Incredible staff that go above and beyond, my child felt so nervous to go but they reassured her by there warmth and enthusiasm, I would recommend this holiday club because they also have so much to d... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Juniors adventure group was a fantastic setting for my daughter during half-term. The staff were very attentive and there was never a dull moment; with well thought out activities each day. My daughte... See more
Company replied
My 5 year old loved every minute of being in Junior Adventures Summer Camp Lakeview. He was excited every time he went on route in car. All the staff were so happy and friendly and he felt... See more
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Absolutely amazing - my daughter loves the holiday clubs from JAG. They have theme weeks and plan lots of fun activities daily to ensure the kids have the best time. All things planned are included in... See more
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Company details
- Children's Club
- After School Program
- Child Care Agency
- Child Care Center
- Recreational and Vacation Camps
- Summer Camp
Written by the company
Junior Adventures Group (JAG) is proud to be the UK’s leading provider of before, during and after-school activity clubs and holiday clubs; we’ve been building brighter futures for children for over 30 years. JAG is based in over 160 locations in 22 counties across the UK, working with schools, partners and local communities to provide high-quality before, after-school and holiday clubs that make a positive, lasting impact on children and their families. We can’t wait to welcome you and your child into the JAG family.
Contact info
5a Millars Brook Business Park, Molly Millars Lane, RG41 2AD, Wokingham, United Kingdom
- 0333 577 1533
- hello@junioradventuresgroup.co.uk
- junioradventuresgroup.co.uk
3.7
Average
293 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Kids enjoyed a range of Easter fun
My children (10 & 6) went to JAG in Northolt for the first time over Easter. We were apprehensive about trying a new holiday club but we weren't disappointed. The kids really loved the range of activities - which included swimming every day, a bouncy castle and plenty of arts and crafts. The coaches were fun and approachable, I felt the kids were well looked after. Would recommend!
March 30, 2026
Unprompted review
My son (9 years-old) attended the 1st…
My son (9 years-old) attended the 1st week of Easter holidays.
He wasn't keen on the idea, but after the 1st day he was ready to go every morning eagerly. He enjoyed overload with all the different activities and was happy to know that the instructors were also happy with him.
April 4, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you so much for your lovely review, Helena!
We’re really pleased to hear that your son ended up enjoying his time with us—especially after a hesitant start. It’s great that he was excited to come back each day and got so much out of the variety of activities. Our team will be delighted to hear they made such a positive impression and helped him feel happy and confident.
We hope to see him again at one of our future holiday camps!
Our children love JAG’s at St Wifrids…
Our children love JAG’s at St Wifrids for the school holidays. They have different interests yet they both have fun and always come home happy. They feel safe - win win.
March 31, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you for your lovely review — we really appreciate it.
It’s great to hear that both of your children, with different interests, are finding things they enjoy and coming home happy. That’s exactly what we aim for.
We’ll make sure the team at St Wilfrids see your kind words.
Incredible staff that go above and…
Incredible staff that go above and beyond, my child felt so nervous to go but they reassured her by there warmth and enthusiasm, I would recommend this holiday club because they also have so much to do crafts or sports and swimming so much to pack in! My child can’t wait to go back!
April 9, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you for such a lovely review — this is so great to hear.
We’re especially pleased that your child felt reassured and supported when they were feeling nervous. That warmth and enthusiasm from our team is exactly what we strive for.
It’s brilliant to hear they enjoyed all the activities and are excited to come back! If you’re happy to share which site you attended, we’d love to pass your kind feedback on to the team.
My kid really enjoys it
My kid really enjoys the diversity of activities and the creative sessions!
April 9, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you for your review — it’s great to hear.
We’re glad your child is enjoying the range of activities and getting stuck into the creative side of things too.
I would give it 5 if they provided…
I would give it 5 if they provided snacks for kids!
My girls like going to this holiday club, loads of children attend and they have made some friends who also attend regularly.
Staff are friendly and report any issues. Loads of activities to choose from and swimming is a big hit here.
April 13, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you for your review — it’s great to hear your girls are enjoying the club, making friends, and getting involved in so many activities (especially swimming!).
We appreciate your feedback on snacks too and will pass this on to the team. Thanks again for sharing this with us.
Payment and Cancelation System…
Payment and Cancelation System Nightmare.
