FOLD Reformer Reviews 

153
•
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 123 reviews, reviewers overwhelmingly had a great experience with this company. People genuinely love the exceptional build quality and sturdy feel of the home reformer, noting that it closely matches professional studio equipment while looking very stylish in their living spaces. Customers also consistently appreciate the responsive customer service and find that the straightforward assembly process and helpful online training classes make daily workouts enjoyable. However, some customers also noted frustrations regarding unexpected delivery delays, tracking problems, and poor communication from the shipping providers. A few reviewers experienced difficulties packing the machine away or encountered minor assembly and component alignment issues.

What people talk about most

Product

Reviewers highlight positive aspects of product, expressing great satisfaction with the studio-quality feel,... See more

Quality

Customers consistently note positive experiences with quality, highlighting that the equipment feels like a... See more

User experience

People report positive experiences with user experience, consistently praising the high quality and... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service, with some consumers experiencing extremely fast... See more

Customer service

Consumers find customer service to be positive, highlighting incredible support, knowledgeable staff, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Shyana was amazing in demoing the reformer. I’m amazed at how great quality it is compared to others especially the types of woods used. The Easi Fold functionality is really helpful

Company replied

Rated 5 out of 5 stars

I’m really impressed with the FOLD Reformer! It feels just like a studio-quality machine, but the best part is how easy it is to set up and fold away — perfect for home workouts, even in a small spa... See more

Company replied

Rated 5 out of 5 stars

After loads of research I decided to buy a Fold Refomer for home use. I had been doing reformer for ten years and have used machines made by Body Balance (which I had previously recommended to my phys... See more

Company replied

Rated 5 out of 5 stars

Chocolate & dark wood Arrived exactly when they said it would delivery people were lovely. I love it looks amazing operates beautifully. Easy to build and fold runs smoothly glad I invested. I’ve b... See more

Company replied


Company details

  1. Fitness Equipment Store

Written by the company

FÔLD is a UK-designed Reformer Pilates brand creating award-winning equipment for studios and home users. Crafted from real wood and engineered with proprietary IP, our Reformers combine premium performance, comfort, and refined British design, built for daily use and made to last. Our patented Easi-Fold™ design is unique to FÔLD, delivering the safest and easiest commercial folding Reformer on the market, without compromising stability or studio-grade feel. Because we own our production, we control quality at every stage, from materials and manufacturing to finishing and final inspection. Visit our London showroom to experience the range in person and get expert advice on the right setup for your space. Sustainability is central to our outlook: we plant trees for every order, supporting reforestation and a lower-impact future. Beyond equipment, FÔLD uniquely supports your full studio journey. Through the FÔLD Training Academy, we provide education and development for instructors and founders, plus practical guidance and packages to help you launch or elevate a studio with confidence. For total peace of mind, every purchase is backed by an extended premium warranty, a dedicated UK support team, and a UK warehouse stocked with spare parts for fast, dependable aftercare.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

153 reviews

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4.6

All reviews

(153)

120 reviews in the last 12 months

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Rated 5 out of 5 stars

Why did I think about buying for so long? I love it!

Very high quality reformer so pleased with the equipment it so much better than in the 2 studios I have been to. The padding is thicker and luxurious, the operation of the footbar is smooth and the box is very comfortable. Overall a brilliant piece of equipment.
From order to delivery a smooth process.
I did have some issues with the app which has a super catalogue of classes. BIG shout out to Zizi who resolved this for me. She stuck with me to sort it out.

September 12, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for your wonderful review. We’re delighted to hear you’re enjoying your FOLD Reformer and that it feels even better than studio equipment — that’s exactly what we aim for with the design and quality.

It’s also great to know the ordering and delivery process went smoothly for you. We’ll make sure to pass on your kind words to Zizi — she’ll be thrilled to hear the shout out!

Wishing you lots more great sessions on your Reformer.

Best wishes,
The FOLD Team

Rated 5 out of 5 stars

Love love love my reformer bed!!!!

I received my reformer bed in August and I decided to use it for a month or so before leaving a review - the actual equipment is really good quality and very easy to put together (Instructions are very clear). The delivery process, set up etc was very smooth. The fold App is really good and it has loads of beginner, intermediary and advanced classes. I have been using the Fold App lessons with the reformer bed (about 3 times a week) and I am really enjoying it. The customer service for the reformer bed is very good and every time I have sent an email or query I have got a response within 24 hours. If you like reformer pilates I would really recommend the Fold reformer bed! Very good quality for the amount I paid for it! I really researched before buying my reformer bed and I am sooo glad I chose the Fold bed! Thank you soooo much Fold team!

