I ordered 5 pieces from their summer 2026 linen collection and I can’t believe how good the quality of the linen is. I got all the colors in the linen abaya and the weight of the fabric is great. It’s... See more
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Jawda is a London-based modest fashion brand specialising in thoughtfully designed, handmade pieces. We produce everything in-house using carefully sourced fabrics, prioritising quality, ethical craftsmanship, and modest styles you can wear with confidence.
Contact info
United Kingdom
- jawda.co.uk
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Replied to 100% of negative reviews
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Highly recommended
From beautiful high quality clothing to an outstanding customer service. My order was smooth and my item was of high quality.
I Would highly recommend Jawda if you are looking for items that look and feel beautiful to wear.
Ordered from Jawda twice
Ordered from Jawda twice, my first experience went really well, the quality, shipping and responsiveness of the brand was amazing so I ordered from the spring collection too.
Quick shipping
Quick shipping, great material, and affordable! I just purchased from the spring/ summer collection and I LOVE all the pieces. Quality pieces that will be staples in my closet, Alhamdulilah.
Item I received was great quality with…
Item I received was great quality with exceptional tailoring, and fits perfectly. I look for natural materials without polyester, so this brand really reflects my ideals and ethics when comes to fair labour.
I have ordered twice from this company…
I have ordered twice from this company and they have exceeded my expectations. For my most recent order I had been looking at a dress for a couple of days and when I finally decided to order and went to checkout the dress was sold out! I messaged them on Instagram and they immediately replied and updated the stock for that particular item and sent me a message so I could h checkout without any issues. On arrival I was so impressed with the quality and stitching of the fabric and dress. It has been lovely to witness the growth of this small business as they tackle sustainabile and ethical challenges within the fashion industry and bring everything in house. It’s uplifting to see that this has served to improve their quality of products without compromising on the affordability of their products. Honestly, I have spent more (unfortunately) on other modest brands whose quality of product wasn’t as good and made of 100% polyester. Would definitely order again from them!
Series of unfortunate mishaps with order, but gracious customer service
UPDATE 3: Ultimately, I am yet again left disappointed by this company. I ended up returning one item from my order - Jawda received it on 23rd May and I received email confirmation. On it, they said to allow 12 WORKING days for a refund. Today is the 12th working day and I still have not received my refund, so once again I am having to chase them up. It's really beyond frustrating now.
***
UPDATE 2 (20th May): I have since received my order. It turns out the situation was caused by an operational mishap involving some of the stock.
I am genuinely very touched by the way my situation was handled and by the kindness shown to me in resolving it. The customer service I received afterward really went above and beyond. Not only was I given a generous gift card, but I was also sent an additional item for free, even though I explained that I was not expecting this at all and already felt the gift card alone was more than enough.
The items themselves are genuinely lovely. Some of the pieces in the latest spring/summer collection are such unique designs, and I really appreciate the thoughtful features included in them, such as options accommodating breastfeeding mothers and the adjustable inner waistband in the skirts.
It does seem my order experienced a rather unfortunate series of mishaps, however, as one of the items appears to have been mislabelled at the factory. I received the same skirt in the same labelled size but in two different colours, yet one is significantly smaller than the other. Unfortunately, I am unable to exchange it as the item is now out of stock in my size, which is a real shame.
While this situation has admittedly been frustrating given everything that already happened with the order, and I do wonder whether all issues could have been avoided had the order originally been dispatched within the advertised timeframe, the kindness and care shown to me throughout the resolution process has genuinely gone a long way in restoring my trust.
***
UPDATE (17th May): The founder has since contacted me directly with a detailed explanation, apology, and proposed two possible resolutions regarding the delay, depending on next developments. I appreciate the transparency, accountability and kindness shown. The issue is not yet fully resolved, but I will continue updating this review based on the outcome. I had no bad intention towards the company in leaving a negative review, and I would honestly have preferred not to do so, but I believe anyone would be frustrated in this situation. Based on the experiences of other customers, I do not believe my situation reflects the standard of service this company typically provides. I think my order has unfortunately just been affected by some very bad luck and timing.
***
I rarely leave negative reviews, but unfortunately I have been very disappointed by my experience so far.
I placed a sizeable order on 7th May for 5 items worth £170 (discounted from around £190 with a new customer offer). The delivery estimate on the website states 2–3 days.
After 5 days with no order update, I contacted customer service and was told my order would be prioritised and dispatched within 24 hours. However, 4 days later, I still have not received any dispatch or tracking information.
