Purchased a new X3 M50 and the sale was presided over by Jeremy who was great, paperwork was quick and easy to complete. The car arrived on time and the handover went smoothly. Thank you Sytner BMW... See more
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Terrible service. I would not trust BMW Sytner Maidenhead - avoid this dealership! They incorrectly diagnosed my husbands car - which would have cost hundreds to fix. Thank fully we have a trustworth... See more
I can sum up my experience in 1 word . Imran service manager . 15 years I’ve been going there going past other BMW dealerships with a 150 mile round trip every
Excellent customer service from Kenny and Kelly, they both made me and my families visit to Sytner BMW Maidenhead great experience all the way from London. Kenny was kind enough to find us a last mi... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Bath Road, SL6 0BW, Maidenhead, United Kingdom
- 01628 680300
4.6
Excellent
548 reviews
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Excellent as always
February 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Headland, Thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear that your experience with Sytner Maidenhead BMW was excellent, as we always strive to provide the highest standard of service. Your continued support and satisfaction mean a great deal to us. We look forward to welcoming you back in the future and hope to maintain the same level of excellence every time. Kind regards, The Sytner Maidenhead BMW Team
Very friendly staff helpful
January 31, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Saher, Thank you very much for your kind words. We are delighted to hear that you found our staff to be very friendly and helpful. It is always our aim to provide a welcoming and supportive environment for all our customers. Your positive feedback means a great deal to the entire team here at Sytner Maidenhead BMW. We truly appreciate you taking the time to share your experience and look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Imran was a great customer service…
Imran was a great customer service advisor
January 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Sukh, Thank you very much for your kind words. We are delighted to hear that Imran provided you with excellent customer service during your visit to Sytner Maidenhead BMW. It is always our aim to ensure every customer feels valued and well looked after. Your positive feedback is greatly appreciated and will be shared with Imran and the team. We look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Good Service
Staff are so polite ! No nasty surprises when it came to pay the bill.
I was kept informed throughout.
January 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Peter, Thank you very much for your kind words. We are delighted to hear that our team’s politeness and transparency made your experience a positive one. It is always our aim to keep customers fully informed and ensure there are no unexpected surprises when it comes to billing. Your feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Maidenhead BMW. We look forward to welcoming you back in the future. Best regards, Sytner Maidenhead BMW Team
Excellent transaction
Excellent transaction from start to finish. Bill Birch helped guide me through various options when choosing my new car. He was very thorough and knowledgeable but never pushy. Before I ordered the car I was unsure about whether it would be easy to park in my driveway and he kindly brought it over for me to try it.
I’m delighted with my beautiful new car.
January 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Yvonne, Thank you very much for your kind words and for sharing your experience with Bill Birch at Sytner Maidenhead BMW. We are delighted to hear that Bill’s thorough and knowledgeable approach made your car selection enjoyable and stress free. It’s wonderful that he was able to assist you personally by bringing the car over to try in your driveway. We hope you continue to enjoy your beautiful new car and wish you many happy journeys ahead. Best wishes, The Sytner Maidenhead BMW Team
I had a fantastic experience and always…
I had a fantastic experience and always do when I come into the dealership. The Service Team are always super helpful and transparent.
I also spent time with Carwyn & Josh who talked me through options for my car and helped me into a brand new 2 Series Gran Coupe which we as a family absolutely love.
January 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you, Mark, for your wonderful review. We’re delighted to hear that you consistently have a fantastic experience with our Service Team and that Carwyn and Josh were able to assist you so effectively. It’s great to know that you and your family are enjoying your new 2 Series Gran Coupe. Your kind words mean a lot to us, and we truly appreciate you taking the time to share your positive experience at Sytner Maidenhead BMW. We look forward to welcoming you back again soon.
Very good and professional 👏...
Very good and professional 👏...
The car wheel was not clean after washing. They should wash car properly.
