WHSmith Reviews 

49,868
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 74 reviews, reviewers had a great experience with this company. Many customers praise the staff for their exceptional helpfulness and friendly demeanor. People frequently highlight the amazing service received, with problems often solved quickly. However, some customers noted significant issues with staff behavior, describing employees as rude, unapproachable, or inattentive, often ignoring waiting customers. Many reviewers expressed dissatisfaction with high prices for snacks, drinks, and stationery, finding them considerably more expensive than elsewhere. Concerns were also raised about product quality, like thin paper in diaries or insufficient food ingredients, and customer service was criticized for being unhelpful or inefficient.

What people talk about most

Staff

People report negative experiences with staff, with many reviewers expressing dissatisfaction with their... See more

Price

Customers consistently express strong dissatisfaction with pricing, often describing it as excessively high,... See more

Product

Reviewers highlight negative aspects of product, particularly regarding pricing and quality. Customers were... See more

Customer service

Clients share negative opinions on customer service, with many reviewers reporting poor and inconsistent... See more

Service

Consumers find service to be ambiguous, with some reporting consistently poor experiences, especially in... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Tanvir at WH Smith Waterloo was extremely helpful with my purchases which I left at the selfservice till at WH Smith. He was kind and courteous and caught up with me with my goods. He also demonstrate... See more

Rated 5 out of 5 stars

My husband lost his mobile phone in the Gents toilets at Sarn Services on the M4. Sharon S on the WSSmith desk had it habded into her by a member of public. (Thanks very much to that person). Shar... See more

Rated 5 out of 5 stars

Had an issue with elderly mothers vouchers. Emailed customer services and problem was solved within 24 hours. Amazing service, I was so impressed. Thank you Emily!

Rated 5 out of 5 stars

I couldn't find a children's book that I'd been searching for previously in another W H Smiths. This time I asked an assistant if he could check the stock to find it. He stopped the job he was doing t... See more


Company details

  1. Book Store
  2. Childrens Book Store
  3. Convenience Store
  4. Gift Shop
  5. Pen Store
  6. Sandwich Shop

Written by the company

WHSmith is a global travel retailer for news, books and convenience. WHSmith Travel stores offer a tailored range of newspapers, magazines, books and impulse products for people on the move in airports, railway and bus stations and a broader convenience range in hospitals and workplaces. As a leading travel retailer, we have established a core brand that is recognised globally and is synonymous with customer service and a quality offering. Operating circa 590 international stores in 30 countries outside of the UK, our stores can be found in airports, hospitals, railway stations, motorway service areas and workplaces worldwide.


Contact info

4.1

Great

TrustScore 4 out of 5

50K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 38% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.1

All reviews

(49,868)

60 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Uttoxeter branch visit.....

Uttoxeter branch visit.....only wanted a French dictionary. Nothing. The store is tired, scruffy and not well maintained.
Zero staff anywhere on the floor to ask for help. One miserable chap on the till on exit who was on his phone and not interested. Try to support the high st and this is the result.
Bought from Amazon on-line in the end.

February 7, 2025
Unprompted review
Rated 2 out of 5 stars

I give this 2 stars because I've ordered…

I give this 2 stars because I've ordered 3 books, 1 of which was damaged. The cashier refused to give me a refund and said i needed to return it myself and pay forcreturn postage (even though the book looked like it had been kicked to the store). Obviously there is no phone number to contact anybody and due to the fact I'm not a teenage girl I don't do 'messaging or email'. Based on this experience I would suggest ordering from amazon instead because for all their faults, atleast they make it easy to return an item or get somebody on the phone.

February 9, 2025
Unprompted review
WHSmith logo

Reply from WHSmith

Hi, Sorry to hear that one of the books you ordered arrived damaged. The member of staff at the store should have assisted you and provided a refund when you were at the store. If you can please email customer.relations@whsmith.co.uk with details of the store you visited so we can address this. Kind regards Claire

Rated 1 out of 5 stars

Overpriced

Overpriced! Rubbish and poopy 👎🏻 Take advantage of the ‘convenience’ to charge repulsive prices. Low quality and would never go if I had the choice 🫡

February 8, 2025
Unprompted review
Rated 1 out of 5 stars

Shocking way to treat customers.

Came out of the Northumberland Street branch of WH Smith in Newcastle extremely upset by the behaviour of the assistant at the self service machines in the Post Office. All I needed was a receipt for a pre-paid package which would have taken 20 seconds. I waited while she served another customer -very slowly - and asked for her help when she was finished. She turned her back on me and went to the counter queue to ask if anyone needed help. No takers but she pointedly refused to acknowledge me. I’m 73. I left the shop close to tears then I was forced to walk the length of Northumberland Street to another Post Office to post my package. This was at lunchtime on 05/01/25

February 5, 2025
Unprompted review
Rated 1 out of 5 stars

Unfair Treatment and Disappointing Experience

I had a disappointing experience at WHSmith, Broad Street. As I was leaving the store, the security alarm went off. I immediately stopped and voluntarily showed the contents of my bag for inspection, but despite finding nothing wrong, the security officer continued to make things difficult for me and insisted that I was hiding something.

