Fired Earth Reviews 3,054

TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Considering 138 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their high quality and durability, with many noting that items like tiles and paint maintain their appearance over many years. The staff across various branches are frequently highlighted for being helpful, knowledgeable, and professional, providing excellent design advice and making the selection process enjoyable. Reviewers also appreciate the efficient delivery service, with samples and orders arriving promptly and well-packaged. However, some customers experienced issues with their orders, including receiving incorrect items or not receiving them at all, leading to frustration with the lack of response from customer service. There were also occasional complaints about delivery problems, such as damaged tiles or confusing delivery schedules, and dissatisfaction with the company's return policy for surplus items.

What people talk about most

Product

Users describe positive interactions with product, often praising the quality and design of tiles and paints.... See more

Quality

Customers consistently note positive experiences with quality, praising the stunning and beautiful tiles,... See more

Delivery service

Customers had positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Order

People report ambiguous experiences with order, with many finding the ordering process easy and... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, knowledge, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fired Earth in Harrogate, Lola and her team helped me to decide on tiles for a small cloak room splash back which would make a statement ….their patience, expert technical and design knowledge, all wi... See more

Company replied

Rated 5 out of 5 stars

Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed diff... See more

Company replied

Rated 5 out of 5 stars

We have relied on Charlotte and her team @ Fired Earth Chester for over 3 years now and have never once found the service extended anything other than terrific. They are knowledgeable, amazingly frien... See more

Company replied

Rated 5 out of 5 stars

Lived up to its usual standards. I have bought FE paint before - 'Mad King George' - and the pigments last - unlike some that fade quickly. And I made a mental note to follow up 'A Misty Morning'... See more

Company replied


Company details

  1. Tile Store
  2. Bathroom Supply Store
  3. Flooring Store

Written by the company

The company began in an Oxfordshire farmyard in the early 1980s, selling terracotta floor tiles at a time when they were relatively unknown by the British public and weren’t available in tile shops. They proved hugely popular, and we opened a small London showroom selling just six different tiles. Customers began requesting glazed wall tiles to complement their terracotta floors and we sourced a small selection of other glazed tiles and put together a brochure covering our entire offering. By the mid 1990s, the company had grown from its humble beginnings on an Oxfordshire farm to having a number of showrooms in London and across the country. Today, we have 26 showrooms in the UK and expect to add two more in the coming year, including a brand-new destination store on New Kings Road in London. Our aim has always been to offer products produced with authenticity, creativity and style, and where possible both handmade and produced as close to home as we can manage. The UK Ceramics Industry has a long tradition and it is one we are keen to support. Having said that, where we spot a tile on our travels that is too beautiful to resist, we do of course secure it exclusively for our customers, many of whom are second generation fans of Fired Earth and its products. Decorating and design have become entrenched in the national mind not just as the preserve of the super wealthy, but as a way to create homes for ourselves and our families that reflect how we like to live today. At Fired Earth we like to think that although it may not be every day our customers choose to redecorate (although our paint does allow for just that level of obsession), we have identified the right looks and styles that feel perfect no matter what the style or age of property. Our website has grown too and now offers almost all of our collections to browse and buy online and shows stunning room sets and great design ideas to help inspire you.


Contact info


4.4

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
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2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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Rated 3 out of 5 stars

Changed paint suppliers not good.

Formerly a long term user and enthusiastic customer of fired earth for paint - recommended them to my friends. Got a warning that their supplier had changed and reorders might have colour or tone changes, fair enough. Fired Earth paint was a joy to use, excellent quality intensity of pigment, coverage etc. This "new" paint is very poor indeed - you'd do better with diy store bought at half the price. Packaging is fancier but overall smacks of a cheaper product. I'm a portrait artist so I do know my paint so no patronising response please. Unless it changes back and soon I'll be avoiding it in future.

This was the company's response to the above "Hello Neville, as all our our paint is small batch produced can you please contact our Customer Care team with your order details so we can further investigate."

I bought a product from them.... now I have to tell them details of what they sold me? Do they have no internal controls to identify their own sales orders?
Comment from them was unsigned.

Got refunded and customer service was very good. I've upgraded this review to a three (this is not about the company but the product). Maybe I just got a rogue tin but I doubt it.

