Jian London Reviews 

534
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 61 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the beautiful, high-quality jewelry, often described as perfect and well-made. The ordering process is easy and efficient, leading to quick, well-packaged next-day delivery with clear communication. Exceptional service, including after-sales support and handling exchanges, is also frequently highlighted. However, some people mentioned issues with delivery, including delayed next-day services or even missing items. A few others felt product quality was inconsistent, citing concerns like loose clasps, items being thinner than expected, or not matching expectations for size or appearance.

What people talk about most

Product

Users describe positive interactions with product, frequently praising the excellent quality and beautiful... See more

Delivery service

Clients share positive opinions on delivery service, frequently praising its speed and efficiency. Many... See more

Quality

Consumers find quality to be positive, with many reviewers delighted by the excellent quality and... See more

Order

Customers consistently note positive experiences with order, praising the ease of placing orders and the... See more

Service

Reviewers mention positive feedback about service, with many customers expressing delight and appreciation... See more

Reviews shaping this summary

Rated 5 out of 5 stars

My Husband purchased a beautiful bracelet for my 60th Birthday and our Ruby anniversary. It's absolutely gorgeous. It was too small so he contacted them and their customer service was first class. We... See more

Company replied

Rated 5 out of 5 stars

This was my first time ordering jewellery online . So to say I was nervous was an understatement . But jian London have been nothing but professional the entire time with clear and exact times . The... See more

Company replied

Rated 5 out of 5 stars

My husband bought me a beautiful bracelet for our Emerald wedding anniversary. I love it and wore it for every occasion. However, after a couple of months the clasp became loose and it kept falling of... See more

Company replied

Rated 5 out of 5 stars

Jian London's jewellery is beautiful. I bought sapphire earings, necklace and bracelet and they are absolutely gorgeous. She loves them. Delivery was very quick and the after sales service was amazi... See more

Company replied


Company details

  1. Jewelry Store
  2. Jeweler
  3. Jewelry Designer
  4. Jewelry Engraver
  5. Jewelry Repair Service

Written by the company

Jian London delivers thousands of orders each year and is committed to providing each customer with the highest standard of product and customer service. All of our products come with a one year guarantee plus a 30 days returns policy. We source gemstones from all over the world, selecting only those that meet our strict requirements to include in our collections. Jian London designs, manufactures, and retails its own jewellery available in Sterling Silver, Gold, and Platinum. Our vast collections and thousands of products ensures there’s the perfect piece for every style and occasion. We are a member of the National Association of Jewellers, designed to provide consumers with confidence to purchase from its members through a Code of Practice setting the highest standards of professionalism, honesty, and ethical business practices. At Jian London we value our customers satisfaction and seek to deliver exceptional quality jewellery and service with every order. We understand the importance and meaning behind each gift. With every step of your journey with us we aim to deliver an outstanding customer experience.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

534 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(534)

56 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good service and beautiful necklace

William went above and beyond to make sure my wife received the ruby and gold pendant necklace in time for her birthday, and the product itself looks well made and sparkles in the light. Very happy with Jian all round.

September 11, 2025
Unprompted review
Jian London logo

Reply from Jian London

Thank you for your review Arthur, we're delighted you've had such a great experience! We'll let William know, and thank you for shopping with us😊

Rated 5 out of 5 stars

Jian London's jewellery is beautiful

Jian London's jewellery is beautiful. I bought sapphire earings, necklace and bracelet and they are absolutely gorgeous. She loves them.
Delivery was very quick and the after sales service was amazing. So helpful and nothing less than perfect service. I would definitely recommend buying from Jian again.
Thank you Jian

October 15, 2025
Unprompted review
Jian London logo

Reply from Jian London

Hi Robert, we're glad you're happy with your sapphire set and you had such a great experience with us! We look forward to seeing you again😊

Rated 5 out of 5 stars

My experience of Jianlondon was superb

My experience of Jianlondon was superb. The website was easy to navigate with lots of choice. I was very surprised at how quick delivery was, such a great service.

October 14, 2025
Unprompted review
Jian London logo

Reply from Jian London

We're glad you had such a great experience with us Sarah! We hope to see you back with us again in the future 😊

Rated 4 out of 5 stars

2 years and the platinum plating is still good.