September 14, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for taking the time to share such a detailed review. We’re so pleased to hear you’re enjoying your reformer and finding the FOLD app useful across different levels – it’s great to know the classes are becoming part of your weekly routine.

We really appreciate your kind words about our customer service and are glad the delivery and set-up went smoothly for you. Knowing that your research led you to FOLD and that you’re happy with your choice means a lot to the whole team.

Thanks again for your support – we’re excited to keep moving with you on your Pilates journey!

— Team FOLD

Rated 5 out of 5 stars

A very nice company to deal with

A very nice company to deal with from start to finish. Kept informed well of build time and arrangements for delivery. All went according to this plan. Easy access to app shows setup is simple and straightforward with the one tool (provided) and about 15 minutes. As the name suggests, it does Fold away in just a couple of minutes for storage. Super value for getting other props for exercise (ring, weights, box and jump board) all included in the price. And the machine is simply fantastic and so comfortable to use and adjust on the fly to keep seamless exercise flow. The app has a decent range of classes to get you started and experience all the props provided for a well rounded workout. The company is fair minded too, with one admin dispute being resolved swiftly and politely. Have already recommended to one friend who has purchased one too and is equally very pleased they did.

September 10, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for sharing such a detailed and thoughtful review. We’re really pleased to hear the whole process, from build and delivery through to setup, storage and using the bed, has been smooth and enjoyable for you. It’s great to know you’ve been making the most of the props and the app to get a full workout experience.

We’re especially glad our team could resolve your query quickly and politely – we always want to make things as straightforward as possible. It means a lot that you’ve already recommended FOLD to a friend, and we’re delighted they’re enjoying their bed too.

Wishing you many more seamless workouts with your Reformer, and thank you again for being part of the FOLD community.

— The FOLD Team

Rated 3 out of 5 stars

Not the experience I expected

My first experience with FOLD was back in May this year when I ordered some of their own-brand grip socks which developed holes during the first wear. The customer service team on this occasion were excellent; responding in 24 hours, sending replacement socks which arrived the following day and also added a gorgeous hoodie as a gesture of goodwill.

My more recent purchase with FOLD in August did not go as planned and the customer service experience this time around was nowhere near as positive. I'm currently undertaking my reformer teacher training and will not recommend FOLD beds to any of my fellow trainees or any studios I work with in the future, based on the customer experience and the questionable quality of my particular reformer.

Bolstered by my previous exchange with the customer service team, I invested in a reformer which was advertised with a 6-8 week delivery timeline on the website at the time. The reformer arrived 9 weeks after ordering which wasn't ideal but also not a deal breaker. What I found more frustrating was the lack of proactive communication from the FOLD team, I didn't hear from them for a month and had to chase for an update myself when the delivery partner didn't get in touch within the timeline I was given.

When the reformer did arrive, it arrived with dents on one end, a faulty jumpboard which wouldn't fit in the slots under the footplate and one of the screws for holding the jumpboard in place was badly made, meaning it would not be safe to use the jumpboard. The footbar also got stuck in the position it arrived in, when I managed to work it free, there were metal filings everywhere as the footbar position gear had not been finished properly and took a lot of manoeuvering to get it moving smoothly. When I wrote to the customer service team about the faulty jumpboard to ask for a replacement, it took them 5 days to respond, well outside the 2-3 day window and absolutely no apology for the delayed response - it didn't feel like I was valued as a customer at all. I know that goodwill gestures are entirely voluntary and not to be anticipated in every transaction but because I had received something previously (and only for a pair of faulty socks), I was disappointed to not be offered anything for my patience and trust in the brand when spending a lot of money. It feels like FOLD are passing up on a good opportunity to restore some faith which is being tested at the moment. The new jumpboard has arrived in good time and does fit well. I've had to follow up with another update on the replacement screws as there was no indication of when I was going to get those.

Based on what I've seen from other disappointed customers online and heard from the Rhesus delivery men who delivered my new jumpboard ("we've had loads of these boards to drop off in the last few days") I am not alone in my less positive experience. Perhaps FOLD over-committed to the number of reformers they have been manufacturing and selling recently because quality checks are being missed and the customer service team are struggling to keep up.

