Cover Today Reviews 

7,249
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 973 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently highlight the exceptionally helpful and polite staff who take ample time to explain policy details thoroughly without applying any sales pressure. People deeply appreciate that cover is immediate from day one, bringing genuine peace of mind during sensitive moments. Advisors are consistently described as professional, knowledgeable, and personable, ensuring every interaction feels reassuring and exceptionally straightforward. However, some reviewers were not happy with communication issues, noting instances where representatives spoke too quickly, reached out unexpectedly during the form completion, or provided conflicting information regarding their overall service experience.

What people talk about most

Staff

People report positive experiences with staff, highlighting that advisors are exceptionally patient,... See more

Service

Customers consistently note positive experiences with service, highlighting very helpful and straightforward... See more

User experience

Users describe satisfaction with the user experience, noting that advisors are helpful, pleasant, and explain... See more

Product

Customers had great satisfaction with the product, highlighting that it is exactly what they expected and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My chat with the customer service representative (Jabir) was very fruitful. This guy spoke in very plain language, he made me understand the policy clearly. Normally when you speak to some of these o... See more

Company replied

Rated 5 out of 5 stars

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commence... See more

Company replied

Rated 5 out of 5 stars

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the... See more

Company replied

Rated 5 out of 5 stars

The guy that called me today (Richard) was a very patient and courteous young lad. He waited while I tried to sort out my bank details on my phone,, technology and myself will never be friends,, he ex... See more

Company replied


Company details

  1. Life Insurance Agency

About Cover Today

Written by the company

No Waiting Period

Cover Today are the only over 50s insurer with no waiting period.

Cover Today are the only over 50s insurer with no waiting period.
Unlike other current market providers of over 50s life insurance, only Cover Today provide immediate cover for death due to any cause. That means you don’t need to wait around for your cover to kick in, you’ll have full protection from day one. Visit covertoday.co.uk/compare-over-50-life-insurance/ to learn more.

Contact info

4.9

Excellent

TrustScore 5 out of 5

7K reviews

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Asks customers to review

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4.9

All reviews

(7,249)

904 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I was already covered with Legal and…

I was already covered with Legal and General, but it just didn't sit well with me that my policy ends at retirement age. I kept thinking what if I lived longer, then my daughter would be left with nothing. I called Cover Today and was very auspicious to be served by Justin Clark. He was extremely patient and explained everything to me. He really gave me peace of mind. I did not hesitate and now I am with Cover Today. I cancelled the direct debit with Legal and General effective immediately. Thank you, Cover Today and special thanks to Justin Clark 🙏🏽

October 6, 2026
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Reply from Cover Today

Hi there! Thanks so much for your review. We're pleased to hear that you were happy with the service and had a great experience.

Rated 5 out of 5 stars

I had a call very quickly from Theresa

I had a call very quickly from Theresa. Very pleasant, knowledgeable and didn't rush through the information. It's excellent that the cover is immediate, puts my mind at rest. Theresa explained the everything thoroughly 👌

October 6, 2026
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Reply from Cover Today

Hi Nat, we're delighted to hear that you had a positive experience with us. Thank you for taking the time to share this.

Rated 5 out of 5 stars

Great customer service

Great customer service

October 6, 2026
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Reply from Cover Today

Hi Philip, thank you for your wonderful feedback! We're so pleased to hear that you had such a positive experience with us. We’re grateful you took the time to share this with us.

Rated 5 out of 5 stars

Your rep was informative and outlined…

Your rep was informative and outlined everything to me.
He answered my queries and i acquired the plan with full confidence.

October 5, 2026
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Reply from Cover Today

Hi George, thanks for your kind review! We're thrilled to hear that you had a great experience with us. We’re so pleased to know that you were happy with the service provided.

Rated 5 out of 5 stars

Very Informative

Very, helpful and informative advisor, explained, the policy and answered all my questions.

October 3, 2026
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Reply from Cover Today

Hi Shelley, thank you for your feedback! We're delighted to hear that you had such a positive experience. It’s always lovely to hear from customers who have had a great experience with us.

Rated 5 out of 5 stars

Matt was extremely helpful

Matt was extremely helpful, he covered all the questions I had so I was happy to arrange cover

October 3, 2026
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Reply from Cover Today

Hi there, thank you for your review! We're really pleased to hear that you had a positive experience with us. We’re glad to know that everything went smoothly for you.