I have been trying to cancel my daughters Friday after school session for over a month now, and I'm still none the wiser if I have managed it or not. The phone number they provide you with will give you nothing more than kids talking and promoting the holiday camps. Last week we went to pick up my daughter from school but her name was still on the clubs list somehow resulting in much stress and chaos. The website is very un user friendly and there is evidently no confirmation of cancelations via email or otherwise. I assumed I had managed it as where there was once green dots next to my future bookings they are now red. But that doesn't seem to have worked. I have asked for someone to call me but nothing so far.
Shocking service
April 17, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi Anthony, We’re really sorry to hear about your experience and the frustration caused trying to cancel your daughter’s session. This isn’t the standard we aim for.
Our Customer Care team has been notified and will be in touch with you first thing to resolve this and provide clarity.
Please could you pop your contact number over to hello@junioradventuresgroup.co.uk and our team wil call you immediately.
Safeguarding and lack of proactivity from the supervisors
Hi, my son has joined your holiday club this week at St. Luke School (e14). I am concerned about the lack of proactivity of the supervisors in this club. Every morning we come in, there is very little acknowledgment of the child, no greetings. All children are playing in the main area while the supervisors sitting together and chatting with each other, barely recognising the presence of children or people entering the club. I have to proactively ask teacher to engage with my son so that he doesn't feel overwhelmed with staying there without the parents.
Today, we had an alarming situation where my child simply ran away from the class to follow me when i was leaving - all doors are wide open, which i am sure you understand is a massive safeguarding issue. I had to take him back to the room - again, no recognition from the supervisors and none of them followed my child when he ran away. I'd like to hear from you urgently on how this is going to be tackled moving forward, please.
Kind regards,Jelena
April 9, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi Jelena, thank you for your feedback. We’re very sorry to hear about your experience, particularly the concerns you’ve raised around supervision and safeguarding.
This is not the standard we expect, and we take matters like this very seriously. We have shared your feedback with our regional operations team, who will review this as a priority and reach out to you directly as soon as possible.
Please could you send on your contact details onto marketing@junioradventuresgroup.co.uk and we will get this straight over to the regional teams.
Brilliant
Brilliant! I have austic twins and really took care of their needs to avoid dyresgulation. They came away happy and wanted to go again. The staff are wonderful and so friendly. This was at the venue at Westcroft carshalton highly recommended
April 1, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you so much for your kind words 💛
We’re really pleased to hear your twins had such a positive experience with us. Supporting every child to feel happy, comfortable and included is so important to us, so it’s wonderful to know they left smiling and wanting to come back 😊
We’d love to share your feedback with the team — if you’re happy to, please let us know which setting you attended.
We hope to see you all again soon ✨
awful payment system
Nothing wrong with the actual care, but since taking over last summer the booking and payment system is a nightmare. Every month they tell me I haven't paid, and every month I give them the tax free childcare reference numbers again. They tell me to ignore these automatically generated emails, so why send them? I have tried changing payment dates thinking that would give them more time to match the payments, but still they keep sending me emails saying I haven't paid.....and the icing on the cake this month is that they are telling me I owe them 20p - no idea why as I am following the payment plan they agreed....can't wait for my kids to leave.
March 23, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi, Customer in Bedford.
Thank you for your feedback. We’re really pleased to hear that you’ve been happy with the care provided, but we’re very sorry to learn about your ongoing experience with our booking and payment system.
We understand how frustrating repeated payment notifications can be, especially when you’ve already provided the required information and followed the agreed payment plan. This is not the experience we want for our families.
Our customer service team has now been in touch with you directly to look into this further, and we hope this has helped to resolve the issue. If there’s anything further we can support you with, please don’t hesitate to get back in touch.
Thank you again for bringing this to our attention.
It’s a shame that they employ people…
It’s a shame that they employ people with no experience and no understanding of children’s behaviour. Every day I’m receiving incident reports saying that my 4-year-old drew on a table or was not listening to instructions to tidy up, etc.
February 9, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for your feedback. We’re sorry to hear that you’re feeling concerned about our team on-site.
Our teams follow procedures and incident reporting processes to ensure open communication with families. The reports shared are intended to keep parents informed about their child’s day and to support consistent expectations between home and club.
We’ll be sharing your comments with the General Manager at the club and asking them to contact you directly to discuss this further and ensure the right support is in place for your child.
