Excellent customer service throughout from James in the service department. Helped reduce cost of the repair by liaising with BMW HQ - explaining the circumstances. Has kept me really well informe... See more
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Overall, a really great experience with Sytner. A special thank you to Steve, who made the whole purchase process easy from start to finish. He was clear, helpful and attentive throughout, an... See more
After using Coventry for a few years, the staff seemed to of changed a lot and I wasn’t made to feel as welcome as I used to be, so I made my way to Tamworth Sytner where I was instantly met wit... See more
Looking at the price it feels excessive compared to independent garages. I know it will be more expensive as it is supposed to be better parts and service. Disappointing not to be offered a drink unti... See more
Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
Winchester Road, B78 3HG, Tamworth, United Kingdom
- 01827 309000
4.6
Excellent
1K reviews
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BMW great experience. Daniel was excellent throughout the…
Daniel was excellent throughout the process and did everything he promised.
July 22, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Thank you very much for your kind words, Peter. We are delighted to hear that Daniel provided excellent service throughout your experience and fulfilled all his promises. It is always our aim to ensure every customer feels valued and well supported, and feedback like yours truly makes a positive difference. We hope you continue to enjoy your BMW and look forward to welcoming you back to Sytner Tamworth in the future. Your satisfaction means a great deal to us.
Great service
Service around my vehicle service was great, Debbie took good care of me and my car. Highly recommend!
July 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Lisa, Thank you ever so much for your kind words and for taking the time to share your experience with us. We're delighted to hear that Debbie looked after you and your vehicle so well during your service. It’s wonderful to know that you felt well cared for, and your recommendation means a great deal to our entire team. We truly appreciate your support and look forward to welcoming you back to Sytner Tamworth BMW in the future. Best wishes, The Sytner Tamworth BMW Team
Great work from BMW and did a through…
Great work from BMW and did a through check.
July 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear RY, Thank you very much for your kind words and positive feedback. We are delighted to hear you were pleased with the thorough check carried out by our team at Sytner Tamworth BMW. It is always our aim to provide excellent service and ensure every detail is carefully assessed. Your satisfaction means a great deal to us, and we look forward to welcoming you back in the future for any of your BMW requirements. Best wishes, The Sytner Tamworth BMW Team
Reply from Sytner Group - Sytner Tamworth BMW
Dear Mr Ney, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Tom provided you with great assistance during your visit. It is always our aim to offer the highest level of service and to make every interaction as smooth and enjoyable as possible. Your positive feedback is truly appreciated and motivates us to continue delivering excellent customer care. We look forward to welcoming you back to Sytner Tamworth BMW in the future. Kind regards, The Sytner Tamworth BMW Team
X3 in for service.
X3 in for service - all done as expected, no problems, bang on time. I waited - tropical weather outside so air-conditioned comfort in lounge waiting area with bottomless coffee-pot was perfect.
July 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Mr Shakespeare, Thank you for your kind words and for taking the time to leave such a positive review. We are delighted to hear your X3 service was completed efficiently and to your satisfaction. It’s wonderful to know you enjoyed the comfort of our lounge, especially with the air-conditioning and bottomless coffee, during the tropical weather. Your feedback is greatly appreciated, and we look forward to welcoming you back to Sytner Tamworth BMW in the future. Best regards, The Sytner Tamworth BMW Team
Excellent service…
Was met at the service reception and the car was booked in. Served coffee and had use of the wifi. It was very pleasant waiting for my car in the AC as the temp outside was 32!!!
Drew did a great job and although they were busy got my car back 2 hrs ahead of schedule!!!
July 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Mark, Thank you very much for your kind words and detailed feedback. We’re delighted to hear that Drew provided excellent service, and that you found the waiting area comfortable, especially with the air conditioning on such a hot day. It’s great to know we were able to return your car well ahead of schedule despite being busy. Your positive experience means a great deal to us, and we look forward to welcoming you back to Sytner Tamworth BMW in the future. Kind regards, The Sytner Tamworth BMW Team
Very efficient service as usual
Very efficient service as usual. Thank you.
July 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Jane, Thank you very much for your kind words and for taking the time to share your positive experience with Sytner Tamworth BMW. We are delighted to hear that you found our service efficient, as we always strive to provide the highest standards to our customers. Your continued support means a great deal to us, and we look forward to welcoming you back in the future. Should you need any assistance, please do not hesitate to get in touch. Best wishes, The Sytner Tamworth BMW Team
BMW Safety Recall
Had a safety recall on my Modern Classic BMW.
