Sytner Group - Sytner Coventry BMW Reviews 

Initially, I made an online enquiry for a specific car model (420 Gran Coupe) for a test drive, which was clearly confirmed in writing. However, I was later contacted by a representative who attempted to redirect me towards a 440 Coupe, while suggesting that I had in fact requested it. This was misleading and frustrating, especially as I had clear proof of my initial request. I was then referred to another colleague for an in-person appointment, being said he won’t be available for the date booked.

When I arrived at the dealership, my first impression was positive. However, as discussions progressed with the sales representative (Serena Walker), the interaction quickly deteriorated. While I understand that it is normal for sales staff to ask questions about preferences and payment options, I found her manner to be increasingly intrusive, insistent, and disrespectful.

Despite clearly stating the payment method I preferred (full payment without finance options), she repeatedly challenged my choice – questioning me 3–4 times in an insistent manner, as though I was making the wrong decision. I fully appreciate that a salesperson has targets and incentives, but this level of pressure was unnecessary and uncomfortable.

The situation worsened when I explained that I was open to both new and approved used cars. She expressed irritation, saying that I should have clarified this earlier, although I had already done so during my initial enquiry. Rather than assisting me, she became visibly annoyed and dismissive.

At the end of the day, it is not my fault that I was not informed that BMW has different representatives for new and used cars. Nor did I ever state or imply that I was ready to purchase a car immediately – I clearly mentioned that I was interested in a test drive only for now. Considering this is a decision of approximately £40,000, it is not something I can decide on the spot. This was exactly the reason why I requested a test drive, just as I have done with other dealerships such as Audi and Volkswagen, so that I can make a fair comparison and reach a well-informed decision on which one to buy.
The most unacceptable part of the interaction occurred when she asked about my timeframe for purchase. I explained politely that I planned to make a decision within two months due to personal circumstances. Instead of respecting this, she began pressing me in a rude and condescending tone, demanding to know why I would wait two months and insisting multiple times, “Why not now? Why not today? Tell me the reason.” I reiterated several times that the reasons were personal, but she continued to push in a manner that was both unprofessional and humiliating.

The reality is that my partner is pregnant, and this is the main reason we explained that our situation is personal and that we need a short period before making a final decision. We were open and transparent about this, yet it did not seem to matter. At this point, both of us felt so uncomfortable and disrespected that we decided to end the meeting and leave.

I have never, in many years of dealing with reputable companies, felt so belittled and uncomfortable as I did in this encounter. Her behaviour was not only discourteous but also completely out of line with the standards one would expect from a premium brand such as BMW.

I want to stress that I do not believe this is an issue with BMW as a whole. Shortly after, I visited another BMW branch in a different city and received a completely professional, respectful, and supportive experience – a stark contrast to what I experienced at Coventry. This confirms to me that the issue lies specifically with the staff member involved.

Had a great experience on buying my BMW.Ryan Reece provided superb service and assisted in everyday he could.So nice to see a car salesman go the extra mile.Well done and I will certainly recommend you.

I purchased my new car on Wednesday 17th September. I would like to say a huge thank you to Jordan Green for all his help and dedication in finding me the right car and deal. He was amazing and so helpful.

My wifes’s BMW i3 lost some of the of the icons on the driver control panel. This is a superb vehicle bought new from Sytner and after three years no issues had arisen.
I called Sytner and Luke took my call to resolve this problem. After an hour, he said he would get back to me the next day with a solution. The following day, he called, the problem was resolved. Great service, support and patience to solve the problem. Above a beyond customer support. More so as I live in London and Luke and Sytner are in Coventry!!

This was my first time buying a car on my own, as my partner had always managed it before, and I couldn’t have asked for a better experience. Mir was outstanding from start to finish, empathetic, patient with my lack of knowledge, and incredibly supportive throughout the process. He made what felt like a daunting step into something enjoyable and memorable. I’m so grateful for his guidance and would highly recommend him to anyone looking to buy a car with confidence and ease.

Called to garage this morning re query about lights on my X1. Deep on Reception was polite, helpful and very reassuring about my concerns. He left the desk, sat in my car, sorted the problem and offered to solve a Satnav annoyance u had as well. Thanks, Deep….. appreciated !

The team at Sytner Coventry are very helpful & customer focused, but not in a pushy way, nothing was too much trouble from test driving the car through to signing the paperwork & collection of my new vehicle. Michael Reynolds was excellent & I would thoroughly recommend him. Excellent service & customer care!

Best sales man Daniel was great very helpful sorry its Daniel Taylor

Great experience! Dan Taylor was excellent with us, taking his time to answer questions or find answers for us. We are very happy with our purchase, and the after care continues to impress us. We would look to buy from here again without any doubt.

Great service, friendly people and helpful. Made the whole experience of buying a car easy and we live 250miles away!! Wouldn’t hesitate to buy again from Sytner Coventry.

I have just bought a BMW 1 series from Synter BMW in Coventry. The car is fantastic. The entire purchasing and delivery process was seamless, and efficient.
All staff were very knowledgeable and professional: David- sales representative, was very helpful and competent making the purchase a wonderful experience; David who delivered the car was fantastic, very professional, friendly and very helpful.
I was kept informed at every stage of the process, from initial inquiry to final delivery.

Just bought a used 840i from Sytner Coventry - cannot fault the service, was superb - my partner and I both thought Dan was excellent throughout the whole process - I was always a BMW fan but deviated briefly to Audi- I am now well and truly back in the BMW camp!!