Kind regards,
Junior Adventures Group
Awful
Awful. It so much harder to book my children in and out now that they have taken over. My children have to have a dinner when they get home as a slide of bread with ham and cheese on it is not substancial enough and the menu is never correct. Payment method is a nightmare and if you book for the whole year and then change bookings you end up always over paying yet you account always saying you owe money. I have been trying to get through to them on the phone today for over 45 minutes and trying to get hold of them urgent is just not possible. My daughter is in Year 6 and I cannot wait for this nightmare to end. (The staff that actually work there are amazing but the company itself is awful with poor customer service.
February 6, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for taking the time to share your feedback. We’re sorry to hear of your frustrations.
Regarding the food provided at our after-school clubs, we offer a light snack rather than a full meal. Menus are shared as samples, and items can be subject to availability; however, we appreciate you raising your concerns and are currently working towards a better solution for our teams and children.
We’d really like to look into your payment query. To allow us to investigate and support, we’d kindly ask that you share your most recent booking reference or Parent ID. We’ve also used Trustpilot’s Request Information feature so you can provide details securely.
We’re sorry that you’ve had difficulty getting through to us. Our phone lines and inbox are currently extremely busy, and while the team is working hard to respond as quickly as possible, we apologise if this hasn’t met expectations, particularly when urgent support is needed.
Thank you for your kind words about the staff at your club. Our teams on the ground work incredibly hard, and it’s great to hear their efforts have made a positive impact.
Kind Regards,
Junior Adventures Group
The club's atmosphere is just as…
The club's atmosphere is just as enjoyable as it was when managed by the previous company. Unfortunately, the online booking system is extremely frustrating and by far the most inefficient I've ever encountered. It’s very difficult to reschedule, which can be a real hassle for busy parents. Because of this, I’ll be seeking alternative options for holiday clubs in the future.
January 24, 2026
Unprompted review
Reply from Junior Adventures Group UK
Thank you for taking the time to share your feedback. We’re really pleased to hear that you’ve found the club atmosphere enjoyable, as creating a welcoming and engaging environment for children is something our teams work hard to deliver.
We’re sorry to hear about your experience with the online booking system. We use a third-party provider to host this platform, but we absolutely take feedback like this seriously. We’ll be raising your comments with our provider so they can review the journey and look at ways to improve the overall user experience.
Thank you again for sharing your thoughts. Feedback like this helps us continue to improve.
We do hope to welcome you back soon.
Kind regards,
Junior Adventures Group
Shocking!
Shocking
They left our school and cancelled all our bookings within one day, did not even give us or the school time to find alternative care. You can not call them to get a refund, no one answers and no one ever replies to emails. I am still trying to get my money back.
My kids loved the clubs and the teachers but I am so disappointed in this company and their consideration for the school and the parents. Do not consider using this provider, they will let you down.
January 21, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for your review. We're sorry to hear about your experience and completely understand how frustrating this short-notice cancellation was – especially when relying on consistent wraparound care.
Unfortunately, we have had to make the difficult decision to close due to staffing challenges. We want to reassure you that cancellations are never taken lightly, and we always do everything possible to keep our clubs running safely. Your feedback regarding the last-minute nature of this and your frustration when trying to contact us has been passed on.
Thank you again for taking the time to share your feedback.
Kind regards,
Junior Adventures Group
Avoid if at all possible
JAGs have just cancelled wraparound care at my daughter's school by giving the school (and therefore the parents) notice of 1 week. They clearly have no regard for the children they look after or the difficulty parents will face.
In terms of advanced payments JAGs have received in cash and childcare vouchers they have proposed a JAGs credit which can be used over the next 6 months. I question how that works given they no longer will be providing the school clubs.
I would caution anyone who is thinking of using this organisation against it.
RESPONSE TO THE JAGs POST
First, I take exception to your statement concerning reliance on "consistent wraparound care". What we were relying on from JAGs transpired to be very unreliable wraparound care.
Second, maybe you could elabroate, for those with an interest in whether they should entrust JAGS with the care of their children or not, as to the staffing challenges you faced. Can you respond by confirming that you pay your staff market rates and do not use zero hours contracts? I don't think you can. If you cannot get staff, you need to ask why and resolve this issue. If this means offering services at a reduced profit and/or at an increased price that is something which should have been considered and not cancellation on notice of 1 week. You really are a shameful organisation.