Was looked after by Debbie Perry from start to finish.
i mentioned some work i was looking to get sorted when dropping off the car. upon collection Debbie had the Estimate with a breakdown for me allready. Very efficent and lovelly member of staff.
July 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Adam, thank you ever so much for your kind words and taking the time to share your experience. It’s fantastic to hear that Debbie Perry provided you with such efficient and attentive service throughout your visit. We pride ourselves on delivering excellent customer care, and it’s rewarding to know this was reflected in your experience. We truly appreciate your feedback and look forward to welcoming you back to Sytner Tamworth BMW in the future. Warm regards from the team.
What I love about Sytner Tamworth the…
What I love about Sytner Tamworth the service advisor Tom I deal with is up to speed on the things and is really helpful and to the point in relation to my requirments and always keeps my informed during the day.I get top service value for money and all the staff are really helpful.
July 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Thank you very much, Dal, for your kind words and positive feedback. We’re delighted to hear that Tom and the rest of the team at Sytner Tamworth have provided you with helpful, efficient service tailored to your requirements. It’s wonderful to know you feel well informed and receive excellent value for money. Your ongoing satisfaction is very important to us, and we truly appreciate you taking the time to share your experience. We look forward to continuing to assist you in the future.
Warranty Investigation and Repair
Professional service and excellent communication keeping me updated on the work being done.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Mr Banton, Thank you very much for your kind words. We’re delighted to hear you appreciated our professional service and that our communication kept you well informed throughout the work. It’s always our aim to provide a seamless and enjoyable experience for all our customers. Your feedback is greatly valued and encourages us to maintain these high standards. We look forward to welcoming you back to Sytner Tamworth BMW in the future. Kind regards, The Sytner Tamworth BMW Team
They ALWAYS get something wrong!!!
It seems every time I visit there is always something wrong, even with the simplest of tasks. They always seem to be in a big hurry to get the job done & out of the door without taking a few moments to check all is well.
This time, after a simple oil & filter change they managed to put the wrong details into my service record which shows a LOWER mileage than the previous service and from a completely different service centre! And according the printed work order, I was riding an R1200GS Adventure motorcycle- whereas I was actually driving an ALPINA D3S Touring! Let's hope they fitted the right oil & filter!! Staff are friendly enough, but the details are always missed. I've never had a procedure where I haven't had to go back for extra work/ rectification. And this is no exception. They need to check the car & paperwork/ documentation before the "handover"
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Hi Mr Barker, I’m sorry. Reading the detail in your review, I can understand your frustration. The errors you describe in the service record and paperwork are basic things we should have checked before handing your ALPINA back to you. Incorrect mileage information, details from another service centre and paperwork referring to an R1200GS motorcycle are not acceptable standards of accuracy, regardless of how routine the work itself may have been. You also make a broader point about having had to return previously for additional work or rectification. That concerns me more than the individual paperwork errors, because it suggests we have repeatedly left you with the impression that we are rushing to complete the job rather than making sure everything is right first time. As your review is now a little while ago, I hope the service record and any associated issues have since been corrected. If not, or if there is anything still outstanding, please contact me directly at the dealership and I will make sure it is reviewed properly. Thank you for being specific about where we have let you down. Kind regards, Matthew Kidd, Head of Business (matthewkidd@sytner.co.uk)
Excellent experience
Nick and Richard were brilliant, very professional, moved quickly with my enquiry and understood what was needed to close the sale, after-which they facilitated a timely collection. Staff at the dealership were all very helpful and friendly. It was a long drive but honestly I cannot remember having a better experience buying my new car, and I’ve bought quite a few.
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Richard, thank you very much for your kind words and fantastic review. We’re thrilled to hear that Nick, Richard, and the entire team provided a professional and friendly service, making your car purchase a positive experience. It’s wonderful to know that despite the long drive, this was one of the best experiences you’ve had buying a new car. Your feedback is greatly appreciated, and we hope you enjoy every moment with your new BMW. Best wishes from all of us at Sytner Tamworth.
Excellent Service.
Excellent Service.
Adam was great to deal with making the whole process relaxed and stress free.
Overall a great experience !
Loving my new car!
