A great team, great experience all around. Some discerning news for my car came of my visit, though Kelly and Jack advised me in the most passionate and thoughtful of ways. Would 100% recommend Sytner... See more
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We had an excellent experience, we were kept well informed throughout the process the customer service from Imran was brilliant! I would also like to thank the sales man that gave little man some bi... See more
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The staff were really friendly and helpful - professional and polite from start to finish. Kept me informed every step of the way and were quite accommodating and they were also very hospitable offeri... See more
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I requested forx seasonal health check alongside, service & diesel additive. I didnt notice adblue topped up. Diesel additive was left on the passenger seat no information whatso ever. I also noticed... See more
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Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
4.5
Excellent
565 reviews
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Excellent service
Great service, as always. Quick drop off and work completed quickly. Imran went above and beyond to ensure the process was smooth and easy, many thanks.
October 15, 2026
Unprompted review
Great service
Service carried out promptly and professionally
Plenty of coffee and biscuits
October 14, 2026
Unprompted review
May use AI-assist with repliesRead more
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Couldn’t thank them enough very helpful…
Couldn’t thank them enough very helpful and customer service was brilliant!
October 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Ryan, Thank you ever so much for your fantastic review. We’re absolutely thrilled to hear that you found our team helpful and that our customer service was brilliant. It’s always our aim to provide the best possible experience for every customer, and your kind words truly mean a lot to us. Should you need any assistance in the future, we’ll be more than happy to help. Thanks again for choosing Sytner Maidenhead BMW. Best wishes, The Sytner Maidenhead BMW Team
Extremely Disappointed with BMW UK – New BMW X7, Repeated Technical Faults and No Real Resolution
My experience with BMW has been extremely disappointing. I purchased a new BMW X7 expecting premium quality, reliability and excellent customer service. Instead, I have been left dealing with repeated technical faults, considerable inconvenience and a customer complaints process that has failed to provide a satisfactory resolution.
My vehicle has experienced multiple drivetrain-related and other technical issues, resulting in repeated visits to BMW Sytner Maidenhead.
According to BMW's own correspondence, the vehicle has required a power control unit (PCU) replacement and reprogramming, investigations into a drivetrain fault potentially associated with a recall concerning the integrated brake system, replacement of a faulty differential pressure sensor, and now a further repair requiring a DDE replacement. Despite these interventions, BMW has explicitly stated that it cannot guarantee these faults will not arise again.
How can a customer have confidence in a new BMW X7 when it has experienced so many technical problems and even BMW cannot provide reassurance about its future reliability?
What has made this experience even worse is BMW UK's response to my formal complaint. Rather than taking ownership of the situation and exploring a meaningful solution, BMW UK has repeatedly referred me back to its Approved Centre. I appreciate that the dealership carries out the technical work, but my complaint concerns the overall reliability of the vehicle and the repeated problems I have experienced as a customer.
I escalated the matter to BMW UK in the hope that a premium manufacturer would take my concerns seriously and consider an appropriate remedy. Instead, I have been told that the Complaints Department is the highest customer-facing escalation point, that BMW cannot guarantee the faults will not recur, and that I should consider purchasing an additional insured warranty through Allianz to protect myself in the future.
This is simply unacceptable as a customer experience. After investing in a new BMW X7, I should not be left worrying about what might fail next or be advised to purchase additional warranty protection because the manufacturer cannot offer confidence in the vehicle's reliability.
I have also requested that BMW consider a replacement vehicle of equivalent specification and value if the underlying issues cannot be satisfactorily resolved. So far, BMW UK has indicated that any consideration of returning the vehicle would need to be pursued through the supplying Approved Centre and its internal management escalation process.
I am extremely frustrated by the lack of a clear resolution and the uncertainty surrounding the future reliability of my vehicle. Buying a premium vehicle should provide peace of mind, not ongoing stress, repeated technical issues and uncertainty about who will take responsibility.
I am sharing my experience to make other potential BMW customers aware of the difficulties I have faced. In my opinion, BMW needs to do far more than repair individual components and treat each fault as an isolated incident. Customers deserve a proper review of the vehicle's complete repair history, accountability and a fair resolution when problems continue.
I would not recommend BMW based on my experience so far. I hope BMW UK takes this review seriously, reviews my case at senior management level and offers a meaningful solution rather than simply directing me back to the dealership.
A premium badge and a premium price should come with premium accountability and customer care. Unfortunately, that has not been my experience.
October 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Nauman, We sincerely apologise for the disappointing experience you have had with your BMW X7 and the customer service received. We understand how frustrating repeated technical issues and a lack of clear resolution can be, especially when purchasing a premium vehicle. Your concerns regarding reliability and the handling of your complaint are taken seriously. We appreciate your feedback and will ensure it is brought to the attention of the relevant teams for further consideration. Kind regards, Sytner Maidenhead BMW
BMW 2 year service
Appointment to suit me, kept informed of progress via text and video.
