Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Review summary
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Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more
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I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more
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Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more
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Company details
Written by the company
Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Contact info
Borshch Electric, B94 EG, Birmingham, United Kingdom
- 01217736361
- website@borshch.co.uk
- borshch.co.uk
4.9
Excellent
1K reviews
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Excellent service the Hob I wanted was…
Excellent service the Hob I wanted was at Dudley and they shipped it to Erdington within 24 hours I was collecting it.
February 5, 2026
Andy and Aron was very polite and did an amazing job
February 12, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
This review makes no sense if you would like to call 0121 773 6361 and ask for Simon i would love to assist you and hear your greavance
Andy and aaron was my delivery Team nd…
Andy and aaron was my delivery Team nd been very happu nd polite nd been very happy ow thank u soo muchh
February 11, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Andy and aaron have done a great job…
Andy and aaron have done a great job even taking the time to come back because I missed them the first time could ask for anything more they do a great job
February 9, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Fantastic prompt professional service…
Fantastic prompt professional service from both Andy and Aaron who were both a class act keep up the good work Gents
February 6, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Could not fault Andy and Aaron when…
Could not fault Andy and Aaron when delivering my tumble dryer, very friendly and polite gentlemen. Thank you
February 5, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Nice guys
Really helpful and kind and they explain how to safely use brand new appliances without causing damage!
Shout outs to Alan the tall guy =)
February 5, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Andy/Aaron
Andy/Aaron, excellent customer service. Quick and reliable.
February 4, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Ordered on line and paid for really…
Ordered on line and paid for really helpful the two men who delivered couldn't do enough for me they were so good
January 18, 2026
Reply from Borshch Domestic Appliance Superstores
Susan thank you for shopping with us and taking the time to leave this review we really appreciate it, PLease tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
thank you we aim to please, we are a family business and we care this is what seperates us from our competitiors. Please tell family and friends about us and we look ofrward to you shopping with us again.
Great company to deal with
Great company to deal with.
Have had a few items from them recently.
I store they're not pushy at all, but when you want help, really know their product knowledge.
Delivery drivers are also lovely (Andy and Jordan). They phone you half an hour before they get here, they're smart, and again, really friendly and helpful
January 29, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Kate thank you so much for shoppng with us and sharing your experinece we really appreciate it. Please tell family and friends about us
Excellent help in store from Ali to…
Excellent help in store from Ali to choose the right appliance. Ali kept in touch re the delivery which came on time. Definitely will be back. Thanks
January 26, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Very good
Very good. Aaron and Andy took my old washing machine away and installed new one in quite a confined cupboard, no fuss
January 23, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Aaron and Andy came out with my washing…
Aaron and Andy came out with my washing machine and done a brilliant job and very professional and friendly and checked it through if everything is in working order and it also arrived on time
January 22, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Had an oven taken away and new one fitted.
Had an oven taken away, delivered and fitted today all in 20 minutes by Andy and Aaron.
Really efficient and explained exactly what to do to prep the oven and even told me how to keep the cooker rings long lasting.
January 22, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Dwayne and damion was amazing i lett my…
Dwayne and damion was amazing i lett my keys and they Waited for me and fitted in no time credit to the company
January 22, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Dwayne and daminon brilliant customer…
Dwayne and daminon brilliant customer service skills very friendly gentleman. Fitted washing machine fridge freezer a cooker in remarkable time. Very happy with the service. 😊
January 21, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
OUTSTANDING SERVICE
OUTSTANDING SERVICE! Very helpful gentlemen, Aaron and Andy dismantled and collected a massive fridge freezer from my home and delivered a new one in a very timely manner. Great price too.
January 21, 2026
Unprompted review
Reply from Borshch Domestic Appliance Superstores
Thank you for shopping with us and sharing your experience we really appreciate it. Please tell family and friends about us.
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