Visited Borshch, Upper Trinity Street on Saturday 2nd August This is my 2nd visiting this store Thanks to you to Ellen & team for excellent service in store as always & to Duffy & Jack who delive... See more
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Borshch Electric is the leading independent appliance retailer for new and graded products. Established in 1982, Borshch is a family-run business, we operate across three stores located around the Midlands, we have stores in Birmingham, Erdington and Dudley. We Specialize in selling both new boxed and slightly marked freestanding and built-in gas and electrical appliances direct to the public at great prices. Over the 40 years of trading we have won multiple awards and served over one and a half million customers, please read our reviews and see what our customers have to say about us. Having opened our new destination showroom in Erdington where across two floors we have one of the largest displays of appliances under one roof in the country. please check out our website www.borshch.co.uk where you can take the visual tour of our Erdington and Birmingham Showrooms. We offer speedy and professional delivery and installation services with all appliances in store, to give you complete peace of mind on the appliances you purchase from us. In 2023 we Joined Euronics, Euronics is the Largest Electrical Buying Group in Europe, with 30 Member countries across Europe and 11,000 specialist stores and branches, reaching 600 million consumers. When you purchase a product from a Euronics store, you are capitalising on the buying power of a large company with all the savings that are associated with bulk buying. On top of which, you will benefit from the after sales service and customer care of a local, family run store who take pride in their attention to detail, to give you the very best service available. In essence you get the best of both worlds, including: Big brand names Competitive pricing Availability Local services After sales service Real people to talk to Euronics price match guarantee And much more.
Borshch Electric, B94 EG, Birmingham, United Kingdom
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We have purchased items from the Erdington branch before staff now & have always been great however, this time they excelled themselves not only was the purchase of the American style fridge freezer amazing, delivery was exceptional as usual.
when we took the plastic taken off there was a scratch down the front of the fridge door as it was purchased as new not from shop stock I called explained, they immediately contacted Hisense arranged for delivery of new door & one of Hisenses engineers to come replace old door with received new one, they then also picked up old damaged door that was left behind by Hisense's engineer, amazing, fantastic this why I always go back to them & recommend them to everyone I know

Reply from Borshch Domestic Appliance Superstores
Happy with the service. D and Aaron came to fit the cooker. They were, helpful, and professional. They installed cooker properly and also guided me well. Thank you for the excellent service.

Reply from Borshch Domestic Appliance Superstores
Aaron & damion came to my house first thing in the morning to remove and deliver my new fridge. They had good manners and was very friendly
They both work well together as a team

Reply from Borshch Domestic Appliance Superstores
Very helpful and knowledgeable with washing machines. I got a good LG washing machine with 5 year warranty. Thank you. Will come again thank you Subhan.

Reply from Borshch Domestic Appliance Superstores
Excellent service. I was helped to select a washing machine. The process was good and arrangements to deliver and recycle old machine were is easy to make.

Reply from Borshch Domestic Appliance Superstores
Aaron ans damion were absolutely amazing great guya

Reply from Borshch Domestic Appliance Superstores
Aaron just delivered my appliance and what a pleasure it was to meet him
Extremely professional ,pleasant and helpful
No mess was left just a all round professional job also checked to make sure the appliance was fitted correctly and all working
Installed fridge Good service from andy and jack (RECOMMENDED)
I am happy with the service I received from this company, from the beginning (choosing washing machine) through to the end of the service (fitting machine). The men at the Erdington store plus Damian and his colleague did a fantastic job. I would recommend this company to anyone looking for a washing machine and who appreciate great customer service!
Aaron demon thank you for a delivery. 🙏🙏
Brilliant from the start. Knowledgeable in store. No pressure to buy. Delivery was arranged for the following day. The delivery was smooth with Arron and Damion both nice guys and very helpful with getting the new washer dryer into my flat. Thanks to the whole team.
As ever, the helpful and friendly staff welcomed us in and quite quickly we were looking at freezers keenly priced with a broad choice of quality brands, the sales staff we're amazing and we opted to take our purchase with us. We thanked them and duly went to the collection point where we were met immediately by another staff member who took every care while loading the item into our car, and advised us on pre plug in procedure. The service is second to none.
Aaron and andy was great and friendly quick fitting and explained everything
Andy & Aaron great communication. Brilliant delivery service . Totally recommend Borshch electrical. Sales people in store very helpful. 💯.
Aaron,Damon was brilliant with the appliances,tested me well with respect 5stars
Damian & Aaron were amazing and very careful with the fridge freezer. They are also really friendly which always makes a difference. Thank you so much.
Excellent experience.Very knowledgeable staff (Jason)who advised me on product.
Same day delivery which wasn’t what I expected but delighted.
Good price.
Would definitely recommend and buy from Borshch again
The website was easy to navigate. When I called to ask about the dimensions of the machine the staff were very patient and helpful. I appreciated being sent photos of the item I had ordered before delivery was arranged. I was kept informed of the time my item would be delivered. The delivery team were friendly and helpful.
Damion & aaron delivered my appliance. Very well mannered, excellent service all round! Rang before arrival also great communication. Professional and courteous. Highly reccomened!!
Borche Dudley good in store customer support regarding our freezer requirement. Clarity regarding terms of business, making arrangements for delivery (purchased Tuesday delivered and installed by Friday of same week. Delivery team polite, sociable and quickly installed new item and removed old appliance. Price of item competitive. Will continue to be a returning customer.
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