The app is terrible!! The designs that you make often export looking differently, and it's been an ongoing issue since the app was named Creatopy. Exporting issues seem to have gotten worse, from de... See more
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The base product just gets worse and worse. there are bugs from years ago that still occur, the template resizing barely works. I have to download GIFs 3 or 4 times to get them to actually downloa... See more
Company replied
I'm not happy with creatopy, when delivering ads to my business partners in Europe and Asia, I am constantly having to adjust the html file manually in order to meet google ads standards. that is to... See more
Company replied
You can create banner ads from scratch (JPG, PNG, GIF, Flash and HTML5). They also have a platform for creating and managing ad campaigns without going to Google, Facebook and others. You can create b... See more
Company details
Written by the company
The Brief is an AI-powered marketing platform and creative sidekick that helps brands create, launch, and optimize digital campaigns at scale. Today’s marketing teams are under constant pressure to deliver more personalized ads, keep up with performance data, and launch faster across multiple channels. The Brief makes that possible by combining AI-driven creative automation with a continuous optimization loop, so every campaign becomes smarter and more effective over time. At the heart of The Brief are four intelligent agents that collaborate like an extension of your team: The Create Agent generates on-brand ad variations and personalized assets in minutes, ensuring consistency across formats and platforms. The Inspire Agent delivers fresh ideas, creative trends, and insights that keep campaigns relevant and competitive. The Launch Agent seamlessly publishes ads across social media, display, and programmatic channels, saving hours of manual work. The Optimize Agent tracks campaign performance in real time, surfaces actionable insights, and feeds them back into the creative process. This closed-loop system of creation and optimization transforms data into direction, helping teams refine targeting, scale content production, and continuously improve campaign results. By eliminating repetitive design tasks and providing actionable performance insights, The Brief empowers marketers to focus on strategy, storytelling, and growth. With industry benchmarks like the U.S. display ad clickthrough rate averaging less than 1%, brands need an edge to break through the noise. The Brief gives marketers that advantage by ensuring every campaign learns, adapts, and performs better than the last. Whether you’re running social ads, programmatic campaigns, or display advertising, The Brief streamlines the process from start to finish—making it the go-to AI marketing platform for creative teams that want speed, scalability, and smarter results.
Contact info
United States
- www.thebrief.ai
2.7
Poor
182 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 83% of negative reviews
Typically replies within 1 week
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I'm not happy with creatopy
I'm not happy with creatopy, when delivering ads to my business partners in Europe and Asia, I am constantly having to adjust the html file manually in order to meet google ads standards. that is to say that creatopy does not export ads that can be used for google ads, there are missing html elements. like the exit api script, sometimes ad dimensions are not clear in the html. Its not a good experience.
Sometimes within creatopy while using the embed code widget, when I'm inside editing one of the sizes, soon as I exit out, I loose all my code in the widget! Its horrifying.
October 16, 2025
Reply from The Brief
Hi Jaun,
We’re sorry you ran into trouble with HTML exports for Google Ads. Our team is here to help — could you DM us or email support@thebrief.ai with more details so we can investigate and follow up?
The Brief is a Great Banner Ad Tool
We've used The Brief (Creatopy) for 4 years now, and it's an invaluable tool for creating our clients' animated banners. The process of creating and editing across multiple sizes simultaneously is very user-friendly, and staff is always eager to troubleshoot any formatting or display issues via chat.
October 15, 2025
Reply from The Brief
Hi Marshall,
We’re so glad to know you've had a great experience with The Brief for the last 4 years! Your feedback about being able to create and design across multiple sizes at the same time means a lot. Thank you for your trust!
Creating display ads in different…
Creating display ads in different sizes, using different slides is infuriating. Once one layer is changed the entire series is changes. Different size ads need different size images and there is no way to "resize" a photo if the original orientation is not correct. I think creating display ads using AI would work if you only used Text and Icons or other graphic elements that can resize easily, but it you're creating an ad using different images, it does not work well at all.
October 16, 2025
Reply from The Brief
Hi Anne,
We’re sorry to hear that creating display ads in different sizes has been frustrating for you. We understand your points about image resizing and workflow, and we appreciate you sharing such detailed feedback — it’s really helpful as we work to make The Brief more flexible and reliable for multi-size ad creation.
Disappointing shift in priorities
TheBrief.ai has unfortunately moved in the wrong direction. They've added AI features that are both more expensive and lower quality than what's available elsewhere.
