Sytner Group - Sytner Luton BMW Reviews 

Very helpful kept me informed,really quick service change rear seatbelts ,dealership near me wanted my car for the whole day so very happy with sytner in Dunstable

Whatever the reason you have for visiting Luton Sytner it always feels like the ultimate first class experience. Whether buying or there for servicing you feel so welcome the minute you walk in the door. I swapped from Tring dealership to Luton back in 2023 purely because of the outstanding service.

This week I had a pothole puncture, everyone we dealt with were super helpful, professional and genuinely friendly. Tracy, Rebecca and the guy on reception (sorry didn’t catch name) were all brilliant.

TNTs … Tiny Noticeable Things - make the difference between customer service and GREAT customer service. Keeps me loyal to BMW.

Excellent service from Luke in BMW Sales, all staff friendly and professional and showroom showing all the latest BMWs

Avoid this dealership for any service requirements. Their technician, Josh Smart, was completely negligent and failed to spot that the suspension had dropped and was touching the tyre. This can be seen in their own health check video!! After driving the car for over a month, the car went for an MOT where it failed due to the suspension failure and had now also cut the tyre to the cord, which could have caused a blow out at high speeds.

As you would expect BMW Luton have been nothing more than appalling in dealing with the issue and offered me 20% off fixing the suspension, which they had priced at over £700. Could get it fixed for £280.

If you think taking your car to BMW Luton will provide you satisfaction that it would be serviced and inspected correctly and think that you would be advised of any dangerous safety issues, then take your car elsewhere!! There are other service items that show the car has clearly not been serviced at all and routine checks not performed.

Good communication
Good reception
Offered beverage
Rebecca took care of the service and gave me options to stay or collect later
At collection she sat with me in my car to sort some apps
Well done

The team at Sytner were very helpful and friendly. The waiting areas for customers are very comfortable. Car service was completed within the time they estimated when I arrived. And when leaving, and I found my car was blocked in in their car park, they helped find who the car belonged to so it could be moved so I could leave. Will use them again for the next scheduled or unscheduled service.

Graham Cairns who looked after me was exceptional. He went out of his way to accomodate me - including organising for a loan car for me during the repairs and subsequently when I had pneumonia he organised for Sytner to return my car to me via Sytner's drivers. This was truly the best customer service I have experienced in the UK.

Absolutely outstanding. In addtion all of the service was provided in an efficient and courteous manner.

No waiting. Cup of coffee.

A huge thank you to Craig McCan for his kind service today, going above and beyond to alleviate my stress and ensure that I could safely drive home.

First of all the car seems to be okay. I am writing this review as l have had poor after service from this company. I was upsold a alloy wheel insurance and decided to cancel. I contacted the salesman and asked him to deal with this and emailed back saying passed into his manager. Then spoke to someone else and asked them to deal with this and call be back all they did was cc me into a few words email asking them to cancel. I then called the outside company to ask them to refund and cancel my payments and got an automated voice saying contact my dealer as they will have do that and ended the call. I have to say that after spending tens of thousands with this company they would of been more professional and sorted this out better. Now awaiting a call from the dealer principal! I will not go back to this BMW dealership again 😠

Not much options given, very tight schedule.

I recently purchased a BMW M340i from Sytner Luton and let me tell you, this car is fast. So fast in fact, that things (and apparently adults) are being left behind quicker than the 0–60 time.

The buying experience was smooth, efficient, and almost too friendly… to the point where my dad felt so at home that he left his debit card behind like it was paying rent there. Meanwhile, Saj — our brilliant and extremely helpful sales representative must’ve been so devastated to see the car leave the lot that she left her phone in it as a keepsake. So in summary, I left with a 3.0 straight-six turbocharged masterpiece, and Sytner Luton gained one debit card while donating me a free mobile phone. Fair trade, I’d say.

Josh was really helpful and literally we made the deal in 5 minutes! Found me a lovely car which i love aswel. Still reached after to make sure everything was ok and i was happy which i am.

