Had an issue with my near side rear suspension that occasionally leaned to one side. Had the issue 5 years ago so a little miffed it happened again. So its never great paying out for a big repair bill... See more
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Why have Sytner made it impossible to speak to an actual person. They force you through endless touch tone options, try to push you to what’s app or online sites at every opportunity. You now have t... See more
Company replied
Went to parts department re an issue I had on a Saturday morning. The member of staff was so helpful and thorough. Booked the part I needed and arranged date to attend workshop. Phoned re time at work... See more
Company replied
Greeted with a smile. I was told where the refreshments were (great variety of choice) Comfy chairs Service was carried out promptly, lovely clean car. Overall very happy with my morning at Sy... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Rd, SL5 0EX, Sunningdale, United Kingdom
- 01344 630400
4.7
Excellent
632 reviews
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Suspension Issue
Had an issue with my near side rear suspension that occasionally leaned to one side. Had the issue 5 years ago so a little miffed it happened again. So its never great paying out for a big repair bill but guess these things happen and got to give it to Sytner Ascot who are always helpful & friendly and keeping my X5 on the road. They are good to deal with and even the parking was good too! To me BMW are the best and Sytner Ascot gets a big thumbs up too!
August 25, 2026
Unprompted review
Very efficient and easy
August 21, 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
More difficult than it should have been…
More difficult than it should have been to get hold of Service staff - WhatsApp tool seemed to work well, then went faulty, so didn't know if comms had got through to them or not. Other than this, Dealer staff were good apart from taking 3 attempts to finally diagnose an air conditioning fault.
Mine was a just out of warranty issue, but the local dealer labour rates made the repair not economically viable and the service from BMW Head Office complaints was utterly atrocious for a so-called premium brand. I will NEVER buy a BMW model again dure to this experience - No new car buyer should expect to have to pay for a £4-5000 Air conditioning repair in the 38th/39th month of ownership. Even with Warranty support , I was expected to pay over £1000 contribution for a fundamental BMW part failure which I refused to do. Rubbish reliability and rubbish service from BMW head office.
I have bought 4 BMW's from new in the past - Never again.
August 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mr Graham, We are sorry to hear about your disappointing experience with both the service communication and repair process. It is regrettable that the air conditioning fault was difficult to diagnose and that warranty support did not meet your expectations. We appreciate your honest feedback regarding our labour rates and customer service, which we take seriously. Your loyalty over the years is noted, and we sincerely apologise for any frustration caused during this recent visit. Kind regards, Sytner Sunningdale BMW
Greeted with a smile
Greeted with a smile.
I was told where the refreshments were (great variety of choice)
Comfy chairs
Service was carried out promptly, lovely clean car.
Overall very happy with my morning at Sytner Sunningdale
August 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Susan, Thank you very much for your kind words and for taking the time to share your experience at Sytner Sunningdale BMW. We’re delighted to hear you felt welcomed and comfortable, and that you appreciated the refreshments and prompt service. It’s wonderful to know you were pleased with your lovely clean car and overall visit. Your satisfaction means a great deal to us, and we hope to have the pleasure of welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team
Seamless service
Seamless booking in, service updates and delivery on schedule with clear briefing on work carried out - happy bunny!
August 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mr Madani, Thank you ever so much for your wonderful 5-star review. We’re delighted to hear that the booking process was seamless and that our service updates and delivery met your expectations. It’s fantastic to know you appreciated the clear briefing on the work carried out. Your kind words truly mean a lot to the whole team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team
Extremely shocking and unprofessional aftersales service
I purchased an Approved Used BMW from the dealership in December 2025. I live in Glasgow, so I travelled down to purchase the vehicle and unfortunately my experience with the aftersales service since then has been extremely disappointing.
Within the first week of owning the car, I contacted the dealership because the sunroof was not opening. Shortly after, I took the vehicle to my local BMW dealership in Glasgow to have this investigated, and a vehicle health check identified several additional issues.
These included significant inner-edge tyre wear, with three tyres requiring urgent replacement, as well as an incorrectly fitted ride height sensor. Given that the vehicle was sold to me as BMW Approved Used and these issues were identified so soon after purchase, I contacted the selling dealership at the beginning of April to ask them to review the matter and whether they would contribute towards the costs I had incurred.
