I have used Sytner BMW MINI Luton service since 2019, when it was still Specialist Cars and this year 2026 bought a new MINI from them as well. The staff are always really helpful and provide... See more
Location
Switch location501 Dunstable Road, LU4 8QN Luton, GB
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Mr Hanof as a sales man should be doing some other stuff than selling most impressive vehicle brand in car industry. He advised that the purpose of show room is only to purchase without hesitation. T... See more
From start to finish great communication . Darnell was very polite and very helpful ,let me know what was happening with my car and looked after me .
Excellent service from Graham Cairns in the service team. Always a pleasure to deal with who sorted my MOT and warranty claim with minimal hassle and maximum professionalism. Well done and keep up the... See more
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
501 Dunstable Road, LU4 8QN, Luton, United Kingdom
4.2
Great
187 reviews
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Friendly service
They greeted with smile and pointed me in the right direction. Staff were great.
It's what one should expect from a premium car brand.
Would have given 5 stars but the car was not washed properly.
In fact, I don't think they even used any shampoo.
It looked like they used a dirty wet rag to give the car a quick wipe. This is the second time in as many visits. Real shame!!
Apart from this, all good.
June 22, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear A Chohan, thank you for your kind words about our staff and service. We are pleased to hear you felt welcomed and well assisted, as this is what we strive for at Sytner Luton BMW. However, we sincerely apologise for the condition in which your car was returned. We appreciate your honest feedback regarding the cleaning and understand your disappointment. Your comments are invaluable to us,please contact our Customer Services Manager @ nikkirooteschandler@sytner.co.uk who will be happy to book your vehicle in for a free valet, we hope to provide a flawless experience on your next visit. Kind regards.
Reply from Sytner Group - Sytner Luton BMW
Dear Richard, Thank you very much for your kind words and for taking the time to leave us a 5-star review. We’re delighted to hear that you felt well informed throughout your experience and that Jason provided excellent service. It’s always our aim to run a smooth and efficient operation, so your feedback is truly appreciated. We look forward to welcoming you back to Sytner Luton BMW in the future. Best wishes, The Sytner Luton BMW Team
Disappointed!
Brought a car a few weeks ago and went to pick it up, the car was so badly prepped with dirty wheels I complained. They guard ex'd the car and assured me the car would be prepped before collection and a stone chip on the door would be dealt with but on pick up none of this had been done .
They asked me to return the car in 2 weeks to spray the door.
When I got the car home I found new scratches on the bumper, no doubt by the guard ex guys, so I called and they, again, assured me it would be done.
After 2 weeks I took the car back and after 2 days picked it up, " All done sir, the door and the bumper" he said but on inspection the bumper had not been touched so i waited for it to be polished out, I wish I hadn't bothered it looked worse! I then noticed the state of the car with all white paint dust inside the door sills and all along the outside so I said "Shall I clean that then?" The sprayers response was "Well we can't clean the car as well".
Sloppy garage, sloppy service and sloppy attitude. I will never buy from here again and I would never recommend them to anyone. It is a shame that i cannot post a photo to show the shoddy way in which the car was handed back to me. Disappointed is an understatement!
June 11, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Danny, We are truly sorry to hear about your disappointing experience with us. This is not the standard of service we aim to provide, and we apologise for the inconvenience caused. We would like to invite you to contact our Head of Business, Jay Cullen, at jaycullen@sytner.co.uk, so we can better understand your concerns and work towards a resolution. Your feedback is important to us, and we appreciate you bringing this to our attention. Kind regards, Sytner Luton BMW
Excellent service from the dealer and…
Excellent service from the dealer and specifically, Danielle, who assisted from start to finish. She took time to understand my requirements and provide pertinant information at all times.
May 31, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Graeme, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that Danielle provided excellent service and took the time to understand your requirements thoroughly. It is always our aim to offer pertinent information and support throughout the entire process. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the whole team at Sytner Luton BMW. We look forward to assisting you again in the future.
Very good service I’m really happy with…
Very good service I’m really happy with the service I received. Professional and knowledgeable customer service 10/10
May 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our service professional and knowledgeable. It is always our aim to provide the highest standard of customer care, and your 10/10 rating means a great deal to the entire team. We truly appreciate you taking the time to share your experience and look forward to welcoming you back to Sytner Luton BMW in the future. Your support is greatly valued.
