WHSmith Reviews 

49,868
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 74 reviews, reviewers had a great experience with this company. Many customers praise the staff for their exceptional helpfulness and friendly demeanor. People frequently highlight the amazing service received, with problems often solved quickly. However, some customers noted significant issues with staff behavior, describing employees as rude, unapproachable, or inattentive, often ignoring waiting customers. Many reviewers expressed dissatisfaction with high prices for snacks, drinks, and stationery, finding them considerably more expensive than elsewhere. Concerns were also raised about product quality, like thin paper in diaries or insufficient food ingredients, and customer service was criticized for being unhelpful or inefficient.

What people talk about most

Staff

People report negative experiences with staff, with many reviewers expressing dissatisfaction with their... See more

Price

Customers consistently express strong dissatisfaction with pricing, often describing it as excessively high,... See more

Product

Reviewers highlight negative aspects of product, particularly regarding pricing and quality. Customers were... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting poor and inconsistent... See more

Service

Consumers find service to be ambiguous, with some reporting consistently poor experiences, especially in... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Tanvir at WH Smith Waterloo was extremely helpful with my purchases which I left at the selfservice till at WH Smith. He was kind and courteous and caught up with me with my goods. He also demonstrate... See more

Rated 5 out of 5 stars

My husband lost his mobile phone in the Gents toilets at Sarn Services on the M4. Sharon S on the WSSmith desk had it habded into her by a member of public. (Thanks very much to that person). Shar... See more

Rated 5 out of 5 stars

Had an issue with elderly mothers vouchers. Emailed customer services and problem was solved within 24 hours. Amazing service, I was so impressed. Thank you Emily!

Rated 5 out of 5 stars

I couldn't find a children's book that I'd been searching for previously in another W H Smiths. This time I asked an assistant if he could check the stock to find it. He stopped the job he was doing t... See more


Company details

  1. Book Store
  2. Childrens Book Store
  3. Convenience Store
  4. Gift Shop
  5. Pen Store
  6. Sandwich Shop

Written by the company

WHSmith is a global travel retailer for news, books and convenience. WHSmith Travel stores offer a tailored range of newspapers, magazines, books and impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces. As a leading travel retailer, we have established a core brand that is recognised globally and is synonymous with customer service and a quality offering. Operating circa 590 international stores in 30 countries outside of the UK, our stores can be found in airports, hospitals, railway stations, motorway service areas and workplaces worldwide.


Contact info

4.1

Great

TrustScore 4 out of 5

50K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 38% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.1

All reviews

(49,868)

60 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Please beware of EVERYWISH GIFT CARDS…

Please beware of EVERYWISH GIFT CARDS being sold at WHSmith stores they are very difficult if not impossible to redeem I had never heard of them prior to receiving one as a birthday gift well what an experience it has been 10 days later and numerous emails attaching copies of receipts etc I’m still no further forward the only response I have is an email saying “oops problem your voucher has already been redeemed” and reading the customer reviews on Everywish I am certainly not alone one after another day after day people are losing money to this company .. and how frustrating is it that reputable shops like WHSmith are selling them to unsuspecting customers so please beware of these cards

April 26, 2025
Unprompted review
Rated 1 out of 5 stars

Miserable experience at Manchester…

Miserable experience at Manchester airport T2: unclear pricing so ended up having to pay much more than we thought for meal deal - even on top of usual airport price gouging. We were in hurry for flight so no time to change it. Then the usual DIY tills with staff standing about gossiping and resentful of being interrupted when I needed help with till. Perfunctory assistance then back to the gossiping. I asked for her name and she went into full Gen Z outrage, saying how 'kind and lovely' she'd been, how much I was upsetting her etc and then threatening to call security. I said yes, do call security. She said she was going to complain about me to her manager instead and flounced off. All in all a hideous experience.

April 25, 2025
Unprompted review
Rated 1 out of 5 stars

Robbed blind at WH Smith, Glasgow Airport

Robbed blind at Glasgow Airport on route to a funeral in Malta. Charged £18 for 2 Lindt Bunnies (for my Grandkids) by W H Smith. Initially thought I was overcharged when I looked at my receipt by £9 as I thought it was 2 Bunnies for £9. Turns out it was 3 Bunnies for £18 but because I had only picked up 2 and the lazy Assistant who served me (who was more interested in what was going on in the back of the shop) neglected to tell me this. When I complained I was told to contact Customer Services. Contacted them and told because I only picked up 2 I was correctly charged. No offer of another Bunny was made. Absolute extortion! Zero Customer Service either Face to Face or through email. DONT GO NEAR THEM! No wonder W H Smith is going down the road to oblivion!

April 8, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible lazy customer service

Bought an item that has failed well within the warranty time. Unfortunately I don’t have the receipt as was bought at the airport on the way to holiday.
Customer service refuse to try and look for the receipt and want me to jump through hoops to get it.
How would I know the store number the barcode of the item or the exact amount of the purchase from 8 months ago.