October 8, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Simon, Thank you very much for your kind words. We’re delighted to hear that the appointment times suited you and that the progress updates via text and video were helpful. At Sytner Maidenhead BMW, we strive to provide a seamless and transparent experience for all our customers. Your positive feedback is truly appreciated and motivates our team to continue delivering the highest level of service. We look forward to welcoming you back in the future. Best regards, Sytner Maidenhead BMW Team
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Marcia, Thank you ever so much for your kind words and for taking the time to leave a five-star review. We are delighted to hear that you found our service prompt and efficient. Ensuring our customers enjoy a smooth and straightforward experience is something we truly value. Your feedback means a great deal to the entire team here at Sytner Maidenhead BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Perfect coordination from staff side…
Perfect coordination from staff side and excellent customer service!
October 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Sidhartha, thank you ever so much for your kind words and for taking the time to share your experience. We’re thrilled to hear that the coordination from our staff and the level of customer service met your expectations so well. Your positive feedback truly honours us and motivates the entire team to continue delivering excellent service. We very much appreciate your support and look forward to welcoming you back to Sytner Maidenhead BMW in the future. Warm regards from all of us.
Unprofessional
I requested forx seasonal health check alongside, service & diesel additive. I didnt notice adblue topped up. Diesel additive was left on the passenger seat no information whatso ever. I also noticed some scratches on the vehicel
October 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Viswa, thank you for sharing your feedback. We apologise for the oversight regarding the AdBlue top-up and the lack of information about the diesel additive. We appreciate you bringing the scratches on your vehicle to our attention. Your comments are important to us, we take all of our customer complaints very seriously, and we regret any inconvenience caused during your visit. We strive to provide clear communication and excellent service and are sorry that we did not meet your expectations on this occasion. A member of our service team will be in touch . Kind regards
Great place
The staff were really friendly and helpful - professional and polite from start to finish. Kept me informed every step of the way and were quite accommodating and they were also very hospitable offering drinks and snacks while I waited. I would definitely recommend this place - especially Kelly
October 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Rashid, Thank you ever so much for your wonderful review. We are delighted to hear that you found our team friendly, professional, and accommodating throughout your visit. It’s great to know you appreciated our hospitality and the efforts of Kelly in particular. Your recommendation means a great deal to us. We look forward to welcoming you back to Sytner Maidenhead BMW in the future. Best wishes, The Sytner Maidenhead BMW Team
A great experience
A great team, great experience all around. Some discerning news for my car came of my visit, though Kelly and Jack advised me in the most passionate and thoughtful of ways. Would 100% recommend Sytner Maidenhead over any other BMW garage in the region for this.
September 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Eugene, Thank you very much for your kind words and for taking the time to share your experience. We're delighted to hear that Kelly and Jack provided passionate and thoughtful advice during your visit. It’s wonderful to know you would wholeheartedly recommend Sytner Maidenhead above other BMW garages in the region. Your support means a great deal to us, and we look forward to welcoming you back in the future for all your motoring needs. Best wishes, The Sytner Maidenhead Team
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Gaynor, Thank you ever so much for your kind words and for taking the time to share your experience at Sytner Maidenhead BMW. We are delighted to hear that you felt welcomed and appreciated the polite and efficient service, as well as the offer of a cup of coffee. Your positive feedback is greatly valued and serves as a lovely encouragement to our team. We look forward to welcoming you back in the future. Kind regards, The Sytner Maidenhead BMW Team
We had an excellent experience
We had an excellent experience, we were kept well informed throughout the process the customer service from Imran was brilliant! I would also like to thank the sales man that gave little man some biscuits he was asking about you all the way home ! 😊
I highly recommended this branch!
September 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you so much for your wonderful review and kind words. We are delighted to hear that Imran and the rest of the team provided you with excellent customer service throughout your experience. It’s lovely to know that the biscuits made a positive impression on your little one too! Your recommendation means a great deal to us. We truly appreciate you taking the time to share your feedback and look forward to welcoming you back to Sytner Maidenhead BMW in the future.
Another great customer experience
Another great customer experience and the heart of that came fron Kelly Lines, extremely excellent service provided, keeping me up-to-date with a smile.
September 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Nab, Thank you so much for your wonderful feedback. We’re absolutely delighted to hear that Kelly provided you with excellent service and kept you informed throughout, all with a smile. It’s always our aim to offer a top-notch experience, and your kind words truly mean a lot to the whole team here at Sytner Maidenhead BMW. We look forward to welcoming you back in the future and hope every visit is just as positive. Best wishes, The Sytner Maidenhead BMW Team
Service booking online
Car booking on line was easy.
