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Borshch Domestic Appliance Superstores  Reviews 

1,274
•
TrustScore 5 out of 5

4.9

Appliance Store
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Review summary

Created with AI, based on recent reviews

Considering 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and knowledgeable, making their interactions pleasant and informative. Many people highlight the exceptional customer service, noting the personalized approach and clear communication received. Reviewers frequently commend the delivery teams for their professionalism, politeness, and efficiency, often going above and beyond to ensure smooth installation. Customers also appreciate the quick delivery times and the quality of the products, with many noting their satisfaction with the appliances received.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, professionalism,... See more

Service

Customers consistently note positive experiences with service, often highlighting the professionalism,... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting the promptness and efficiency of... See more

Product

People report positive experiences with product, with many customers expressing satisfaction with the range... See more

Customer service

Consumers find customer service to be positive, with many reviewers describing it as fantastic, excellent,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied

Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.9

All reviews

(1,274)

140 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 5 out of 5 stars

Excellent service

Excellent service. Good choice of appliances. Mike Williams who helped us was an absolute star. Friendly, very knowledgeable and a joy to be around. He is an asset to the company.

April 4, 2026
Unprompted review
Rated 5 out of 5 stars

Would definitely recommend

Very happy with the service in store, helpful and friendly staff. Delivery within a few days, items placed where we wanted them by the delivery guys who were friendly and made sure they didnt damage our floors. Very smooth process from start to finish, thank you.

April 2, 2026
Unprompted review
Rated 5 out of 5 stars

Thank you 😊

Thank you to Aaron&Andy for sorting my washing machine out. They were very prompt and really lovely 🙂

Thank you again

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

I had a very good experience with the…

I had a very good experience with the installation service. Anday and Airoon (sorry if I spelled the names wrong) did an excellent job installing the fridge, washing machine, and cooker. They were very professional, friendly, and completed the work quickly and efficiently. Everything was installed properly and they made sure everything was working before they left. I really appreciate their help and would highly recommend their service. ⭐

March 23, 2026
Unprompted review
Rated 5 out of 5 stars

Borsch Erdington Branch

Erdington Branch

Friendly, professional staff who took his time to show and explain products and answer all the questions I had.

Delivery was quick and the staff member kept me updated all the way.

I will definitely consider shopping for appliances from here again.

January 17, 2026
Rated 5 out of 5 stars

Delivery

Aaron and Andy delivered washing machine and fridge freezer, very polite and quickly done
Thankyou both
Demie

March 5, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Went to look at gas hobs on Wednesday 18th Feb and by 20th it was all fitted in. Very good service, Tony was very helpful and polite. I have used them before for my oven and the service is very good. Would recommend them. The two lads that came to fit the hob from T.A.S Appliance Installers were also very efficient, very pleased with the whole service.

February 18, 2026
Unprompted review

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