The lady we saw was very helpful. Nice to be treated as an individual and listened to what we needed. Served coffee and a biscuit while we browsed the sample books for what material/colour my daughter... See more
Location
Switch location196 Liverpool Road, ST5 9ED Newcastle-under-Lyme, GB
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See what reviewers are saying
Arrived with my Sister who wanted to buy a chair and my daughter and 4 year old Grandson .As I entered I absolutely fell in love with a sofa and cuddle chair.The Staff were amazing very helpful and... See more
We were greeted by David who saw I had mobility issues and had the door open ready for me. We were shown to the item we wanted to see and given a cup of coffee while he compiled the information needed... See more
The staff were excellent, friendly and very informative. We were offered tea and coffee, we weren't rushed to make any decisions and allowed to try all the different types of furniture.
Company details
About HSL Chairs - Newcastle-under-Lyme
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
196 Liverpool Road, ST5 9ED, Newcastle-under-Lyme, United Kingdom
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We went to HSL in Newcastle Under Lyme…
We went to HSL in Newcastle Under Lyme greeted by John and he was so helpful and knowledgeable about all the furniture we looked at. We took delivery of our Lucca sofa and chair and our really pleased with it. So a big thank John from satisfied customers. Derek and Chris.
May use AI-assist with repliesRead more
We were warmly greeted on arrival
We were warmly greeted on arrival, John even rushed out with umbrella on our 2nd visit. He was attentive to our needs, polite and most efficient. The whole team were most helpful at all times and responsive to our complicated needs. John also ensured we had full knowledge of the 'next steps' process of the transaction. Fully recommend this retailer.
Mrs Livingstone

Reply from HSL Chairs - Newcastle-under-Lyme
HSL Newcastle-Under-Lyme
HSL Newcastle-Under-Lyme. I went to buy a suite and chairs. I knew the suite I wanted to buy. David and John were so very helpful and didn’t rush me in choosing the fabric at all. I even went back a second time to change my choice of colour. Everything was so very straight forward and am looking forward to my delivery.
HSL Aysgarth Chair
The lady we spoke to about the chairs was very helpful, ensured the chair was the correct height for me, answered all our queries and ensured we were happy with our selection. She guided us through the handset and explained the payment procedure.
The two men, Chris and Shane, who delivered the chair were very careful not to damage anything. They moved the chair I had and placed it elsewhere for me. Having assembled the chair they guided me through the handset and ensured I was happy with everything before they left. All waste was removed by them.
I am very satisfied with everything, from the start to finish. Thank you
HSL Newcastle…
The staff at Newcastle were easy to talk with and gave us the information we needed without any pressure. After our first visit we returned some weeks later to make a final decision.
Chris and Terry, the delivery crew, came on time and were cheerful, helpful and efficient.
New chair
Julie was very engaging and pleasant to deal with. She was very knowledgeable about the products and gave is very useful information without being pushy giving us plenty of time to consider our options. Thank you.
Recliner chair purchase
We found John at the NewCastle underlyne store , we found him very courteous and his product knowledge was excellent, Which resulted in us buying another chair from HSL.
HSL Furniture Part 2 of Review : Manufacture and Delivery
Our sofa and two chairs are from the Himolla range which I understand is new to HSL.
Our very pleasant and efficient delivery team were Craig and Danny who took great pains not to damage our property or the new furniture.
On the negative side:-
1. The two seater sofa would not fit through our standard front door, so had to have it's motor removed to do so.
2. We chose a "Grande" and "Super-Grande" chair but in actual fact they are almost identical except that one is barely 2cm higher than the other.
3. Time from order to delivery was meant to be 10 - 12 weeks but after chasing our order a couple of times, we got it in just over 15 weeks.
Anyway, after saying all that we are delighted with our beautiful new furniture, which is very comfortable and a beautiful shade of pale green leather.

Reply from HSL Chairs - Newcastle-under-Lyme
Great delivery
Had my Grandma's chair delivered today, delivery drivers were great, set up the chair and put it exactly where my Grandma requested.