What's most frustrating is that their core strength - Creatopy and creative automation in Ad Studio - has clearly become a background priority. These were the features that gave them a competitive advantage.
The AI agents run in the background with fixed settings and can't be customized, making them impractical for agency or client-specific needs. When you're paying for a professional tool, you need flexibility, not rigid low quality automation.
October 13, 2025
Reply from The Brief
Hi Louis,
We’re sorry to hear that the recent updates haven’t met your expectations. We understand your concerns about the shift in focus and the flexibility of our AI tools. Your feedback is incredibly valuable, and we’re reviewing input like yours as we work to improve both the AI experience and the creative automation features that make The Brief unique.
The Brief is worse than Creatopy
The Brief is way worse than Creatopy. Much slower, has the same layer and grouping issues, and logs my team out of open tabs constantly. The second a better option pops up- we are jumping ship. It's been messy for months with no change besides negative. It feels like they spent all of their money on the rebrand instead of fixing the actual product that customers have been complaining about. And rebrand? For what? For who? The customers you piss off? Polish a turd it's still a turd.
October 16, 2025
Reply from The Brief
Hi Mandy,
We’re truly sorry to hear about your experience with The Brief. We understand how frustrating performance and stability issues can be, and we appreciate you taking the time to share this detailed feedback. Our team is actively working on performance improvements and reliability updates to make The Brief faster and more stable for all users. Thank you for voicing your concerns — feedback like yours helps us do better.
Having used Creatopy for years creating…
Having used Creatopy for years creating thousands of ads I was totally mystified by the added complexity and total lack of human engineering in the new platform. Tasks that used to be simple are now overly complex and time consuming with no discernable benefit.
October 16, 2025
Reply from The Brief
Hi John,
We’re sorry to hear that your experience with The Brief has felt more complex than before. We understand how frustrating it can be when familiar workflows become less intuitive. Your feedback on usability and workflow design is very valuable, and we’re actively working to make the platform smoother and more efficient for long-time users like you. Thank you for sharing your perspective.
Easy to make several ads at once
Easy to make several ads at once, yet be able to configure each one separately if need be.
October 2, 2025
Reply from The Brief
Hi Chaya,
Thank you so much for your kind words! We’re thrilled to hear you enjoyed the bulk editing functions. The team behind The Brief will be happy to know it’s making a difference. Thanks again for sharing your experience!
Powerful platform!
October 16, 2025
Reply from The Brief
Hi Lon,
Thanks so much for the great feedback! We’re glad to hear you find The Brief powerful and appreciate you taking the time to share your experience.
Horrible Customer Service - We were scammed
As an agency, we have been a creatopy customer for many, many years (since 2001!) They recently convinced us to upgrade our account and then we discovered we no longer have unlimited downloads - we went from $50 a month with unlimited downloads to $300 a month with very few downloads and then they quoted us more than $1,000 A MONTH for the number of downloads we need/have always had (after we were previously getting it for $50/month). We're done. Absolutely disgusted.
July 29, 2025
Unprompted review
Reply from The Brief
Hi Callie,
Thank you for sharing your feedback — we appreciate hearing from our users.
To clarify, Creatopy has operated under this name since 2021, and export credits have been part of our plans for some time. Based on our previous conversations, you initially reached out for help upgrading your account, and we guided you through switching to the Plus plan with monthly renewal as requested.
Export credits were visible on the checkout page and are listed on our Pricing page. The quote you mentioned covers the full suite of features in the highest plan, including AI tools, Feed, and Ad Serving capabilities, not just the export credits.
If you have further questions about this, or any other matter please let us know!
Redeemed themselves
I tried to cancel my subscription for 6 months before finally getting a response. To their credit, the company refunded the 6 months fees.
June 19, 2023
Unprompted review
Reply from The Brief
Hello Meg,
Thank you very much for taking your time to write to us. We wanted to let you know that we do not track each individual user’s subscription status, but we do understand your situation and we wish to provide a most seamless experience to you and our other users. Therefore, we have taken the necessary steps to terminate the subscription for you as soon as you contacted us via our chat, and subsequently, we have also issued a refund for all your payments for the current year. Thank you once again for your patience and please do not hesitate to contact our support team anytime. We will gladly help you again, should you face any other difficulties!
Creatopy and never ending bugs...
