Luke, who dealt with me was extremely helpful, polite and friendly. He ordered a taxi for me to get home as it was pouring with rain. He also kept me updated during the day and let me know what time... See more
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See what reviewers are saying
Booked an appointment for 2:30 to Test Drive a X5 arrived 5 min early looked at the car from outside. Asked the receptionist i’m here to see a representative for a test drive and she said ok 10 min la... See more
Excellent service from Ali and Tom Aliyu Shagari and Tom at Sytner Coventry provided excellent support following a complex fault with my BMW M5. They took ownership of the repair and put consi... See more
My 14 year old JCW MINI Coupe had a coolant leak, Sytner also discovered an oil leak. My car was well looked after, I wasn’t pressurised to buy a newer car (I was half expecting that and it would... See more
Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
128 Holyhead Road, CV5 8NA, Coventry, United Kingdom
- 024 7660 0600
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Was able to book my car in for a…
Was able to book my car in for a transmission oil change within a very short time prior to Christmas. Staff were efficient and explained the work, kept me updated and the car was ready at the time quoted. Very satisfied customer

Reply from Sytner Group - Sytner Coventry BMW
X4M Competition Service
I had my X4M Competition model serviced. Abs looked after everything from calling the night before to organising the new tyres and tracking I needed. Excellent service and manner from him. A credit to Sytner!

Reply from Sytner Group - Sytner Coventry BMW
Kept informed before and during the…
Kept informed before and during the process. V generous gifts due to inconvenience caused by mini uk not dealership

Reply from Sytner Group - Sytner Coventry BMW
I was satisfied with the service
I was satisfied with the service, and I recommend to friends and family
Car was picked up and dropped off at…
Car was picked up and dropped off at home, kept informed through the day and sent a video while my mini was being serviced.
The whole process went very smoothly.
Definitely would recommend.

Reply from Sytner Group - Sytner Coventry BMW
Excellant service on time and within…
Excellant service on time and within quoted price

Reply from Sytner Group - Sytner Coventry BMW

Reply from Sytner Group - Sytner Coventry BMW
My previous experience with bmw was…
My previous experience with bmw was absolutely terrible,i was at the bmw from gallows corner,with a full service on the car,they charge me 1700,some issues with dpf,lacking of power the car was working only 3 weeks after again some problems,after i was afraid to go again,now bought new car i book the service on their app,again go with precaution,i was expecting some hidden cost on top of what the app said,but no what the app said that was the price,free coffe they take care of you,also the guy who was serve me very friendly and nice,car was running amazing after so for sure i go again on this location.

Reply from Sytner Group - Sytner Coventry BMW
Really helpful people who kept us…
Really helpful people who kept us informed all the way. Could not fault anything. Also Ali and your receptionist are a credit to the business.

Reply from Sytner Group - Sytner Coventry BMW
Harrison was absolutely brilliant in…
Harrison was absolutely brilliant in dealing with my problem.Very impressed at his courtesy and sincerity

Reply from Sytner Group - Sytner Coventry BMW
Was told everything would be checked…
Was told everything would be checked and done which it was

Reply from Sytner Group - Sytner Coventry BMW
Exemplary Service.
Your Service Advisor was very polite and helpful. The service was carried out in good time.

Reply from Sytner Group - Sytner Coventry BMW
Max and Sean were professional
Max and Sean were professional , knowledgeable and very proud of the BMW product and the Sytner group.
The purchase and sale process was open,thoughtful and timely which led to a win win deal.

Reply from Sytner Group - Sytner Coventry BMW
Great Service…
Manvir Chatha was exceptional and the receptionist, coffee and waiting facilities are one of the reasons I still use Synter Coventry although they are not the cheapest. However, the complimentary car wash and hoover is a bonus.

Reply from Sytner Group - Sytner Coventry BMW
Sytner Service
Comfortable surroundings, drinks and snacks always available, helpful team.
Online update on progress available and vehicle cleaned before handing back
Impeccable service from Sytner BMW Coventry
Impeccable service from Harvey and Jamie in NEW CAR SALES and from Chris heading up the SERVICE team.
Such a great dealership….Thanks for making my new car purchase and small warranty issues on a previous car a stress free process.
This dealership team is outstanding and so customer focussed. Thank you!!

Reply from Sytner Group - Sytner Coventry BMW
Went this morning at the BMW just to…
Went this morning at the BMW just to see if it was possible to reset the bmw oil service as wasn't done before when serviced the car. The manager called me and set a date, but unfortunately I couldn't take a day off work unpaid. So I decided to go today, but this blonde lady was telling me off in front of the people and staff why did I left a bad review and spoke with her manager about it, rather be helpful. She clearly needs retraining how to speak with people and show some respect and manners. I was very shocked the way she behaved towards me. What a wonderful customer service.
Avoid Sytner Coventry BMW at all costs. My “Approved Used” X5 was riddled with faults within weeks, and the dealership repeatedly dismissed clear evidence and refused accountability. The worst buying
My experience with Sytner Coventry BMW has been appalling from start to finish. I purchased a BMW X5 in August 2025 under the BMW Approved Used scheme, trusting that it met the promised “meticulous inspection” and “premium quality” standards. Within weeks, I discovered multiple issues — including paint defects, badly scuffed wheels, a mismatched carpet light, drivetrain concerns, and brake pedal noise — all completely unacceptable for a supposedly premium vehicle.
The car has been back to the dealership three times in less than two months (and is due back for a fourth visit). Yet the issues persist, and every attempt to raise them has been met with arrogance and denial.
The Approved Used Sales Manager who handled my case was unhelpful, dismissive, and seemingly unwilling to acknowledge even the most obvious problems. Key evidence — including photographs and official inspection reports — was either ignored or brushed aside. Instead, I was told that budget tyres, scuffed alloys, and shrinking sunroof seals were “acceptable” or my responsibility, despite the car having covered fewer than 1,600 miles since purchase.
The entire experience has left me with zero confidence in BMW’s Approved Used programme. It is clear that the vehicle was never properly inspected and that Sytner’s idea of customer care is to defend poor workmanship rather than put things right.
I’ve now escalated the matter to BMW UK, BMW Financial Services, and the Motor Ombudsman.
If you value honesty, accountability, and safety — avoid Sytner Coventry and the wider Sytner Group at all costs.
Great Experience
Darren Price made it a great experience with unveiling the car , second car bought from him attention to detail exceptional
Efficient and helpful throughout.
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