Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
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Very deceptive, valuations are often 2 or 3 times what any buyers are offering. Substantial fees accrue while one waits for an upturn in prices which may never come.
Company replied
I have been using the platform for a number of years now. In the beginning it worked well. I could buy and also sell my Whisky. But as of late the liquidity on the platform has dried up and I have bee... See more
Company replied
Do not invest through this platform - highly misleading and you are highly likely to lose a lot of money. ‘Valuations’ that are provided by whiskey direct in no way reflect even the midpoint... See more
Company replied
Within minutes you can invest in 1 litre of spirit, or 1000 litres of aged single malt. This is a trustworthy, well thought out company, with a well executed website and efficient, helpful staff. Inve... See more
Written by the company
See live buy & sell prices of all our maturing Scotch whiskies - no personal details required.
Everyone can review all historical prices for each of the 220+ maturing Scotch whiskies available to buy and sell on WhiskyInvestDirect.
We also publish all the prices paid and returns made when Whisky industry bidders purchase large volumes of maturing Scotch via our Bulk Trade Bid process.
WhiskyInvestDirect is the only whisky business that publishes an Audit online. It proves that your whisky and currency are where they should be in full every time the audit is published.
WhiskyInvestDirect is supplied by many of the top Scotch distilling companies including Diageo, Pernod Ricard, Distell, Beam Suntory and Whyte & Mackay.
Written by the company
Unit 5, Berghem Mews, W14 0HN, London, United Kingdom
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WhiskyInvestDirect no doubt has great products in their portfolio for investment, but their complete online system is quite old and they are using archaic ways of operating a business operation. These type of business operations were in picture way back in 1980-2000. But in today's world where faster customer centric companies are evolving I think they are lagging in this aspect.
Customer support is pathetic.
There is no chatbot or live customer care support to cater to the needs of the customers. In the world of automation where everything is dynamically evolving to adopt the latest technologies, Whiskyinvest direct is continuing with the old and archaic ways of doing businesses.
There is only one person for all the activities who is kind of very slow to respond to customer queries. No matter whatever complaints are being raised or any other queries are being created there is only person to respond.
Both the formal and informal complaints are answered by only one person. I could not find another executive who was responding to the queries.
Even though the banks have been mapped to the account, whiskyinvestdirect still require payment proofs every time payment has been made. This is ridiculous, in today's world where there are several faster ways to get payment verified they are sticking with the old ways to upload payment proof. To add to the pain they don't even consider the letter from the bank as a payment proof, I submitted my, screenshot of my bank account and even the bank letter and they refused to accept them as payment proof.
This is totally weird and ridiculous. I mean there are so many ways to get payment verified using transaction id and other security mechanisms or even using third party verification tools.
On top of that the statement by the top executives reminds me of the statements given by CEOs of Nokia, FujiFilm, Kodak when these guys were at the top of their prime and considered that no one is there to give competition to them. It is only a matter of time when any new competitor will turn the table.

Reply from WhiskyInvestDirect
Excellent website and software processes.Modest charges. Fair market prices.Entirely trustworthy.
Easy way for anyone interested in whiskeys and compound interest. Buy new sell old, rinse and repeat. Currency and other risks related to any physical investment apply, though some insurance is in place. Highly recommended diversification to any portfolio.
Excellent service, but a little expensive, initially. Having said that, I would have no hesitation in recommending this company. They offer a unique service and, over time, the storage fees become increasingly cost-effective.

Reply from WhiskyInvestDirect
my only complany here is the commission that someone takes when I ad funds to my account. 21 euros for a transaction is a little bit high.
good morning. and take care of yourself

Reply from WhiskyInvestDirect
Dubious at first
Not a whisky drinker but had faith in the company as I invest with Bullionvault
I have made considerable returns on the whiskeys I bought and when selling to all happens very quickly and effortlessly
I'm new to whiskyinvestdirect.com but not new to the platform they are using, having used Bullionvault (for gold/silver, an identical platform that whiskyinvestdirect.com use) for a couple of years.
My opinion: highly professional, speedy responses when asking a question, very trustworthy, easy to use platform.
Great customer service, they reply very quickly and most importantly they give you a solution.
After this was suggested to me by a friend as an investment possibility I found the website intuitive and easy to use. Lots of information was available to read clearly laid out to help me make the decision that I would invest.
I had a couple of questions during the initial sign up process and the enquires were handled very quickly and professionally. I have found the whole experience extremely interesting and an exciting new medium-long term investment opportunity.
I have dealt with WhiskyInvest Direct for a number of years. I have always found that their systems work correctly and efficiently. Their staff have also been very helpful. I have found that I can buy and sell quickly. Funds transfer both ways is also very quick. Finally, I am also very pleased with the investment % return which has way outstripped rates on the high street.
Great service offering a unique investment opportunity. Everything is set up in a straightforward way and it's easy to get started. I was in contact with the support team to resolve an issue and they handled it professionally, in a quick and helpful manner.
I have recommended WhiskyInvestDirect to several friends and will continue to do so.
Brilliant simple to use service for those interested in investing in Scotch Whisky
I am very delighted with my experience so far, particularly with your passionate online customer assistance. please keep it up.
However, as a regular whisky lover, it will nice to have a special discounted package for investors like me.
Convenient and secured, great alternative investment with stable returns
Brilliant service for Beginners in Whisky. I understood the basics of Whisky before finding WhiskyInvestDirect therefore their website was a bonus which held so much information about how to Invest your money into this kind of market. Their Features on the website are simple and easy to use and if you get stuck or aren't sure, the Live Chat option is a life saver. I spoke to both Michael and Leon who were both very helpful with the process of opening an account to funding and investing your money in specific Whisky. Even if you are a beginner it doesn't take long to get involved in this rising market. You don't have to drink Whisky to Invest your money, just know the basics and what kind of market this is is all you need and WhiskyInvestDirect will help you all the way through. Top ratings!
Easy way to start investing in whisky. For a beginner like me the platform is quite intuitive and their support works pretty well.
Easy way to invest in bulk buy whisky. In the 4 years I've used the site I've had no problems. Really informative about different types of whisky, blended and single malts. Offers a wide range of distillers to choice from. Easy buy and sell, either through their automated process or bid and sell yourself through their online auction. I plan to use the site for some time to come.
I am very pleased with the personal customer care. The solution to solve my transfer's problem was personalized, fast and effective. After this interaction, I feel comfortable investing in WhiskyInvestDirect. Thank you for your professionalism.
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