January 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Khan, thank you for your kind words and for taking the time to share your feedback. We are pleased to hear you found our service professional. However, we apologise that the car wheels were not cleaned to your satisfaction. Your comments are important to us, and we appreciate you bringing this to our attention. We hope to have the opportunity to welcome you back in the future and provide an even better experience. Kind regards, Sytner Maidenhead BMW.
Outstanding customer service and…
Outstanding customer service and excellent support. My car purchase with Sytner Maidenhead was a great experience, thanks to my sales executive,
January 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Santosh Kumar, Thank you very much for your kind words and for taking the time to share your experience with Sytner Maidenhead BMW. We are delighted to hear that our customer service and support met your expectations and that your car purchase was a positive experience. It is wonderful to know that your sales executive provided excellent assistance throughout. Your feedback is greatly appreciated, and we hope you continue to enjoy your new vehicle for many years to come. Best wishes, The Sytner Maidenhead BMW Team
Excellent overall experience
Excellent overall experience. Very welcoming staff. Updated me with the offers and guide me with the best available options.
January 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mohiuddin, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Maidenhead BMW. We are delighted to hear that you found our staff welcoming and appreciated the updates on offers and guidance provided. It is always our aim to ensure customers feel well-informed and supported throughout their visit. Your positive feedback is greatly valued, and we look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Very smooth service
Very smooth service. Everything on time. I was well informed about the progress.
January 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Marcin, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our service smooth and punctual, and that you felt well informed throughout the process. It is always our aim to provide clear communication and a seamless experience for our customers. Your positive feedback is greatly appreciated and motivates our team to maintain these high standards. We look forward to welcoming you back in the future. Kind regards, The Sytner Maidenhead BMW Team
service bmw synter maidenhead
1. There was no courtesy car until mid febuary. I could not wait that long for my service and repair.
2. They did not have my tyres in stock so kept my car overnight. I work for myself, the longer the garage has my car I lose work.
3. Spent over £1700 and they did not clean the inside of my car.
4. I had to pay a further £30 in taxis, as well as losing money on my business, to get to and from the showroom.
4. The staff in the showroom were polite and helpful. I cannot fault them.
January 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Mr Burditt, Thank you for your feedback. We apologise for the inconvenience caused by the lack of a courtesy car and the delay due to tyre availability. We understand how important your time and business are, and regret any disruption this caused. We also note your comments regarding the cleaning of your vehicle and additional travel costs. We are pleased to hear you found our showroom staff polite and helpful. We would like to invite you to contact our Service Manager, Michael Smith - michaelsmith@sytner.co.uk to discuss your experience further.
Carwyn and Josh are amazing
The service at this BMW is amazing. Very precise and very clear. Rapid response times. Amazing dealership and great team!
January 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear James, Thank you ever so much for your kind words and fantastic 5-star review. We are delighted to hear that you found our service precise, clear, and responsive. It’s wonderful to know that our team made such a positive impression during your visit. Your feedback truly means a lot to us and motivates everyone here at Sytner Maidenhead BMW to continue delivering the highest standards. We look forward to welcoming you back in the future. Best wishes, The Sytner Maidenhead BMW Team
Excellent
Very smooth process. Rabia was excellent - very friendly, personable and helpful. The test drive was great - long enough and varied enough to actually experience the car. I had been on two test drives of the same model earlier the same day (a model I'd not driven before), and both were far too short (those dealers just indicated all three would perform "the same", which wasn't useful). This test drive was decisive for my purchase.
December 17, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you, Nik, for your kind words. We’re delighted to hear that Rabia provided such a friendly and helpful experience throughout your visit. It’s great to know the test drive was thorough and gave you the opportunity to truly appreciate the car’s qualities. We understand how important it is to have a meaningful drive before making a decision, and we’re pleased this was decisive for your purchase. We hope you enjoy your new BMW and look forward to welcoming you again.
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Viswa, thank you very much for your kind words. We are delighted to hear that from the moment you checked in to when you checked out, everything was clearly explained. It is always our aim to provide a smooth and informative experience for all our customers. Your feedback is greatly appreciated and motivates our team to maintain high standards. We look forward to welcoming you back to Sytner Maidenhead BMW in the future. Best wishes from all of us.