It is now 14 August and I am still trying to get an answer.
I have emailed the dealership several times over a period of months with no response, and called them more than once - but it's impossible to get through to an actual human. On one occasion I was specifically told somebody would call me back, but nobody did. I then tried contacting the dealership through its general contact form in July because I simply could not get a response through the previous channels. Again, I received no response.
I completely understand that investigations can take time and that the dealership may ultimately have its own view on whether these costs should be covered. What I don't think is reasonable is having to spend more than four months repeatedly chasing just to receive an answer.
At this stage, I'm not even being given the basic courtesy of an update or a decision. Considering this is a BMW dealership and I purchased the vehicle through the Approved Used programme, the level of aftersales communication has been incredibly disappointing.
I'm posting this review in the hope that somebody from the dealership will finally contact me and resolve an issue I first raised at the beginning of April.
Completely shocking aftersales service, and based on my experience I would not recommend buying from this dealership, particularly if you don't live locally and would need to rely on them responding when an issue arises.
UPDATE – 19 August: The dealership has now responded publicly to my review apologising for the lack of communication. However, despite acknowledging that I have been trying for months to get a response, nobody from the dealership has actually contacted me to discuss or resolve the issues, nor have I been provided with the details of anyone I can contact. Avoid this unprofessional dealership at all costs.
August 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Iram, We are truly sorry to hear about your disappointing experience with our aftersales service and the difficulties you have faced in receiving a response. This is not the standard of service we strive to provide, especially for our Approved Used customers. Your feedback is important, and we sincerely apologise for the frustration caused by the lack of communication. We appreciate you bringing these concerns to our attention and regret any inconvenience this situation has caused you.
all staff very friendly and very helpful
August 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Kit, Thank you very much for your kind words and the wonderful 5-star review. We are delighted to hear that you found all our staff to be friendly and very helpful during your visit. It’s always our aim to provide excellent customer service and ensure everyone feels welcome and supported. Your feedback genuinely means a lot to us and encourages the entire team to continue delivering the best possible experience. We very much appreciate you taking the time to share your thoughts. Kind regards, The Sytner Sunningdale BMW Team
Overall was brilliant
Overall was brilliant, booking system easy to use, the advisor was great she keeps me informed for the status
August 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Jeff, Thank you very much for your fantastic 5-star review. We are delighted to hear that you found our booking system easy to use and that our advisor kept you well informed throughout. It’s always wonderful to know our efforts to provide clear communication and excellent service are appreciated. Your kind words mean a great deal to the entire team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team
Impossible to speak to actual person…
Why have Sytner made it impossible to speak to an actual person. They force you through endless touch tone options, try to push you to what’s app or online sites at every opportunity. You now have the inconvenience of having to leave a message just to book a service appointment and hope you will be available when, if, they call back. What happened to some good old customer service? Really Sytner/BMW I would expect better of you.
August 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Anna, thank you for your feedback. We sincerely apologise for the frustration caused by our current contact methods. We appreciate how important it is to speak directly to a person, especially when booking service appointments. Your comments regarding the use of touch-tone options and online platforms are noted, and we fully understand your concerns about the inconvenience this has caused. Customer service is very important to us, and we regret that your recent experience did not meet the standards you rightfully expect from Sytner and BMW.
Appointment was easy to set up and all…
Appointment was easy to set up and all defects were rectified to my satisfaction.
August 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Martin, Thank you very much for your kind words and for taking the time to share your experience with us. We're delighted to hear that setting up your appointment was straightforward and that all defects were addressed to your satisfaction. It is always our aim to provide a seamless and positive service to our customers. Your feedback is greatly appreciated, and we look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Yasmeen, Thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear that you were pleased with the service you received at Sytner Sunningdale BMW. It is always our aim to provide the highest standard of care and attention to all our customers. Your feedback is truly appreciated, and we look forward to welcoming you back in the future. Wishing you all the best with your BMW. Kind regards, The Sytner Sunningdale BMW Team
An extremely efficient service and…
An extremely efficient service and great communications thanks Samantha.