June 28, 2025
Unprompted review
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Reply from Fired Earth

Thank you for your additional comments. we asked you to contact our Customer Care team customrecare@firedearth.com as we tried to locate your order, using the only information Trustpilot have provided us, which is the name Neville. Unfortunately that is not enough to allow us to locate your order. If you could contact us directly, we will be able to investigate further. Your comments were passed to the paint manufacturers technical team.
The Customer Care Team

Rated 5 out of 5 stars

Easy ordering

Easy ordering, swift delivery, all fine, thank you.

June 17, 2025
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Reply from Fired Earth

Thank you Mary for your comments. We are pleased everything went well and that you are happy with the tiles you ordered.

Rated 5 out of 5 stars

Superb support and advice in the shop…

Superb support and advice in the shop led to our taking the right sample home to confirm suitability.
Easy ordering and prompt delivery made this a perfect transaction and service!

June 16, 2025
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Reply from Fired Earth

Hi Chris, We’re delighted to hear about your experience with us and will pass your thanks onto the team at Harrogate. We hope to see you again soon.

Rated 1 out of 5 stars

V poor delivery

V poor delivery - failed to honour the day I paid for

June 14, 2025
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Reply from Fired Earth

Please accept our apologies Marian. Our online team have been in contact with you regarding your delivery to investigate what has happened.

Rated 5 out of 5 stars

Brett and Amanda at the Islington…

Brett and Amanda at the Islington showroom are fantastic. Incredibly helpful with their advice and brilliant colour guidance. I had so much fun looking at bathroom options and am so grateful for the time they spent helping me. Would highly recommend.

June 24, 2025
Unprompted review
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Reply from Fired Earth

We are really pleased to hear that you had a great experience. Thank you for leaving a lovely review. I have passed your comments on to the team.

Rated 5 out of 5 stars

Great tiles and service both in…

Great tiles and service both in showroom and subsequent delivery.

June 13, 2025
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Reply from Fired Earth

Thank you for taking the time to write a review.
We are pleased to hear you love your tiles and that you were happy with our service provided throughout.
We hope to see you again soon!

Rated 1 out of 5 stars

Inflexible, wasteful and out-dated returns policy - beware!

When you spend thousands with a premium interiors brand, you expect better.

Fired Earth refused to accept the return of any of my surplus, unopened tiles—unless I returned the full order. It’s wasteful, unhelpful, and not something I expected from a brand positioning itself as high-end and design-conscious.

Brands like Claybrook get it right. It's time Fired Earth caught up.

June 19, 2025
Unprompted review
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Reply from Fired Earth

Good Morning Sasha, I am sorry we cant take them back. They are out of the returns period. You should have received all of this information with your quotation. We offer full order returns within 14 days. Tiles are batch varied and a slight difference can make a mess on another customers walls requiring remedial work. It wasn't a decision we took lightly but we do have to protect all customers from potential issues on site.

Rated 1 out of 5 stars

inconsistent quality and very poor customer service

Bought tiles for 2 bathrooms. Most of the tiles were in stock and look good hence 1 star.
The Ixworth bone tiles were on back order and eventually arrived after 2 weeks of to-ing and throwing and some frustrating delays with Fired Earth Transport department.
The tiles are indeed rustic and are supposed to look bone white with minor variations. What they actually look like is as if excrement was smeared thinly across the bathroom walls. Not a look one wants to have in one's bathroom. Large proportion of the tiles has a manufacturing defect. Probably due to shortages they were made between batches.
Obviously Fired Earth denies any liability. They looked at our photographs and said the photos are too dark. The reason they are too dark is because the tiles are the wrong colour (the bathroom has a huge skylight and the light was on when the photos were taken).
I wish we never used Fired Earth. Certainly never will again. Our builder who does a lot of large house renovations in our area had a look (he actually took the photos) and said that he will make sure none of his clients ever use Fired Earth.
If you are lucky enough to get what you ordered, then yes, the tiles are good. If there is any problem whatsoever, Fired Earth behaves like the worst retailer from hell you can possibly imagine.

Update following Fired Earth response: The builder and the tiler checked the reference on the box matched the name of the product ordered. They assumed as it's Fired Earth they don't need to do quality control, it is usually done at the factory. Nobody could imagine that a substandard product will be supplied by a top luxury brand that Fired Earth claims to be. If we bought from some cheap outlet, then yes we would have went over every tile before fitting it. The tiler installed the tiles in good faith thinking he was installing what was ordered. Only when we looked at the tiles in situ it became apparent that 70% of the tiles had colouring faults on the surface, i.e. dirty smudges. The smudges are actually under the glaze so they are manufacturing defects. Fired Earth are obviously now coming up with excuses that there is natural variation in colour, it's rustic, etc. If you think white and brown are on the same spectrum of colour variation, I do not. This is very poor and frankly we completely lost confidence in the brand. Our builder is annoyed, he said that if we went to some budget outlet he wanted to use none of this would have happened. We will be removing the faulty tiles from the walls and so far this whole drama set back the project by 3 weeks and counting, another week wasted sitting waiting for the Fired Earth to find time in their busy schedule to come and inspect the tiles.