January 21, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for your review. We're sorry to hear about your experience and completely understand how frustrating this short-notice cancellation was – especially when relying on consistent wraparound care.
Unfortunately, we have had to make the difficult decision to close due to staffing challenges. We want to reassure you that cancellations are never taken lightly, and we always do everything possible to keep our clubs running safely. Your feedback regarding the last-minute nature of this and your payment query has been passed on.
Thank you again for taking the time to share your feedback.
Kind regards,
Junior Adventures Group
JAG took over the current wrap around…
JAG took over the current wrap around care at the school my children go to. The staff remained the same and they are great. We have no issues with them.
I have to say that the booking portal is terrible and the customer service is even worse. What’s the point in having a telephone number if calls are never answered. Emails are answered slowly also. It doesn’t feel very safe letting a company care for my children when they are basically uncontactable. Please improve your customer service and channels of communication.
January 9, 2026
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for taking the time to share your feedback and for recognising the team at your children’s club. We’re really pleased to hear how positively you feel about the staff supporting your children each day.
We’re genuinely sorry for the frustration you’ve experienced when trying to contact us. Following our recent transition, we’ve seen a significant increase in enquiries as families moved onto our booking system. We are trying to respond to everyone in a timely manner, but appreciate that this is frustrating to individual families. We truly do appreciate your patience at this time.
We want to reassure you that the safety and wellbeing of children is always our highest priority. Our clubs remain fully staffed and supported on the ground, with clear safeguarding processes. We understand, however, that being able to reach our central teams easily is equally important, and improving this is a key focus for us.
We’ve used Trustpilot’s 'Request Information' feature to locate your account and contact you directly, so we can understand your experience in more detail and offer support. As soon as we have those details, a member of our team will be in touch.
Thank you again for raising this.
Kind regards,
Junior Adventures Group
I am not happy with this holiday club…
I am not happy with this holiday club teacher are not responsible they not looking after properly to kids mostly are young boys teacher they are not teachers they behave not good enough to kids so I feel no safe to send our children in this holiday club I send my kids once I am not happy with teachers and management how they are managing holiday club to hire young boys to handle holiday club be careful to send your child in this holiday club keep an eyes on the teachers because kids are innocent keep your kids safe and secure
December 24, 2024
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for sharing your concerns with us. The wellbeing and safety of the children in our care is our highest priority, so we're disappointed to hear your thoughts on the level of staffing at one of our clubs.
We want to investigate this thoroughly and ensure it’s raised with the appropriate teams. To help us do this, we’ve used Trustpilot’s ‘Request Information’ feature to request some further details from you. Once we have this information, we can look into what happened and determine the appropriate next steps.
Thank you again for bringing this to our attention.
Kind regards,
Junior Adventures Group UK
Services withdrawn indefinitely due to staffing
JAG have just withdrawn services from our child's school due to their own staffing issues. This leaves the school struggling to find an alternative in order not to let down those families who rely on wrap-around care. Any schools considering using their services should beware.
December 19, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this feedback. We understand your frustration with the recent suspension of our services. Please know that we are also disappointed when we have to make the decision to cancel a club at short notice.
We take pride in providing a safe and enjoyable environment for families. As you are aware, we are experiencing some issues with recruiting for a high-standard club team, following our safer recruitment process. Therefore, we have had to make the decision to close due to staff shortages and prioritise the safety of children.
We are actively trying to recruit high-quality staff to ensure we can reopen and provide a wide range of activities in a fun, safe environment and that the children in our care have the best experience possible.
Kind regards,
Junior Adventures Group
My son is always made to feel welcome.
My son is always made to feel welcome.
They have various age appropriate activities and he loves that he can go swimming. He also enjoys getting involved in all the different sports and the crafts.
October 30, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're glad your son enjoys his time at our clubs and we look forward to welcoming you again soon!
Kind regards,
Junior Adventures Group UK
Reply from Junior Adventures Group UK
Hi Aleksandra,
Thank you so much for taking the time to share this lovely feedback.
We’re delighted to hear that you’ve found our team to be professional and caring, and that your child has had such a fun experience at our clubs. Creating a safe, enjoyable environment for children is always our top priority, so it’s wonderful to know that came through for you.
We look forward to welcoming you back soon for more fun and memorable moments!
Kind regards,
Junior Adventures Group UK
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