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Auto100 Reviews 

1,776
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 243 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly, highly knowledgeable staff and sales team who go above and beyond to ensure a wonderfully smooth, comfortable, and completely stress-free purchasing journey from the initial inquiry to the final handover day. People truly love the incredible variety of premium vehicles available, emphasizing that the cars are presented in pristine condition and seamlessly match their descriptions without any disappointment. However, some people mentioned challenges with after-sales communication, stating that emails and phone calls were occasionally ignored or left completely unanswered when they were seeking further assistance.

What people talk about most

Staff

Clients share positive opinions on staff, frequently highlighting their professional and welcoming approach... See more

Service

Reviewers mention positive feedback about service, noting that purchases and handovers are smooth and... See more

Product

Users describe positive interactions with product, expressing deep satisfaction and delight with their luxury... See more

User experience

People report positive experiences with user_experience, highlighting a smooth, transparent, and hassle-free... See more

Customer service

Consumers find customer service to be positive, highlighting smooth transactions and supportive staff.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Third purchase and yet another delight to deal with Chris and the rest of the team. Collection of my stunning M2, which is absolutely split mint inside and out. If you want to buy proper performance... See more

Company replied

Rated 5 out of 5 stars

I can't express in words how happy I am with the car I bought yesterday and the experience with James and the fantastic team at auto 100. From the get go I was made to feel totally confident and wh... See more

Company replied

Rated 5 out of 5 stars

I’ve purchased four vehicles from this high-end dealer over the last few years. The purchasing experience is very slick (the part exchange and sale completion done in one visit), and the vehicle stock... See more

Company replied

Rated 5 out of 5 stars

Enquired about a stunning Aston Martin DB11 they had for sale. Chris was very straightforward and easy going and didn’t pressure me at all during the buying process. On top of that, the hospitality wa... See more

Company replied


Company details

  1. Car Dealer

Written by the company

Auto 100 – Driven by Family Values, powered by excellence. As one of the UK’s largest independent specialists in prestige and supercars, we pride ourselves on offering a truly personal service. With over 500 years of combined experience, our family-run business is committed to delivering an exceptional car-buying experience. Every vehicle in our carefully curated collection undergoes a thorough enhancement process, ensuring that we only present the finest examples available. Whether it’s a high-performance supercar, a luxurious prestige model, or a timeless classic, our passionate team of motoring enthusiasts is dedicated to helping you finding you your next dream car.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 96% of negative reviews

Typically replies within 1 week

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4.6

All reviews

(1,776)

241 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic experience with Chris and…

Fantastic experience with Chris and Terry! Very happy with their professionalism and level of service.

August 22, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review Michael. We really appreciate your comments and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Professional

Professional, courteous and efficient

August 20, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review Russell, we really appreciate the feedback.

Rated 1 out of 5 stars

I want people to be aware...

I want people to be aware.... This company is the worst company I have ever had the misfortune to deal with....DO NOT USE THEM... I put a deposit of £1000 down on a vehicle 10 days ago, after sleeping on it overnight I decided to cancel the order and request a refund. It's been 10 days and I'm still waiting for my refund. I have sent various emails and made various telephone calls to the sales team, the emails are NEVER answered, on the telephone I'm told every time that's it's gone through. Today 20 August 26 I called again, yet again I'm told the refund has been done by the sales person on a card machine, NO REFUND has been received. Let this be a warning to anybody that intends using this company, STAY AWAY, can you imagine the agro you will get if the vehicle you purchase is faulty, no chance whatsoever of getting any help.
All this company is is a car supermarket with absolutely diabolical service, YOU HAVE BEEN WARNED DO NOT USE THIS COMPANY.....

August 20, 2026
Unprompted review
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Reply from Auto100

Thank you for your review. We can confirm that your £1,000 deposit has now been fully refunded.

That said, we are surprised that you have chosen to leave such a strongly worded review after changing your mind about the purchase and subsequently being offered and receiving a full refund. We appreciate that you were entitled to reconsider your purchase, and we honoured your request by arranging the full refund.

We are disappointed that, despite resolving the matter and returning your money in full, you have chosen to publicly describe the company and our service in such terms. We always aim to deal with customers fairly and professionally and will continue to do so.

Rated 2 out of 5 stars

A pretty poor experience

Sadly a pretty poor experience. For a company that says they pride themselves on the quality of the cars they provide, when I challenged this for a £70k car, my emails were entirely ignored, even when escalating to management. Check every part of the appearance of the car you accept, if something is missed, my experience says you’re one your own. I will not be a returning customer.

May 8, 2026
Unprompted review
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Reply from Auto100

Good Afternoon Stuart,

Ryan has emailed you to discuss, we would really appreciate you getting back in touch as we are keen to resolve any issues for our clients.

