A really good al round experience. Matt who looked after me was just brilliant. Picked out a great car to replace mine. All staff a delight. This is a consistent experience of buying cars from Syt... See more
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Had an issue with my near side rear suspension that occasionally leaned to one side. Had the issue 5 years ago so a little miffed it happened again. So its never great paying out for a big repair bill... See more
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Why have Sytner made it impossible to speak to an actual person. They force you through endless touch tone options, try to push you to what’s app or online sites at every opportunity. You now have t... See more
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Went to parts department re an issue I had on a Saturday morning. The member of staff was so helpful and thorough. Booked the part I needed and arranged date to attend workshop. Phoned re time at work... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Rd, SL5 0EX, Sunningdale, United Kingdom
- 01344 630400
4.6
Excellent
640 reviews
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I really liked the interaction with the…
I really liked the interaction with the Salesperson Matt.He gave us good options once we start enquiring about the cars and he was always transparent throughout the process.The handover process was great too and he made sure the car was good and ready to go on the final day.
July 31, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Thank you, Nitu, for your wonderful feedback. We are delighted to hear that Matt was able to provide you with clear options and maintained transparency throughout your experience. It’s great to know that the handover process met your expectations and that your car was ready and in excellent condition on the final day. Your kind words mean a lot to us and to Matt, who always strives to offer the best service. We hope you enjoy your new BMW!
Will and Mark were excellent
Will and Mark were excellent. I was able to leave my car overnight which really helped. I also had great communication from start to finish.
August 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Daniel, Thank you very much for your kind words. We are delighted to hear that Will and Mark provided excellent service and that the option to leave your car overnight was helpful. It’s wonderful to know that our communication throughout your experience met your expectations. Your feedback is greatly appreciated and serves as a lovely encouragement to the team. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
Didn't initially like being told there…
Didn't initially like being told there was no loan car available despite there being so many in the car park. The veichle was 5 days out of warranty when the fault light first appeared so therefore should have been obvious would be goodwill to cover it. Having to wait 2 days for a veichle wasn't great. Then to have mine back and then a day later be asked to return it was also really frustrating.
Receiving some gifts did help a bit and Will was helpful.
July 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mark, thank you for sharing your feedback. We apologise for the inconvenience caused by the lack of a loan car and the delays you experienced. We understand how frustrating it must have been to return your vehicle shortly after collection. It’s good to hear that Will was helpful and that the gifts provided offered some comfort. Your comments are appreciated and will be taken on board to improve our service. We hope to better meet your expectations in the future.
Staff service
Went to parts department re an issue I had on a Saturday morning. The member of staff was so helpful and thorough. Booked the part I needed and arranged date to attend workshop. Phoned re time at workshop and they said to arrive as agreed. Car return In short time work completed. Couldn't fault staff from first visit to job being sorted,and was kept informed about the job ect. First rate customer service.
July 22, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Martin, Thank you very much for your kind words and positive feedback. We are delighted to hear that our parts department and workshop team provided you with first-rate customer service from start to finish. It’s wonderful to know you felt informed and well looked after throughout the entire process. Your satisfaction is our priority, and we truly appreciate you taking the time to share your experience. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Kind regards, The Sytner Sunningdale BMW Team
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Kevin, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that you found our service excellent and our staff professional. It is always our aim to provide the highest standard of care and attention to every customer. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future. Best regards, Sytner Sunningdale BMW Team
Great service
Great service. Very easy to arrange. Kept updated through the whole process. Car was ready to collect within just a few hours of dropping it off... nice and clean. All Staff very helpful and efficient. Completely satisfied. Many thanks.
July 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Simon, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found the service easy to arrange and appreciated the regular updates throughout the process. It’s wonderful to know your car was ready promptly and in excellent condition. Our team takes great pride in being helpful and efficient, so your satisfaction means a great deal to us. We truly appreciate your support and look forward to welcoming you back in the future. Many thanks again.
The best people to look after your car…
The best people to look after your car is the people that work on BMW’s day in day out . Right tools , Right job .
The service centre is spacious and comfortable with hot and cold drinks available.
July 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mohammed, Thank you very much for your kind words and positive feedback. We are delighted to hear that you appreciate the expertise of our team and the quality of our service centre facilities. It is always our aim to provide the right tools and environment to ensure your BMW receives the best possible care. Your recognition means a great deal to us, and we look forward to continuing to support you and your vehicle in the future. Best regards, Sytner Sunningdale BMW Team
Seamless process
Easy to make an appointment, plenty of reminders prior to the appointment and everything carried out as needed and in the states timeframe. Staff were polite and helpful.
July 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Martin, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that the appointment process was straightforward and that our reminders were helpful. It’s wonderful to know that the service was carried out efficiently and within the stated timeframe. Your compliments regarding our polite and helpful staff are greatly appreciated. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
Very easy to book
Very easy to book, all straightforward and seamless really. Car finished on time, clean and shiny too.
Good communication from Samantha throughout the process.
July 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Judith, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that the booking process was straightforward and seamless, and that your car was ready on time, clean and shiny. It’s wonderful to know that Samantha’s communication was helpful throughout. Your feedback is greatly appreciated and motivates us to maintain the high standards our customers expect. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
The car required a number of things to…
The car required a number of things to be fixed, plus an MOT. It was done earlier than expected. Everything was fixed. It was a bonus that I was able the split the payment across three months!
July 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Mark, Thank you very much for your kind words and positive feedback. We’re delighted to hear that the repairs and MOT were completed ahead of schedule and to your satisfaction. It’s great that the option to split the payment over three months was a helpful bonus for you. Your support means a lot to us, and we look forward to assisting you again in the future. Best wishes, The Sytner Sunningdale BMW Team
Annual Servicing BMW 330e Touring
The service experience at Sytner Ascot is a well oiled machine with polite, courteous and experienced personnel attentive to my every need.
