My Husband purchased a beautiful bracelet for my 60th Birthday and our Ruby anniversary. It's absolutely gorgeous. It was too small so he contacted them and their customer service was first class. We... See more
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Jian London delivers thousands of orders each year and is committed to providing each customer with the highest standard of product and customer service. All of our products come with a one year guarantee plus a 30 days returns policy. We source gemstones from all over the world, selecting only those that meet our strict requirements to include in our collections. Jian London designs, manufactures, and retails its own jewellery available in Sterling Silver, Gold, and Platinum. Our vast collections and thousands of products ensures there’s the perfect piece for every style and occasion. We are a member of the National Association of Jewellers, designed to provide consumers with confidence to purchase from its members through a Code of Practice setting the highest standards of professionalism, honesty, and ethical business practices. At Jian London we value our customers satisfaction and seek to deliver exceptional quality jewellery and service with every order. We understand the importance and meaning behind each gift. With every step of your journey with us we aim to deliver an outstanding customer experience.
3 Copperhouse Court, MK7 8NL, Milton Keynes, United Kingdom
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William went above and beyond to make sure my wife received the ruby and gold pendant necklace in time for her birthday, and the product itself looks well made and sparkles in the light. Very happy with Jian all round.

Reply from Jian London
Jian London's jewellery is beautiful. I bought sapphire earings, necklace and bracelet and they are absolutely gorgeous. She loves them.
Delivery was very quick and the after sales service was amazing. So helpful and nothing less than perfect service. I would definitely recommend buying from Jian again.
Thank you Jian

Reply from Jian London
My experience of Jianlondon was superb. The website was easy to navigate with lots of choice. I was very surprised at how quick delivery was, such a great service.

Reply from Jian London
I have have been wearing my princess cut white sapphire (rhodium/platinum plated) silver tennis bracelet for a little over 2 years now, only taking off for housework.*Experience date would not let me choose as far back as July 2022.*
This was my first purchase as I didn't want to commit to anything more costly from an unknown jeweler.
I have been very happy with the bracelet which still looks as good as new after a good polish. The only downside (and the star deduction) is the clasp, which is absolutely fantastic itself and has never failed. But is now (2yrs) completely copper looking after the plating started to wear off from a small scratch quite quickly. I am reluctant to have it replaced as I worry third party interference might ruin the bracelet.
Anyway, I have recently made another purchase, a pricier item. I immediately received my complimentary silver copy, promptly delivered by the reputable RM, the same fantastic service received 2years ago, and was thrilled!
(This bespoke item will be reviewed separately as the experience has since gone downhill)
I absolutely recommend the plated items available for next day delivery they are very visually stunning, even after 2+ years of continued wear.
I will absolutely be ordering again. The matching necklace only available in plated silver is next on my Jian list.

Reply from Jian London
The service was excellent. The earings were a present for my wife on our wedding anniversary and she was completely satisfied. Impressive.
Thankyou

Reply from Jian London
Excellent quality and affordable prices. Prompt and well informed delivery. This is my second order as I was so pleased with my first one. Would recommend

Reply from Jian London
Outstanding customer service. Personal and quick. The earrings were lovely and great quality but unfortunately they were larger than required. I was offered a replacement but there was nothing suitable so a no fuss refund was processed. I would definitely buy from them again.

Reply from Jian London
A quality purchase
A consistent update on shipment & delivery
Absolutely first class
Would definitely buy again

Reply from Jian London
Outstanding, aftersales, i brought my ring in 2021 and unfortunately due to wear and tear i'd lost a stone, i approached Jian London, asking if they could repair and replace, without any quarms they replied within the a few days of posting my ring back to them it is back on my finger looking lovely as ever...
i am so grateful to Jian for repairing my ring i always recommend this company as they are without doubt the best out there. :)

Reply from Jian London
Bought some lovely emerald earrings
Customer service excellent, item delivered on time and I was kept up to date with delivery
Earrings were as described on website and am very pleased with them
I would not hesitate to use this company again

Reply from Jian London
I ordered a tennis necklace and it was sent very quickly and well packaged. I had to return the necklace as the clasp was fiddly and I didn’t like the extendable chain. I
Bought a bracelet fantastic quality and great price . Brilliant communication and customer service.Had to exchange for bigger size . All done quickly and efficiently.
I will definitely use Jian again and would recommend them to friends and family .