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Lynsey, thank you very much for your kind words. We’re delighted to hear that Adam was able to make the entire process relaxed and stress-free for you. It’s wonderful to know you’re enjoying your new car and that your overall experience with us was a great one. Your feedback is greatly appreciated, and it truly motivates us to maintain the high standards of service our customers expect. We hope you continue to have many enjoyable journeys in your new BMW.
Everything was 1st Class
Everything was 1st Class. Alex was a pleasure to deal with.
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Mr Ward, Thank you ever so much for your kind words and the 5-star review. We are delighted to hear that everything was first class and that Alex made your experience a pleasure. It is always our aim to provide outstanding service and it’s rewarding to know this was reflected in your visit. We truly appreciate your support and look forward to welcoming you back to Sytner Tamworth BMW in the future. Wishing you many enjoyable journeys ahead. Kind regards, The Sytner Tamworth BMW Team
Thomas Smedley looked after us very…
Thomas Smedley looked after us very well
I had previous issues that I had gone back and forth with BMW and honestly was not happy.
However Thomas took the lead and resolved the issue even though I came in for something else.
Thanks again
June 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Amir, Thank you for your kind words. We are delighted to hear that Thomas Smedley looked after you so well and was able to resolve your previous issues with BMW. It is reassuring to know that despite your initial concerns, you felt supported and valued during your visit. Your feedback means a great deal to us, and we will be sure to pass your thanks on to Thomas. We truly appreciate you taking the time to share your experience. Kind regards, Sytner Tamworth BMW Team
Excellent efficient service
Excellent efficient service, very welcoming from smiling helpful staff. Entry drop off and collection bays are first class.
June 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Paul, Thank you very much for your fantastic 5-star review. We are delighted to hear that you found our service excellent and efficient, and that our team made you feel so welcome with their friendly and helpful approach. It’s wonderful to know that the drop-off and collection bays met your expectations. Your kind words truly mean a lot to us and motivate the entire team to maintain these high standards. We look forward to welcoming you back to Sytner Tamworth BMW in the future. Kind regards, The Sytner Tamworth BMW Team
Excellent and efficient service
June 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Phil, thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that you found our service both excellent and efficient. It is always our aim to provide the highest standards of care and professionalism to all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to our entire team. We look forward to welcoming you back to Sytner Tamworth BMW in the future.
Grace should receive 10 out of 10
June 16, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Diane, Thank you ever so much for your wonderful 5-star review. We are absolutely delighted to hear that Grace provided such an exceptional experience, truly deserving a 10 out of 10. It’s always our aim to deliver the highest standard of service and your kind words mean a great deal to us all. We greatly appreciate you taking the time to share your positive feedback and look forward to welcoming you back in the future. Kind regards, Sytner Tamworth BMW Team
Excellent service as always when…
Excellent service as always when visiting this dealership wouldn’t go anywhere else
June 19, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Steve, Thank you ever so much for your lovely 5-star review. We’re delighted to hear that you consistently receive excellent service when visiting Sytner Tamworth BMW. It’s always our pleasure to ensure every visit is a positive experience, and feedback like yours truly honours our team’s hard work. We’re grateful for your continued loyalty and kind words, and we look forward to welcoming you back again soon. Warm regards, The Sytner Tamworth BMW Team
I had an excellent experience at BMW…
I had an excellent experience at BMW Sytner thanks to Debbie Perry. From the moment I arrived, Debbie was friendly, professional, and incredibly helpful. She took the time to answer all my questions, kept me informed throughout the process, and made everything feel straightforward and stress-free.
Her knowledge, attention to detail, and genuine commitment to customer service really stood out. It’s rare to come across someone who goes above and beyond to ensure customers feel valued and looked after.
Debbie is a real credit to BMW Sytner, and I wouldn’t hesitate to recommend her to anyone looking for outstanding service. Thank you, Debbie, for making my experience such a positive one!
June 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Tamworth BMW
Dear Ionut, Thank you ever so much for your kind words about your experience with Debbie Perry at Sytner Tamworth BMW. We are absolutely delighted to hear that her professionalism, knowledge, and genuine commitment to customer service made your visit straightforward and stress-free. It is wonderful to know that Debbie went above and beyond to ensure you felt valued. Your recommendation means a great deal to us and to Debbie personally. We truly appreciate your thoughtful feedback. Warm regards, Sytner Tamworth BMW Team
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