HIGHLY RECOMMEND THE COMPANY. We had Warranty work done by Sytner BMW Coventry. From the movement we first booked the car in, it was seamless. without fuss, without any hickup's. The service adviso... See more
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Once again I am delighted to report the excellent seamless approach by the whole of the BMW team. It’s very subtle but from reception, thank you for the coffee, and being met by Lara I felt reassure... See more
The technician assigned to look after me, Luke Allsopp, was excellent and did exactly that. As soon as my car arrived, he took effective action, he was very reassuring, he kept me informed throughout... See more
Everything was great except for the booking process , the automated phone system is garbage ( professional version ) , tried calling at least 5 times to try and book in and when I managed to leave... See more
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
128 Holyhead Road, CV5 8NA, Coventry, United Kingdom
- 024 7660 0600
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Really helpful people who kept us…
Really helpful people who kept us informed all the way. Could not fault anything. Also Ali and your receptionist are a credit to the business.

Reply from Sytner Group - Sytner Coventry BMW
Harrison was absolutely brilliant in…
Harrison was absolutely brilliant in dealing with my problem.Very impressed at his courtesy and sincerity

Reply from Sytner Group - Sytner Coventry BMW
Was told everything would be checked…
Was told everything would be checked and done which it was

Reply from Sytner Group - Sytner Coventry BMW
Exemplary Service.
Your Service Advisor was very polite and helpful. The service was carried out in good time.

Reply from Sytner Group - Sytner Coventry BMW
Max and Sean were professional
Max and Sean were professional , knowledgeable and very proud of the BMW product and the Sytner group.
The purchase and sale process was open,thoughtful and timely which led to a win win deal.

Reply from Sytner Group - Sytner Coventry BMW
Great Service…
Manvir Chatha was exceptional and the receptionist, coffee and waiting facilities are one of the reasons I still use Synter Coventry although they are not the cheapest. However, the complimentary car wash and hoover is a bonus.

Reply from Sytner Group - Sytner Coventry BMW
Sytner Service
Comfortable surroundings, drinks and snacks always available, helpful team.
Online update on progress available and vehicle cleaned before handing back
Impeccable service from Sytner BMW Coventry
Impeccable service from Harvey and Jamie in NEW CAR SALES and from Chris heading up the SERVICE team.
Such a great dealership….Thanks for making my new car purchase and small warranty issues on a previous car a stress free process.
This dealership team is outstanding and so customer focussed. Thank you!!

Reply from Sytner Group - Sytner Coventry BMW
Went this morning at the BMW just to…
Went this morning at the BMW just to see if it was possible to reset the bmw oil service as wasn't done before when serviced the car. The manager called me and set a date, but unfortunately I couldn't take a day off work unpaid. So I decided to go today, but this blonde lady was telling me off in front of the people and staff why did I left a bad review and spoke with her manager about it, rather be helpful. She clearly needs retraining how to speak with people and show some respect and manners. I was very shocked the way she behaved towards me. What a wonderful customer service.
Avoid Sytner Coventry BMW at all costs. My “Approved Used” X5 was riddled with faults within weeks, and the dealership repeatedly dismissed clear evidence and refused accountability. The worst buying
My experience with Sytner Coventry BMW has been appalling from start to finish. I purchased a BMW X5 in August 2025 under the BMW Approved Used scheme, trusting that it met the promised “meticulous inspection” and “premium quality” standards. Within weeks, I discovered multiple issues — including paint defects, badly scuffed wheels, a mismatched carpet light, drivetrain concerns, and brake pedal noise — all completely unacceptable for a supposedly premium vehicle.
The car has been back to the dealership three times in less than two months (and is due back for a fourth visit). Yet the issues persist, and every attempt to raise them has been met with arrogance and denial.
The Approved Used Sales Manager who handled my case was unhelpful, dismissive, and seemingly unwilling to acknowledge even the most obvious problems. Key evidence — including photographs and official inspection reports — was either ignored or brushed aside. Instead, I was told that budget tyres, scuffed alloys, and shrinking sunroof seals were “acceptable” or my responsibility, despite the car having covered fewer than 1,600 miles since purchase.
The entire experience has left me with zero confidence in BMW’s Approved Used programme. It is clear that the vehicle was never properly inspected and that Sytner’s idea of customer care is to defend poor workmanship rather than put things right.
I’ve now escalated the matter to BMW UK, BMW Financial Services, and the Motor Ombudsman.
If you value honesty, accountability, and safety — avoid Sytner Coventry and the wider Sytner Group at all costs.
Great Experience
Darren Price made it a great experience with unveiling the car , second car bought from him attention to detail exceptional
Efficient and helpful throughout.
Sytners of Coventry were very helpful…
Sytners of Coventry were very helpful in finding the right car that fitted my needs & lifestyle.
This branch has a friendly & welcoming feel to it and I received excellent service from everyone I came across.
Yes I would use this branch again 👍.
Professional & great car buying experience
Professional, friendly and helpful service. Answered all questions and provided me with great options.
Also made the process super smooth and explained all the steps on the process
Very helpful and would very much recommend
Extremely good level of service
Extremely good level of service. Nothing too much trouble. Costumer service as it should be.
Every visit is a pleasure
Every visit is a pleasure, service is delivered at a high standard with all options presented to ensure the best is given.
Most recently dealt with Ryan Rees his very professional and helpful ensuring my personal experience was in my best interests and previously dealt with Zeib Aurang very helpful and friendly both credits to the business.
Sytner Coventry went above and beyond…
Sytner Coventry went above and beyond to make our purchase as smooth as possible. I would also like to mention Jordan Green for all his hard work in sourcing the right car for us. Would 1000% recommend. Thank you.
Easy contact with team with smooth…
Easy contact with team with smooth purchasing process
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