When I phoned prior to dropping vehicle. They changed the service price. Eventually speaking to them they reduced the price, although not the same as on line.
Day of the service dropped car off for a wait whilst done option.
Even though it was a simple brake fluid service and I was there 0830hrs and ther was only 1 customer before me they did not return my car till 1215 and the only interaction with a service advisor was at 1130 to say the vehicle was going to be late returning to me.
Not very happy.
Other customers who came after me for a similar service on their car had theirs returned before mine.
September 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Jak, thank you for your feedback. We apologise for the inconvenience caused by the delay and the variation in service pricing. We appreciate you bringing this to our attention and understand how frustrating it must have been to wait so long with limited communication. We strive to provide clear and timely updates, so it is disappointing to hear we fell short in this instance. Your comments are valuable and help us improve the experience for all our customers.
Great customer service all round.
Great customer service all round.
Kept updated personally and via watsap the whole time i was there.
Technicians and service contact took time to talk through things with me.
September 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Jatinder, Thank you very much for sharing your positive experience with Sytner Maidenhead BMW. We are delighted to hear that you appreciated the personalised updates via WhatsApp and found our technicians and service team approachable and informative. It is always our aim to provide excellent customer service and ensure our customers feel well informed throughout their visit. Your kind words are greatly valued, and we look forward to welcoming you back in the future. Best regards, Sytner Maidenhead BMW Team
Very Nice staffs and comfortable…
Very Nice staffs and comfortable waiting area with offering of drinks and snacks.
September 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear John, Thank you very much for your kind words. We are delighted to hear you found our team friendly and the waiting area comfortable, with the refreshments adding to your experience. It’s always our aim to provide a welcoming and pleasant environment for all our guests. Your positive feedback truly means a lot to us and encourages the entire team to continue delivering excellent service. We look forward to welcoming you back to Sytner Maidenhead BMW soon. Best wishes, The Sytner Maidenhead BMW Team
Couldn't get a price, so we bought elsewhere
A very average sales experience. We were given a test ride and the sales rep sat down to build a configuration - all good.
I asked the rep how much it would cost me and he said he couldn't give me the final amount until he knew I was going to buy. How do you make a purchase decision without knowing how much it's going to cost?
I tried asking again and the rep reiterated that he couldn't talk to his manager about cost unless he knew I was buying.
It has been 10 days since and we're yet to receive a follow-up call or email. This is Sales 101 - you lose contact and you lose the customer.
Anyway, we've placed our order with Hedin BMW in Woolwich, who gave us an offer we couldn't refuse, an earlier delivery timeline, and a 5-star customer experience.
September 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Shyam, Thank you for sharing your feedback. We sincerely apologise that your experience did not meet expectations, particularly regarding the pricing information and lack of follow-up. We appreciate how important transparency and communication are when making such a significant decision. It is disappointing to hear we fell short in these areas. Your comments will certainly be taken on board to improve our customer service. We wish you all the best with your new BMW from Hedin Woolwich. Kind regards, Sytner Maidenhead BMW
simple to book and explained ever step
September 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you very much, Indy, for your kind words. We’re delighted to hear that you found the booking process straightforward and appreciated the clear explanations provided at every stage. It is always our aim to make things as simple and transparent as possible for our customers. Your positive feedback means a great deal to the whole team here at Sytner Maidenhead BMW. We look forward to welcoming you back in the future. Have a wonderful day!
Sytner Service
No issue kept informed all the way efficient and polite service
September 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Arvinder, Thank you very much for your fantastic five-star review. We are delighted to hear that you experienced efficient and polite service throughout your visit and that you were kept informed every step of the way. It is always our aim to provide a smooth and transparent process for our customers. Your kind words mean a great deal to the entire team at Sytner Maidenhead BMW. We very much appreciate your support and look forward to assisting you again in the future. Best regards, The Sytner Maidenhead BMW Team
Very helpful and polite
Very helpful and polite. I went in with flat tyre that was replaced the next day and they also fitted in my service and MOT that was booked for a week ahead.
Kelly ket me informed of the progress during the day.
September 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Bernice, Thank you very much for your kind words. We are delighted to hear that our team was able to assist you promptly with your flat tyre, as well as accommodate your service and MOT at such short notice. It’s wonderful to know that Kelly kept you informed throughout the day, ensuring a smooth and stress-free experience. We truly appreciate your feedback and look forward to welcoming you back to Sytner Maidenhead BMW in the future. Best wishes, The Sytner Maidenhead BMW Team
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