The lady we saw was very helpful. Nice to be treated as an individual and listened to what we needed. Served coffee and a biscuit while we browsed the sample books for what material/colour my daughter... See more
Location
Switch location196 Liverpool Road, ST5 9ED Newcastle-under-Lyme, GB
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See what reviewers are saying
The staff were excellent, friendly and very informative. We were offered tea and coffee, we weren't rushed to make any decisions and allowed to try all the different types of furniture.
We were greeted by David who saw I had mobility issues and had the door open ready for me. We were shown to the item we wanted to see and given a cup of coffee while he compiled the information needed... See more
John was very welcoming and knowledgeable. We explained what we required and he was very helpful advising and, most importantly, listening. There was no rush and we had plenty of time to digest what h... See more
Company details
About HSL Chairs - Newcastle-under-Lyme
Written by the company
HSL is an award-winning family furniture business with stores nationwide. We’ve been handcrafting and delivering beautiful furniture to provide true comfort for over 50 years. Making people comfortable is part of our DNA and that is why we do it.
We have spent over half a century making it our mission to understand the different sizes, shapes and needs of our customers. We have learnt how people sit, rest and sleep; how their bodies bend and move; and where and why they ache. We call this knowledge CleverComfort™, and it goes into the design and manufacture of every chair, sofa and bed we make – ensuring that our furniture fits the bodies of our customers perfectly.
Award Winning
HSL has also been recognised by The Queen’s Awards for Enterprise for one of our innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Made in Yorkshire
Whilst our roots still remain in Yorkshire, we have welcoming showrooms nationwide spanning the entire country and a national network of Home Visit Comfort Specialists performing consultations in our customers’ own homes.
Family Business
As we’ve grown, one thing that has never changed is the passion for comfort and furniture being at the heart of our business. We’re still family-run, we continue to hold traditional values in our hearts, and we have always been dedicated to providing a caring service and excellent value for money for all of our customers.
About HSL Chairs
Written by the company

- Up to 25 Year Guarantee
- Over 50 years of craftsmanship and dedication to exceptional customer service have made us who we are today. We still only employ furniture makers with the experience, skill and commitment to manufacturing the highest quality products. That’s why we are confident to cover a large number of our furniture ranges with a 25-year frame guarantee. In addition, all electrically adjustable chairs have a 5 year guarantee covering mechanical fault on the motor and handset.
- Queen's Award Winners
- HSL has been recognised by The Queen’s Awards for Enterprise for one of our recent innovative designs, our wooden knuckle. The Queen’s Award for Enterprise is a prestigious award for recognising British businesses and other organisations who excel at promoting opportunity, sustainable development, international trade or innovation.
Occupational Therapist Approved
All products are independently tested
Contact info
196 Liverpool Road, ST5 9ED, Newcastle-under-Lyme, United Kingdom
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I took my brother who has a cognitive…
I took my brother who has a cognitive disability and who has a fused hip due to break to HSL as he needed a new chair for his residential home. We were met by Dawn and after explaining my brothers disabilities we were shown around quite a range of suitable chairs for my brother to try. All throughout the process Dawn was checking to make sure my brother was comfortable and his posture in the chair was correct etc. I can only say that the care to attention and detail for my brothers needs was excellent, there was no pressure to buy and we were given as much time as possible to make the right decision. The price and delivery time was what I expected and I was also informed about the the complete order process through to delivery. Needless to say I ordered the chair at the end of our visit. 100% for customer care and attention.
Efficient on time polite
Professional, friendly, informative staff
HSL staff members David and Mike gave us an excellent demonstration of a working riser/recliner chair. They were both friendly and considerate and took care to ensure we understood their explanations. We had no hesitation in ordering from them as we felt fully informed and confident in the quality, reliability and ease of use of the chair.
Store was very easy to dal with and…
Store was very easy to deal with and very helpful. Pricing was quite keen and as it was UK made we had confidence that any supply problems would be OK. Also happy to support a UK business.
Delivery happened in the timeframe mentioned and was communicated to us clearly.
Delivery on time and Alex and Asad did what they said they would do.
No pressure, great staff
The sales trainee who looked after us was exceptional, she didn’t pressure, she guided us and showed us every thing in the store, gave us time.
