We were met by Dawn when we entered the Newcastle-under-Lyme store,she was very helpful and knowledgeable about the product that we had come to view,although we didn’t decide there and then so she pri... See more
Location
Switch location196 Liverpool Road, ST5 9ED Newcastle-under-Lyme, GB
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See what reviewers are saying
We were welcomed at the showroom in Newcastle-under-Lyme but not pushed into any decisions. In fact we went back twice before deciding. Everything went smoothly once we had ordered and the staff at... See more
Your colleague Dawn took a lot of time showing me all of the different models available and, the fabrics available. We were offered refreshments and treated wonderfully. High praise for the Newcastle... See more
We had a home visit by your comfort specialist Julie with help from Mike both who were very helpful with taking our order and full demonstration of our chosen chair. They were very pleasant and assuri... See more
Company details
About HSL Chairs - Newcastle-under-Lyme
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
196 Liverpool Road, ST5 9ED, Newcastle-under-Lyme, United Kingdom
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Served by a very understanding lady who…
Served by a very understanding lady who explained everything to my mum
Buying a chair
We were met by Dawn when we entered the Newcastle-under-Lyme store,she was very helpful and knowledgeable about the product that we had come to view,although we didn’t decide there and then so she printed out the figures for us to take home and told us to ring if we decided to purchase as the booking could be taken over the phone.After going over everything we decided to purchase the item.Would recommend this company as everything was done professionally and no pressure to buy,well done Dawn a really good shopping experience.
Lovely staff at HSL Newcastle
Lovely staff at HSL Newcastle.
Prompt service and delivery.
The staff were attentive
The staff were attentive, polite and very patient, with no sense of pressure or hurry.
Home visit and demonstration.
We had a home visit by your comfort specialist Julie with help from Mike both who were very helpful with taking our order and full demonstration of our chosen chair. They were very pleasant and assuring about HSL and quality and it was a pleasure to do business with them.
good experience
We had such a good experience choosing our comfort chairs and sofa. David went above and beyond for us — he was patient, and incredibly understanding throughout the whole process. He never rushed us and spent many hours helping us explore every option until we found exactly what we needed.
What really stood out was how genuinely he listened and how committed he was to making sure we felt comfortable and confident in our choices. Thanks to David, what could have been a stressful decision turned into an enjoyable and reassuring experience.
We’re so grateful for his kindness and support. Highly recommended.
Great service
We were welcomed at the showroom in Newcastle-under-Lyme but not pushed into any decisions. In fact we went back twice before deciding.
Everything went smoothly once we had ordered and the staff at Head Office were helpful if we had any queries.
Not received chairs BUT!
BUT we had beds from H S L which we are very satisfied with. We look forward to the chairs being as good.
Wonderful experience
Wonderful experience from visiting the showroom, help from the staff in selecting our furniture, placing our order and taking delivery of the furniture, which came on time and was expertly installed by Ian and Paul with no fuss. They removed all the packaging. and even refused a cuppa. The handcrafted furniture is beautifully made. and stylish. We hope to have many happy years of use. We would have no hesitation in recommending thiscompany
Time and patience taken
Your colleague Dawn took a lot of time showing me all of the different models available and, the fabrics available. We were offered refreshments and treated wonderfully. High praise for the Newcastle under Lyme store. Very satisfied, thank you!
Just had Ian and Paul deliver my new…
Just had Ian and Paul deliver my new knaresborough suite and rise recliner chair, both were brilliant,- polite, friendly and obliging, great ambassadors for HSL, so I will be back for a new mattress soon, many thanks to all concerned from first contact to end delivery, this is the way to do business, other dealers could learn a lot about customer satisfaction from HSL.
G Scott
Staff experience
Staff were extremely helpful without being pushy.
It was a pleasure to carry out the transaction.
Efficient and friendly
The whole experience from purchase and advice from David in the store to delivery was almost perfect. Ian and Paul delivered my chair with professionalism, cheerfulness and efficiency. They arrived when they said they would, fitted the chair together and gave a demonstration as to its working. Doing their final check it was discovered that two bits of Velcro had not been fixed to the back. A telephone call to the office was made and I received a further call from HSL to arrange a technician to complete the work
Visited my local HSL showroom in ST5 on…
Visited my local HSL showroom in ST5 on 22/02/2026 to purchase a riser-recliner chair. I was greeted by the lovely Julie and a hot drink and biscuits were provided for me! I was in the store for approx 1hr. I was shown all of my options. At no point was I rushed. I felt listened to - and that made a big difference. There was no 'hard sell'. I came away from the store happy with the chair I had picked. Thank you very much for the kindness and patience shown.
We have just placed an order at the…
We have just placed an order at the Newcastle under Lyme store for a sofa and chair. The customer service was excellent - John was extremely professional and helpful with many suggestions to enable us to purchase the appropriate furniture for our needs.
He gave us plenty of time to try out the furniture but was on hand to answer all our queries- overall a very good experience - excited now for the delivery - thank you John.
Settee /chairs…
We were made very welmome,friendly staff exlained all we asked about the furniture we were interrested in
Five stars
Sales assistant in store was extremely knowledgeable and helpful. The chair was delivered today and the delivery team were efficient and friendly. So far, I give this company five stars.
We needed HSL to visit our house .
We needed HSL to visit our house with samples of armchairs we were interested in . Fallon , and her colleague from the Newcastle-Under-Lyme store came with everything needed to choose the right product . Our order is now complete and we look forward to many hours of relaxing in our new armchairs , well done all at HSL.
Friendly comfort specialists
I have just had a visit from the company for a consultation and have decided to purchase a chair. I think it is a great deal and value for money. The people that attended were Julie and Mike and they were incredibly helpful, they were friendly and made the process quick and easy. I would recommend this experience as I got to see the chair in my own living room, and try it for size and comfort. I am now looking forward to my chair arriving!
2nd Visit to the Newcastle (Staffs)…
2nd Visit to the Newcastle (Staffs) store Jackie dealt with me on the first visit very friendly and efficiently, thank you.
Took my husband to show him my choice and dealt with Fallon also friendly and efficiently but everyone in store each time has been, plus a coffee offered! nice touch, finely ordered plus a few accessories. Thanks to everyone lovely store well laid out, non of the staff are in your face & pushing at all, they just help with the parking advice if needed, on site parking a huge bonus..
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