Purchased a new X3 M50 and the sale was presided over by Jeremy who was great, paperwork was quick and easy to complete. The car arrived on time and the handover went smoothly. Thank you Sytner BMW... See more
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Terrible service. I would not trust BMW Sytner Maidenhead - avoid this dealership! They incorrectly diagnosed my husbands car - which would have cost hundreds to fix. Thank fully we have a trustworth... See more
I can sum up my experience in 1 word . Imran service manager . 15 years I’ve been going there going past other BMW dealerships with a 150 mile round trip every
Excellent customer service from Kenny and Kelly, they both made me and my families visit to Sytner BMW Maidenhead great experience all the way from London. Kenny was kind enough to find us a last mi... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
4.6
Excellent
548 reviews
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Great experience, Rizwan is a credit to BMW
Brought a used approved car from Maidenhead sytner BMW. I would say some of the best service I’ve been offered through a car dealership. From promptly responding to all my questions alongside a no hassle negotiation with part x values / car finance deals through catering to all of our specific requests, Rizwan is a credit to the used BMW team. Special mention to Bash also for getting the numbers to exactly where we wanted. Would defo recommend this BMW dealership specifically.
March 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you for your fabulous review and feedback, your kind words with be shared with and appreciated by Rizwan! Thank you, Team BMW Maidenhead.
M2Yellow
M2Yellow
Everything agreed for the sale was carried out efficiently and spot on.
Would recommend to anyone.
March 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Stephen, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that everything was carried out efficiently and to your satisfaction. It is always our aim to provide a smooth and enjoyable process for all our customers. Your recommendation means a great deal to us. We hope you continue to enjoy your BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Excellent service from Sytner Maidenhead
Excellent service from Sales Executive Jeremy Wilson and brilliant attention from Steve Gugan, the tyre guru.
March 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear David, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Jeremy Wilson provided excellent service and that Steve Gugan’s expertise with tyres made a positive impression. It’s always wonderful to know our team’s efforts are appreciated. Your feedback means a great deal to us, and we hope to continue delivering the same high standard of service whenever you visit Sytner Maidenhead BMW. Best regards, The Sytner Maidenhead BMW Team
BMW Service
I recently had my BMW serviced and the overall experience was very good. Imran and the staff were professional, friendly, and kept me well informed throughout the process. Everything was explained clearly, and the work was completed as promised.
The quality of service met my expectations, and my car was returned in great condition. It’s reassuring to know the vehicle is being looked after by a knowledgeable and efficient team.
Overall, a smooth and positive experience—I would be happy to return for future services.
March 20, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Gurpreet, Thank you very much for your kind words and positive feedback. We are delighted to hear that Imran and the team provided a professional and friendly service, keeping you well informed throughout. It’s wonderful to know that your BMW was returned in excellent condition and that the quality of service met your expectations. We truly appreciate your recommendation and look forward to welcoming you back for any future servicing needs. Best regards, Sytner Maidenhead BMW Team
Good new car experience
It was great, fast and easy. Car was keenly priced.
March 20, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Miles, Thank you very much for your kind words. We are delighted to hear that your experience with Sytner Maidenhead BMW was great, fast, and easy. It’s wonderful to know you found the car keenly priced and that the process met your expectations. Your feedback is truly appreciated and motivates us to continue providing excellent service. We hope you enjoy your new vehicle and look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Very efficient service
Very efficient service.
Waited in the reception area and very comfortable.
Able to see display cars and chat with sales on new models.
March 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Halstead, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our service efficient and the reception area comfortable during your visit. It’s great to know you enjoyed viewing the display cars and had the opportunity to chat with our sales team about the new models. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your experience with Sytner Maidenhead BMW. We look forward to welcoming you again soon.
Kevin Moore was the perfect sales…
Kevin Moore was the perfect sales assistant. Not to pushy but very knowledgeable, helpful and informative and looked after us each step.
