Cult Wines Reviews 

Great selection of wines for investment and purchase and helpful service. RM was professional and communicative

Good experience, the team has been quite professional and proactive. I also recommend the Cult X platform, quite good pricing and liquidity.

I am generally a patient customer and understand that en primeur wines only become physically available after a certain period of time. As a customer who has invested a considerable sum, I would have liked to receive updates and clearer timelines, rather than having to make repeated enquiries before receiving a detailed explanation.

Unfortunately, the wines ordered years ago have still not been delivered, despite promises made at the time and repeated requests. Rotation numbers have not been entered, and the wine collection is therefore not complete. I am very dissatisfied and disappointed with this situation.

Excellent & professional advice from an expert who is passionate about wines
Aarash Ghatineh has always been helpful and provided good advice even during the down turn.
Happy with service and experience

Really enjoying using the platform with the new upgrades. When will these be available on the app?

As a new client the general introduction with my client manager and subsequent Q&A session set me up to explore a totally new experience.
The App itself is intuitive and reasonably user friendly. The remarkable amount of transparency into each wine, its trades, historical data, ratings and perceived quality gives one confidence.
The highlights for me however are the regular podcasts and the obvious candour of those presenting. The topics are always interesting and educative. The more I replay them the more I learn.
I still don’t know whether I am an investor or a consumer. While the latter is really appealing, it’s great to know I can liquidate if necessary. Having a passion for wine is essential.
To summarise, it’s exciting, totally new, professionally run, and I am not sure where it will ultimately take me but I’m up the ride. Cheers

**Cult Wines’ response states there are parts of this review which are factually untrue. Everything written below is factual and backed with written evidence. There is nothing in this review that is untrue.**

Update: May 2026
After filing a lawsuit to the Tokyo District Court, the court informed us that Cult Wines' Japan entity had been dissolved. As such, our lawsuit couldn't proceed.
Cult Wines closed their Japan entity purely to avoid litigation.

I subsequently have now contracted a Hong Kong-based lawyer to submit a lawsuit against Cult Wines Ltd of Hong Kong.

For reference, despite numerous demands for money to be returned over the past 30 months, they have fallen on deaf ears. This company is a joke.
Do NOT do business with them.

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I was told to expect an average return of 8~9% before fees.
After 6 months my investment was down.
I asked to withdraw my funds. They aggressively tried to convince me not to withdraw.
After insisting I would sell, they said the sales of my wines would be completed within 18~20 weeks. That was more than 2 years ago and they still haven't completed the sale of my wines.
The limited number of wines they have sold were all at a loss and the valuation of my remaining portfolio has continued to tumble, despite every other asset class skyrocketing.
After further investigation I realised the company does not possess the financial instruments licenses to be able to manage funds from investments in Japan.

Despite explaining to them that their Japan operation is acting illegally, they still refused to return my funds.

I have now submitted a lawsuit against Cult Wines not only seeking my original investment, but also to cover my legal costs as well as compensation for the emotional stress caused directly from their lack of cooperation.
I expect the court to provide a significant pay out.

Excellent! the product was amazing.

Excellent Service & Perfect Birthday Surprise!

I recently received my 6 bottles of wine from Cult Wines for my birthday, and I couldn’t be happier with the experience! From start to finish, everything was handled so professionally.

The packaging was secure and beautifully presented, making it feel extra special for the occasion. Delivery was smooth and right on time, and each bottle arrived in perfect condition.

I really appreciate the quality selection — you can tell they take great care in sourcing their wines. It truly made my birthday celebration even more memorable.

Highly recommend Cult Wines for anyone looking for premium wines and excellent customer service. I’ll definitely be ordering again!

I invested £10,000 with Cult Wines expecting professional portfolio management and investment expertise. Instead, the service declined into aggressive sales pitches for en primeur and cases – behaving more like a wine merchant than an investment manager.

Cult Wines repeatedly changed its fee structures, always to the investor’s disadvantage. What began as a 15% one-time entry fee evolved into recurring annual management charges, unilaterally imposed despite the absence of any real portfolio management.

Communication was poor both before and after liquidation. Emails unanswered, calls inconclusive; after requesting liquidation, it deteriorated into made up excuses and lies just to keep you waiting.

The liquidation process

- Liquidation offers far below the portfolio’s declared market prices.

- The market price was unjustifiably inflated, while the highest bid – the real market reference – was often much lower and far apart, with no transparency on their valuation basis.

- Proceeds frozen on the platform, no clear payout policy.

- Even after the promised 90-day payout, my funds have still not been released.

This shows a pattern of lack of transparency, misleading valuations, delayed payments, and unprofessional practices.

Strongly advise avoiding Cult Wines.

I invested with cult wines in 2019. 12,000£ as a sample to see if they were a company i wanted to continue doing business with. The investment has not done well in this time, as they declare my portfolio with a value of 8,900£ as of today.
However the main problem is what they say your wine is worth and what you get for it can be completely different. I have been trying to sell my full portfolio since March 2025 and they did not even sell 50% of the portfolio.
Then, when they sell you wine the balance is not available immediately. However when I bought it was on immediate payment terms.
Very disappointing and I will not be buying more wine from them.

Really enjoying the new portal. Tom’s recommendations have always hit the spot too, highly recommended

Following the passing of my Father, Jessie was extremely helpful in dealing with his portfolio. She advised us to hold off before selling to get a better price, and then was speedy in helping us sell. She always kept us in the loop, and contacted us at agreed times. Despite a little back and forth about the payment method, we finalised my Father's account, and my Mother and I were very grateful to her. Really lovely lady to deal with .

Big shout out to Cult Wines and to Aarash Ghatineh for coming through on a promise to assist me following unforeseen problems with the sale of some wines.
Aarash took the trouble to contact me and investigate the situation and was able to bring matters to a satisfactory conclusion. I have been a client of Cult Wines since 2014 and have always found them easy to deal with and always happy to help with good service and advice.Once again great service and advice thanks to Aarash.

I invested some money with Cult Wines in the past - I thought it would be a fun way to learn more about wine investment. I had a low bar but they didn't clear it at all. There is no consistency in employees and pretty much every person I ever dealt with left which caused me to want to redeem my funds. We agreed on a payment plan (many many months - I was very patient and accepted their proposal) and Cult missed pretty much every date they committed to in writing. I cannot recommend anyone invest any funds at all with Cult. It doesn't feel like a stable organization or an organization that will do what they commit to do. I generally don't post negative reviews because I assume people are doing their best but in this case I feel it is my duty to provide a warning to prospective investors.

Love the website portal, and their access to wines is always exceptional

Connor is both knowledgeable and helpful in sharing with me the CultX platform. I have been using the platform almost weekly and the recent enhancements make it more user friendly.

Connor has been an excellent guide into wine investment and has given some great advice in terms of what to buy and also some fantastic drinking recommendations. Thanks

Recently attended a Masterclass with Remirez, organised by Cult Wines. Had a fantastic time with them. Event was planned and run smoothly, and the overall experience was truly positive. Thanks for having me.

Wine sold in July payment made 12th December. Was a long frustrating battle.

The battle goes on…the excuses are flimsy. Come on Cult Wine pay your dues!