This was my BMW i4's first service. Steven Gunapalan, the service agent, collected and returned the car from and to my home. Steven went the extra mile and arranged for the purchase of a battery for t... See more
Company replied
Location
Switch locationArlington Business Park, Gunnels Wood Road, SG1 2BE Stevenage, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Excellent from beginning to end. Re: BMW M2CS carbon roof repair. I was talked through the process by Peter & his team. A week passed and the end result is even better than expected. I am i... See more
Company replied
Jason from the Stevenage branch was absolutely unreal! He gave us an amazing deal and helped us every step of the way. He was extremely patient, helpful and made the whole experience so easy. I’d hone... See more
Company replied
Good but frustrating. When attempting to contact a particular member of staff via phone, e-mail or the website this can prove almost impossible. May be an out office response would be advisa... See more
Company replied
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Arlington Business Park, Gunnels Wood Road, SG1 2BE, Stevenage, United Kingdom
4.7
Excellent
452 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
The buying experience was superb
The buying experience was superb. Nothing was too much trouble. Everyone was very helpful. We highly recommend Sytner Stevenage BMW.
October 3, 2025
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for your glowing 5-star review, Neil. We are delighted to hear that your buying experience at Sytner Stevenage BMW was superb. Our team takes great pride in providing exceptional customer service and we are pleased to hear that nothing was too much trouble for you. We appreciate your recommendation and we look forward to welcoming you back in the future. Thank you for choosing Sytner Stevenage BMW.
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for your kind words, Phil. We are delighted to hear that our team at Sytner Stevenage BMW provided you with helpful, knowledgeable, and professional service. We strive to uphold these standards for all our customers and we appreciate your recognition. Thank you for choosing us.
Placed an online order on August 18/08…
Placed an online order on August 18/08 for multiple parts needed for an engine rebuild. Recieved an email on 19/08 stating that some parts would need to be ordered from germany and some were out of stock. Replied within the hour asking for the parts to be ordered and the out of stock items to be refunded so i could order from elsewhere. Never got any response by email.
Waited 10 days with no order update at all so i tried to call the parts department to get an update and was told that someone would call me back later that afternoon.
Never got any call back at all and had to phone in a further 5 times to be told the exact same thing everytime and still never recieved any sort of call back at all.
Finally was sent an email after the 5th call pn 04/09 stating the same issues with the order that i had already been informed of on the 19/08 and had already asked for the parts to be ordered.
I replied asking to cancel the order as i cannot wait possibly another 10 working days for parts that should already have been on order.
Again never recieved a response to this email and had to call a further 2 more times in order to cancel my order.
I’ve been ordering parts from bmw main dealers for years and this is by far the worst experience with the worst customer service that i’ve gone through.
Definitely would not be ordering from here again and would not recommend anyone else do so either
August 18, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Dear Ed, We are sorry to hear about your disappointing experience with our Parts Online ordering Store. We apologise for the inconvenience caused by the delay in your order and the lack of communication from our team. We realise that this is not the level of service that we strive to provide to our customers. We would like to invite you to contact our Parts Manager Marc Somers. marcsomers@sytner.co.uk, to discuss this matter further. We value your feedback and would like to make things right. Thank you for bringing this to our attention. Sincerely, The Sytner Stevenage BMW Team
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for your kind words, Mrs Jeavons. We are delighted to hear that our team at Sytner Stevenage BMW provided you with prompt and professional service.
Dont waste your time with the parts dept at Stevenage
I placed an online order for several parts for my M4 on the 27th of June. After the order system not updating by the 30th, i sent an email asking for a despatch date as i needed the parts before the 7th of July(which i stated to them) as that is the date they were being fitted. This email went unanswered so i emailed again on the 1st of July saying i urgently needed a reply by the close of business. Again no reply so i sent a cancellation request on the evening of the 1st and ordered elsewhere. Today, the 3rd, still no reply or update on the system about the order or cancellation but a note on their website saying they are closed from the 3rd to the 6th of July for stock taking and orders would be delayed at least 4 days.
