It is helpful to have direct in-app communication ability. I usually do get the right answer and back on my way pretty quickly. It is unclear how to submit requests for features within the platform.
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Saxo is an international award-winning investment firm for investors and traders who are serious about making more of their money. Saxo’s clients enjoy broad access to global capital markets across asset classes on our industry-leading platforms. With headquarters in Copenhagen, Saxo has more than 2,300 professionals in financial centres around the world, including London, Singapore, Amsterdam, Zurich, Dubai and Tokyo.
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Philip Heymans Allé 15, 2900, Hellerup, Denmark
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Been with Saxo for over five years now and honestly, the best platform and most intuitive interface for every asset class

Reply from Saxo Group
It was great! Shivani pointed out what I missed without judging, and in a very calm tone.

Reply from Saxo Group
The assistant is helpful, patient and clear in making instructions.

Reply from Saxo Group
Having complained on here, I received a reply from Customer Service who I called and was able to get answers to all my questions.

Reply from Saxo Group
It was very helfpul and my problem was solved

Reply from Saxo Group
Log in, Press withdraw round about log in, tells me to change pass word, then relog in, password saved in wallet, but your platform says its incorrect? how? Try to change password again, "Invalid reset password attempt."
DONT WASTE YOUR TIME, TERRIBLE. Closed out all my positions and when this terrible platform allows me to i will be taking it elsewhere.

Reply from Saxo Group
Portfolio transfer was really smooth - also managed to get through to someone in the team really quickly when I had a question. Would recommend to anyone thinking of doing the same

Reply from Saxo Group
Really happy that I moved my ISA over to Saxo. The process was very smooth and interface very user friendly. Add that the to low fees and you're on to a winner.

Reply from Saxo Group

Reply from Saxo Group
Review Title: A 7-Hour Onboarding Ordeal: Tech Glitches, Poor UX, and a Rigid System
The Experience:
I attempted to move a US portfolio of 88 stocks to Saxo, but the onboarding process was an exercise in frustration. Despite spending over seven hours on manual entry, the system’s technical inadequacies made the transfer impossible.
Key Failures for Potential Users to Note:
• The "Whack-a-Mole" Search Box: The stock selection box is nearly unusable. Typing a name gives you a micro-second to select before the list scrolls wildly or goes blank. I had to restart searches for 80% of my 88 stocks.
• The "ETFs Only" Initial Bug: Initially, the transfer box would only show ETFs and Funds. It took multiple emails for "Stocks" to magically appear as an option—suggesting backend fixes are reactive rather than proactive.
• Meaningless Data Validation: The system forces an "End of Day" price check that is fundamentally flawed for long-term investors. For stocks bought in multiple tranches over years (dips and spikes), there is no "Multi-Purchase" option. You are forced to fabricate a single "average" entry, which the system then rejects if the arbitrary price doesn't hit a specific daily range.
• Small Entry Windows & No Drafts: The UI is cramped, the scrolling speed is poorly calibrated, and there is zero confirmation that your progress is being saved.
• The "3-Stock Stand-off": After manually entering 87 stocks, I was told 3 (ET, SRUUF, and MPLX) were not accepted. Instead of allowing me to simply delete those 3 and proceed with the other 84, the Saxo AI informed me I would have to restart the entire 88-stock entry from scratch.
Verdict:
Requiring a client to manually type in a large portfolio rather than using industry-standard electronic transfer protocols is archaic. I have cancelled my application and requested a refund of my £100 deposit. I am moving to somewhere like Interactive Brokers (IBKR), who may offer the automated, professional service a serious investor expects.

Reply from Saxo Group
Have just been through an Onboarding process with Saxo to allow our company to invest in the markets using Saxo as a broker. It is a time consuming process bus was made very easy by the Saxo team and in particular by Charlotte. She was in very regular communication with us and explained each step clearly and efficiently. Clear instructions were given as to the documents we needed to provide and timeframes were given as to when we were to expect a response.