What frustrated me even more was that another customer, who also triggered the alarm, was allowed to leave without any checks. This inconsistent treatment felt unfair and left me deeply disappointed. Eventually, my companion suggested that the alarm might have been triggered by my bag’s magnetic clasp, and only then was I allowed to leave.

I hope WHSmith takes incidents like this seriously and ensures all customers are treated fairly and respectfully.

January 21, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing service

Amazing service, I ordered my books on Thursday evening and they arrived in the post today and I used the Standard post option. Really pleased with the delivery service and the product

January 18, 2025
Unprompted review
Rated 1 out of 5 stars

WHSmith at Cardiff Central railway station

This is regarding the WHSmith at Cardiff Central train station. I wanted to buy a magazine but couldn't pay for it as I didn't understand how to operate the self service check out. There was no alternative method of payment - no cashier desk and no staff around to help. Someone completely unconnected to WHSmith or me, came over to ask if I was okay, and try to help. But, I believe there should have been a WHSmith staff member available. In fact, I believe there should be the option of a cashier desk - not everyone is able, or wants to use a self service checkout. In future I will shop elsewhere.

December 13, 2024
Unprompted review
Rated 1 out of 5 stars

Just rude

I visited WHSmith and was quite disappointed with the service. I wanted to exit through the front door, where there is a cash machine, but I was rudely informed that the store only accepts card payments that end . I understand that this is a policy, but I believe it discriminates against customers who do not have cards or smart devices.

While I was there, I noticed only one staff member at the exit and three others standing idly, seemingly unsure of what to do. Some young boys outside were playing around, top entrance and when staff members shouted at them to leave, it felt quite unprofessional.

The manager, who was wearing a white jumper, told me that if I didn’t like the payment policy, I didn’t have to purchase anything. I found this response to be very rude. Although I tried to remain polite, it was disheartening to be treated this way as a customer. And I know that 3 member are staff are going to back the member of staff whom in my opinion was rude

Additionally, when I went to the back of the store to pay, one young girl on here own I overheard some one speaking about the incident to the manager, which I felt she was unprofessional. It’s important to remember that customers can lip read

While I was waiting to be served, I noticed a queue forming behind me. I apologized to everyone waiting, as I knew because I had made a fuss no one would get served until I was at the till but despite three customers in front of me, and (6 behind) they did not bring in a second staff member to assist. Until
I was being served anyone with half a brain would known what was going on because the guy that came to put on the till was the same guy standing in a group of them three of them at all man a woman with a jumper in this other man in the middle of the shop so that lacks customer service in the respect that I knew what was going on

This lack of service and communication felt discriminatory.

Overall, my experience at WHSmith today was disappointing, and I hope they can improve their customer service in the

This was Saturday between 13 - 14 hours 27/12/24

December 27, 2024
Unprompted review
WHSmith logo

Reply from WHSmith

Hi Margaret, I'm sorry to hear about your recent experience at one of our stores. If you could please advise which store this was at, so we can ensure this is passed on and email this to customer.relations@whsmith.co.uk, Kind regards Claire

Rated 1 out of 5 stars

Poor service

It took 10 days to deliver an item when orders from Vinted, eBay, and Amazon (placed at the same time) took 3 days. Having paid for 48 hour tracked delivery I don’t think it’s unreasonable to expect that to be honoured. No update on parcel tracking and I wasn’t informed the parcel had arrived in the store. Box slightly damaged as no wrapping to protect it, not ideal for a birthday gift. I expect better from a well know high st store. Won’t be shopping in WHSmith’s again.

January 8, 2025
Unprompted review
Rated 5 out of 5 stars

Visited Southend High street W H…

My partner Visited Southend High street W H Smith’s today and couldn’t find the price on some crackers, a lovely assistant called Laura helped her and again with another price check. Nothing was too much trouble for her, incredibly friendly, she is a credit to your team.

January 8, 2025
Unprompted review
Rated 5 out of 5 stars

10/10 and 5 gold stars to them!

I've only ever bought from WH Smith in physical shops but this time I had to online order a book.

They emailed me to let me know the order/payment had been placed successfully and then a text to say it was on it's way soon. They didn't pester me in any way, just conformation stuff.

I ordered the book on 2nd January and it arrived this morning on the 7th in a cardboard envelope.

Thank you, WH Smith for brilliant service as I get in your physical shops!

January 7, 2025
Unprompted review
Rated 1 out of 5 stars

I purchased a calendar on the web

I purchased a calendar on the web, looked up the dimensions there were not any then it arrived and it was miniture size, so I went about returning yet they did not refund me every part, very unhappy experience. They are obviously saving money wherever they can 1) by not getting the dimensions written up on the site and 2) a genuine refund not offering full cost. Very disgruntled!

January 4, 2025
Unprompted review

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