Ordered 2 pieces of jewellery on Sat 2 August which I knew from website wouldn’t be dispatched until Mon 4th August. Was sent tracking information by email on 4th and was able to track throughout th... See more
Company replied
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Review summary
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What people talk about most
Reviews shaping this summary
I've bought a number of pieces from By Alona and they are all beautiful and among some of my most worn pieces. The jewellery is unusual, wearable, beautifully designed and high quality. I t... See more
Company replied
Fantastic customer service! The necklace I ordered needed to be a bit longer. They were happy to accommodate and provided an extender chain free of charge. I'm thrilled to wear my new necklace and hav... See more
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I have been a customer for By Alona for almost 10 years now. Their costume jewelry pieces never fail to impress. They are bold, unique, real standout. Their customer service team are the best and the... See more
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Company details
Written by the company
By Alona is where bold design meets everyday allure. Drawing inspiration from global travels and organic beauty, we create jewellery that turns heads and sparks conversations. Each piece is designed to make you feel effortlessly confident and unapologetically unique. We also offer in-person jewellery workshop experiences, perfect for any special occasion or get together. If we've added a little extra sparkle to your day, we'd love for you to share your experience with a glowing review - after all, your feedback is what keeps us shining.
Contact info
United Kingdom
- queries@byalona.com
- byalona.com
4.5
Excellent
116 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 48 hours
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Stunning jewellery
Absolutely love ByAlona jewellery, always stunning and great quality! Already adding some more pieces to my Christmas wish list!
October 24, 2024
Unprompted review
Reply from BY ALONA
Thank you so much for your positive review! We are grateful for your feedback.
From
The By Alona Team
Stunning necklace
Received my order today and the necklace is stunning! Will definitely be ordering more soon.
May 16, 2024
Unprompted review
Reply from BY ALONA
Thank you so much for your positive review! We are grateful for your feedback.
From
The By Alona Team
Buyers beware!
Buyers beware!! Received a necklace I ordered in August and was disappointed with the quality (pendant was a v different shade of gold from the chain and the mother of pearl in the pendant was dull and looked poor quality for the price). Have contacted them via the support email several times since to ask how to return for a refund but no response.
October 30, 2023
Unprompted review
Reply from BY ALONA
Hi there,
Apologies for the very late response, we have just been granted access to our review page. We are so sorry to hear this has been the case with your order. If you would be happy to email us at queries@byalona.com, we would love to resolve this matter. If you have any questions in the meantime, please let us know.
Best wishes,
The By Alona Team
So expensive for cheap quality stuff
Gold colour comes off so quickly. It’s expensive but really cheap quality. Don’t waste your money!!
October 28, 2023
Unprompted review
Reply from BY ALONA
Hi there,
Apologies for the very late response, we have just been granted access to our review page. We are so sorry to hear this has been the case with your order. If you would be happy to email us at queries@byalona.com, we would love to resolve this matter. If you have any questions in the meantime, please let us know.
Best wishes,
The By Alona Team
Avoid, expensive poor quality tat
I purchased a pair of the Nakai Earrings in Gold a few years ago.
When they arrived I was worried that were very heavy. Normally with an earring of that size the metal part is hollow. I emailed and was told that they hadn't had any problems and would be fine.
I only wore them 4 times and had problems with them every time I wore them. They are incredibly heavy and pull my piercing into a slit from the weight. The fastenings are very stiff and pull, hurt and bleed when I tried to remove the backs of the studs to take off the earrings.
Worst of all the earrings turned my piercings holes green and the earring studs themselves. They made my ears pusey and green each time I wore them and the last time they gave my right ear's piercing an infection which scarred the back of my ear when it healed. When I took them to my jeweller he said that the gold plating must have been mixed with something else as well or not gold at all to cause them to go green with contact with my skin. I have many gold plated earrings that cause me no issues at all.
Along with these issues the stone star at the bottom of the earrings haven't been cut properly. The person cutting them has cut too far and taken a nick out of the bottom. (Illustrated in the first photo).
I complained and they didn't investigate and ask to send them back and see them and I didn't get a refund. Now I realised I could have disputed this with Paypal but unfortunately it was too long ago . Such a waste of money for cheap tat. Cleaning out my jewellery box today and thought its finally time I warned other people about this brand, saw on another site someone had the exact same issue as me. Avoid!
March 15, 2022
Unprompted review
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