I have have been wearing my princess cut white sapphire (rhodium/platinum plated) silver tennis bracelet for a little over 2 years now, only taking off for housework.*Experience date would not let me choose as far back as July 2022.*
This was my first purchase as I didn't want to commit to anything more costly from an unknown jeweler.
I have been very happy with the bracelet which still looks as good as new after a good polish. The only downside (and the star deduction) is the clasp, which is absolutely fantastic itself and has never failed. But is now (2yrs) completely copper looking after the plating started to wear off from a small scratch quite quickly. I am reluctant to have it replaced as I worry third party interference might ruin the bracelet.
Anyway, I have recently made another purchase, a pricier item. I immediately received my complimentary silver copy, promptly delivered by the reputable RM, the same fantastic service received 2years ago, and was thrilled!
(This bespoke item will be reviewed separately as the experience has since gone downhill)
I absolutely recommend the plated items available for next day delivery they are very visually stunning, even after 2+ years of continued wear.
I will absolutely be ordering again. The matching necklace only available in plated silver is next on my Jian list.

October 13, 2024
Unprompted review
Jian London logo

Reply from Jian London

Hi Nat,
Thank you for your comprehensive review, we're so pleased you've been with us for several years! The bracelet clasp is the part most prone to scratching so the plating will fade quicker than the actual bracelet. We'd be happy to replace the clasp for a new one for you! Please get in touch at sales@jianlondon.co.uk and we'll arrange this. If there's anything we can do to improve your bespoke experience do let us know! We look forward to having you back with us again.

Rated 5 out of 5 stars

The service was excellent

The service was excellent. The earings were a present for my wife on our wedding anniversary and she was completely satisfied. Impressive.
Thankyou

October 3, 2025
Unprompted review
Jian London logo

Reply from Jian London

Happy wedding anniversary, we're delighted to hear your wife likes her new earrings! Thanks for your review

Rated 5 out of 5 stars

Excellent quality and affordable…

Excellent quality and affordable prices. Prompt and well informed delivery. This is my second order as I was so pleased with my first one. Would recommend

October 4, 2025
Unprompted review
Jian London logo

Reply from Jian London

We're thrilled we were able to provide a great experience and you're so pleased with your pieces! We look forward to seeing you again 😊

Rated 5 out of 5 stars

Outstanding customer service

Outstanding customer service. Personal and quick. The earrings were lovely and great quality but unfortunately they were larger than required. I was offered a replacement but there was nothing suitable so a no fuss refund was processed. I would definitely buy from them again.

September 20, 2025
Unprompted review
Jian London logo

Reply from Jian London

Hi Louise, thank you for your kind review, we're so pleased you had a great experience with us! It's a shame there wasn't anything suitable this time, but if you have a piece in mind in the future we're happy to help you find it😊

Rated 5 out of 5 stars

A quality purchase & excellent service

A quality purchase
A consistent update on shipment & delivery
Absolutely first class
Would definitely buy again

September 16, 2025
Unprompted review
Jian London logo

Reply from Jian London

Thank you Dean, we look forward to seeing you back with us soon!

Rated 5 out of 5 stars

Outstanding

Outstanding, aftersales, i brought my ring in 2021 and unfortunately due to wear and tear i'd lost a stone, i approached Jian London, asking if they could repair and replace, without any quarms they replied within the a few days of posting my ring back to them it is back on my finger looking lovely as ever...
i am so grateful to Jian for repairing my ring i always recommend this company as they are without doubt the best out there. :)

September 12, 2025
Unprompted review
Jian London logo

Reply from Jian London

Thank you for such a dazzling review Michelle! Our team are so delighted to hear it, we really appreciate you taking the time to let us know 😊

Rated 5 out of 5 stars

Emerald earrings

Bought some lovely emerald earrings
Customer service excellent, item delivered on time and I was kept up to date with delivery
Earrings were as described on website and am very pleased with them
I would not hesitate to use this company again

September 11, 2025
Unprompted review
Jian London logo

Reply from Jian London

Many thanks Gwenda!

Rated 5 out of 5 stars

Good customer service

I ordered a tennis necklace and it was sent very quickly and well packaged. I had to return the necklace as the clasp was fiddly and I didn’t like the extendable chain. I

September 11, 2025
Unprompted review
Rated 5 out of 5 stars

Bought a bracelet fantastic quality and…

Bought a bracelet fantastic quality and great price . Brilliant communication and customer service.Had to exchange for bigger size . All done quickly and efficiently.
I will definitely use Jian again and would recommend them to friends and family .

September 4, 2025
Unprompted review
Jian London logo

Reply from Jian London

Hi Peter, We're glad our team were able to help, and thank you for taking the time to review!

Rated 5 out of 5 stars

Beautiful earrings

Beautiful earrings, well made at a good price, with fast delivery. Would buy again in the future.

September 3, 2025
Unprompted review
Jian London logo

Reply from Jian London

Delighted to hear it, thanks for the review 😊

Rated 5 out of 5 stars

Other companies could learn a lot from this company

While I haven’t yet seen my purchase as it’s an anniversary gift for my wife later this month. The experience so far has been exceptional from the ordering, and the regular updates throughout, and up to the actual delivery. If the gift is as good as the service so far this far, then I will be a very happy customer. It’s is a refreshing experience for a change, and other companies could learn a lot from this company.