I sent a sternly worded email to the parts manager to say this was the worst service i had ever had from a BMW main dealer and it was good job i had ordered elsewhere or my car wouldnt be completed. I stated i would be writing an online review of my experience. I did receive a fairly prompt reply after this threat, with a hollow appology and that the parts had actually arrived yesterday, which is of no consequence now as i collected the replacement parts today from another dealer. Now need to wait 3 days for my refund. Obviously i cant recomend this dealer and would never consider using them again.No need for a reply to this review as there is no excuse for customer service this bad.
July 3, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Mr Gill, We are sorry to hear about your disappointing experience with our dealership. We apologise for the delay in responding to your emails and for the inconvenience caused. Thank you for your message and for sharing your experience. Our Head of Aftersales would appreciate the opportunity to speak with you directly regarding the matter. He can be reached on 01438 760200.
A old timer
I have purchased more BMWs than I should have over the past 40 years.
Most from specialist cars/sytners.
My 2 most recent an X3 m sport 3.0 diesel and more recently a I x3 m sport.
The salesman on both occasions was Derek Baker.
Old school (like myself) knows his stuff does what he promises.
Terry Lazenbury
March 28, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Dear Terence, Thank you for taking the time to leave such a glowing review for Sytner Stevenage BMW. We are delighted you have been a loyal customer for over 40 years and have had positive experiences with our dealership, particularly with Derek Baker. We pride ourselves on providing exceptional service and it is always a pleasure to hear that our customers are satisfied with their purchases. We appreciate your kind words and look forward to continuing to serve you in the future. Thank you for choosing Sytner Stevenage BMW. Best regards, Sytner Stevenage BMW
Friendly and welcoming staff.
We visited Sytner Stevenage to look for a new car, we were welcomed by a young lad called Albie. He asked us if he could assist us in any way to which we said we were just looking for now. We left but came back the next day and was welcomed by Albie again, we wanted to look at a car so Albie got the keys and explained everything to us, he took us for a test drive and finally passed us onto the sales staff but we were asked if we minded having Albie down as part of the sale as he had gone above and beyond for us during our 2 visits. The sales team were great, we felt relaxed throughout and everything was explained during the process. We were supposed to collect the new car up on the Tuesday but they phoned and offered to drive it to us. The car is great and would definitely use Sytner again if we ever want a new car.
March 30, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Dear Mary, Thank you for taking the time to leave such a glowing review for Sytner Stevenage BMW. We are delighted to hear that you had a positive experience with us and that Albie went above and beyond to assist you during your visits. Our team takes great pride in providing exceptional customer service and we are thrilled that you felt relaxed and well-informed throughout the process. We are also pleased to hear that you are enjoying your new car and would be honoured to have the opportunity to serve you again in the future. Best regards, The Sytner Stevenage BMW Team
More bad news
More bad news. Another fault :(
It is now ten months since I bought an approved used BMW X3 M40i from Sytner BMW Stevenage. The engine management light come on Monday. I contact Sytner (because the car come with 12 months waranty) and they wanted £150 to investigate the fault and could not guarantee whether or not it would be cover under their 12 months approved used car warranty.
Most fault can now diagnose by plugging into the car's on board computer with the latest equipment within minutes. How do they justify £150 cost is beyond reasonable. I've been told that even if the fault or repair is cover under the warranty,the £150 fee is not refundable. The so called meticulous check on all approved used car could not be trusted.
May 6, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Dear Mr Lee, We are sorry to hear about the fault you experienced with your BMW X3 M40i from Sytner Stevenage. We understand your frustration with the additional cost for investigating the issue and the uncertainty of it being covered under the warranty. We would like to assure you that our meticulous checks on all approved used cars are thorough and we strive to provide the best service to our customers. We would like to invite you to contact our Used Car Sales Manager, Ben Johnson at benjohnson3@sytner.co.uk to discuss your concerns further. Sincerely, Sytner Stevenage BMW
Thank you Steven Gunapalan. Service and maintenance work done on my…
Service and maintenance work done on my BMW 3 series. Service lead was Steven Gunapalan.
My self and family are very impressed by Steven professionalism, working knowledge and fair and honest conduct.