Reply from Saxo Group
To avoid if you want transparency on executions.
I am still extremely unhappy about their execution flow on Toronto stock exchange esp. on illiquid stocks.
They place only half of the order on TSE, the second half supposedly placed on "other liquidity providers" which their trading desk has no clue about. This lack of transparency could easily hide front-running, trading against their market-maker without giving me fair price executions. I have no idea whether this lack of transparency is even consistent with regulations.
Anyway, this smart routing is just inefficient and seems to have been designed without valuable input from anyone who understand how the market actually moves.

Reply from Saxo Group
Jaya the customer service agent helped solve a tricky account issue , and 2 other agents previously could not solve it before her. It was a slightly tricky request possibly.
She got the answer then forwarded me a email in the case log and gave it back to me for my records. very good service. She went above and beyond and her english seemed very good. Response time good, everything met well. Knowledge good too.
also saxo in general has lowered its monthly fees for stock ISA its very cheap now per month and the dealing fees too have got much more cheaper..
the one small issue I saw is that in order to take part in votes for shares on company decision there is a charge of 5 USD per Share / vote to vote. So unless its a giant company ( very high stock price per share usually) it seems you will pay many multiples higher than your shares value just to cast every single vote 5USD each!!! Not sure this is just saxo doing this issue with votes being exorbitantly expensive or its industry wide? But either way its too expensive and gives smaller share holders less voting rights as they are priced out.

Reply from Saxo Group
I’ve had a really positive experience with Saxo Group. The platform is professional, reliable, and offers a wide range of trading and investment options. Everything feels secure and well-designed, and the customer support team are knowledgeable and helpful. It’s clear they operate at a high standard within the industry.

Reply from Saxo Group
It is sometimes said that there are five stages of grief (associated with bad life experiences). I think there are also five stages that apply to (poor) experiences with service firms:
1. Surprise. Most organisations get most things right most of the time. Business is competitive and poor performance is generally punished. For this same reason most problems get solved at this stage, so one never reaches the stages below.
2. Frustration. You tried to solve the problem but there is some kind of a sticking point. Here you will often ask to speak to a manager, and after a short and agreeable conversation the whole thing gets sorted out and everyone can get on with more productive pursuits.
3. Anger. There is something really unusually wrong with this business. Why are they behaving in this way? Will you have to go to an external arbiter? How much unnecessary time and energy is all of this going to take up?
4. Bemusement. “Well, this is bizarre.” How has this business survived this long, carrying on like this? What kind of business culture breeds such poor performance? Could this business be a good object of study in a course on how not to run an operation? Have I just been incredibly unlucky??
5. Morbid curiosity. This business would not be any good for a study, it seems simply too far gone. How on earth could any business operate like this and remain viable? Why would staff stay? If it looks this bad from the outside, it must be an order of magnitude worse on the inside… what on earth does that look like? How long is it before this business is read the last rights (or is it some kind of zombie business, continuing on despite abject failure)?
It is exceedingly rare that my perspective on a business ever moves to stage 5, but Saxo got me there - so that is some kind of an achievement I guess.
Looking at other reviews, I see that I am by no means the only person to have poor experiences with Saxo, so I’m satisfied it's not mere bad luck. Hopefully my review can help others.
I had an account with Saxo for six years and only ever bought three stocks in it (all in the year I opened the account). I used the account so little because, after I sold my first stock on the platform, Saxo (without my consent/instructions) traded with the proceeds. To their credit they admitted the mistake quickly, but then it took an inordinate amount of work to have my money returned to me (calls, notes, letters, and I even contacted the Danish regulatory authorities). Part of the problem seemed to be that it was impossible to talk to anyone in authority. Saxo did - at least - apologise profusely to me after sorting this out. That was the reason I did not close the account then and there.
The account was quiet for some years after this, but then a second problem arose. Saxo was suddenly insisting I send to them all manner of documents (some notably bizarre). These would, inter alia, disclose the makeup of my portfolio, which of their competitors I use, and how much I use them. Saxo claimed that its interest was in my source of funds, but then asked for income records for the years after I opened my account and bought my only positions in it. Without a time machine, there could be no relationship.
I have been an investor for over thirty years. My portfolio includes holdings across four continents. I have used a fair few brokers over the years. I have never seen anything remotely like this.
Even worse, it was again impossible to speak to anyone who either knew what was going on or who was in a position of authority. After more than five requests in writing to speak to a manager (request which were simply ignored/"ghosted") I did manage to get someone on the phone who promised me a call from a manager "within 24 hours". This call never came. In desperation and bemusement I even tried DM-ing a senior Saxo manager via Linkedin. Again, "crickets". I will contact the new owners of Saxo, J. Safra Sarasin, to let them know of my experiences. If I was an owner I would want to know that this kind of thing was going on at one of my subsidiaries.
In my view, there are so many reasons to prefer its competitors to Saxo. There is the constant drip of fees and there are transfers that don't turn up (relating to systemic problems, an honest staff member admitted). The biggest problem of all, however, is that they set their systems up to be impervious to rational discourse. This means that when systems/staff go off the rails there is no simple way of getting things back on track.
Brokers require unique levels of trust from their clients. We give them our assets, and all they give us in return is a piece of paper (and these days, even that paper is virtual). Not only would I not recommend Saxo, if any of my friends or associates were to be contemplating using them, I would counsel against this in the strongest terms.
We wanted to update our national identity cards, as they were recently changed. To do this, we had to contact an agent from Saxo Bank through the Saxotrader platform. The response from Anna was immediate and polite. Our request was solved successfully in a very short time.

