IMA Mortgages & Protection Reviews 77

TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

I've been using the services of Hemel's IMA for 20 years now, and they continue to impress me every single time. Liane, Maddie and Kelly have always been super helpful, but this time they went above a... See more

Company replied

Rated 5 out of 5 stars

Fantastic experience dealing with IMA, with special shout out to Paige! Throughout the whole stressful process of buying a house, Paige and Liane really showed me fantastic support, professional, pers... See more

Company replied

Rated 5 out of 5 stars

I was signposted to IMA Mortgages and Protection by a colleague who used them for her first mortgage. We had previously been working with a broker who charged a big one off fee which just didn't feel... See more

Company replied

Rated 5 out of 5 stars

Great experience with Ian and Maddie. They really listened, understood our needs and moved at pace iver the xmas holidays to secure us a great deal. Great communication throughout. Really pleased, w... See more

Company replied

Company details

  1. Finance Broker

Written by the company

Mortgage & Protection advisers based in Hertfordshire. We have access to a comprehensive range of options to help you find the most suitable product depending on your individual needs and circumstances.


Contact info

4.9

Excellent

TrustScore 5 out of 5

77 reviews

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Rated 5 out of 5 stars

Fantastic experience dealing with IMA

Fantastic experience dealing with IMA, with special shout out to Paige! Throughout the whole stressful process of buying a house, Paige and Liane really showed me fantastic support, professional, personalised advice and helped me get the best deal for my situation. They patiently answered all the questions and kept me up to date with the progress, and even managed to get a better deal when my circumstances changed before exchange. I couldn't recommend them enough. Having been burnt before with another rouge advisor, dealing with IMA was a fantastic experience and I know if I ever need support with similar matters in the future, I won't hesitate to go back to them. In the tricky world of property buying they really offer confidence, reassurance and you just feel truly supported with someone actually looking out for your best interest. Couldn't be more grateful and happy with their services.

April 15, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thank you for your kind words. It was a pleasure dealing with you.

Rated 5 out of 5 stars

Highly recommended

I've been using the services of Hemel's IMA for 20 years now, and they continue to impress me every single time. Liane, Maddie and Kelly have always been super helpful, but this time they went above and beyond as I navigated both purchasing and selling a property. Their support was incredible. I even had their help arranging insurance for the first time, and they made the whole process feel effortless. Truly outstanding service from an amazing team.

March 20, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thank you for your kind words. We are so glad that you are finally in your new home.

Rated 5 out of 5 stars

Ian and the team were really helpful…

Ian and the team were really helpful and supportive throughout the entire process, always on hand and regularly following up on our progress. Would definitely recommend!

March 12, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Lorcan

Rated 5 out of 5 stars

Excellent service and saved me money.

Maddie and Liane gave a great service, they answered my questions along the way and were able to save me more money then going directly with the mortgage provide.
Would definitely recommend.

March 6, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Tim, it was a pleasure to work with you.

Rated 5 out of 5 stars

Great attention to detail

I was recommended IMA Mortgages by a friend and they were fantastic to work with. Whilst we were waiting to exchange/complete rates fell multiple times and Liane would always contact us and revise our offer at the new lower rates.

February 13, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Ben, wishing you all the best in your new home

Rated 5 out of 5 stars

Clear, fair and approachable

I was signposted to IMA Mortgages and Protection by a colleague who used them for her first mortgage. We had previously been working with a broker who charged a big one off fee which just didn't feel necessary for our situation. Liane was reassuring from the start, she took us through everything really clearly and we felt we were in good hands. Maddie then took over our file, her communication was prompt and helpful. We had to reapply for a mortgage half way through the process, this was managed very smoothly, and we were always able to reach Liane on the phone if needed. Thank you for your help, will definitely recommend.

January 23, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks for your kind words, we are so pleased that you are finally in your new home

Rated 5 out of 5 stars

Great experience with Ian and Maddie

Great experience with Ian and Maddie. They really listened, understood our needs and moved at pace iver the xmas holidays to secure us a great deal.
Great communication throughout. Really pleased, will use again and would highly recommend. Lucy and Mike.

January 8, 2026
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Lucy and Mike. We look forward to working with you in the future

Rated 5 out of 5 stars

This is the fourth mortgage we've…

This is the fourth mortgage we've arranged through IMA and they continue to be excellent. Always knowledgeable, responsive, and reliable. I've recommended to several friends who have all had the same experience.

November 5, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Terry for your continued trust and loyalty! We’re thrilled to hear that you’ve chosen IMA for your mortgages over the years and that our team has consistently met your expectations. It’s wonderful to know you’ve recommended us to friends as well, we truly appreciate your support!

Rated 5 out of 5 stars

I cannot recommend Liane and her team

I cannot recommend Liane and her team enough. From the first meeting to support throughout by Paige and also insurance covered by Kelly. They make everything clear and straightforward. I would never go anywhere else.

November 5, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Thank you so much Michelle for your wonderful feedback! We’re delighted to hear that you had such a positive experience with Liane, Paige, and Kelly. We always aim to make everything as clear and straightforward as possible, so it’s lovely to know that came through. We truly appreciate your trust and kind words – it means a lot to us.

Rated 5 out of 5 stars

Fantastic experience with IMA Mortgage…

Fantastic experience with IMA Mortgage Advisors. They made everything easy to understand and helped me get the keys to my flat in under 4 months. Special thanks to Liane, Paige and Kelly for their amazing support , highly recommend!

October 24, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Ah thank you, Bea, wishing you all the best in your new home

Rated 5 out of 5 stars

Amazing service

Amazing service. Really helpful and great advice. Will recommend to friends and family and certainly be using them again

October 14, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Sebastian, wishing you all the best

Rated 5 out of 5 stars

Excellent service

Excellent service, great peace of mind and trustworthy! I’ve used Ian and his team for years now. They’ve helped me through 4 mortgages and dealt with some tricky situations for me! Ian certainly knows his job and has always delivered the best for me and my family. Carolina dealt with everything quickly and efficiently. We will be sure to get in contact again. A massive thank you guys !

October 10, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks for your kind words, Richard. It is always a pleasure to deal with you

Rated 5 out of 5 stars

IMA - it’s worth the phone call

I have worked with IMA for several years now and I can honestly say that they have been supportive, understanding of my needs and go above and beyond to find me the best deal for my situation.

Would recommend to anyone wanting to get a good mortgage deal.

October 1, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Thanks Richard, it has been a pleasure dealing with you over the years.

Rated 5 out of 5 stars

Liane and Paige were very helpful…

Liane and Paige were very helpful throughout getting the mortgage. They responded to any of our questions and checked in frequently throughout our house buying process. We’re really glad they were recommended to us, as they helped to make the inherently stressful process go smoother.

August 10, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

Thank you, we wish you all the best in your new home

Rated 5 out of 5 stars

Amazing from start to finish

Liane, Paige and Kelly couldn’t have made the process of moving out easier! As first time buyers they made it super easy, couldn’t recommend more. Thank you so much IMA ☺️

July 18, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service and very…

Fantastic service and very knowledgeable. Pleasure to deal with right from the start and continually kept you updated. The whole team were the best. Definitely recommend and use again in the future.

March 24, 2025
Unprompted review
Rated 5 out of 5 stars

Returning Customer

I've used them 3 times now, two purchases over 13 years and re-mortgages. They are so knowledgeable and helpful. I have also introduced family members to use them.
Highly Recommend.

March 27, 2025
Unprompted review

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