⭐☆☆☆☆ Shocking Conduct and Zero Accountability from BMW Sytner Luton

I’ve never experienced such appalling behaviour from a so-called “premium” brand.

On 15 August 2025, one of their employees, Sajeedah Sharjha, caused £500 worth of damage to my car during a confrontation while driving a company BMW (KM25 ZLU). She boxed my vehicle in, acted aggressively, and left me feeling completely unsafe.

When I reported this to BMW Sytner Luton, their HR Head, Nathan Ellinor, first denied that the car even belonged to them. Later, he admitted it was their vehicle, but then tried to claim their employee “wasn’t there” — despite clear evidence showing otherwise.

To make matters worse, I’ve been waiting months with no follow-up or accountability. They’ve ignored every attempt I’ve made to resolve it, and my previous review was taken down, which says a lot about how they try to silence genuine complaints instead of fixing them.

This whole situation has exposed a complete lack of honesty, professionalism, and integrity at Sytner Luton. Their response has been to deny, delay, and deflect, rather than take responsibility for the actions of their staff and the use of their company vehicles.

If this is how BMW Sytner Luton treat people when their own employee damages someone’s car and behaves aggressively, I can only imagine the nightmare of being a paying customer when something goes wrong.

Avoid this dealership at all costs. Their customer care and accountability are non-existent.

And to top it off, they even tried taking my review down for supposedly containing “defamatory content” — lol.

Couldn’t ask for a better service from Jamil from the very start and Devon was also such a lovely guy. So professional. I wouldn’t hesitate on recommending Synter Luton to anyone

Our sales person, Saj, was great, attentive and worked hard to get the spec I wanted.

Brilliant service from Matt and the team

Im only giving them 1 star because unfortunately this doesn’t let us give 0 because if we could we would give -10 stars. If you want a piece of advice and if you’re looking to buy a BMW avoid the Luton Branch. AVOID AT ALL COST. If you don’t want unexpected headaches and bills, AVOID BMW LUTON AT ALL COST!
I bought an X7, thinking it would be smooth, but it’s been nothing but stress. The car came with a tracker, but I was never given the registration code. I called every day, argued endlessly, and they still gave me nothing — just empty promises that they would “look into it.”
Without telling me, they changed the finance date to 19th September, from the 10th of October. My payment came out two weeks after the car was collected which isn't supposed to happen, and eve then they didn’t even bother to inform me. I called BMW Finance who confirmed everything was fine, but it was BMW Luton’s responsibility to fix it. I called BMW Luton with more promises on their behalf that they would fix it. Instead, I was harassed with more arrears letters and putting my credit at risk, with no one even being bothered to update me or solve the issue they made!

I called every day, for them to NEVER call me back. The first time i spoke Jay Cullen, Head of Business, who claimed he would sort it out. For a week, he said he was calling finance managers and would call me back — HE NEVER DID. I called and spoke to Martin, who promised to tell Jay to call me — again, nothing happened. I even spoke to Devon, who said he’d resolve it with Jay — also no follow-up.

After this, I finally told a sales agent I was exhausted and wanted nothing to do with this car. They booked a meeting for Monday at 10:30am. I waited until 11:30am — and Jay finally appeared, asked if I wanted the problem solved, as he promised to make calls, then disappeared again. Thats when the Sales agent asked for a update, and i told her there was none and i just wanted to get hid of the car after so much stress that the car and BMW Luton has caused me.

Even after multiple complaints, multiple staff, and clear mistakes on their side, they insisted it was my responsibility to fix their errors. They have no accountability, no care for customers, and zero respect.

If you want a BMW without headaches, stress, and harassment — stay far away from BMW Sytner Luton.

Had a really good experience with well informed, helpful, professional sales person Danielle.
Understood what we required and went over and above expectations to find me my white 420i convertible.

Salesman was great very helpful and informative. He explained all the workings of the car during hand over