I am very happy with the work done, especially the trust and confidence gained in Synter Stevenage because of Steven Gunapalan.
thanks. Imran & Sidra
February 20, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave us a 5-star review for your recent service and maintenance work at Sytner Stevenage BMW. We are delighted to hear that you and your family were impressed by Steven Gunapalan's professionalism, knowledge, and fair and honest conduct. It is our goal to provide exceptional service to all of our customers, and we are glad that Steven was able to gain your trust and confidence in our dealership. We appreciate your support and look forward to serving you again in the future. Thank you, Imran and Sidra.
Just bought a new Series 5 BMW
Just bought a new Series 5 BMW and I am very happy with the experience. All the people at Stevenage were very helpful and friendly. A especial thank you to Paul Darcy, and also Paul Humphrey, Jo, Anna and Albi.
March 24, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave us a 5-star review for your recent purchase at Sytner Stevenage BMW. We are delighted to hear that you had a positive experience with our team and that you are happy with your new BMW 5 Series. We pride ourselves on providing exceptional customer service, and it is always a pleasure to hear when our efforts are appreciated. We will be sure to pass on your kind words to the team. Thank you for choosing Sytner Stevenage BMW, and we look forward to seeing you again in the future. Best regards, The Sytner Stevenage BMW Team
Avoid
Never usually leave any reviews but really feel the need to review Sytner Stevenage. What should have been an easy sale for the staff there has been one of the most painful experiences of my life. I would certainly avoid them. Even as a cash buyer you get messed around to the point of eventually giving up. Certainly the staff I have dealt with are good at one thing, not selling cars.
March 19, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Dear Adam, Thank you for taking the time to leave a review for Sytner Stevenage BMW. We are disappointed to hear about your negative experience with our staff and apologise for any inconvenience caused. We pride ourselves on providing exceptional customer service and it is concerning to hear that we have fallen short of your expectations. We would like to assure you that this is not a reflection of our usual standards and we take your feedback seriously. We would like to invite you to contact our Head of Business, Manjit Ahluwalia, at ManjitAhluwalia@sytner.co.uk, so we can further investigate and address your concerns. We value your feedback and hope to have the opportunity to make things right. Thank you for bringing this to our attention. Sincerely, The Sytner Stevenage BMW Team
Sytner Stevenage
Great experience at Sytner Stevenage. We were looked after by Derek, he found us a brilliant deal on a used 1 series. Great communication throughout the process and really pleased with the car!
Would highly recommend.
March 7, 2025
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave us a 5-star review, Mark Sirrah. We are delighted to hear that you had a great experience at Sytner Stevenage BMW and that Derek provided excellent service. It's wonderful to know that he was able to find you a fantastic deal on a used 1 series and kept you informed throughout the process. We are thrilled that you are pleased with your new car and we truly appreciate your recommendation. Thank you for choosing Sytner Stevenage BMW.
Professional and friendly
I booked a recall and MOT. The lady I spoke to was very helpful, professional and friendly. Would highly recommend.
February 14, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave us a 5-star review, Stephen. We are delighted to hear that you had a positive experience with our team at Sytner Stevenage BMW. Our staff takes great pride in providing helpful, professional, and friendly service to all our customers. We appreciate your recommendation and look forward to continuing to provide top-notch service for all your automotive needs. Thank you for choosing us for your recall and MOT, and we hope to see you again in the future.
Really happy with our new car
Really happy with our new car, Jason was great throughout the process!
February 9, 2025
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for your positive review, Kelly. We are delighted to hear that you are happy with your new car and that Jason provided great service throughout the process. We strive to provide exceptional customer service and it is always rewarding to receive such positive feedback. We hope you enjoy your new BMW and we look forward to welcoming you back to Sytner Stevenage in the future. Thank you for choosing us for your car purchase.
Hitchin Body Shop - Jason & Peter, Top Professionals
My BMW went in for alloy refurb and some minor cosmetic work at the Hitchin Body Shop. Both Jason Wright and Peter were thoroughly professional, friendly and gave good advice. Job was completed professionally and the standard of service from both Jason & Peter was very pleasing. Would not hesitate to recommend.
February 7, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave such a positive review, Iain. We are delighted to hear that you had a great experience at our Hitchin Bodyshop with Jason and Peter. Our team takes great pride in providing professional and friendly service, and we are glad that this was reflected in your recent visit. We appreciate your recommendation and look forward to welcoming you back in the future. Thank you for choosing Sytner Stevenage BMW.