If you would like to call please do not hesitate to call either Ryan or I on 01623 513643.

Kind Regards, Tom.

Rated 5 out of 5 stars

First class service

On arrival at Auto 100’s facility we were made to feel very welcome. After a short time we were taken up to see the car we were buying. The way this was done made the experience very special!

Overall there was clear and unambiguous communication by Simon (sales) and Dan (handover) and a smooth process of agreeing the part exchange and then completing purchase and handover.

Everything was simplified with very little paperwork. We were in and out within an hour and a half.

We had one hiccough, as Simon was unaware that the car I was originally interested had already been reserved,and was really apologetic. Fortunately another one I liked was available shortly after.

The quality of the cars Auto 100 stock is superb and as a dealer they can be trusted completely. When a main dealer describes your 10 year old car from Auto 100 as “mint” you know you’ve got a good one!

My first car from them was a Jaguar XJ which has been superb, and which I’ve just traded in for a Range Rover.

August 12, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review. Its great to hear you enjoyed both experiences with us. We hope you love the Range Rover as much as the Jaguar. We look forward to seeing you again in the future.

Rated 5 out of 5 stars

I would like to say a big thank you to… Auto 100

I would like to say a big thank you to Chris and Adam at Auto 100. I collected the 25 plate Cayenne yesterday and it was a really pleasurable experience. A good part exchange price was offered and no haggling took place. The new car was prepared immaculately. Adam was the perfect host. They have a vast selection of cars, great specifications and competitive prices. Based on how pleased I am with the purchase I would definitely buy from them again.

August 6, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review John, we really appreciate your feedback. Its great to hear the team looked after you and we look forward to welcoming you again in the future.

Rated 1 out of 5 stars

No independent inspection allowed

Called to view a £45k car and said I would be getting an independent inspection. They flatly refused to allow an expert inspection so I won’t do business with them.

July 31, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Good afternoon Mark,

Thank you for taking the time to leave a review. We are genuinely sorry to hear that you were not satisfied with your experience.

As part of our preparation process, every vehicle undergoes extremely thorough checks. In this case, the car received both an independent third-party MOT and an inspection by an independent Porsche specialist. We hope this reassures anyone reading your review that the vehicle had already been comprehensively inspected by two independent parties, and as such, we did not believe a third inspection was necessary.

We apologise if our decision caused any offence. We take great pride in the quality of our vehicle preparation and the extensive checks we carry out before any car is offered for sale.

Should you wish to discuss your concerns further, please do not hesitate to contact me directly at tom@auto100.co.uk or on 07773 808080.

Kind regards,

Tom

Rated 5 out of 5 stars

Great service

auto100 make the process of finding, viewing, driving and purchasing a car seamlessly efficient. I can't recommend them enough, their passion for cars, their knowledge and overall superb customer service.

July 24, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely feedback Teresa, we really appreciate your feedback.

Rated 5 out of 5 stars

We recently bought our Lotus Eletre S…

We recently bought our Lotus Eletre S from Auto100 and honestly couldn’t be happier with the whole experience.

We initially dealt with Simion, who was brilliant from the start, but when he went on holiday Dan took over and made the handover completely seamless. There was never any confusion or having to repeat ourselves, and Dan kept everything moving until we collected the car.

We were offered a great deal on the Lotus and a very fair price for our part exchange. To make things even more stressful, we actually managed to damage our part exchange truck on the morning we were due to hand it over! We were expecting the worst, but the team were incredibly fair and reasonable. They assessed it honestly and didn’t use it as an excuse to dramatically reduce the value, which we really appreciated.

From start to finish, everyone was friendly, professional and easy to deal with. The whole process was smooth, transparent and completely hassle-free. We genuinely felt looked after throughout.

We’d happily recommend Auto100 to anyone looking for a quality car and great customer service. Thanks again to Simion, Dan and the whole team we absolutely love our Lotus! ⭐⭐⭐⭐⭐

July 24, 2026
Unprompted review
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Reply from Auto100

Thank you for the lovely review, we really appreciate the feedback. Its great to hear you found the experience enjoyable. Thank you again.

Rated 5 out of 5 stars

Very easy process

Very easy process, good communications completed by a great handover by Terry whose knowledge of the car was second to none. Based on my experience I would highly recommend Auto 100.

July 22, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Nigel, we really appreciate you taking the time to write a review and hope you enjoy your new car.

Rated 5 out of 5 stars

Found my dream car on the website

Found my dream car on the website and contacted Auto100 directly to purchase. The speed at which they sorted all my requirements in a very professional manner was incredible. Phoned on a Saturday, collected the car on the following Tuesday. In this quick turnaround time, they managed to sort all the paperwork and prep the car, including ceramic coating the car to perfection. Meeting them on collection day was also a pleasure. Definitely purchase from them again. Can't recommend highly enough.