10/10 experience
10/10 experience there with everything clearly explained and informed.
Thanks to Darnell in BMW Luton.
May 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Ernest, Thank you very much for your fantastic 5-star review. We are delighted to hear that you had a 10/10 experience at Sytner Luton BMW and that everything was clearly explained and well informed. It’s wonderful to know that Darnell provided you with excellent service. Your kind words are greatly appreciated and serve as a great encouragement to the whole team. We look forward to welcoming you back in the future. Best wishes, The Sytner Luton BMW Team
I recently had an airbag replacement…
I recently had an airbag replacement carried out at Sytner Luton BMW, and the entire experience was excellent from start to finish.
Tracy, my service advisor, was highly professional and welcoming. She kept me regularly informed throughout the process with timely updates on the progress of the work, which I really appreciated. Her communication was clear, consistent, and reassuring.
In addition, Tracy took the time to explain other vehicle advisories that may require attention in the future, which demonstrated a strong commitment to customer care and transparency.
Overall, this was one of the best service experiences I’ve had. The level of professionalism, communication, and customer service was outstanding. I would highly recommend Sytner Luton BMW to others.
May 11, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Venkatesh, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Tracy provided such professional and clear communication throughout your airbag replacement. It’s wonderful to know that our commitment to customer care and transparency made a positive impression. Your recommendation means a great deal to us, and we’re pleased to have delivered one of the best service experiences you’ve had. We look forward to welcoming you back in the future.
Will never use Sytner Luton again…
I have been using Sytner BMW Luton ever since I bought my car. Even though my BMW is now 10 years old, I still continued taking it there because I trusted the dealership.
I booked an engine oil service through the BMW app for £169, including the service charge, and received confirmation of the appointment and price. However, when I arrived, a staff member called Lucas told me the service would actually cost £309.
When I explained that I had already booked and confirmed the service for £169 through the app, I was told that “the app is showing the wrong prices for some reason.”
I was genuinely shocked and disappointed by this experience. Advertising one price through the official BMW app and then trying to charge almost double when the customer arrives is completely unacceptable. It felt misleading and embarrassing.
As a result, I left without having the service done and I will not be returning to Sytner Luton again. Very disappointing service and unreliable pricing.
May 11, 2026
Unprompted review
Loyal Customer Driven Away
Having been a customer of Specialist Cars - BMW (now Sytner) for 20+ years and despite calls from them telling us how important we are as a long term customer, when it came to it, they would offer us nothing that they would not offer a new customer walking in off the street. Must be making too much money to care about existing customers...
May 9, 2026
Unprompted review
My experience was great but I was not…
My experience was great but I was not happy with what happen. I was told to pay 150 for diagnosis of my car(to carry out a check and know what’s wrong with my idrive system)
I was told that if it’s a programming issue I do not have to pay any extra money as it would be programmed and fix for me. But it’s any other thing I would be contacted and send the invoice over.
Just for me to be contacted and told that I have to pay for programming after I already paid 150. This broke me but yeah it’s fixed properly.
April 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Oyekola, thank you for sharing your experience. We sincerely apologise for any confusion regarding the diagnosis and programming charges. We understand how frustrating it must have been to receive unexpected information after your initial payment. It is our aim to be as clear as possible with all costs involved. We are pleased to hear that your iDrive system has been fixed properly and appreciate your patience throughout the process. Thank you for choosing Sytner Luton BMW.
Service with Sytner BMW
Graham looked after me gave me all the information and kept me up to date.
April 16, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Glenn, Thank you very much for your kind words. We are delighted to hear that Graham provided you with all the information you needed and kept you well informed throughout your experience. It is always our aim to offer excellent customer service and ensure our customers feel valued and supported. Your positive feedback is greatly appreciated and motivates us to maintain these high standards. We hope you continue to enjoy your BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Luton BMW Team
Jason was extremely helpful
Jason was extremely helpful, I had a coupe of issues that I needed looking at when my car went it for its service, he got it all sorted and my car was ready to collect again when I needed it, he explained everything very clearly and made me feel at ease, I will definitely back for my next service.