Exceptional sales service and communication.
This is my 8th new BMW and my first time at the Stevenage dealer. I was found the perfect car within a day of my call and secured it the day after. Communication was exceptional as well as after care. Thank you so much to both Pauls for a stress free, friendly and enjoyable experience. I will travel to this dealer in future, a 70
mile round trip, even though I have 2 others on my door step. Highly recommend.
January 3, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for your glowing review. We are delighted to hear that you had such a positive experience at Sytner Stevenage BMW. Our team takes great pride in providing exceptional customer service and we are thrilled that you found your perfect car with us. We appreciate your kind words about our communication and after care. It is an honour to have earned your recommendation and we look forward to welcoming you back for your future BMW needs. Thank you for choosing us, even though it means travelling a bit further. We truly value your business.
Terrible customer service.
Terrible customer service.
I have had my BMW services by Syntner BMW in Stevenage since new.
Before Christmas 2024, I tried to book an MOT and Service. I called them a few times but couldn't get anyone. I left a voicemail and was assured that I would get a callback. After a few days, I tried again without success. I then booked a service online and was given 06/01/2025 as the date. Finally, a few days later, I emailed them and got a response saying, "sorry the online system didn't go through im afraid and the 6th is fully booked up now", and that "the earliest date is now Wednesday the 8th of January at 9am".
I've now booked it for today (03/01/2025) with another, more reputable company.
January 2, 2025
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to share your experience with us. We are disappointed to hear that you have had a negative experience with our customer service. We apologise for any inconvenience caused by the difficulties you faced in trying to book an MOT and service. We take great pride in providing excellent service to our customers and we are sorry that we were not able to meet your expectations on this occasion. We would like to invite you to contact our Head of Aftersales, Alun Clarke at alunclarke@sytner.co.uk, so that we can address your concerns and improve our services in the future. Sincerely, The Sytner Stevenage BMW Team
I had a pleasant experience with the…
I had a pleasant experience with the service I had received. My car needed some work doing to it , I was greeted with friendly faces and I was dealing with a guy called Steven, he was a great help , very friendly. I had a loan car for the day which was electric he made sure I knew exactly where everything was in the car and explained it all. Left feeling happy. Thank you Sytner Stevenage!
November 1, 2024
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave us a 5 star review, Jody. We are delighted to hear that you had a pleasant experience at Sytner Stevenage BMW. Our team takes great pride in providing friendly and helpful service to our customers. We are glad that Steven was able to assist you and make sure you were comfortable with the loan car. We hope to see you again in the future. Thank you for choosing Sytner Stevenage.
Left a cable unplugged
Really disappointed with the standard and quality. Left a very visible cable unplugged. Had to refit it myself.
God knows what they've done to the bits I can't see.
£355 for the privilege.
August 1, 2024
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for taking the time to leave a review of your recent experience at Sytner Stevenage BMW. We are sorry to hear that you were disappointed with the standard and quality of our service. We take all feedback seriously and would like to invite you to contact our Head of Aftersales, Alun Clarke, at alunclarke@sytner.co.uk, so that we can address your concerns and ensure that this does not happen again. We value your business and hope to have the opportunity to make things right. Best regards, The Sytner Stevenage BMW team
The level of service received from both…
The level of service received from both Chris and Anna in the sales team at the BMW Sytner Stevenage dealership over the weekend was nothing short of outstanding. They were both very patient, professional, empathetic and understanding of our requirements during the sales process. A professional service offered throughout, with a suitable solution to match, which allowed a deal opportunity to remain open. Thank you both for your service on the day - BMW should be proud to have you in their employ. Thanks, David
August 31, 2024
Unprompted review
Reply from Sytner Group - Sytner Stevenage BMW
Thank you for your glowing review, David. We are delighted to hear that you had an outstanding experience with Chris and Anna at our BMW Sytner Stevenage dealership. Our team takes great pride in providing exceptional service and finding suitable solutions for our customers. We will make sure to pass on your kind words to Chris and Anna, and we are proud to have them as part of our team. Thank you for choosing Sytner Stevenage BMW.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.