Apricot Clothing U.K. Reviews 

19,540
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 3,072 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the lovely quality and style of the clothing, often finding items to be a perfect fit and exactly as pictured. Many people appreciate the wide choice available and the ease of ordering, frequently highlighting the quick and efficient delivery service with promptly arriving, well-packaged orders. However, some customers noted issues with the ordering process, including failed payments, lack of order confirmations, or items being out of stock without prior notification. A few other people also felt that some products had fit issues, such as being too long or too small, or experienced defects like tears in material or buttons coming off.

What people talk about most

Product

Users consistently express satisfaction with the product, often highlighting the good quality, affordability,... See more

Quality

Reviewers highlight positive aspects of quality, frequently praising the lovely and good quality of clothing,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency. Many... See more

Order

Consumers generally find the ordering process to be positive, highlighting the ease of use and... See more

Return policy

Clients share ambiguous opinions on the return policy, with many reviewers finding the return process easy,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

À good online service- very efficient! The dress is a lovely style too for our current heatwave. The only reason I didn’t give it 5* is because of the design- there is no opening and so wriggling in... See more

Rated 5 out of 5 stars

I bought trousers recently, they are my absolute favourite item of clothing. Such lovely quality. Not my first item from Apricot, but definitely my fave. I've never had a bad purchase from them, but... See more

Rated 5 out of 5 stars

I found 2 dresses in New Look, the style is just right for my curvy figure, so stylish and comfortable so I bought 2 more on line, they are different fabrics but same style. Love them and have random... See more

Rated 5 out of 5 stars

I love Apricot clothing. I especially love the matching sets, so treated myself to a skirt with a matching top set and a culottes/ shirt matching set. Got a notification to say my order had been des... See more


Company details

  1. Women's Clothing Store

Written by the company

We are passionate about prints and are constantly seeking new, innovative prints that are easy to wear. Our inspirations come from all over the world. Each season we aim to satisfy our customers by offering new and exciting garments. You can shop our latest trends and largest selection online at www.apricotonline.co.uk.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

20K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(19,540)

3,026 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Postage date not as promised

Placed an order for one item on Monday 29/06 - paid £7.99 for Evri Next Day Delivery (after 1pm) but was still expecting it by the Wednesday at the latest.
It instead ended up arriving exactly a week after on the 06/07 which was a huge inconvenience as I was going to a wedding the weekend prior.
Massively disappointed as £7.99 for postage is rather expensive to have it not arrive by the time promised. Only keeping the item to save further possible inconvenience with the website, although would ideally like to get a refund on at least the postage

July 6, 2026
Unprompted review
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Hanna,

Thank you for your message.

We're sorry to hear that your order was not delivered in the timeframe expected and we understand how disappointing this must have been.

I can confirm that we have issued a refund of your £7.99 shipping cost to your original payment method. Depending on your card issuer or bank, the money can take up to 10 working days to appear in your account.

We do apologise for the inconvenience caused.

Kind regards,
Rachel

Rated 1 out of 5 stars

I am still awaiting delivery

I am still awaiting delivery - Its been a while!!

June 26, 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Christine,

Thank you for getting in touch.

We're sorry to hear that you have not received your order due to a delay with Evri.

We are currently investigating this with the courier and as soon as we have an update we will be back in touch.

Please rest assured that we are working to resolve this for you as quickly as possible

Please accept our apologies for the inconvenience caused on this occasion.

Kind regards,
Rachel

Rated 1 out of 5 stars

Disappointing experience …

Received someone else’s order instead of mine and am still trying to sort it out.

June 25, 2026
Apricot Clothing U.K. logo

Reply from Apricot Clothing U.K.

Hi Annette,

Thank you for your message.

We're very sorry to hear that you received the incorrect order. Looking into this, I can confirm that this has since been resolved for you and a replacement for the correct order was delivered on 7/7/26.

Thank you for your patience and understanding and please accept our sincere apologies for the inconvenience caused on this occasion.

Kind regards,
Rachel

Rated 5 out of 5 stars

Great service

I ordered a pair of culotte trousers online having seen them in a shop that didn’t have my size. Ordering was simple. There was a welcome offer of £5 off. Therefore even with postage they were £1 less than I’d seen them for. Delivery was very fast. I’m very happy with my purchase.
Thank you
Ann

June 25, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look