I've been using Bannersnack (which was great) now Creatopy for a few years and am struggling! I can only use in the google chrome incognito window for fonts to work properly, and even then it takes a couple of seconds when starting the animation. Viewer's on other browsers complain as they don't see what I see. Never had these problems when Bannersnack. I've had many help me conversations and they say they are working on the bugs.
January 16, 2023
Unprompted review
Reply from The Brief
Hello Donna,
Thank you for your honest feedback! As our team is working on further developing Creatopy, many of the font-related issues have already been addressed. However, it is important to note that outsourced, user-uploaded fonts may come with their own problems, as many of them are inadequately created and will not function properly, regardless of platform. We know how important custom fonts are for branding purposes, and we are kindly inviting you to use authentic, issue-free fonts while we relentlessly strive to refine this functionality for you!
Regarding the difference in design outcome when using various devices and browsers, our products might not perform the same on older or outdated web viewing platforms, and subsequently, we suggest you check our recommended specifications if you wish to have the best possible experience with Creatopy!
Ultimately, we wish to apologize for all the difficulties you faced while working with us! Moreover, we wanted to let you know that our team is steadily improving and finding ways to optimize our platform, so that you can enjoy an efficient and straightforward ad-creation tool! Of course, in order to prioritize our user’s wishes and because we want to deliver you an impeccable designing experience, we will take our time to make sure that everything is perfectly tailored to your needs! In the meantime, our support team will gladly assist you with any problem that you might encounter. Thank you very much for your continued support and patience!
Creatopy = disaster
I've been using Bannersnack since 2019 and it's been really great software. In ~2021 they created a new tool called Creatopy. It is a completely different software, which I was forcibly transferred to in November 2022. As I see many of the high rated reviews in Trustpilot also mention Bannersnack not Creatopy. The developers apparently just "renamed" the software in Trustpilot. As for Creatopy, it is a real nightmare. Bugs at every step, an exceptionally awkward interface, unsolved reported issues. I would strongly suggest to everyone not to be fooled by these good ratings, because the ratings here are not for Creatopy but for Bannersnack. And to the developers, I just wish they would admit that they have completely screwed up and bring back the old good Bannersnack, at least until Creatopy is ready for use.
January 5, 2023
Unprompted review
Reply from The Brief
Hello!
Thank you for taking your time to review our platform!
We're sorry to hear you had a bad experience with Creatopy. Our team is actively working on improving the app and fixing any issues that arise along the way.
Could you please contact us on the live chat or send us an email, to provide us with more information regarding the bugs that you've encountered?
Thank you!
Stay away from this "free trial" I…
Stay away from this "free trial" I canceled it immediately and I was still charged $200. Their site states they cannot authorize refunds and I haven't received any support request response but I'll be reporting them to my bank. Their site doesn't work or load properly, super glitchy, and I can't use the service as advertised to create animated gifs easily. Shady company! It's basically canva and they want $200 for it!
June 5, 2022
Unprompted review
Reply from The Brief
Hi Michelle,
We appreciate you reaching out and sharing your experience with us. We love feedback and we can promise that we’re always taking it into consideration.
I’m sorry to hear that you’ve experienced difficulties with our platform and we apologize for any discomfort created. After analyzing your case, we have concluded that the cancellation process was not finalized. After submitting your reason, a question pops up asking whether or not you wish to keep your assets or not which was skipped. Finishing this step is required for the cancellation flow to be completed, otherwise the subscription will not be canceled. A confirmation email should have also been sent out to you. If you haven’t received this email, it means the cancellation process was not finished. Adding to that, I have spoken to my colleagues from support and they have mentioned that the charge has been refunded. You have also mentioned that a support rep did not get back to you and I would like to kindly disagree on the matter as a reply has been submitted to you within our business hours. Unfortunately our support department does not operate on weekends when contact has been attempted, and a mention of this fact is available in our chat.
Kindly let us know if you’re having any other difficulties and please keep us updated if the refund doesn’t reach you within 5 business days.
Thank you!
Worst Customer Service Team
The actual Creatopy product is good. My team and I like it a lot. That's why I gave 2 stars instead of no stars. The product alone is worthy of a 4 out of 5. It's not without it's flaws, but overall it's very good.