I'm sticking to three stars as the overall quality of the carriage/springs/shoulder rests is lovely and I have enjoyed using the reformer. I just wish the overall finish and customer experience was better as there are so many 5* reviews on their website - mine is the first 3* on there.

August 26, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you for taking the time to share your experience and for being both a repeat customer and early supporter of FOLD. We’re really sorry to hear that your more recent journey didn’t meet the level of service you expected, especially after your first interaction with our team earlier this year.

The delay to your order and the slower communication around delivery is not the experience we want to provide, and we’re continuing to improve how we keep customers updated during busy periods. With the jumpboard, the issue you experienced was linked to our move to a new delivery partner, where a small number of customers missed this part on the first run of deliveries. This was a one-off error and our team acted quickly to resolve it, though we appreciate that the time it took to respond caused further frustration.

We’re pleased to hear you’ve been enjoying the carriage, springs and shoulder rests, and that your replacement jumpboard arrived promptly and is fitting well. Your feedback is important in helping us keep raising our standards, and we’ll make sure it’s shared with our team.

Rated 5 out of 5 stars

Love my Reformer

Love my Reformer, as a company their customer service support is above and beyond. They aim to get back to you I. 2-3 working days but they have always responded to me within hours. They have bent over backwards to accommodate me.

September 4, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for your lovely review. We’re delighted to hear you’re enjoying your Reformer and that our team has been able to support you quickly. We always aim to go the extra mile for our community, so it’s great to know this has made a difference for you.

Rated 5 out of 5 stars

Very high quality, smooth mechanisms, worth every penny!

Before buying it, I actually went to one of the Fold events in London to see it in real life, because as some of the reviews say, lots of ads from Temu etc. with other beds started to come up so I got choice paralysis.

This one was slightly more expensive but seeing it in person and meeting the founders gave me a peace of mind because not only it’s as luxurious as in pictures, it’s made of high quality materials, which is incredibly important because this is a piece of gym equipment and if made poorly, can cause harm if one of those springs breaks in a middle of your plank (you can see I really thought through this purchase 🤣). So you are paying extra for safety and durability. You shouldn’t compare this to a £10 designer bag from Alibaba you wear once and throw away, this is an investment and made to last.

The mechanisms are super smooth and don’t squeak with every move unlike some other small studio cheap machines I used locally. Also comes with the app which is perfect because you get professional classes at the comfort of your home.

August 29, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for taking the time to share your experience. It means a lot that you came along to one of our London events to see the bed in person — we’re really glad it gave you peace of mind.

We’ve worked hard to make sure the FOLD Reformer is built to last, with quality and safety at the heart of every detail. Hearing that you noticed the difference in materials, smoothness, and feel makes all that work worthwhile.


It’s great to know you’re also enjoying the app and classes at home — we designed them to complement the Reformer and bring that studio energy into your living room.

Thank you again for your trust and support — we’re so pleased you’re part of the FOLD community.

Rated 5 out of 5 stars

Fantastic product & team

Fantastic product & team! Wishing you all every success!👍 It’s 5 stars from us!
Dave & Tina!

August 22, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for the 5 stars ⭐ We’re thrilled you’re enjoying your FOLD and really appreciate your kind words. Your support means the world to our team as we continue to grow.

Wishing you both many feel-good sessions on the Reformer!

Team FOLD 💙

Rated 5 out of 5 stars

Obsessed with my Fold bed!

I am completely in love with my Fold bed!

It gets daily use for my own practice and class planning (I’m a Reformer Instructor myself!) - I couldn’t recommend this company and the product more, super high quality finishes and the bed glides wonderfully. It looks gorgeous in my home space.

The app is fantastic, with new classes uploaded each week keeping it fresh and new. (So many ideas on there for my own classes too!)

I really rate this company, communication is great and the team are super friendly. Thank you Fold team!

August 22, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

We absolutely love reading this – thank you so much for sharing your experience! 💙 It’s amazing to hear how your FOLD is supporting both your own practice and your class planning as an instructor. We’ve worked hard to make sure the quality, glide, and design feel right at home, so your feedback really means a lot.

We’re so glad you’re enjoying the app too – we’ll keep those fresh classes and ideas coming! Thanks again for being part of the FOLD community.

Team FOLD

Rated 5 out of 5 stars

Amazing bed, app and customer service - love my fold reformer!!