POOR HANDOVER CHECK.
Purchased iX 60 Sport, Demonstrator at Sytner Maidenhead. The vehicle had not been pre-checked prior to handover. Faulty software & faulty electric charging flap found within four days of ownership! Unfortunately, all occurred over Xmas period. Dealership advised to call "roadside assistance"! Vehicle returned to the dealership and is now roadworthy. I trust!! All vehicles should be serviced & checked before handover to customers and a report given to the customer to confirm roadworthiness. This did not happen. Very poor.
December 16, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Sean, thank you for your feedback. We sincerely apologise for the inconvenience caused by the issues with your iX 60 Sport and the timing over the Christmas period. We understand your concerns regarding the pre-handover checks and the importance of ensuring vehicles are fully roadworthy before delivery. We would like to invite you to contact our Used Car Sales Manager, Ashley Grimble - ashleygrimble@sytner.co.uk, to discuss your experience further and address any outstanding concerns.
Buying my new BMW was a perfect experience
Buying my new BMW was a perfect experience from start to finish.
Carwyn at Sytner, Maidenhead was efficient, courteous and responsive with a high level of expertise.
December 19, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Brian, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Carwyn provided you with efficient, courteous, and knowledgeable service throughout your purchase. It is wonderful to know that your journey to buying your new BMW was seamless and enjoyable from start to finish. Your feedback is greatly appreciated, and we hope you continue to enjoy your new vehicle for many years to come. Best wishes, The Sytner Maidenhead BMW Team
Disappointing experience
The staff are lovely, however they did not carry out the simple requests I made upon check-in. I asked for my tyre pressures to be checked and for them to update a very old landline number they held for me. Despite giving my mobile number when I dropped off the car, nobody called it so I had to just turn up and hope it was ready. As expected, they had been calling my old landline all afternoon. The car was ready but tyre pressures hadn't been looked at so I'll sort that out myself. Fairly disappointed with these easily fixable things.
December 16, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Verity, thank you for your feedback. We are sorry to hear that your requests regarding the tyre pressures and updating your contact details were not attended to during your visit. We appreciate you highlighting these issues, as we strive to provide a seamless experience for all our customers. It is disappointing that this was not reflected in your recent visit, and we apologise for any inconvenience caused. We hope to have the opportunity to better assist you in the future.
Had a very smooth experience selling my…
Had a very smooth experience selling my mini, Chris Buss from Sytner was so helpful and it was a quick process.
December 12, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Thank you very much for your kind words. We are delighted to hear that Chris Buss provided such helpful and efficient service during the sale of your MINI. It’s wonderful to know the process was smooth and quick, making the experience a positive one for you. Your feedback is greatly appreciated and serves as a great encouragement to the team here at Sytner Maidenhead BMW. We hope to assist you again in the future.
efficient booking system
efficient booking system, helpful and friendly staff and fair pricing plus an overall good service
December 12, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear David, Thank you very much for your kind words and for taking the time to share your experience with Sytner Maidenhead BMW. We are delighted to hear that you found our booking system efficient, our staff helpful and friendly, and our pricing fair. It is wonderful to know that you received an overall good service. Your feedback is greatly appreciated and motivates us to maintain the high standards our customers expect. We look forward to welcoming you back in the future. Kind regards, Sytner Maidenhead BMW Team
Excellent service from Bill Birch.
December 12, 2025
Unprompted review
Reply from Sytner Group - Sytner Maidenhead BMW
Dear Robert, Thank you ever so much for your kind words regarding the excellent service provided by Bill Birch. It is always a pleasure to hear when our team members have made a positive impression. We truly value your feedback and are delighted that your experience at Sytner Maidenhead BMW met your expectations. Your support means a great deal to us, and we look forward to welcoming you back in the future. Wishing you all the best with your BMW. Kind regards, The Sytner Maidenhead BMW Team
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