Reply from Saxo Group
THE most appalling and incompetent treatment of an established customer.
I passed Saxo's vetting procedure to set up an account in 2022 and load it with approved funds to trade shares. 2 years later, they embarked on a KYC process which I understand has to happen from time to time. Unfortunately they became obsessed with my company dividends which were not physically taken out of the company but rather left in as an investment or directors loan, as I had cash reserves, as explained when I set up the account. This was not acceptable apparently, and my failure to show a bank transfer of those dividends, which did not exist, and is perfectly normal, was apparently cause for them to deny me access to my account and fire sell all my shares at a £30k loss. They even asked for the evidence that my company bought the private shares instead, would of course have been illegal - these guys are just not fit to trade. Whether or not I cash my dividends was of no relevance to my account or KYC. Do not trust your money with these out and out sharks who will throw you in a ditch for no reason.

Reply from Saxo Group
Subject: Avoid Saxo Bank UK at All Costs – Incompetent, Disorganized, and a Complete Waste of Time
I strongly advise anyone considering Saxo Bank UK to stay away. The level of incompetence and disorganization we experienced is beyond belief.
To provide some context: after two months of being completely stalled by Saxo Bank, we decided to test the waters elsewhere. We submitted an application to Interactive Brokers (IBKR) with only a fraction of the documentation we had already provided to Saxo. Despite that, IBKR approved our corporate account in just **2-3 business days**. Our paperwork was immaculate, well-supported, and raised no red flags whatsoever.
In contrast, Saxo Bank has kept our application in limbo for over two months. Their compliance department appears completely lost—lacking even a basic understanding of standard business concepts. They have repeatedly asked nonsensical questions, many of which had already been clarified in previous correspondence. Their inquiries into our business plans and source of funds have gone well beyond the scope of reasonable due diligence, dragging on without resolution.
To make matters worse, their sales agents are equally unreliable. Tickets are left unanswered for weeks, agreed-upon conference calls are missed without notice, and no final decision on the account approval has ever been provided.
In over 30 years of dealing with international brokers, I have never witnessed anything like this circus-like experience with Saxo Bank. Save yourself the frustration and take your business elsewhere.
Anurag was the best customer service representative from Saxo that I have had to date. In fact, I really hope he's always on shift when I call. I'm new to Saxo so had a lot of questions to ask...Anurag was very patient and very knowledgeable. Thank you Anurag for such a great and pleasant experience. :)

Reply from Saxo Group
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