Purchased a new X3 M50 and the sale was presided over by Jeremy who was great, paperwork was quick and easy to complete. The car arrived on time and the handover went smoothly. Thank you Sytner BMW... See more
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Terrible service. I would not trust BMW Sytner Maidenhead - avoid this dealership! They incorrectly diagnosed my husbands car - which would have cost hundreds to fix. Thank fully we have a trustworth... See more
I can sum up my experience in 1 word . Imran service manager . 15 years I’ve been going there going past other BMW dealerships with a 150 mile round trip every
Excellent customer service from Kenny and Kelly, they both made me and my families visit to Sytner BMW Maidenhead great experience all the way from London. Kenny was kind enough to find us a last mi... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
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I would like to thank Caolan for his…
I would like to thank Caolan for his hard work. He went out of his way to get me a test drive on a new BMW M5. Throughout the sale he was very professional and knowledgeable about the car. I would definitely recommend Caolan to anybody looking to buy a BMW from Sytner Maidenhead.

Reply from Sytner Group - Sytner Maidenhead BMW
Very happy with my experience of buying…
Very happy with my experience of buying a new BMW from Sytner. Asher was very helpful and knowledgeable and kept me informed throughout.

Reply from Sytner Group - Sytner Maidenhead BMW
Very helpful branch
Very helpful branch. Would have been good to have the same sales person I was dealing with to hand-over the vehicle, however the member of staff was very good. Hardly any fuel in the car, which not being local was a little stressful finding fuel for our 1 1/2 hour journey home, would have been a nice touch to have had some fuel.

Reply from Sytner Group - Sytner Maidenhead BMW
15 minutes agoI am very sad and…
15 minutes agoI am very sad and disappointed how I have been treated when i had given your dealership the opportunity. This not the way to treat a customer's. You tampered with my vehicle and promised to repair. Now pick up and get lost. That's Their wrong! I have had the issues since day one I purchased The 4. The new service manager has made clear he does not car. He has stated he told you. How can you guy's tamper with my vehicle, then I have been told why I have the issues. Come get your vehicle and get lost. That's not customer services. That's quite deadly or cold by Maidenhead BMW Sytner - sad, incredible behaviour.
Nice easy buy only issue still haven’t…
Nice easy buy only issue still haven’t got my second key for the vehicle they should have these before selling

Reply from Sytner Group - Sytner Maidenhead BMW
I would like to say thank you again to…
I would like to say thank you again to Megan Rhodes to lot of help she is really helpful and lovely person.
Also that is a good place if you looking for a good car i was driving down 3hour to get my beautiful car cuse just they had exactly what i was looking for.

Reply from Sytner Group - Sytner Maidenhead BMW
Friendly and efficient service from…
Friendly and efficient service from Jeremy. Kept we well informed through the whole process and made the exchange as seamless as possible.

Reply from Sytner Group - Sytner Maidenhead BMW
Helpful and professional
Kevin Moore was helpful and professional, and helped me find exactly the right car, quickly and easily.

Reply from Sytner Group - Sytner Maidenhead BMW
Great car of course but also very good…
Great car of course but also very good service and detailed handover

Reply from Sytner Group - Sytner Maidenhead BMW
Excellent service when buying a new…
Excellent service when buying a new car, kept fully updated around build progress and very smooth handover. Very pleased with everything

Reply from Sytner Group - Sytner Maidenhead BMW
Best car buying experience
Thank you Jeremy Wilson at Sytner Maidenhead for the excellent experience today buying our new car. There was no hard sales of optional add-ons and no time pressure in finalising our decision. We are looking forward to taking ownership in a few months.

Reply from Sytner Group - Sytner Maidenhead BMW
Great communication all the way through…
Great communication all the way through the sale and friendly service

Reply from Sytner Group - Sytner Maidenhead BMW
Great service from Melvin and Team
Great service from Melvin and Team. No pressure sales, ample amount of information regarding the car and service items.
Great to see the premium car offer being kept as premium unlike other dealers.

Reply from Sytner Group - Sytner Maidenhead BMW

Reply from Sytner Group - Sytner Maidenhead BMW
New Car Purchase.
Received great service from Sytner Maidenhead. Sorted out a fantastic deal on a new M340XDrive. Big thanks to Bill Birch especially. Nothing was to much trouble. Never felt pressured and answered everything we wanted to know. All in all a relaxed experience.

Reply from Sytner Group - Sytner Maidenhead BMW
Amazing experience with the team, especially Jeremy!
From start to finish it was an extremely smooth process!
Special thanks to Jeremy for taking care of everything and always keeping us up to date with the next steps!