Just over the moon with my fold reformer bed!! Everything from when I placed my order through to using it in my home has been wonderful, I had great communication about my order and very easy delivery experience to my flat. Not only is it amazing to use, just like the beds at the fancy studio I used to go to in London, but it looks so gorgeous in my home! The app is fantastic and love being in control of my fitness journey without having to leave my home. Have already recommended to all my friends!

August 22, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

This has absolutely made our day – thank you! 💙 We’re so happy to hear the whole journey felt smooth for you, from ordering to delivery and now using your FOLD at home. Knowing it feels just like the studio experience (and looks gorgeous in your space too!) is exactly what we aim for.

It’s wonderful that you’re enjoying the app and the freedom to shape your fitness journey at home. Thanks as well for recommending us to your friends – that means so much to our growing community.

Team FOLD

Rated 5 out of 5 stars

Fantastic reformer, Fantastic service

The machine itself is fantastic but I was also left really impressed at the level of customer service I experienced. Wonderful company to deal with, which is reassuring when you're spending a lot of money on something.

August 6, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you so much for your kind words. We’re delighted to hear you’re loving your FÔLD Reformer and that our team helped make the experience a great one from start to finish. We know it’s a big investment, so it means a lot that you felt supported every step of the way. Welcome to the FÔLD community, we can’t wait to see where your wellness journey takes you.

The FÔLD Team

Rated 1 out of 5 stars

When I ordered there was a 9 to 11 week…

When I ordered there was a 9 to 11 week delivery lead time. It actually took 13 weeks and 6 days and that was me picking the earliest possible delivery day.

The package arrived in ridiculous packaging which took me about 3 hours to open.

When I opened the package I noticed pieces were missing, including the jump board. The periphery pieces which was the pilates ball were sent back out a week or two later. But the jumpboard took another 8 weeks and 3 days to be redelivered. Taking us in total from February to the end of July to receive it.

Additionally when I complained I was told I would receive a good will gesture of a £20 gift card which was never sent, I chased it up and the customer service agent just didn't respond to that.

It's a shame because I like the actual reformer, but I probably wouldn't repurchase this again for these reasons.

June 3, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you for sharing your experience, we’re pleased to hear you like the reformer itself, though we’re sorry the delivery process fell short.

The delays and missing items were caused by errors from our delivery partner, Rhenus, who in some cases sent part orders or duplicates. While this was outside of our direct control, we take full accountability for the impact on your experience. We’ve since improved our processes and upgraded from the wooden crate packaging (which we agree was difficult to handle) to a more user-friendly cardboard option.

We truly value your support as an early customer and hope you’ll continue to enjoy your reformer for years to come.

Best regards,
Matt
FOLD Reformer

Rated 1 out of 5 stars

Really disappointing!

Update: Despite the response below to my feedback this company still continue to ignore emails regarding faulty items. Despite sending images of both items damaged, I have only received the replacement box on 12/8. I had to email again about the damaged footboard & check if being sent out to be told they couldn’t see the images from the original email 5/8 so needed to resend.

I am baffled by the attitude towards existing onboarded customers. The communication lines are almost non existent unless I send relentless emails chasing. I’ve had to chase down the replacement & Zizi replied 13/8 & said the replacement footboard would be despatched however, it’s a guess when that will be as no one replies to emails and I have still not received it as of 15/8.

I would never recommend this company due to the way they treat customers once onboarded & the sheer lack of communication from them when something has gone wrong. It’s such a shame as it’s a beautiful piece of equipment and well made.

I’m hoping once FOLD can get the replacement item out to me I will be able to get on and enjoy it.

How disappointing! After an exciting start and being informed my order would be 6-8 weeks on ordering. It wasn’t until I got a build progress update some 3 weeks later I was then informed that my order was not expected for 10-12 weeks.

On emailing them for an explanation I was told it was due to ‘our lead times have increased slightly beyond the estimate provided at the time of your order’ It would have been nice to have been proactively told about this increase in lead time given it is quite a jump from the initial lead time quoted & also currently they are quoting 3 weeks!

I did receive my FOLD reformer on the 4/8 and immediately on unpacking noticed the standalone short box was damaged & the standing platform bar had damage along the wooden edge that faces inwards so you can’t unsee it. I took photos and sent an email with photos of the damage to FOLD who acknowledged the email on 5/8 @12.48pm and they would look into this.

I am still waiting for them to look into this. In the meantime I have a reformer bench sat in my home that I have paid for 10 weeks ago that I can’t use until they decide to come back to me. I have chased them today and have received no response. To have to pay upfront in full for an item, then wait for delivery which arrives damaged then for them not to communicate with you , I find beyond comprehensible!