April 20, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Natalie, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Jason was able to assist you so effectively and that you felt well informed throughout the process. It’s wonderful to know your car was ready when you needed it and that you felt at ease. We truly appreciate your continued support and look forward to welcoming you back for your next service. Best wishes, The Sytner Luton BMW Team
Excellent staff
Excellent staff. Did a great job. Were very welcoming and accommodating .
April 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear David, Thank you very much for your kind words. We are delighted to hear that you found our staff welcoming and accommodating throughout your experience. It is always our aim to provide excellent service and ensure every customer feels valued and well looked after. Your positive feedback truly means a lot to us. We look forward to welcoming you back to Sytner Luton BMW in the future. Best wishes, The Sytner Luton BMW Team
I highly recommended Sytner Luton Bmw…
I highly recommended Sytner Luton Bmw to everyone especially BIG thank you to Matthew Cox for find for me and my husband our dream X6 he was brilliant and of course thank you to Tracy Merson for looking after us in service every time. Very professional and friendly always.
Thank you
April 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Ewa, Thank you ever so much for your kind words and for recommending Sytner Luton BMW. We are delighted to hear that Matthew Cox was able to help you and your husband find your dream X6, and that Tracy Merson has consistently provided excellent service. It’s wonderful to know you felt well looked after and appreciated our professional and friendly approach. Your feedback truly means a lot to us. We look forward to welcoming you both back in the future. Best wishes, The Sytner Luton BMW Team
Everyone gave excellent service and…
Everyone gave excellent service and even though it was Good Friday I was still able to get a courtesy vehicle after mobile technician could not fix my window. All staff were very efficient and professional while still able to smile and make me confident I would get a resolution to my problem thank you to them all
April 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Sue, Thank you very much for your kind words. We are delighted to hear that our team provided excellent service and that you felt confident throughout the process, even on Good Friday. It’s wonderful to know that our staff were both professional and approachable, ensuring you received the support you needed. Your appreciation means a great deal to us all. We look forward to assisting you again in the future. Best wishes, The Sytner Luton BMW Team
Highly recomended
Absolute professionalism and efficiency. Everyone did exactly what they said they would do, on time. Everything was clearly explained each step of the way.
April 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Mrs Schroder, Thank you very much for your kind words and for taking the time to share your experience with Sytner Luton BMW. We are delighted to hear that our team demonstrated professionalism and efficiency throughout your visit. It is wonderful to know that everything was clearly explained and that we met your expectations regarding punctuality and communication. Your feedback is greatly appreciated and serves as a great encouragement to all of us. We look forward to welcoming you back in the future. Kind regards, The Sytner Luton BMW Team
Quick response
Quick response. Lucas was friendly and helpful. The issues were sorted out quickly. Happy with service.
March 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Valerie, Thank you very much for your kind words and positive feedback. We are delighted to hear that Lucas provided friendly and helpful service, and that your issues were resolved quickly. It’s always our aim to ensure a smooth and efficient experience for our customers. Your satisfaction means a great deal to us, and we truly appreciate you taking the time to share your experience. We look forward to welcoming you back to Sytner Luton BMW in the future. Best wishes, The Sytner Luton BMW Team
BMW X3
Excellent sales and handover. Friendly and professional. Expectations all realized.
March 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Luton BMW
Dear Steve, Thank you very much for your kind words and for taking the time to share your experience with Sytner Luton BMW. We are delighted to hear that our team provided friendly and professional service throughout your sales and handover process. It is wonderful to know that we were able to meet your expectations and make your experience a positive one. Your feedback is greatly appreciated, and we look forward to welcoming you back in the future. Best wishes, The Sytner Luton BMW Team
Reply from Sytner Group - Sytner Luton BMW
Dear JB, Thank you ever so much for your kind words and for taking the time to share your experience with Sytner Luton BMW. We are delighted to hear that our customer service met your expectations and provided you with a positive experience. It is always our aim to offer excellent support and ensure every visit is a pleasure. Your feedback is greatly appreciated and serves as a wonderful encouragement to our entire team. We look forward to welcoming you back in the future. Kind regards, Sytner Luton BMW Team
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