June 10, 2025
Unprompted review
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Reply from Fired Earth

Good Morning Magda, I am sorry to hear that you do not like your tiles after installation. We do have a 14 days returns policy. We send over terms that advise not to install if you are not happy with the product and stick a large red label on our boxes to advise that installation is deemed acceptance of the goods. We are always happy to take back goods in the first 14 days if they are in full boxes but sadly we cant refund a product that you have used. I will send our customer care departments address to you and if you feel there is a fault then please send a couple of tiles to Jamie and we will investigate this matter further for you and assist you accordingly. Our showroom manager is on annual leave until Monday but we are happy to arrange a site visit for you as soon as he is in.

Rated 5 out of 5 stars
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Reply from Fired Earth

Thank you for your review.
It is great to hear that you were pleased with our delivery service and speed of delivery.
We hope to see you again soon.

Rated 5 out of 5 stars

Helpful and efficient service

Brett at Fired Earth Islington was extremely helpful and made choosing the tiles an enjoyable experience. He was prompt in delivering - and then amending (I had changed my mind!) - the quotation.

June 12, 2025
Unprompted review
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Reply from Fired Earth


Hi Sharon, we’re delighted to hear about your experience with us and will pass your thanks onto Brett - FE Islington Showroom. We hope to see you again soon.

Rated 5 out of 5 stars

I ordered a paint catalogue and it…

I ordered a paint catalogue and it came. Thank you

May 24, 2025
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Reply from Fired Earth

Hi Sarah, that was the easy part. Now to choose which of our 120 colours you like best. If you need any assistance, our colour specialists are on hand to help.

Rated 1 out of 5 stars

Terrible customer service

I have not received my paint (ordered online) and I suspect you, Fired Earth, have sent it to the wrong address. When I made an enquiry about the situation by email, you simply did not reply.
This is not the first time Frired Earth has given me such appalling customer service.

May 23, 2025
Fired Earth logo

Reply from Fired Earth

Hi Mark, Thank you for your feedback. We are looking into this for you. Our Customer Care team will be in touch directly.

Rated 5 out of 5 stars

Beautiful.

These paints and their colors are a delight and life-affirming. In addition, I am very sensitive to most chemicals, eg. household cleaners, perfumed soap etc. and can paint with these paints relatively easily.

May 21, 2025
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Reply from Fired Earth

Hi Liz, we are pleased you like our paints. We have always focused on using minimum VOCs in our paint which reduces their environmental impact. With 120 colours it can be difficult to know which ones to choose.

Rated 5 out of 5 stars

Fired Earth was quick and efficient in…

Fired Earth was quick and efficient in sending the samples I requested. The samples were absolutely wonderful.

May 20, 2025
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Reply from Fired Earth

Thank you for taking the time to write a kind review. We are so pleased to hear that you love your samples and we hope to see you again soon.

Rated 5 out of 5 stars

Fantastic, friendly service with an eye for design!

Thank you very much to Brett from the Islington team. Brett was super helpful, friendly and informative when we went into the Islington branch to look at the tiles we found online. He discussed different options with us and really used his eye for design to suggest tiles that we hadn't previously considered. We had every confidence in Brett's abilities which helped us choose what to go for, alongside advising us on what else we would need for installation.
We also had great customer service from head office.
Thank you very much to Brett and his colleagues!

May 2, 2025
Unprompted review
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Reply from Fired Earth

Thank you Celia for such a lovely review of our Islington Showroom. Your comments have been passed on to Brett as well as the management team. It is always great to see something once you have looked at it online. We hope to see you back in one of our showrooms soon.

Rated 3 out of 5 stars

Sample ordered arrived quickly but I am…

Sample ordered arrived quickly but I am still waiting a reply from my email query from about 3 weeks ago.

May 9, 2025
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Reply from Fired Earth

Good Afternoon Ruth, Thank you for your review, Could you please send your enquiry to our customer care team and they can look into it and come back to you. sorry that you haven't had a reply as yet. customercare@firedearth.com

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