July 18, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Andrew, we really appreciate your feedback and hope you enjoy your beautiful new car.

Rated 5 out of 5 stars

Professional

Professional, professionals, professionally customer service focussed. Great experience with this company - highly recommend.

July 18, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, we really appreciate your feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Terry and Simon were truly awesome

Terry and Simon were truly awesome and incredibly welcoming, patient, and down to earth. They took plenty of time with us, sharing their extensive knowledge without any pressure. What stood out most is their genuine passion for cars. To top it off, the car I purchased is absolutely amazing!

July 10, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, we really appreciate the feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

Ferrari FF Purchase

recently purchased a Ferrari FF from 100 Auto, and I couldn't be happier with the experience. From my very first enquiry through to collecting the car, Anthony Heighton provided a level of service that was exceptional.

Anthony was knowledgeable, professional, and genuinely passionate about the cars he sells. He took the time to answer every question, kept me informed throughout the process, and made what could have been a daunting purchase feel straightforward and enjoyable. There was never any pressure—just honest advice, excellent communication, and a real commitment to ensuring everything was perfect.

The Ferrari FF was presented in outstanding condition and exactly as described. Anthony's attention to detail and dedication to customer satisfaction were evident every step of the way.

If you're considering buying a performance or prestige car, I can wholeheartedly recommend Anthony Heighton and the team at 100 Auto. Their customer service is first-class, and I'll certainly be returning when it's time for my next car. Thank you, Anthony, for making the purchase such a memorable and enjoyable experience.

July 7, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the first class review, we really appreciate your feedback and hope to see you again in the future. Enjoy your beautiful new Ferrari.

Rated 4 out of 5 stars

James Turnbull helped guide me towards…

James Turnbull helped guide me towards a potential Porsche Cayman 718 purchase. Although I did not buy the car I thought it worth mentioning I received my deposit back with no hassle, and also benefited from James knowledge and professionalism. If I am ever back in the market for a high end car, I will certainly visit auto100 again. Great customer service!

July 7, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review, its a shame we couldn't make a purchase work on this occasion but we do hope to see you again in the future.

Rated 5 out of 5 stars

Second car purchased at auto 100

Second car purchased at auto 100, very smooth both times, cars immaculate condition.

Dan and Ant made the process very easy. Will happily purchase another vehicle from here!

July 7, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review Sam. We really appreciate your loyalty and feedback.

Rated 5 out of 5 stars

Excellent Customer Service

Traded my wife's 2020 Merc SL AMG for a Jaguar Reims Edition 5L at Auto 100and got a better than market price for the Merc and the Jaguar was no more expensive than any of the half dozen that were for sale.

We have had the car 3.5 years, full dealer Service History and both MOTS sorted with no issues. Was offered a good price at a Ferrari Dealership down south against a Roma Spider which we accepted only for the Dealership to renege on the agreed price. Rang Tom one of the Directors at Auto 100 who I previously had dealt with and he was more than happy to match the Ferrari garage price. Took the Jag next day and Tom had his accounts office transfer the funds which were in our account with 45 mins.

Their premises are really professional, in fact better than most main dealers, their prices are fair and the service levels I have received have been excellent and would happily purchase another vehicle from them in the future and recommend them to any prospective buyer that is looking to purchase a quality high end vehicle.

July 3, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the great review, its good to hear you enjoyed the experience and we look forward to welcoming you again in the future.

Rated 5 out of 5 stars

Jaguar Purchase

Collected my Jaguar FType earlier this week. Everything went to plan and Terry looked after me. Fantastic selection of vehicles and Great facilities. Would have no hesitation in buying another vehicle from them in the future.

July 1, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for the lovely review Andrew, we really appreciate the feedback and look forward to seeing you again in the future.

Rated 5 out of 5 stars

SELLING MY MUSTANG; PAINFUL TO LET IT GO BUT SERVICE FIRST RATE

First rate communication from Alexandra, the Funding and Logistics Controller for the company. It was easy to follow her advice and I was guided through each phase of the selling process. Collection on the day was perfect. There was some additional cosmetic damage picked up by the collection agency for the company I had not declared and the price adjustment was very fair. The payment was swift. The car could not go to a better dealer. The dealers site has some amazing cars on it and the way they treat their cars and customers is heads above the others I have dealt with in the past particularly with my last dealer who was horrendous. My faith has been restored. So thank you for the sales service and I could not be happier for my car to be in your care ready to sell onto the next owner.

July 1, 2026
Unprompted review
Auto100 logo

Reply from Auto100

Thank you for your lovely review Wayne. We really appreciate the feedback and hope we can help to find your beautiful mustang a new home.

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