My initial communication with the company was polite, which I appreciated, but I have not heard back from them since. I understand that delays can happen and appreciate the challenges small businesses face during busy periods. However, repeatedly having to chase updates and being given timeframes that are then not met has been very frustrating, particularly for such a large order.
I have also noticed that at least one item I ordered is now fully out of stock on the website. This leaves me concerned that I may not receive the full order I placed due to the significant delay in dispatch.
What makes this especially disappointing is that I genuinely wanted to support this business. I was really happy to find another Muslim modest fashion brand offering natural fibre clothing at fair prices, and I appreciated the company ethos, which is what encouraged me to place an order in the first place.
I truly hope this situation is resolved soon, but unfortunately this experience has damaged my trust and currently makes me unlikely to order from this company again, especially as this is my first experience with them.
I will gladly update this review if the situation is resolved appropriately. I see from other reviews that the vast majority of people have had a positive experience with this company, but unfortunately I cannot relate as it stands.
Such a lovely experience with Jawda…
Such a lovely experience with Jawda customer service! Quick response and they even have an exchange policy with 25% refund bonus if you get store credit.
The abaya’s are amazing quality, not only is it 100% cotton but also made so beautifully.
I’ve been a Jawda customer since 2023…
I’ve been a Jawda customer since 2023 and I can safely say after three years that the one reason why I keep going back is because of the good quality of their clothes. I recently purchased the Ecru white cotton layered two piece abaya from their spring summer 2026 drop and the fit and feel is amazing. Well done to the Jawda team for building a sustainable, reliable and affordable brand. 10/10 on customer service too.
Finally order from Jawda
Finally order from Jawda after seeing their posts online for years. I picked out the gorgeous 2 set tie abaya which was the first ever item I’ve seen on Instagram and fell in love. I bought it on sale but had some issues with the item and was really upset so I emailed them. Customer service response was instant and soooo professional and they were very understanding with me. I spoke to Abeera, not sure if there was anyone else responding but she was very very lovely and helpful. My mind was at ease and my issue was resolved almost immediately on the spot. The team are really lovely and I’ve just always loved the designs from Jawda and can’t wait to order again! May Allah bless them all for their kindness 🫶
Good and kind communication and they…
Good and kind communication and they really care about customers experience. Beautiful outfit pieces aswell.
Love Jawda
Absolutely love Jawda. They really put a lot of care into their products and the quality exceeded my expectations. The clothes are breathable, comfortable, while still looking cute and classy. The customer service is amazing as well. The team is so friendly and patient, and they respond fast too!
Update
Update:
After being contacted and understanding my frustration, Jawda have really redeemed themselves. And as an apology, have given me the item I've had my eye on for ages as a gift and even thrown in a hijab too, which I have received. So thank you :) The pieces are beautiful and comfortable.
Ordered a 2 piece abaya with them that was supposed to come within 2 to 3 working days. Tried to check the shop app to track my order and no update on it being sent out. Then contacted the company on multiple contacts and hear nothing. Yet they have time to post story updates on Instagram. No consideration for customers whatsoever. It's really sad because I was really excited about the piece ordered and wanted to wear it on an outing, but now I've lost complete trust and respect for this business.

Reply from Jawda
Amazing service!
Great products and great customer service
I’ve bought from Jawda many times and recently had may first issue with product quality (a missing button and messy stitching). After reaching out to their customer service though, I like Jawda even more. They were quick to respond, happy to help, and very professional and kind.
Wonderful experience ordering from…
Wonderful experience ordering from them. The material of there clothing is a 10/10 and customer service is very patient and happy to fix any problems
Always Jawda
It doesnt matter where I shop, I always return to jawda for my abayas. They never disappoint. From the material to the fit, everything is always perfect and my number 1 online shop to order from time and time again.
Excellent customer service and lovely styles
Jawda's customer service has been excellent. I requested an exchange (accidentally ordered the wrong size) and it was done so smoothly. Really happy with their willingness to help and support.
I also love their styles, nice formal work wear without compromising on hayaa.
JazakAllah khair
The kindness and patience of the staff…
The kindness and patience of the staff when answering all my questions and concerns about my order. Always replying back to my emails a few hours or a day after with no delay.
Customer for life
Ordered with Jawda for the first time and MashaaAllah! The quality of the set was unmatched, and very modest! Will definitely reorder 😊
Very happy with my order from Jawda
Very happy with my order from Jawda. Delivery was fast and the products were good quality. Everything arrived safely and exactly as described on the website. I will definitely order again.
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