Very helpful
Very helpful, polite and not pushy sales assistant.
Was caring and interested in the purpose and function of the furniture to be purchased.
Took time and made us both feel comfortable and confident about the purchase. Thank you.
Lovely warm and friendly welcome
Thank you to the lovely Julie in Newcastle under Lyme , very informative and lovely warm welcome for my parents who are elderly and looking to purchase two recline and rise chairs.
Julie showed my parents around and was very attentive so my parents were able to have a good selection and decide which would benefit them.
Would definitely recommend to family and friends.
Served by a very understanding lady who…
Served by a very understanding lady who explained everything to my mum
Buying a chair
We were met by Dawn when we entered the Newcastle-under-Lyme store,she was very helpful and knowledgeable about the product that we had come to view,although we didn’t decide there and then so she printed out the figures for us to take home and told us to ring if we decided to purchase as the booking could be taken over the phone.After going over everything we decided to purchase the item.Would recommend this company as everything was done professionally and no pressure to buy,well done Dawn a really good shopping experience.
Lovely staff at HSL Newcastle
Lovely staff at HSL Newcastle.
Prompt service and delivery.
Home visit and demonstration.
We had a home visit by your comfort specialist Julie with help from Mike both who were very helpful with taking our order and full demonstration of our chosen chair. They were very pleasant and assuring about HSL and quality and it was a pleasure to do business with them.
good experience
We had such a good experience choosing our comfort chairs and sofa. David went above and beyond for us — he was patient, and incredibly understanding throughout the whole process. He never rushed us and spent many hours helping us explore every option until we found exactly what we needed.
What really stood out was how genuinely he listened and how committed he was to making sure we felt comfortable and confident in our choices. Thanks to David, what could have been a stressful decision turned into an enjoyable and reassuring experience.
We’re so grateful for his kindness and support. Highly recommended.
Great service
We were welcomed at the showroom in Newcastle-under-Lyme but not pushed into any decisions. In fact we went back twice before deciding.
Everything went smoothly once we had ordered and the staff at Head Office were helpful if we had any queries.
Not received chairs BUT!
BUT we had beds from H S L which we are very satisfied with. We look forward to the chairs being as good.
Wonderful experience
Wonderful experience from visiting the showroom, help from the staff in selecting our furniture, placing our order and taking delivery of the furniture, which came on time and was expertly installed by Ian and Paul with no fuss. They removed all the packaging. and even refused a cuppa. The handcrafted furniture is beautifully made. and stylish. We hope to have many happy years of use. We would have no hesitation in recommending thiscompany
Time and patience taken
Your colleague Dawn took a lot of time showing me all of the different models available and, the fabrics available. We were offered refreshments and treated wonderfully. High praise for the Newcastle under Lyme store. Very satisfied, thank you!
Just had Ian and Paul deliver my new…
Just had Ian and Paul deliver my new knaresborough suite and rise recliner chair, both were brilliant,- polite, friendly and obliging, great ambassadors for HSL, so I will be back for a new mattress soon, many thanks to all concerned from first contact to end delivery, this is the way to do business, other dealers could learn a lot about customer satisfaction from HSL.
G Scott
Staff experience
Staff were extremely helpful without being pushy.
It was a pleasure to carry out the transaction.
Efficient and friendly
The whole experience from purchase and advice from David in the store to delivery was almost perfect. Ian and Paul delivered my chair with professionalism, cheerfulness and efficiency. They arrived when they said they would, fitted the chair together and gave a demonstration as to its working. Doing their final check it was discovered that two bits of Velcro had not been fixed to the back. A telephone call to the office was made and I received a further call from HSL to arrange a technician to complete the work
Visited my local HSL showroom in ST5 on…
Visited my local HSL showroom in ST5 on 22/02/2026 to purchase a riser-recliner chair. I was greeted by the lovely Julie and a hot drink and biscuits were provided for me! I was in the store for approx 1hr. I was shown all of my options. At no point was I rushed. I felt listened to - and that made a big difference. There was no 'hard sell'. I came away from the store happy with the chair I had picked. Thank you very much for the kindness and patience shown.
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