Very disappointing from fran and Louise at the customer service department.
Lazy and can’t be bothered

April 24, 2025
Unprompted review
Rated 1 out of 5 stars

I dropped in to WHSmiths at sawtry…

I dropped in to WHSmiths at sawtry (New services) on my why home today at 13.10 the cashier tried to overcharge the guy in front of me , the cashier male was scruffy
His ID was not on show even though it was hanging round his neck the real shocker was him chewing on a cocktail stick whilst serving the public
I work in this industry and this is a big no no it’s the public that pay their wages I suggest more training needed on appearance as first appearance count

April 18, 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Karen, Thank you for letting us know. I will pass on your comments to Moto as this is a franchise store, to ensure this is addressed. Kind regards Claire

Rated 2 out of 5 stars

Pre ordered a book

Pre ordered a book, still cant pick it up days later and they're refusing a refund even though its their crock up!

March 30, 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Maya, sorry to hear this, have you been in touch with our online team?. Please email help@online.whsmith.co.uk and they can look into this further, Kind regards Claire

Rated 5 out of 5 stars

I go into WH Smith at York Station

I go to the WH Smith in York station most days to put my Lottery on as I am working next to the station, I am greeted most days by a lovely smiling lady, she always has time to ask how I'm doing and has a chat in between serving other customers, I have noticed how she always has a great attitude and she never stops, you are very lucky to have this lady working for you WH Smith she puts me and a lot of your customers in a good mood at the start of are working day, so thank you 😊

April 2, 2025
Unprompted review
Rated 1 out of 5 stars

Glasgow Airport.

Glasgow Airport.
WH Smith. £13.99 for 2 Sandwich meal deals.
2 terrible sandwiches
2 small water
2 packets of crisps.
And at checkout it reads you saved £7

What an absolute disgrace of a company.

Boots meal deals for the very same items are £4.99 each. So £9.98 for both.
Please please please stay clear of these robbers. We will never ever shop at this named store again. EVER. 😱

March 30, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I was in Stirling branch of WH.Smith looking for a specific book. Staff member called Gillian went through all the shelves, checked stockroom and also went downstairs to see if there had been recent delivery where she finally located the book for me. I would recommend this employee to anyone looking for a great customer service in Stirling store.

March 31, 2025
Unprompted review
Rated 5 out of 5 stars

Handy

They're not always the cheapest but they're one of the last stationary/book stores on the high street. Being able to pick up online orders in store for free is really handy and having the post office instore at my local WHSmith gives me a reason to browse what they have on sale.

March 24, 2025
Unprompted review
Rated 3 out of 5 stars

Downhill company

You can definitely tell that WHSmith isn't a very nice company to work for. Their benefits package must be so rubbish. The staff there always look stressed, if you can find one. Which makes sense, as there is so much to do, but only 2 staff members about. I went to Brent Cross to get my scratchcards sorted and buy a few things. While the lady was good enough at her job, the line forming behind me did fluster her a bit and her colleague was nowhere. It's a shame, WHSmith used to be great. Not anymore.

March 13, 2025
Unprompted review
Rated 1 out of 5 stars

Daylight robbery.

99p for a carrier bag at Bristol airport! Daylight robbery. The assistant didn’t tell me the price, I’d have declined had she done so.

March 22, 2025
Unprompted review
Rated 1 out of 5 stars

Pre orders are a joke

Absolute joke of a company good thing you’re closing soon. Pre ordering a book for it to still not be available to collect days later, and refusing to refund even though it’s entirely your fault! Do not use WHSmith, go to Waterstones or any other store that sells books, the sooner these guys go the better.

March 18, 2025
Unprompted review
Rated 1 out of 5 stars

€3.70 for a small water bottle 😡

I'm in Tenerife South and it's a second time I'm being shocked with the price of 0.5l water bottle. They want €3.70, that's theft. The same happened to me at the Heathrow bus station, it was over £3 for a small, cheapest bottle.

March 16, 2025
Unprompted review
Rated 5 out of 5 stars

GREAT SERVICE WITH A SMILE store in Leighton…

I visited Wh Smith store in Leighton Buzzard store4454, I needed to use the DHL express service I did it instore Kerry the assistant was so kind and patient even though she had an almost constant queue of people to serve as her other colleague was on lunchbreak, she was so kind then Brooke came back from lunchbreak and finished off serving me typed out all the details for package and finished the process both very kind, helpful and couldn't do enough to serve me, they are an asset to your store of I could give more stars I would 😊😊😊🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟

March 12, 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Marianne, Thank you very much for your lovely review. This will be passed on and we do hope you continue to shop with us again in the future. Kind regards Claire

Rated 1 out of 5 stars

Standing outside Ayr shop still not…

Standing outside Ayr shop still not open at 8.45 which is supposed to open at 8.30 rang customer service and they weren't much help wouldn't even pass a message on asking me to send them an email .W H Smith you're a joke

March 7, 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi, We are sorry the Ayr store was not open as expected, our customer service was aware of you contacting our reception and did pass on your message. We do endeavour to be open at the advertised time, and apologise for any inconvenience caused. Kind regards Claire

Rated 1 out of 5 stars

Diaries

Having bought multiple WH Smith own-brand diaries for many years, the 2025 diaries are poor. The sticker labels have left a mark on the cover which is very obvious and continues to be tacky. This is the same for various sized diaries.

I had given a two star rating but after W H Smith's response I have reduced it to one star. Did they offer to replace the faulty goods they sold me? No. Did they offer a partial refund or anything else of benefit to me? No. They want me to spend my time to help them and benefit them. Adding insult to injury.

March 6, 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi, Sorry to hear you are unhappy with the current 2025 diaries. If you would like to provide further details and email customer.relations@whsmith.co.uk, with an image this can be fed back to the buyers. Kind regards Claire

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