Dealt with by Bilal and then Shaun, they didn’t have a clue what had been agreed and offered via email, then revoked it later. Save yourself time and ££££s AVOID AVOID & AVOID

🚨 BMW EGR = TURBO FAILURE: JOIN OUR ACTION 🚨

⭐ 1-STAR REVIEW: My turbo DESTROYED immediately after EGR replacement at BMW Coventry! Their video shows damage they ignored!

👥 PEOPLE WHO SUFFERED (Google Reviews):
Rusty C: "EGR work → turbo failure!"
Jurij: "Identical failure – BMW denied everything!"

📊 THE EVIDENCE:
🔍 Expert Confirmed: "Foreign object damage from poor EGR work"
📈 Multiple Cases: Identical damage patterns (bent blades, scored housing)
❌ BMW’s Response: "Coincidence" – despite timestamped video proof

⚙️ ADVICE – ACT NOW:
🛠️ Get Turbo Inspected (Independent mechanic only!)
📸 Take Photos of damage (front + rear blades, debris)
📝 Join Motor Ombudsman Complaint (Free group filing!)

⚖️ Collective Legal Action (No costs!)
📢 Leave a Trustpilot Review to expose this pattern
🔗 WE’RE BUILDING A CASE – NO COST TO JOIN!
MESSAGE ME TO:
You can find my profile in LinkenIn as well

Add your evidence (job #, photos, invoice)
Fight for full refunds + accountability

Had a recall on my BMW X5 and had Luke as my advisor and he was absolutely brilliant and had explained everything to me in terms of what will happen with my car and even gave me a loan car to get me home and around. Would definitely recommend anyone going to Sytner to ask for him as the service he provides is impeccable! Will definitely be back in the near future.

Awful after sales service at Sytner Coventry BMW. Made promises they did not keep and lied about it.
They simply stopped replying to my emails or returning my calls and thought I would give up. 3 complaints were lodged and they ignored all 3. I took it to BMW UK and they tried to lie that they'd resolved the issues despite my email trail and photos.
** To date, I contacted Joe after the response below. Initially very helpful, but guess what, after one email he's now ignoring me too!!! I've now got the finance company involved as you do get some comeback when buying on finance. Lip service from Coventry though, I keep hearing more stories about them and sorry I didn't go to Warwick as per my original plan. **

I took my vehicle in for rework and was very pleased with how it was all handled by Luke Allsopp from start to finish and ensured my vehicle work was completed prompt and to a high standard, Luke made me feel welcome when arriving on the premises and happy when leaving the premises. Very pleased

I recently had mixed experiences with Sytner Coventry. While some staff, like Jordan Green and Nicole, provided excellent communication and support, issues were evident with others, particularly concerning car reliability and follow-ups. The handover process seemed smooth, but handling complaints about faults left much to be desired. Overall, an average experience.

Worst customer service experience.
As a well reputed brand you would expect customers satisfaction being top priority.

Yes they do fancy stuff to impress you when you want to buy a new car but with service they don't give a f***.

It all started when I got a letter from BMW about a part recall last year around August.
I booked at Syntner Coventry to get it done.
( NOTE: I have been driving my car till then without any faults)

They changed the car and just after 2 days I started to get Drive terrain, parking brakes and abs failure faults on my dash.

Being first experience, I went to Syntner Coventry to get it diagnosed as I thought it could be because of the part that was replaced.

Reply from Syntner Coventry: Your abs sensor is gone you would need a new one.
Fine! They changed it (it took a day to do this). Got a call, vehicle is ready to collect.

I went and not even 200 mts I drove car, all faults started to appear again. (WTF!)
I spoke to service representative and I was informed that I would need to keep my car for further diagnosis
Fine FEW days later I got a call from them saying wiring loom that connects all sensors is faulty, you need to replace.

Fine, spent money on that again warnings didn't go. ( Up until I was without loan car and was replying on ubers)

They then told me your ABS pump is blown off and you would need new one.
Roughly £4000 bill.

I get it done though after spending so much money I would be at peace having known that it is done at BMW authorised service center.

Come this January, I got mail from BMW my brake pads needs changing.

Booked to Syntner Coventry again.
After waiting for 3 hours gentleman from CS department came back saying, you would need to change brake lads, disc breaks and also your rear suspension is snapped.

Handed me bill of £2000.

Fine got it done.

Now just after a day I got my car back after changing all above mentioned parts, I started to get dashboard warning saying '''Your brake pads needs changing '''...I was in so anger I started laughing.

Went back to them, after waiting for 1.5 hours same guy from customer service came and told me the sensor we put WAS faulty, we need to change it. ( OK SO BMW NOW PUTS FAULTY PARTS AS WELL!!).
Said ok, Since I cannot waste another day without going back to work, they got me an Uber back to my home.

Within couple of hours later I got a call from the guy again saying, your sensor is all ok, but our technician feels it is wiring problem ( remember they changed entire wire loom last November itself). They would need to run further diagnosis.

Here I am left in anxiety how much more money they will rip me off with

I have now zero trust on Syntner Coventry and also I am loosing trust of BMW as a brand.

God knows what is happening behind those close door workshops but since last August whenever I had put my car to Syntner Coventry never I have peace of mind while driving my car

****Update******

As suggested in the comments from Syntner group, I have already dropped and email regarding the same to Mr. Joe on 1st April.

Haven't received anything yet