September 2, 2025
Unprompted review
Jian London logo

Reply from Jian London

Thank you very much Tony! We aim to provide the highest quality jewellery in addition to customer-first service, so if there's anything you'd like to change about your anniversary gift once opened, let us know and we'll do our best to help!

Rated 5 out of 5 stars

Amazing experience

Amazing experience. Great contact when I emailed them. Quality item and pricing and super fast delivery as promised. Highly recommended

September 2, 2025
Unprompted review
Rated 1 out of 5 stars

Dishonest company with poor-quality jewelry

Dishonest company with poor-quality jewelry. Highly recommend avoiding them unless you want to risk receiving junk that you'll be stuck with because the company will adamantly refuse to issue a refund.

It is important to note that it is ILLEGAL in the UK to not issue a full refund for a defective product:
"You must offer a full refund if an item is faulty, not as described or does not do what it’s supposed to."

As an anniversary gift from my partner, I received a pair of Jian earrings and discovered one of the posts was bent and both of the posts had warped metal (as opposed to being smooth with a consistent thickness throughout; possibly a manufacturing issue).

My partner contacted Jian immediately the next day after I received them the previous night. There was no way to see the defect before cutting off the tag that was covering the post, yet customer service insisted the jewelry was "used" and refused to issue a refund, even with ample photo evidence of the defects and having contacted customer service ASAP.

They would only offer store credit even after escalating to a manager. We discovered only after being issued the store credit that it expires within 6 months of issue. This was never mentioned at any point prior to processing the return.

They also did not issue a prepaid return label until specifically asked, even when the return request had already been approved. They were likely trying to avoid it unless directly prompted, hoping we would pay for our own return shipping on a defective product.

Also, in the time that this back and forth took place, their website prices have increased. Quite unfortunate that this has coincided with the decline of product quality, if previous positive reviews are to be believed. It's worth noting that there are numerous negative reviews regarding stud earrings specifically, though that is not their only poor-quality product.

We are still pursuing a refund and will report Jian to the government if necessary. This is such a headache that could have been avoided if the company would just follow basic laws instead of prioritizing earnings above all else.

UPDATE: We already submitted a clear photo of the bent earring post, we both observed the bend on that side compared to the other earring, and it was clearly more difficult to remove the backing from that side as the result of the bend while inspecting the earrings. However, customer service has just replied, claiming that upon receiving the earrings back they didn't find any faults, and conveniently sent us a photo of the earring from an angle that doesn't show the bend. We are floored that a company could be so unprofessional and dishonest.

UDPATE 2: I received an email from Trustpilot stating that Jian has flagged this review for containing defamatory / harmful / illegal content. This has conveniently led Trustpilot to temporarily hide the review while reviewing the content.

UPDATE 3: Trustpilot quickly replied, "Good news — we’ve assessed the content flagged by the business, and determined that it’s not defamatory. Therefore, we’ve put your review back online."

So just to recap:
- Jian has bullied us into accepting an unwanted store credit even though we're legally owed a refund
- They did not reply publicly on Trustpilot to defend themselves but instead privately claimed that there was nothing wrong with the earrings, which doesn't refute our clear photo evidence to the contrary
- Instead of acting with professionalism in the face of negative feedback, they reported my review for defamation in an attempt to censor it.

July 18, 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous bracelet.

Very prompt delivery of a lovely bracelet. Matches description on website. Very pleased with the quality of the jewellery.

August 14, 2025
Unprompted review
Jian London logo

Reply from Jian London

Thanks for your review!

Rated 5 out of 5 stars

My Husband purchased a beautiful…

My Husband purchased a beautiful bracelet for my 60th Birthday and our Ruby anniversary. It's absolutely gorgeous. It was too small so he contacted them and their customer service was first class. We were told we could either send back or visit them for an extension. We visited and they were very accommodating and had resolved the fitting promptly. Would definitely recommend

July 29, 2025
Unprompted review
Jian London logo

Reply from Jian London

Hi Helen, we're so glad you love the bracelet and our team were able to help - it was great to see you both! Many thanks for choosing us for your birthday and anniversary gift and thank you taking the time to review 😊

Rated 5 out of 5 stars

I bought three rings from jian london…

I bought three rings from jian london and they’re all excellent. Prices are fair and all the pieces I received were well made and high quality, delivery was quick too.

I’ll definitely order again since they seem to have a lot of great designs.

August 1, 2025
Unprompted review
Jian London logo

Reply from Jian London

Thanks Jeanine, we're delighted you're happy with your rings! We look forward to having you back with us again 😊

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look