experience!

Recently I have purchased a car from there really like it and more over the way they have processed all paperwork’s and handover so efficiently . All the people there are very knowledgeable and specially Sean Nealon he knows what he is doing his skills are very professional how to deal customers.

Good afternoon to the bmw Sytner group at Coventry I would just like to say a big thank you to Daniel Taylor and Jordan bloe these guys was very very professional in every way they sorted me a great deal and was understanding in every way talked me through everything so it was amazing to deal with this company so a big thank you again dean

Second time i have bought a car from Sytner Coventry and both times have been great.
Shane (Business Manager) is genuinely helpful and helped me get the right car for my budget.

Probably the worst customer service I've experienced from a main dealer. Absolutely disgusted with the way I was treated. I drove 122 miles to view the car, to be told the car was mispriced but that they would still honour the 38k price. When they knew I wanted the car they increased the price by 2k. After taking receipt of the car and taking it to be detailed 4 days later, I was made aware of a crack in the rear screen and a botched repair job on the front wing and bonnet, both of which were not pointed out at the time of viewing despite other more minor scratches being pointed out, and dealership now denying any liability or responsibility and offering no compensation. They were also in such a hurry to sell the car that they didn't even bother to fit one of the rear headrest cushion that had been laying on the rear seat since I viewed the car a week before, not did they fill the fragrance dispenser. Given that this is a high end BMW 7 series, I find this totally unacceptable. Having previously owned a number of high end Audi A8 vehicles, to say that this first experience with BMW was disappointing is a understatement.

Had my car recalled .customer service from start to finish was first class. Nicole helped me from the start and explained everything in detail as to what was going to happen and any info I needed to know. Nicole kept In touch with me during the day with update. Showed me to the car I borrowed for the day showed me some bits inside as never drove an automatic or electric car before.
Thanks again Nicole. Top class service.

Thanks

Used car Salesman Dylan and business manager Graham were very friendly and helpful.

Leon was very professional and very responsive. He kept me updated daily when my 3 series was in for some work.

Great service from Maryam and the team at Sytner Coventry l.

Excellent service from the team I was dealing with on an approved used BMW M3. Special thanks in particular to David Vaughan, Mike Davies and David Russell. Extremely happy with purchase. Thank you.

I recently purchased a BMW Series 1 M Sport, and I couldn't be happier with my experience. Milo McMahon-Marsden was an amazing salesman who truly went above and beyond to ensure I was satisfied with my purchase. From the moment I and my nephew Ismail walked into the dealership, Milo was attentive, knowledgeable, and incredibly professional. He took the time to understand my needs and preferences, providing insightful advice and answering all my questions with patience.

Milo's expertise in BMW cars was evident, and his passion for the brand made the buying process enjoyable and stress-free. He guided me through every step, from selecting the perfect model to finalizing the paperwork, ensuring everything was seamless and straightforward. I never felt rushed or pressured; instead, Milo made sure I was completely comfortable and confident with my decision.

Driving away in my new BMW Series 1 M Sport was a thrilling experience, and I have Milo to thank for making it all possible. His exceptional customer service and dedication to his clients set him apart, and I highly recommend him to anyone in the market for a new car. Thank you, Milo, for your outstanding support and for helping me find my dream car!

Darren an Shaun helped me find the perfect car and very professional.