Reply from Sytner Group - Sytner Maidenhead BMW
Important car parts stolen, absolutely dreadful.
Avoid this Sytner BMW Maidenhead dealership as their technicians steal original parts and replace them with faulty ones.
29/04/2023: When I complained to the head of the business about the damage done to my car. His response was since I bought the car from a non-bmw dealership a while ago so I should go back to them regardless of all the features in my car functioning properly before. They have no proper CCTV coverage as I was told, so basically your car is at disposal of a technician who can do whatever he wants. If anything goes wrong then you are on your own.
04/04/2023: They called in my car for engine coolant flush since they originally provided a wrong one. Initially I was told that it would only take an hour but then they spent more than 3.5 hours on it. After my car was returned to me I have already noticed the following issues:
1) My variable damper control is messed up.
2) My original wing mirrors glass replaced and I have now huge gaps in between the glass and the frame. These also generate a lot of wind noise at national speed limits.
3) The original rain-light sensor was stolen and replaced with a faulty one. Because of this, the IDrive and instrument cluster display's auto-brightness is messed up.
4) Broke my lane keeping assist. Possibly tampered with the cameras.
5) The air cover underneath the rear end of the car has also been stolen.
When I told them about the issue and requested them to review CCTV footage, they conveniently claimed that the CCTV that was supposed to cover the area where my car was worked on had been down since 04/04 at least until the service manager looked at it on 13th April. Nobody reported this and they don't even know when it went down. The general service manager also said, they don't have any other cameras which would cover this.
They have also said even their parking lot CCTV system is very old, the service manager said he wouldn't even be tell apart my car parked in the parking lot.
Since I have reported the issues all they have been trying to do is cover-up. Their CCTVs have gone down quite conveniently at the right for the right place, trying to get rid of all the evidence.
I will name and shame them on all platforms with proofs. Believe you me, I will not let go of this theft.

Reply from Sytner Group - Sytner Maidenhead BMW
Abysmal after sales service
I recently bought a new BMW from this dealership. The car recently showed a message saying there is a recall and some software needed updating. The dealership is more than an hour each way from where I live. I called to make an appointment which was duly made but when I asked whether the car would be picked up from my home address , the answer was someone would call me. A person (Mark Simon) did leave me a voicemail and in a space of a week I called back 3 times and left messages fro him to call me back with no response at all. I put in a complaint (to Kria at Head Office) and still no response. The after sales service is abysmal for what is an expensive electric car. I have decided to use a more local dealership to have the problem sorted out. I have bought a new car a number of times from BMW Taplow but this is the last time. I think their staff need training in customer service.

Reply from Sytner Group - Sytner Maidenhead BMW
Thomas & Binod are Brilliant
Sytner have been fantastic today, serviced my BMW arranged though the outstanding advisor/parts supremo called Thomas.
If anyone in the whole of Berkshire/Buckinghamshire or Surrey need a BMW or Mini part I would suggest calling Thomas. 2nd to none in regards to his knowledge, the highest level of customer service. Thomas makes the whole experience so easy, needed a part, ended up adding a service as well. Left the car at 8.25am today and received a call back in less than 2 hours to say the car was ready. A car wash and vacuum was really appreciated because the car was filthy from the torrential storms over the last few days.
Cannot thank Thomas and the team at Sytner Mini Slough and Sytner BMW Maidenhead for their outstanding work, making the whole experience well worth everything. Hats off to Thomas who I am sure will be recognised for his fantastic work and will soon be running the parts/service area. Thanks again Thomas you are a star, see you soon for my mext requirement.
I would also like to that the amazing Binod, his speedy working out of the bill, his fantastic level of service and warmth was so genuine. My recommendation would be for Binod and Thomas to be given staff members of the month. Nothing was too much for Binod to help, his Nepalese warmth and kindness shone so brightly. We spoke about how beautiful his homeland is, apart from that Binod gives a level of service which one would only expect from a high end dealership that Sytner is.
Thomas and Binod made my day today, Sytner should be extremely proud and In my opinion should increase your wages, top talent should be recognised and rewarded. The guys are few and far between. 💙💙

Reply from Sytner Group - Sytner Maidenhead BMW
I have purchased a new car from them…
I have purchased a new car from them and have just collected it. As with most brands, there was a long wait between order and delivery, but Synter gave me a fixed price in advance both for the new and old car, and kept to it. The hand-over was done very professionally by Asher, and I am pleased with the outcome

Reply from Sytner Group - Sytner Maidenhead BMW
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