The car was well prepared and the buying experience was excellent
The dealership was very clean and professional and all the staff very welcoming and friendly
March 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Gary, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Kevin provided knowledgeable and helpful assistance throughout your visit. It’s wonderful to know you found the car well prepared and the buying experience excellent. We take great pride in maintaining a clean, professional environment and are pleased that our team made you feel so welcome. Your feedback is truly appreciated. Best wishes, Sytner Maidenhead BMW Team
Olivia was dedicated in ensuring…
Olivia was dedicated in ensuring clarity of what and when matters would be addressed. Problems were resolved on a timely basis on budget. Excellent outcome
March 9, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Vaillancourt, Thank you very much for your kind words and positive feedback. We are delighted to hear that Olivia provided clear communication and ensured that your concerns were addressed promptly and within budget. It is wonderful to know that you are pleased with the excellent outcome. Your satisfaction is very important to us, and we truly appreciate you taking the time to share your experience. We look forward to assisting you again in the future. Kind regards, Sytner Maidenhead BMW Team
Friendly and transparent
Friendly and transparent - Imran kept me up to date with WhatsApp so very easy
March 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear John, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Imran’s friendly and transparent communication via WhatsApp made the process straightforward and convenient for you. It’s always our aim to keep customers fully informed and at ease throughout their journey with us. Your positive feedback is greatly appreciated, and we hope to continue providing the same high standard of service in the future. Best wishes, The Sytner Maidenhead BMW Team
Mr Imran Qureshi did a excellent job
Mr Imran Qureshi did a excellent job. He make sure that relevant issue resolved properly.
March 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Muhammad Umair Khan, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Mr Imran Qureshi provided excellent service and ensured that the relevant issue was resolved properly. It is always our aim to deliver the highest standard of care and attention to our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team at Sytner Maidenhead BMW. Kind regards, Sytner Maidenhead BMW Team
Very helpful staff and they did what…
Very helpful staff and they did what they said they would do.
March 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear David, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Maidenhead BMW. We are delighted to hear that our team was very helpful and that we met your expectations by doing exactly what we said we would. Your feedback is greatly appreciated and serves as a wonderful encouragement to all of us. We look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Great service as always
Timely delivery and pleasant and efficient service as always,
February 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Marcia, Thank you ever so much for your kind words. We are delighted to hear that you found our service both timely and efficient, as well as pleasant. It is always our aim to provide the highest standard of care to all our customers, and your positive feedback truly means a great deal to the entire team here at Sytner Maidenhead BMW. We look forward to welcoming you back in the future and continuing to meet your expectations. Best wishes, The Sytner Maidenhead BMW Team
Worst service you could get from BMW…
Worst service you could get from a list of BMW Dealers! Will never buy from them.
Got recall letter on 2nd Nov 25, and after months and months of so many complaints calls, and arguments, gave me recall appointment in Nov 2026. They’ll try not to provide any service which would cost them regardless of how miserable the customers’ experiences or risk it bears. Even said, any other dealers would say the same but the other BMW dealer did a great job by letting us do online booking and kept their promise by fixing it on the same day.
February 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Nay Min Htwe, We are truly sorry to hear about your disappointing experience with our service. This is certainly not the standard we aim to provide at Sytner Maidenhead BMW. We appreciate your feedback and understand your frustration regarding the recall appointment delay. We would like to invite you to contact our Head of Business, Gemma Shenton-Tate, at gemmashentontate@sytner.co.uk to discuss your concerns further. Your satisfaction is important to us, and we hope to address this matter with you directly.
Great personal service from the minute…
Great personal service from the minute you walk into reception. Updated regularly while I waited for the service and the lead engineer was excellent. Maidenhead has an outstanding team.
February 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Martin, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you received great personal service from the moment you arrived and that our team kept you well informed throughout. It’s wonderful to know that the lead engineer made such a positive impression. Your compliments mean a great deal to the entire Maidenhead team, and we truly appreciate your support. Kind regards, Sytner Maidenhead BMW
Good experience
Good experience, handled well by the the service team.