Reply from Jian London
Beautiful earrings, well made at a good price, with fast delivery. Would buy again in the future.

Reply from Jian London
While I haven’t yet seen my purchase as it’s an anniversary gift for my wife later this month. The experience so far has been exceptional from the ordering, and the regular updates throughout, and up to the actual delivery. If the gift is as good as the service so far this far, then I will be a very happy customer. It’s is a refreshing experience for a change, and other companies could learn a lot from this company.

Reply from Jian London
Amazing experience. Great contact when I emailed them. Quality item and pricing and super fast delivery as promised. Highly recommended
Great company to do business with - good website, great Customer Service, easy and friendly to communicate with. Highly recommended
Dishonest company with poor-quality jewelry. Highly recommend avoiding them unless you want to risk receiving junk that you'll be stuck with because the company will adamantly refuse to issue a refund.
It is important to note that it is ILLEGAL in the UK to not issue a full refund for a defective product:
"You must offer a full refund if an item is faulty, not as described or does not do what it’s supposed to."
As an anniversary gift from my partner, I received a pair of Jian earrings and discovered one of the posts was bent and both of the posts had warped metal (as opposed to being smooth with a consistent thickness throughout; possibly a manufacturing issue).
My partner contacted Jian immediately the next day after I received them the previous night. There was no way to see the defect before cutting off the tag that was covering the post, yet customer service insisted the jewelry was "used" and refused to issue a refund, even with ample photo evidence of the defects and having contacted customer service ASAP.
They would only offer store credit even after escalating to a manager. We discovered only after being issued the store credit that it expires within 6 months of issue. This was never mentioned at any point prior to processing the return.
They also did not issue a prepaid return label until specifically asked, even when the return request had already been approved. They were likely trying to avoid it unless directly prompted, hoping we would pay for our own return shipping on a defective product.
Also, in the time that this back and forth took place, their website prices have increased. Quite unfortunate that this has coincided with the decline of product quality, if previous positive reviews are to be believed. It's worth noting that there are numerous negative reviews regarding stud earrings specifically, though that is not their only poor-quality product.
We are still pursuing a refund and will report Jian to the government if necessary. This is such a headache that could have been avoided if the company would just follow basic laws instead of prioritizing earnings above all else.
UPDATE: We already submitted a clear photo of the bent earring post, we both observed the bend on that side compared to the other earring, and it was clearly more difficult to remove the backing from that side as the result of the bend while inspecting the earrings. However, customer service has just replied, claiming that upon receiving the earrings back they didn't find any faults, and conveniently sent us a photo of the earring from an angle that doesn't show the bend. We are floored that a company could be so unprofessional and dishonest.
UDPATE 2: I received an email from Trustpilot stating that Jian has flagged this review for containing defamatory / harmful / illegal content. This has conveniently led Trustpilot to temporarily hide the review while reviewing the content.
UPDATE 3: Trustpilot quickly replied, "Good news — we’ve assessed the content flagged by the business, and determined that it’s not defamatory. Therefore, we’ve put your review back online."
So just to recap:
- Jian has bullied us into accepting an unwanted store credit even though we're legally owed a refund
- They did not reply publicly on Trustpilot to defend themselves but instead privately claimed that there was nothing wrong with the earrings, which doesn't refute our clear photo evidence to the contrary
- Instead of acting with professionalism in the face of negative feedback, they reported my review for defamation in an attempt to censor it.
Very prompt delivery of a lovely bracelet. Matches description on website. Very pleased with the quality of the jewellery.

Reply from Jian London
My Husband purchased a beautiful bracelet for my 60th Birthday and our Ruby anniversary. It's absolutely gorgeous. It was too small so he contacted them and their customer service was first class. We were told we could either send back or visit them for an extension. We visited and they were very accommodating and had resolved the fitting promptly. Would definitely recommend

Reply from Jian London
I bought three rings from jian london and they’re all excellent. Prices are fair and all the pieces I received were well made and high quality, delivery was quick too.
I’ll definitely order again since they seem to have a lot of great designs.

Reply from Jian London
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