August 8, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

We’re sorry your experience wasn’t as smooth as it should have been. Your order was placed on 5 June with a 6–8 week lead time, and delivery took place on 5 August, just over the estimate. We quickly arranged a replacement for the damaged box, and we’ve since worked hard to reduce our lead times to just 2 weeks. We hope you’re now enjoying your reformer and thank you for your feedback.

Best regards,
The FOLD Team

Rated 5 out of 5 stars

Definitely recommend

comfortable, easy to set up , great to use both at home and studio and great customer service!

August 4, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thank you for your lovely feedback! We’re so pleased to hear you’re enjoying your reformer both at home and in the studio, and that the setup was smooth. It means a lot to know our customer service made a difference too.

Best wishes,
The FOLD Team

Rated 5 out of 5 stars

Excellent purchase

I’ve been using the Fold Reformer for a few months now, and it’s honestly one of the best purchases I’ve made for my home workouts. It exceeded my expectations. super sturdy, smooth to use, and surprisingly easy to fold and store in a corner when I’m done. It feels just like the reformers I’ve used in studios, but without taking up a whole room. The padding is comfortable, the springs offer great resistance, and it’s easy to adjust everything depending on the exercise. If you’re short on space but still want a proper Pilates experience at home, this is 100% worth it.

August 6, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Thanks so much for sharing this, sounds like your reformer’s fitting in perfectly. Glad it’s been smooth, sturdy, and easy to tuck away when you’re done. Knowing it feels just like the studio without taking up the space is exactly what we aim for.

Enjoy the workouts,
Team FÔLD

Rated 5 out of 5 stars

Comfort, Quality, and Great Service

I’m honestly so happy with my Fold Reformer Pilates Bed!! It’s sturdy, really comfortable, easy to use especially for a beginner and clearly made with quality in mind.

The setup was smooth thanks to the easy to use app, and the support from the Fold team throughout the whole process was absolutely top-notch

July 29, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

So good to hear you’re enjoying your reformer and finding it easy to get started. Glad the setup was straightforward and the app helped things along. We’ll pass on your kind words to the team.

Thanks for being part of FÔLD,

Rated 5 out of 5 stars

Great beds, fantastic quality …

I started off with 1 Reformer to check the build quality and how easily they actually folded. The quality was great and it fitted in the space I had so I ordered another 3. My Studio is thriving with Reformer Classes and it allows my Studio to be multifunctional. I’d highly recommend these beds for both a home practice or for a Professional Studio.

July 1, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Great to hear the first reformer passed the test and even better that the others are now helping your studio thrive. Love that the fold-away design’s making your space work harder for you. And a big thank you for being one of our first studios in Scotland.

All the best,
Team FÔLD

Rated 5 out of 5 stars

Pinky promise it's a 5*

Great quality. Great experience. Don't usually write reviews, but FOLD deserves it.

July 28, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Really appreciate you taking the time, especially if reviews aren’t your usual thing. Thank you for giving us the privilege of your first review. Glad to hear both the reformer and your experience have been spot on.

Thanks for being part of FÔLD,

Rated 5 out of 5 stars

Absolutely love my bed

Absolutely love my bed! The quality is outstanding, sturdy and comfortable. The app has made it easy to get started and helping me feel completely at ease using it at home.

July 26, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Love hearing this, sounds like your reformer’s ticking all the boxes. Glad the app’s made it easy to get started and that you’re feeling right at home using it.

Thanks for joining FÔLD,

Rated 5 out of 5 stars

Fantastic

I couldn’t be happier with my experience with Fold. The quality of their products is outstanding. But what really sets them apart is their customer service. Every interaction felt personal and genuine; they truly care about their community. From start to finish, the whole process was smooth, supportive, and stress-free. Highly recommend!

July 25, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

This means a lot, thank you. Great to hear the reformer’s quality has impressed, but even better to know our team’s made the difference. We’ll make sure your feedback gets to them.

Thanks for being part of the FÔLD community

Rated 5 out of 5 stars

Everything about my Fold experience was…

Everything about my Fold experience was seamless from start to finish. Personal attentive service and a fantastic product.

July 19, 2025
Unprompted review
FOLD Reformer logo

Reply from FOLD Reformer

Glad to hear everything felt seamless and the reformer’s lived up to expectations. We’ll pass your kind words on to the team, they’ll be really pleased.

Thanks for joining FÔLD,

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