The lady we saw was very helpful. Nice to be treated as an individual and listened to what we needed. Served coffee and a biscuit while we browsed the sample books for what material/colour my daughter... See more
Location
Switch location196 Liverpool Road, ST5 9ED Newcastle-under-Lyme, GB
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See what reviewers are saying
Arrived with my Sister who wanted to buy a chair and my daughter and 4 year old Grandson .As I entered I absolutely fell in love with a sofa and cuddle chair.The Staff were amazing very helpful and... See more
We were greeted by David who saw I had mobility issues and had the door open ready for me. We were shown to the item we wanted to see and given a cup of coffee while he compiled the information needed... See more
The staff were excellent, friendly and very informative. We were offered tea and coffee, we weren't rushed to make any decisions and allowed to try all the different types of furniture.
Company details
About HSL Chairs - Newcastle-under-Lyme
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
196 Liverpool Road, ST5 9ED, Newcastle-under-Lyme, United Kingdom
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Efficient and friendly
The whole experience from purchase and advice from David in the store to delivery was almost perfect. Ian and Paul delivered my chair with professionalism, cheerfulness and efficiency. They arrived when they said they would, fitted the chair together and gave a demonstration as to its working. Doing their final check it was discovered that two bits of Velcro had not been fixed to the back. A telephone call to the office was made and I received a further call from HSL to arrange a technician to complete the work
Visited my local HSL showroom in ST5 on…
Visited my local HSL showroom in ST5 on 22/02/2026 to purchase a riser-recliner chair. I was greeted by the lovely Julie and a hot drink and biscuits were provided for me! I was in the store for approx 1hr. I was shown all of my options. At no point was I rushed. I felt listened to - and that made a big difference. There was no 'hard sell'. I came away from the store happy with the chair I had picked. Thank you very much for the kindness and patience shown.
We have just placed an order at the…
We have just placed an order at the Newcastle under Lyme store for a sofa and chair. The customer service was excellent - John was extremely professional and helpful with many suggestions to enable us to purchase the appropriate furniture for our needs.
He gave us plenty of time to try out the furniture but was on hand to answer all our queries- overall a very good experience - excited now for the delivery - thank you John.
Settee /chairs…
We were made very welmome,friendly staff exlained all we asked about the furniture we were interrested in
Five stars
Sales assistant in store was extremely knowledgeable and helpful. The chair was delivered today and the delivery team were efficient and friendly. So far, I give this company five stars.
We needed HSL to visit our house .
We needed HSL to visit our house with samples of armchairs we were interested in . Fallon , and her colleague from the Newcastle-Under-Lyme store came with everything needed to choose the right product . Our order is now complete and we look forward to many hours of relaxing in our new armchairs , well done all at HSL.
Friendly comfort specialists
I have just had a visit from the company for a consultation and have decided to purchase a chair. I think it is a great deal and value for money. The people that attended were Julie and Mike and they were incredibly helpful, they were friendly and made the process quick and easy. I would recommend this experience as I got to see the chair in my own living room, and try it for size and comfort. I am now looking forward to my chair arriving!
2nd Visit to the Newcastle (Staffs)…
2nd Visit to the Newcastle (Staffs) store Jackie dealt with me on the first visit very friendly and efficiently, thank you.
Took my husband to show him my choice and dealt with Fallon also friendly and efficiently but everyone in store each time has been, plus a coffee offered! nice touch, finely ordered plus a few accessories. Thanks to everyone lovely store well laid out, non of the staff are in your face & pushing at all, they just help with the parking advice if needed, on site parking a huge bonus..
My first visit to HSL Newcastle Staffs…
My first visit to HSL Newcastle Staffs at the end of January. I started to look around and a gentleman named John asked if he could help, I told him what I was looking for. He was very informative about various options and prices, there was no hard sell, just very relaxed he even made me a cup of coffee A very positive experience.
we attended the HSL store in Newcastle…
we attended the HSL store in Newcastle under Lyne last Friday and we served by David. He was very informative, pleasant and patient. There was no hard sell and all the options we requested were happily accepted.
It was a good experience and we were happy to place an order with HSL.
David was patient and informative…
David was patient and informative without the hard sell and very helpful in presenting the options. This was a big purchase for my 81 year old mum but David was a pleasure.
Good service at the Newcastle-under-Lyme branch
We visited the Newcastle-under-Lyme branch of HSL to choose a riser recliner chair. David was very knowledgeable, thorough and patient. There was plenty of choice of chairs and we were advised to take our time to try each one properly before choosing. David explained everything during the purchase and we were very happy with the service. Glad that there was no high pressure sales.
Brilliant service…
My husband and I had a home visit from Julie and Mike to demonstrate a rise and recliner chair to my husband. They were very helpful and professional and we were very impressed with their service and the product and have ordered a chair.
Extremely pleased with all the help…
Extremely pleased with all the help that John Cameron gave me,
Sofa has yet to delivered but high expectations of the sofa for when it arrives
Christine Buxton
An ideal riser recliner
We have been looking for a riser recliner chair for a few days, and have visited several shops. None of the chairs we tested in shops we visited previously were suitable. Most were uncomfortable and/or too small. However, When we arrived at HSL it was clear that this shop was well run, tidy and clean, in contrast to other shops we had visited. We were welcomed by a sales person, and asked what our needs were. Once explained, the salesman showed us what would be suitable. The chair we tested was superb - really comfortable, in complete contrast to the chairs we had seen in other shops. It was just what we wanted, so we bought it. A bit expensive, but ideal for our purpose.
The start to Finnish was brilliant.
From start to Finnish service was brilliant.
David our sales man was interested in getting Offer just how Mum wanted, refreshments given and toilet at hand.
Did not rush or leave our attention , 100% quality service Have had things in past and quality then. Today the added discount also brilliant .
I visited the Newcastle store after…
I visited the Newcastle store after trying other brand furniture stores and the difference was obvious from being greeted by David at the door to my purchase, it was really helpful to try different chairs to find one that fitted my aching back whilst sitting on the sofa I chose it was obvious I'd made the right choice as I was feeling no pain or having to move about to get comfortable. I view my purchase of a sofa with matching chair and riser recliner as an investment in health and to obtain a substantial 45% discount on the recliner was a welcome bonus. I cannot praise David enough for his help and for sharing his wealth of knowledge, if only all sales staff met your companies obvious high standard.
Outstanding service
Having damaged my knee and needing a comfortable chair I rang HSL on a Saturday morning. They arranged for Julie to bring 3 chairs for me to try on the Monday morning. Julie was very helpful and patient. The chair is very comfortable and just what I needed. Duncan from Burnley delivered it on the Thursday within 15 minutes of the time quoted the night before which is amazing as this is not an easy address to find. Wonderful service throughout. I can’t thank them enough.
This is about the Aysgarth chair having…
This is about the Aysgarth chair having received my new chair and used it for a few days I find it very comfortable and pleased about the help of the Newcastle staff.
So the controller with the isolation switch is a great idea, the heat pad at the rear is perfect and the fact that it switches off on timer I think is perfect also the solid foot rest is ideal generally I recommend this chair.
I just wish it was more upto date ie phone charging or a usb A or usd C point the head rest could be softer and movable and the last point is if the legs could be higher for medical reasons but that’s just my thoughts many thanks HSL your still top of the list
The shop staff and delivery staff were great
The shop staff were very helpful and patience, we were very pleased with the information we received. The delivery team phoned 25 mins. before arriving, Paul and Jon unpacked everything and removed all the packaging. The furniture was assembled and placed where we wanted them. The assembly process was explained and everything checked over and working. A very professional service well done.
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