Borshch Domestic Appliance Superstores  Reviews 

1,274
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 143 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, friendly, and knowledgeable, making their interactions pleasant and informative. Many people highlight the exceptional customer service, noting the personalized approach and clear communication received. Reviewers frequently commend the delivery teams for their professionalism, politeness, and efficiency, often going above and beyond to ensure smooth installation. Customers also appreciate the quick delivery times and the quality of the products, with many noting their satisfaction with the appliances received.

What people talk about most

Staff

Reviewers mention positive feedback about staff, consistently praising their helpfulness, professionalism,... See more

Service

Customers consistently note positive experiences with service, often highlighting the professionalism,... See more

Delivery service

Clients share positive opinions on delivery service, frequently highlighting the promptness and efficiency of... See more

Product

People report positive experiences with product, with many customers expressing satisfaction with the range... See more

Customer service

Consumers find customer service to be positive, with many reviewers describing it as fantastic, excellent,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more

Company replied

Rated 5 out of 5 stars

Sales assistant really helpful in store. Knew his stuff, without being pushy. Delivery drivers were absolutely lovely. Phoned an hour or so before delivering and gave some more information on... See more

Company replied

Rated 5 out of 5 stars

I received all the information I needed from Andy. He called on the morning of the delivery saying they were 30 mins away. He'd already sent me what's app pics of the appliance & explained he would ca... See more

Company replied

Rated 5 out of 5 stars

Fantastic gentleman! 1 arrived earlier than the others to double check our fridge would fit and believe me they did everything to ensure we had our fridge in the house this morning! Genuinely couldn'... See more

Company replied


Company details

  1. Appliance Store
  2. Kitchen Furniture Store
  3. Kitchen Remodeler
  4. Refrigerator Store
  5. Warehouse store

Written by the company

Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.


Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.9

All reviews

(1,274)

140 reviews in the last 12 months

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Rated 5 out of 5 stars

Amamazin as usual

We have purchased items from the Erdington branch before staff now & have always been great however, this time they excelled themselves not only was the purchase of the American style fridge freezer amazing, delivery was exceptional as usual.
when we took the plastic taken off there was a scratch down the front of the fridge door as it was purchased as new not from shop stock I called explained, they immediately contacted Hisense arranged for delivery of new door & one of Hisenses engineers to come replace old door with received new one, they then also picked up old damaged door that was left behind by Hisense's engineer, amazing, fantastic this why I always go back to them & recommend them to everyone I know

May 11, 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Kim thank you so much for shopping with us and sharing your experience we are a family business and we pride ourselves on the service we offer. We always go the extra mile for our customers this is what seperates us from our competitors. We look forward to seeing you again and please do recommend us.
Thank you!!!

Rated 5 out of 5 stars

Happy with the service

Happy with the service. D and Aaron came to fit the cooker. They were, helpful, and professional. They installed cooker properly and also guided me well. Thank you for the excellent service.

May 27, 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping us we really appreciate your business all of the team work so hard to deliver a great service, Please do tell family and friends about us and we look forward to seeing you again.

Rated 5 out of 5 stars

Aaron & damion

Aaron & damion came to my house first thing in the morning to remove and deliver my new fridge. They had good manners and was very friendly
They both work well together as a team

May 27, 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and purchasing your appliance from us we are a family business and we pride ourselves on the service we offer. Please tell family and friends about us.

Rated 5 out of 5 stars

Very helpful and knowledgeable with…

Very helpful and knowledgeable with washing machines. I got a good LG washing machine with 5 year warranty. Thank you. Will come again thank you Subhan.

May 21, 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you, we are a family business and we pride ourselves on the sevice we offer and we love reviews like this. Please tell family and friends about us and we look forward to seeing you again.

Rated 5 out of 5 stars

Excellent service

Excellent service. I was helped to select a washing machine. The process was good and arrangements to deliver and recycle old machine were is easy to make.

May 20, 2026
Unprompted review
Borshch Domestic Appliance Superstores  logo

Reply from Borshch Domestic Appliance Superstores

Thank you for shopping with us and sharing your experience, Please tell family and friends about us

Rated 5 out of 5 stars

Aaron just delivered my appliance and…

Aaron just delivered my appliance and what a pleasure it was to meet him
Extremely professional ,pleasant and helpful
No mess was left just a all round professional job also checked to make sure the appliance was fitted correctly and all working

May 7, 2026
Unprompted review
Rated 5 out of 5 stars

I am happy with the service I received…

I am happy with the service I received from this company, from the beginning (choosing washing machine) through to the end of the service (fitting machine). The men at the Erdington store plus Damian and his colleague did a fantastic job. I would recommend this company to anyone looking for a washing machine and who appreciate great customer service!

May 5, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant from the start

Brilliant from the start. Knowledgeable in store. No pressure to buy. Delivery was arranged for the following day. The delivery was smooth with Arron and Damion both nice guys and very helpful with getting the new washer dryer into my flat. Thanks to the whole team.

April 28, 2026
Unprompted review
Rated 5 out of 5 stars

Great value, Good Service

As ever, the helpful and friendly staff welcomed us in and quite quickly we were looking at freezers keenly priced with a broad choice of quality brands, the sales staff we're amazing and we opted to take our purchase with us. We thanked them and duly went to the collection point where we were met immediately by another staff member who took every care while loading the item into our car, and advised us on pre plug in procedure. The service is second to none.

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Fabulous service

Andy & Aaron great communication. Brilliant delivery service . Totally recommend Borshch electrical. Sales people in store very helpful. 💯.

April 24, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing thank you

Damian & Aaron were amazing and very careful with the fridge freezer. They are also really friendly which always makes a difference. Thank you so much.

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent experience

Excellent experience.Very knowledgeable staff (Jason)who advised me on product.
Same day delivery which wasn’t what I expected but delighted.
Good price.
Would definitely recommend and buy from Borshch again

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Good overall experience

The website was easy to navigate. When I called to ask about the dimensions of the machine the staff were very patient and helpful. I appreciated being sent photos of the item I had ordered before delivery was arranged. I was kept informed of the time my item would be delivered. The delivery team were friendly and helpful.

April 8, 2026
Rated 5 out of 5 stars

Highly reccomend

Damion & aaron delivered my appliance. Very well mannered, excellent service all round! Rang before arrival also great communication. Professional and courteous. Highly reccomened!!

April 17, 2026
Unprompted review
Rated 5 out of 5 stars

Borche Dudley good in store customer…

Borche Dudley good in store customer support regarding our freezer requirement. Clarity regarding terms of business, making arrangements for delivery (purchased Tuesday delivered and installed by Friday of same week. Delivery team polite, sociable and quickly installed new item and removed old appliance. Price of item competitive. Will continue to be a returning customer.

April 17, 2026
Unprompted review

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