But where it suffers is the customer service experience. The only option they offer you is the "live chat" text bubble, which is hardly live. It takes long periods of time, hours, even days at some points of the week to hear back from anyone. The people on the chat aren't actual techs, so they can't help, they just divert all your questions to the tech team and act as some kind of ineffective middleman. Meanwhile, there's no way to contact the tech's directly. I did battle with them for three days over the chat window, which on the phone would have been a 5-10 minute call. In the end, I lost, all my work was deleted in their weird Pyramid Scheme setup. I know bad customer service, trust me, I had Comcast for 9 years. But at least there I could eventually get someone on the phone to yell at.
August 10, 2021
Reply from The Brief
Hi Tom,
Thank you for taking the time to leave a review. We appreciate your opinion however we would have to kindly disagree in this instance. We pride ourself with our support department and I'm sure most of our users can agree on the quality that we are offering via live chat. As it can be seen in our chat bubble, our typical reply time is 5 minutes, which is automatically averaged up based on each individual interaction. It's true our colleagues are not technical people however, we are offering a combination of technical and customer support. Having a low number of technical queries, such as bugs or issues that require the help of a developer, it's more optimal for us to have dedicated agents that work with our developers to solve certain issues that might appear more technical in nature. We can also understand your frustration having the lack of a technical phone line, however our business model and the service that we offer doesn't require us to have a direct phone line as demo's can be scheduled with our account managers.
Finally, as we have mentioned in our conversations over chat, your designs have not been deleted, they have been transferred to a different team which is owned by a fellow colleague of yours. This has been done so that we could bring you and all of your team members under the same account as you have requested.
We hope our service brings you success in your endeavours and we wish you the best of luck!
Issue quickly resolved.
I recently had an issue with a payment going out of my account after I had cancelled my subscription. I had tried to contact the customer support via email but I didn't get a response. I reached out via Facebook chat and they were really quick at getting back to me and getting the payment issue resolved.
February 19, 2021
Unprompted review
Reply from The Brief
Hi Jordan,
Thank you for sharing your experience with our customer service! We are glad to hear that our live support chat has offered you the best experience into quickly and easily solving the issue. That being said, we do apologize for any inconvenience that might have been caused trying to reach us. Surely that is not what we aim for as we are continuously trying to improve our services. If you ever run into troubles please don't hesitate to contact our live support as they will be more than happy to assist you immediately!
Fantastic application
Fantastic application. I was a little intimidated by the interface at first, but it is so much easier than I thought. Now I can make a banner/add pretty quickly.
November 17, 2020
Unprompted review
Reply from The Brief
Hi Charley,
We do appreciate your time sharing your thoughts with us about our platform. Indeed we've been looking to create an easy-to-use interface for our customers. Gladly, it seems we managed to do so. Enjoy your time on Bannersnack and if you're facing issues at any point of your journey on Bannersnack, feel free to contact our Support Team. They'll be happy to assist.
Thank you!
Amazing software to make banners.Easy…
Amazing software to make banners.Easy to use.Thank you so much!!!
October 25, 2020
Unprompted review
Reply from The Brief
Hello Janis,
Thank you very much for your positive feedback! Day by day we're working to improve our user's experience on Bannersnack! If you find yourself having any questions, feel free to contact our support team. They will be happy to help!
Value of tech investment Programmatic B2B
Been using Bannersnack for over a year and it has become an essential part of our business at Programmatic B2B. They continue to innovate and the value is exceptional -- best of all of the tools we use for return on our online tech investment.
October 22, 2020
Unprompted review
Reply from The Brief
Hello Chris DeMartine,
Thank you very much for the amazing review! We do appreciate your time spent writing this and we are glad that our platform is an essential help to your business. If you ever run into problems, the customer support team will be there to assist you.
I love this soo much it´s amazing you…
I love this soo much it´s amazing you ́ll should try it.
October 19, 2020
Unprompted review
Reply from The Brief
Hello Maymoona,
Thank you so much for your five star feedback! We are glad that you really enjoy the time on Bannersnack and that you also encourage others to try it. It is much appreciated. Should you have any questions related to our design tools, feel free to contact our support team anytime. They will be delighted to help!
Excellent Banner set maker.
Excellent Banner set maker.
Good templates..
Always available helpers..
If you are interested in banner making, choose this site.
No regret.
September 22, 2020
Unprompted review
Reply from The Brief
Hello there,
We really appreciate your time sharing the positive experience with Bannersnack and we are glad to hear that you're enjoying our design platform. If you're facing difficulties at any point during your journey on Bannersnack, feel free to contact our support team. They will be more than happy to help!
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