Rated 5 out of 5 stars

The representative was very helpful and…

The representative was very helpful and knowledgeable, clearly explaining the policy, inclusions, etc., and the whole process was completed quickly. Very much appreciated.

October 2, 2026
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Reply from Cover Today

Hi Sophia, thanks so much for your kind words! We're happy to hear that you had a great experience with us. We really appreciate you sharing your feedback.

Rated 5 out of 5 stars

Excellent experience

Called back immediately by Justin Clark(e) who was a credit to the company and possessed the patience of a saint! I like to talk! 🙄

October 3, 2026
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Reply from Cover Today

Hi Virginia, thank you for taking the time to share your experience! We're so pleased to hear that you had a positive experience with us. It's great to know that you were happy with the service.

Rated 5 out of 5 stars

50life cover

Very friendly n understanding

October 3, 2026
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Reply from Cover Today

Hi Barbie, thanks for your review! We're delighted to hear that you had such a great experience with us. We’re always pleased to receive such lovely feedback.

Rated 5 out of 5 stars

Terrible !!

September 24, 2026
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Reply from Cover Today

Hi Jason, we're sorry to learn that your experience was not up to expectations. Please feel free to contact us at 0800 470 4367 if you would like to discuss this further. We're ready to assist you.

Rated 5 out of 5 stars

Very clear and concise explanation of…

Very clear and concise explanation of the service and product by a personable and professional advisor. Everything set out logically and in straightforward language, leaving no doubts and no need for further questions. Product exactly what I expected and needed.

October 2, 2026
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Reply from Cover Today

Hi there! Thanks so much for your kind review. We're really glad to hear you had a great experience with us.

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent. Quick and easy to apply.

September 29, 2026
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Reply from Cover Today

Hi Ian! We really appreciate you taking the time to share your feedback. It's great to know you were happy with our service.

Rated 5 out of 5 stars

Easy life insurance process

The agent Joe explained the process professionally and in a friendly manner. He did noit pressure me in any way to purchase the policy. Overall all very satisfied.

October 2, 2026
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Reply from Cover Today

Hi Raymond, thank you for your lovely feedback! We're so glad to hear everything went smoothly for you.

Rated 5 out of 5 stars

Adam & Matt were both brilliant

Adam & Matt were both brilliant. Went through everything thoroughly.
Decided to go with Cover Today as there was no waiting period & their cover was the best.

September 29, 2026
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Reply from Cover Today

Hi Jill! It's wonderful to hear that you had such a positive experience. Thanks for taking the time to let us know.

Rated 5 out of 5 stars

Over 50 life ins

Over 50 life ins. The lady I spoke to was clear and accurate as to my enquiry,also very pleasant and understanding. Needs were accurately discussed and accomodated. Process was easy and cover commenced from day one. Costs were at comparable level to other companies but no waiting period. Overall a satisfying procedure. Thankyou..👍

October 1, 2026
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Reply from Cover Today

Hi Paul, thanks for your 5-star review! We're really happy to know you had a great experience with us.

Rated 5 out of 5 stars

Great service

The agent was vlear precise and friendly and gave me all the information I needed to make an informed decision.

October 1, 2026
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Reply from Cover Today

Hi William, thanks so much for your kind words! We're delighted to know you had a positive experience with us.

Rated 5 out of 5 stars

KATIE WAS FIRST CLASS

KATIE WAS FIRST CLASS
FROM START TO FINISH

October 1, 2026
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Reply from Cover Today

Hi Mark! We really appreciate your feedback. It's great to hear that you're happy with the service you received.

Rated 5 out of 5 stars

The advisors who didn't dealt with my…

The advisors who didn't dealt with my query re life insurance this e staff were friendly but professional and explained everything in an easy to understand I am extremely happy with the service cover today staff has given me, I've been dreading sorting it all out but I was all done for me no complications or misunderstandings all was explained in a simple and easy manner, I have spoken to some friends who will be contacting cover today to take out a policy. Thank you so much. Diane Williams policy number - 8214465

July 9, 2026
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Reply from Cover Today

Hi Diane, thank you for your review! We're glad to hear that everything went well and that you had a positive experience with us.

Rated 5 out of 5 stars

The woman I was talking to me was…

The woman I was talking to me was really
Nice explained everything

September 29, 2026
Cover Today logo

Reply from Cover Today

Hi Carol! Thanks for taking the time to leave us such lovely feedback. We're so pleased to know you had a great experience.

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