Carl F and Lee R were the delivery team
5 star service from HSL Chairs
We visited the Newcastle Under Lyme store with my 92 year old Aunt, who is in a wheelchair, and has a number of health issues. She wanted a recliner chair with uplift, to enable her to relax in comfort. We were welcomed by the staff, and especially Fallon who was extremely helpful and friendly. Fallon was very professional and reassuring, explaining all the options to my Aunt without pressuring her in any way. It made the whole experience special, and we left the store completely satisfied with the service we had received. We paid the extra charge for premium delivery, and the chair was delivered, as promised, within 3 working days. I’m pleased to say that my Aunt is delighted with her purchase, and is full of praise for HSL. A big thank you to all concerned!
Absolutely fantastic service from start…
Absolutely fantastic service from start to finish. Excellent customer care and prompt delivery. Superb quality of a sofa and 2 chairs. My in laws are happy!
Good service
This review on behalf of my Nan. Alex and Danny delivered her sofa recently and she has said they couldn’t have been more helpful. Thank you again.
Positive experience
We visited the Newcastle-under-Lyme branch twice in order to view the products and later to complete the order.
On both occasions we were served by John who we found to be very friendly, polite and helpful. Nothing was too much trouble for him, explaining the products and fabrics and their suitability for our needs. At no point did we feel pressured into making a purchase.
Fabric samples were provided to take home and consider and one which wasn’t in stock was ordered and was delivered within 24 hours.
The furniture arrived slightly sooner than expected. We were kept well informed about the time of the delivery. Alex and Danny delivered the furniture on time, both were friendly and efficient.
Ripley Recliner
Had cause to visit HSL for the 3rd time in last 3 months to purchase a Recliner Chair.This time John was busy at first so we were dealt with by Dawn.As with all previous staff Dawn was very helpful and patient as we discussed our various requirements.Later we were joined by John who helped us settle on a chair which met our needs .We have always found the staff at this Branch knowledgeable,helpful and polite a credit to H S L .Yet again well done and thanks to all involved
Excellent 5 star service
Excellent 5 star service . John was very knowledgeable, answered all our questions and wasn't pushy .
Would highly recommend
When is a salesperson not a…
When is a salesperson not a salesperson? When they are a comfort specialist. HSL's attitude to selling is brilliant. Really helpful staff like John from the Newcastle-Under-Lyme store helped guide us to a sofa that was right for us. We were never rushed, allowed to sit for ages and chill out making sure it was perfect for us. The choice of fabrics was amazing. The hardest bit was waiting for it to arrive. Install day was painless and simple with helpful and courteous staff. We have now had the sofa a few weeks and we are delighted with it and look forward to many winter nights in comfort. Thank you HSL.
Sale and discounts not too clear!
The sale person was polite and lovely. Very helpful, just a shame when we asked for discount. As we had seen the sale on the Internet. We were told a price and we paid our deposit. But had got to wait 10 weeks for delivery! Next couple of days we recieved a parking fine for parking by the show room. Even though we put our registration in correctly. Then had a promotion through the post stating our chairs had a larger discount. The manager at Newcastle store sorted everything out.
The delivery men were very nice and friendly Alex and Shane and assembled the chairs efficiently.
HSL🎉
Firstly, the people in the store were extremely friendly, helpful and informative (plus in no way pressurising) but the delivery was early (about a month and a half early!) but a couple of hours early on the updated day....both guys (Paul and Jon) were great in as much as they were pleasant, very efficient and quick so the experience was great from start to finish.
Great experience
Took my elderly mum to HSL today in Newcastle-Under-Lyme. What a relaxed visit we had, Dave told her all she needed to know first, then left us to browse and sit a while on whatever took her fancy until she found one she liked. Then she tested Dave’s patience when it came to picking fabric etc, he held it together really well ! We felt really comfortable, so thank you
Visited the store yesterday and just…
Visited the store yesterday and just had to leave a review, which is something a rarely do. The salesman John Cameron was incredibly helpful, informative and easy to talk to. He spent time explaining the correct chair and sofa without any pushy sales techniques. He really was lovely and a pleasure to do business with. I would have no hesitation in recommending this company, their products and service are exceptional. Thank you John, it really nice meeting you.
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