IMA Mortgages & Protection Reviews 

81
TrustScore 5 out of 5

4.9

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Rated 5 out of 5 stars

We were recommended Ian and IMA by friends who had used their services to broker a mortgage for their first house. The recommendation held true - Ian broke everything down so that it was a manageable... See more

Company replied

Rated 5 out of 5 stars

Paige has been fantastic throughout the process and helped us every step of the way. As first time buyers she was very knowledgeable and that was exactly what we needed. Highly recommend.

Company replied

Rated 5 out of 5 stars

Have been using IMA for nearly 10 years, through 3 property sales and remortgages in-between. They’ve been excellent every time and have definitely saved me loads of money through finding the best rat... See more

Company replied

Rated 5 out of 5 stars

I've been using the services of Hemel's IMA for 20 years now, and they continue to impress me every single time. Liane, Maddie and Kelly have always been super helpful, but this time they went above a... See more

Company replied

Company details

  1. Finance Broker

Written by the company

Mortgage & Protection advisers based in Hertfordshire. We have access to a comprehensive range of options to help you find the most suitable product depending on your individual needs and circumstances.


Contact info

4.9

Excellent

TrustScore 5 out of 5

81 reviews

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4.9

All reviews

(81)

20 reviews in the last 12 months

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Rated 5 out of 5 stars

Liane and Paige were very helpful…

Liane and Paige were very helpful throughout getting the mortgage. They responded to any of our questions and checked in frequently throughout our house buying process. We’re really glad they were recommended to us, as they helped to make the inherently stressful process go smoother.

August 10, 2025
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you, we wish you all the best in your new home

Rated 5 out of 5 stars

Amazing from start to finish

Liane, Paige and Kelly couldn’t have made the process of moving out easier! As first time buyers they made it super easy, couldn’t recommend more. Thank you so much IMA ☺️

July 18, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service and very…

Fantastic service and very knowledgeable. Pleasure to deal with right from the start and continually kept you updated. The whole team were the best. Definitely recommend and use again in the future.

March 24, 2025
Unprompted review
Rated 5 out of 5 stars

Returning Customer

I've used them 3 times now, two purchases over 13 years and re-mortgages. They are so knowledgeable and helpful. I have also introduced family members to use them.
Highly Recommend.

March 27, 2025
Unprompted review
Rated 5 out of 5 stars

Nay and Ellie - Best of the Best.

Nay and Ellie at IMA are truly exceptional - The type of experts you only have to find once, and then use forever. They’re exceptionally knowledgeable, proactive in everything they do, and always an absolute pleasure to deal with. Do business with them, I can assure you you will not be disappointed.

February 26, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic service - would use again

IMA from start to finish have been nothing short of exceptional for us. Paige and Liane have been incredibly helpful. Paige has been very responsive, approachable and always contactable should we have any questions or issues. Cannot recommend them enough and would definitely go through them for a future property purchase.

February 7, 2025
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you so much for your kind words! We're thrilled to hear that Paige and Liane provided you with exceptional service throughout your journey. Your recommendation means the world to us, and we'd love to assist you again in the future.

Rated 5 out of 5 stars

First Time Buyer

I moved into my first home and used IMA to help me with my mortgage and I wouldn’t have been able to move into my first home without IMA mortgages and protection supporting me. I couldn’t recommend them enough! Paige went over and above helping we with the mortgage side but also helping me with solicitor details. 100% recommend IMA mortgages and protection!

November 1, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you so much for your lovely review! We're delighted to have been part of your journey to owning your first home. Paige will be so pleased to hear your kind words! Wishing you all the happiness in your new home, and we're always here if you need us in the future!

Rated 5 out of 5 stars

Really helpful, great service

IMA were recommend to us by a friend as a mortgage broker for our first house purchase and it is clear why. Ian and Ellie really helped guide us through the process of buying our first home and got us a great mortgage rate.

Throughout the process Ian and Ellie were attentive and quick to respond. We'll continue to use them to find the best deals when our fixed rate runs out.

Highly recommend!

January 27, 2025
Unprompted review
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Reply from IMA Mortgages & Protection

"Thank you so much for your kind words! We're so glad Ian and Ellie could make your first home-buying experience smooth and stress-free. It’s fantastic to hear that you’re happy with your mortgage rate, and we’d love to help again when the time comes to review your deal. Wishing you all the best in your new home!

Rated 5 out of 5 stars

First rate, friendly service

IMA Mortgages & Protection is a company I have always gone back to year after year. They are always super knowledgeable and very friendly. And best of all, they’re very proactive, doing all the ground work to unearth me the best deals available before I even know I needed to look. I would thoroughly recommend them for mortgage and protection cover help.

December 2, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your continued trust in us! It means so much to hear that you value our knowledge, friendliness, and proactive approach. We're always happy to help and look forward to assisting you again in the future. Your recommendation is truly appreciated!

Rated 5 out of 5 stars

They are Fab. That’s it, that’s the review.

Paige, liane and the whole team are fab. They break things down into manageable pieces of information for you to digest and never make you feel stupid along the way. We have used their services now for 5 years and have 0 issues, they are the best we have ever had the pleasure of engaging with for services.