August 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Simon, Thank you very much for your kind words and for taking the time to share your positive experience with us. We are delighted to hear that Samantha provided you with an extremely efficient service and maintained great communication throughout. It’s always a pleasure to know our team’s efforts are appreciated. Your feedback motivates us to continue delivering the highest standards of customer care. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Kind regards, The Sytner Sunningdale BMW Team
Stuck to advised time and gave very…
Stuck to advised time and gave very helpful advice. Walked me to car to demonstrate which was a nice touch
August 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Geoff, Thank you very much for your kind words and positive feedback. We are delighted to hear that we stuck to the advised time and provided helpful advice throughout your visit. It’s wonderful to know that the personal touch of walking you to your car to demonstrate features made a difference. We truly appreciate you taking the time to share your experience and hope to continue delivering excellent service in the future. Kind regards, The Sytner Sunningdale BMW Team
I really liked the interaction with the…
I really liked the interaction with the Salesperson Matt.He gave us good options once we start enquiring about the cars and he was always transparent throughout the process.The handover process was great too and he made sure the car was good and ready to go on the final day.
July 31, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Thank you, Nitu, for your wonderful feedback. We are delighted to hear that Matt was able to provide you with clear options and maintained transparency throughout your experience. It’s great to know that the handover process met your expectations and that your car was ready and in excellent condition on the final day. Your kind words mean a lot to us and to Matt, who always strives to offer the best service. We hope you enjoy your new BMW!
Will and Mark were excellent
Will and Mark were excellent. I was able to leave my car overnight which really helped. I also had great communication from start to finish.
August 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Daniel, Thank you very much for your kind words. We are delighted to hear that Will and Mark provided excellent service and that the option to leave your car overnight was helpful. It’s wonderful to know that our communication throughout your experience met your expectations. Your feedback is greatly appreciated and serves as a lovely encouragement to the team. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
Didn't initially like being told there…
Didn't initially like being told there was no loan car available despite there being so many in the car park. The veichle was 5 days out of warranty when the fault light first appeared so therefore should have been obvious would be goodwill to cover it. Having to wait 2 days for a veichle wasn't great. Then to have mine back and then a day later be asked to return it was also really frustrating.
Receiving some gifts did help a bit and Will was helpful.
July 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mark, thank you for sharing your feedback. We apologise for the inconvenience caused by the lack of a loan car and the delays you experienced. We understand how frustrating it must have been to return your vehicle shortly after collection. It’s good to hear that Will was helpful and that the gifts provided offered some comfort. Your comments are appreciated and will be taken on board to improve our service. We hope to better meet your expectations in the future.
Staff service
Went to parts department re an issue I had on a Saturday morning. The member of staff was so helpful and thorough. Booked the part I needed and arranged date to attend workshop. Phoned re time at workshop and they said to arrive as agreed. Car return In short time work completed. Couldn't fault staff from first visit to job being sorted,and was kept informed about the job ect. First rate customer service.
July 22, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Martin, Thank you very much for your kind words and positive feedback. We are delighted to hear that our parts department and workshop team provided you with first-rate customer service from start to finish. It’s wonderful to know you felt informed and well looked after throughout the entire process. Your satisfaction is our priority, and we truly appreciate you taking the time to share your experience. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Kind regards, The Sytner Sunningdale BMW Team
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Kevin, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that you found our service excellent and our staff professional. It is always our aim to provide the highest standard of care and attention to every customer. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future. Best regards, Sytner Sunningdale BMW Team
Great service
Great service. Very easy to arrange. Kept updated through the whole process. Car was ready to collect within just a few hours of dropping it off... nice and clean. All Staff very helpful and efficient. Completely satisfied. Many thanks.
July 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Simon, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found the service easy to arrange and appreciated the regular updates throughout the process. It’s wonderful to know your car was ready promptly and in excellent condition. Our team takes great pride in being helpful and efficient, so your satisfaction means a great deal to us. We truly appreciate your support and look forward to welcoming you back in the future. Many thanks again.
The best people to look after your car…
The best people to look after your car is the people that work on BMW’s day in day out . Right tools , Right job .
The service centre is spacious and comfortable with hot and cold drinks available.
July 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mohammed, Thank you very much for your kind words and positive feedback. We are delighted to hear that you appreciate the expertise of our team and the quality of our service centre facilities. It is always our aim to provide the right tools and environment to ensure your BMW receives the best possible care. Your recognition means a great deal to us, and we look forward to continuing to support you and your vehicle in the future. Best regards, Sytner Sunningdale BMW Team
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