February 9, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Twelftree, Thank you very much for your kind words and for taking the time to share your experience with our service team at Sytner Maidenhead BMW. We are delighted to hear that your visit was handled well and that you had a good experience overall. It is always our aim to provide excellent service and ensure our customers feel valued. We truly appreciate your feedback and look forward to welcoming you back in the future. Kind regards, The Sytner Maidenhead BMW Team
enjoyable and stress free car buying
It was the most enjoyable and stress free process for buying a car that I have had
February 8, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr McDonald, Thank you very much for your kind words. We are delighted to hear that your experience with Sytner Maidenhead BMW was both enjoyable and stress free. It is always our aim to make the car buying process as smooth and pleasant as possible for our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to our team. We hope you continue to enjoy your new vehicle and look forward to welcoming you back in the future. Kind regards, Sytner Maidenhead BMW Team
Booked a 90 minute service
Booked a 90 minute service. Did opt for car wash but was hanging around for over 3 hours. Car was in the customer car park for nearly 15 mins before someone gave me my keys.
Also the booking was done via the app. All good and had a cost charge provided. When I got to the dealers this charge was almost £100 more. So queried it and told that the vehicle inspection is needed where they go through the codes and clear them as well as check the vehicle. I was taking it for a major service so why an additional check? Secondly if there was a code I probably would have it on my display as an alarm? I don't need people to tell me how much tread the tyres have or if the seat belts work. After all as a retired engineer with over 40 years driving experience. Also more than capable of using diagnostics tools for vehicles (if I could be bothered). I didn't need this additional charge and said so. To be fare to the dealer this was on the BMW procedure and not a dealer process. I did make this statement why I'm paying for something I already know and should be carried out in a major service and why over £90 to tell a computer that it was plugged in my car to turn off a diagnostic check in the car which I should or I don't need. To be fare to the dealer the cost was NOT wavered but they DID reduce it.
All the staff were very nice and professional. It's a shame the BMW process is to treat everyone as of they are dumb or stupid.
February 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Douglas, thank you for your detailed feedback. We apologise for the extended wait and any confusion regarding the additional inspection charge. We appreciate your extensive experience and understand your concerns about the process. It is regrettable that the BMW procedure felt impersonal, as we strive to treat all customers with respect and professionalism. Your comments are valuable and help us reflect on how we communicate these necessary checks more clearly in future. Kind regards from the team at Sytner Maidenhead BMW.
Any queries i might have had were dealt…
Any queries i might have had were dealt with in an efficient and quick manner by all staff. Time lines were as stated when I left my car for MOT and transmission oil change.
February 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mrs Lennard, Thank you very much for your kind words and positive feedback. We are delighted to hear that all your queries were handled efficiently and that the timelines for your MOT and transmission oil change were met as promised. It is always our aim to provide a smooth and reliable service experience for our customers. Your satisfaction means a great deal to us, and we truly appreciate you taking the time to share your experience with Sytner Maidenhead BMW. Kind regards, The Sytner Maidenhead BMW Team
5 Star Service
Great service 5 star , from building my new car to completion and hand over from Bill Birch . Great experience. Thank you
January 31, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Jeanette, Thank you ever so much for your kind words and for taking the time to share your experience. We are delighted to hear that Bill Birch consistently provides you with great service. It is always our aim to ensure every visit is a positive one, and your feedback truly means a lot to us. We look forward to welcoming you back to Sytner Maidenhead BMW in the future. Warm regards, The Sytner Maidenhead BMW Team
with Carwyn Lloyd as your…
with Carwyn Lloyd as your representative we could not go wrong. He was very knowledgeable, courteous and directed the sale and handover with a great deal of experience. He has also indicated that, should we have any problems, we should not hesitate to contact him.
Thanks Carwyn and Maidenhead BMW
February 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Rowe, Thank you very much for your kind words. We are delighted to hear that Carwyn provided you with knowledgeable and courteous service throughout your purchase. It is wonderful to know that his experience made the sale and handover a smooth and positive experience. Your satisfaction is very important to us, and we appreciate you taking the time to share your feedback. We hope you enjoy your new BMW and look forward to assisting you in the future. Best wishes, Sytner Maidenhead BMW
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