January 2, 2025
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your amazing review! Paige, Liane, and the whole team will be so pleased to hear your kind words. We're delighted to have been able to support you over the past five years, and it’s wonderful to know you’ve had such a positive experience. We truly appreciate your trust and look forward to helping you again in the future!

Rated 5 out of 5 stars

A helpful and knowledgeable team

Liane, Paige, and Kelly were all wonderful to work with. My partner and I bought our first home recently and with IMA's help, we were able to get all the advice and information need to be confident in setting a budget, finding a property, and a reasonable mortgage and insurance to ensure we are covered. Would highly recommend their services!

December 6, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your kind review! We're so pleased Liane, Paige, and Kelly could help make your first home-buying journey smooth and confident. It was a joy to assist you, and we’re thrilled you’re happy with our services. Wishing you all the best in your new home!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Trusted, friendly, experienced team

Ian and Ellie have been absolutely fantastic. I completely trust their expertise and any advice they provide. We've been using Ians services since 2020 when we bought our first home and look forward to many more years working with him and Ellie.

December 5, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your lovely review! We're thrilled to have supported you since 2020 and are grateful for your trust in Ian and Ellie. We look forward to assisting you for many more years to come!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Highly recommend for honesty and integrity

We've been using IMA for mortgage and protection advice for a number of years now. They've always worked with honesty and integrity, finding us the most suitable policies and listening to our needs. They're a reassuring ear during any times of financial concern (particularly so when our mortgage deal was coming to an end and we had to navigate a very tricky market to secure a new rate). We would absolutely recommend IMA to anyone looking for advice and support with their finances.

November 28, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection


Thank you for your thoughtful review! We're delighted to have been a reliable source of advice and support over the years. It’s our pleasure to help navigate tricky markets and ensure your needs are met. Your recommendation means so much to us!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Incredibly Helpful and Personable Team!

We have been speaking with IMA now for a few years now. As first time buyers we had lots of questions and IMA have been nothing short of helpful and informative throughout. Nay and the team have been incredibly approachable and made us feel at ease throughout the whole process.
They have made buying our first home so much easier and less daunting from mortgage to life insurance advice.
Massive thanks to Nay and Ellie for all their help and support!
We couldn't recommend them enough and will continue to work with them!

October 15, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your amazing review! We’re so glad Nay, Ellie, and the team could make your first home-buying experience smoother and less daunting. It’s been a pleasure supporting you, and we’re thrilled to hear you’ll continue working with us. Your recommendation means a lot!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Terrific service

Fantastic friendly and professional service. The IMA team were very responsive to any queries and worked hard to find the best mortgage offer. I wouldn't hesitate to work with them again.

October 4, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection


Thank you for your kind words! We're so pleased you found our service friendly, professional, and responsive. It was a pleasure assisting you, and we’d be delighted to work with you again in the future!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Excellent service

Excellent service, would highly recommend, we always use. Thank you again for another hassle free product arrangement.

September 20, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your great review! We're thrilled to hear you’ve had another hassle-free experience with us. We truly appreciate your continued trust and look forward to assisting you again in the future!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Stress free experience!

Naomi & Ellie are amazing! They were both really friendly, knowledgeable advisors. As first time buyers, we had a lot of questions but we felt comfortable to ask anything we needed. Both Naomi & Ellie took the time to explain things clearly and it was clear that they actually cared when advising you of your options. They made the process stress free and we felt really reassured of the process after speaking with them both. They both answered queries promptly via email / telephone and always kept us in the loop. We arranged both our mortgage and insurances through IMA and will definitely be using them again!

October 4, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for your wonderful review! We’re so glad Naomi and Ellie could make your first home-buying experience stress-free and reassuring. It’s great to hear you felt comfortable throughout the process and that we could support you with both your mortgage and insurance needs. We look forward to working with you again in the future!

Warm regards,
The IMA Mortgages and Protection Team

Rated 5 out of 5 stars

Outstanding service, can't recommend more

The whole team at IMA provided an excellent service from start to finish - with a particular thanks to Naomi and Hermione

August 30, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection


Thank you for your kind words! We're thrilled to hear you had an excellent experience with Naomi, Hermione, and the team. We appreciate your feedback and look forward to working with you again!

Warm regards,
The IMA Mortgages and Protection Team


Rated 5 out of 5 stars

10/10 experience, highly recommend!

Couldn’t recommend Nay and the team highly enough!
As first time buyers it was very daunting going into but Nay made sure we always knew what was going on and understood fully and when we didn’t she would rephrase it until we did. We had heard a lot of horror stories of how stressful it all could be and we was nervous going into it, Nay completely put me at ease and made it feel effortless and even fun, No question with Nay was a silly question and we had a lot as we had no clue on what we was doing

We also had Kelly help us getting insurances again we had the same experience with Kelly making sure and rephrasing to help us understand anything we was unsure about and answering all our questions.

We are so grateful to the team for their help and patience and for making what we thought would be a daunting task fun and exciting!
10/10 experience

July 29, 2024
Unprompted review
IMA Mortgages & Protection logo

Reply from IMA Mortgages & Protection

Thank you for such a lovely review Amy. We are so pleased to have helped you and look forward to speaking again in the future!

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