July 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Sean, Thank you for sharing your positive experience at Sytner Ascot. We are delighted to hear that our team’s politeness, courtesy, and attentiveness made your visit a pleasant one. It is always our aim to provide a seamless and professional service to all our customers. Your kind words are greatly appreciated and serve as a wonderful encouragement to our staff. We look forward to welcoming you back in the future. Kind regards, Sytner Ascot Team
Skilled, Experienced, Knowledgeable and Professional Employees generate Sales and drive Customer Loyalty
Umar Chowdhury and Bailey Black looked after us so well since our first meeting on 30th April and their assistance, guidance and knowledge has enabled us to choose and purchase the right car for our needs.
Thank you also to Will Taylor in the Service Centre for getting a warning message on our previous Mini resolved before it was collected by MFS \ BCAL, Will kept us regularly updated on the resolution progress and completion.
June 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Martin, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Umar Chowdhury and Bailey Black provided excellent assistance and guidance throughout your purchase. It’s also great to know that Will Taylor in the Service Centre was able to resolve the warning message promptly and kept you well informed. We truly appreciate your feedback and look forward to supporting you with any future motoring needs. Best wishes, The Sytner Sunningdale BMW Team
Fast and efficient
Easy booking process for MOT and brake fluid change. Billy Burchell was professional and helpful. All the work was caried out and the car was ready ahead of time.
July 8, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Ubhaya, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that the booking process was straightforward and that Billy Burchell provided professional and helpful service. It’s wonderful to know that the MOT and brake fluid change were completed efficiently and your car was ready ahead of schedule. We truly appreciate your positive feedback and look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
Considering this was a recall. Excellent Service
Considering this was a recall and I spent no money on this occasion, the service was excellent, as it always is from this dealership. Very highly recommended.
July 9, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear aet, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that you found our service excellent, even during a recall visit. It is always our aim to provide the highest standard of care and ensure our customers feel valued. Your recommendation means a great deal to us, and we look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best wishes, The Sytner Sunningdale BMW Team
Mixed
Good initial purchase experience last year, not the best on aftercare sadly. I’ve emailed / called with the same question about the service inclusive plan multiple times, always told to expect a callback - nothing.
July 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Edward, thank you for sharing your experience. We are pleased to hear you had a good initial purchase but sincerely apologise for the disappointment regarding aftercare. It is certainly not the standard we aim to uphold. We appreciate your feedback about the service inclusive plan communication and understand how frustrating it must be to await callbacks that never arrive. Your comments are valued and will be taken on board to help improve our customer service moving forward.
Excellent customer service
Excellent customer service. Lovely friendly helpful staff. Especially the gentleman on reception and Samantha.
July 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Deborah, Thank you ever so much for your kind words and for taking the time to share your experience. We are delighted to hear that our team, especially the gentleman on reception and Samantha, provided you with friendly and helpful service. It is always our aim to offer excellent customer care, and your positive feedback truly means a great deal to us. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best wishes, The Sytner Sunningdale BMW Team
From the time that we entered the BMW…
From the time that we entered the BMW site everyone that we came into contact with was pleasant and helpful. The salesman was very helpful and supportive and we were very pleased in our interactions. The car we chose was exactly what we were looking for.
June 24, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Michael, Thank you very much for your kind words and for taking the time to share your experience at Sytner Sunningdale BMW. We are delighted to hear that our team were pleasant, helpful, and supportive throughout your visit. It is wonderful to know that you found the perfect car to suit your needs. Your positive feedback is greatly appreciated and serves as a great encouragement to everyone involved. We hope you enjoy your new BMW for many years to come. Kind regards, Sytner Sunningdale BMW Team
Took car without appointment to Service…
Took car without appointment to Service Centre. Ascot as had a puncture.,So kind and helpful., I left car and Maya kept me up dated. New tyre fitted and said I could pick up next if I wanted to.,
Picked up same day late afternoon. Car had been cleaned, too. Excellent service thank you
June 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Rosemary, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Maya and the team were able to assist you promptly and keep you informed throughout. It’s wonderful to know that the new tyre was fitted quickly and that your car was cleaned to your satisfaction. Your positive feedback means a great deal to us, and we truly appreciate your recommendation. We look forward to welcoming you back in the future. Best wishes, Sytner Sunningdale BMW Team
Not great
Selected several options when booking my car in like added optional extras like air freshener car wash etc. Got my car back none of these were actually sorted. Asked for air-conditioning service works no better than before which just leaves me questioning what has actually been done.
Wont go back to this service centre
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear Kevin, We are sorry to hear about your disappointing experience with the service at Sytner Sunningdale BMW. It is certainly not the standard we aim to provide, and we appreciate you bringing this to our attention. We would like to invite you to contact our Head of Business, Matt Lowe, at matthewlowe@sytner.co.uk, so he can personally address your concerns and discuss how we might assist you further. Kind regards, Sytner Sunningdale BMW Team
Bodywork repair…
Particular thanks to Katy who arranged the repair schedule and accommodated my diary restrictions. All personnel friendly, communicative and professional.
June 22, 2026
Unprompted review
Reply from Sytner Group - Sytner Sunningdale BMW
Dear David, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Katy was able to accommodate your diary restrictions and arrange the repair schedule smoothly. It’s wonderful to know that you found all our personnel friendly, communicative, and professional. Your positive feedback is greatly appreciated and motivates us to maintain the highest standards of service. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
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