Incredible staff that go above and beyond, my child felt so nervous to go but they reassured her by there warmth and enthusiasm, I would recommend this holiday club because they also have so much to d... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Juniors adventure group was a fantastic setting for my daughter during half-term. The staff were very attentive and there was never a dull moment; with well thought out activities each day. My daughte... See more
Company replied
My 5 year old loved every minute of being in Junior Adventures Summer Camp Lakeview. He was excited every time he went on route in car. All the staff were so happy and friendly and he felt... See more
Company replied
Absolutely amazing - my daughter loves the holiday clubs from JAG. They have theme weeks and plan lots of fun activities daily to ensure the kids have the best time. All things planned are included in... See more
Company replied
Company details
- Children's Club
- After School Program
- Child Care Agency
- Child Care Center
- Recreational and Vacation Camps
- Summer Camp
Written by the company
Junior Adventures Group (JAG) is proud to be the UK’s leading provider of before, during and after-school activity clubs and holiday clubs; we’ve been building brighter futures for children for over 30 years. JAG is based in over 160 locations in 22 counties across the UK, working with schools, partners and local communities to provide high-quality before, after-school and holiday clubs that make a positive, lasting impact on children and their families. We can’t wait to welcome you and your child into the JAG family.
Contact info
5a Millars Brook Business Park, Molly Millars Lane, RG41 2AD, Wokingham, United Kingdom
- 0333 577 1533
- hello@junioradventuresgroup.co.uk
- junioradventuresgroup.co.uk
3.7
Average
293 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Absolutely amazing
Absolutely amazing - my daughter loves the holiday clubs from JAG. They have theme weeks and plan lots of fun activities daily to ensure the kids have the best time. All things planned are included in the daily price so it really is the best value. The location is perfect for us and the staff members that were looking after my daughter were brilliant and provided a safe, fun environment. Thank you JAG!
September 8, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi Zoe,
Thank you so much for your wonderful review!
We’re thrilled to hear that your daughter loves coming to our holiday clubs and enjoys the theme weeks and daily activities. It’s great to know you feel the clubs offer real value, as we always aim to provide enriching experiences that are also accessible for families.
We’re especially pleased to hear how much confidence you had in our team and the safe, fun environment they created—it means a lot to us.
We look forward to welcoming your daughter back for more adventures very soon!
Kind regards,
Junior Adventures Group UK
This has been a life saver
This has been a life saver in the summer holidays. My son throughly enjoyed his time at summer club Biggleswade Academy. He couldn’t wait to return and said it was so much fun. It’s easy to book online, and use your gov account to save 20%. He did a week and then odd days. They have introduced a password for collect and behind a secure gate. I’m so glad this has been an option on our area. Will be using again!
August 4, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi JJ,
Thank you so much for sharing this brilliant feedback.
We’re delighted to hear that your son had such a fantastic time at our Biggleswade Academy summer club and was so eager to come back each day—that’s the best compliment we could receive!
It’s also wonderful to know that you found the booking process simple and that the new safety measures gave you peace of mind. We’re so pleased to be able to offer a club that supports families in your area, and we can’t wait to welcome your son back for even more fun in the future.
Kind regards,
Junior Adventures Group UK
Lakeview
My 5 year old loved every minute of being in Junior Adventures Summer Camp Lakeview. He was excited every time he went on route in car.
All the staff were so happy and friendly and he felt happy and safe with them all.
This experience has given him the basis for starting school this week.
I will be definitely coming back for October half term.
July 28, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi Miss McIntyre,
Thank you so much for sharing your lovely feedback.
We’re delighted to hear how much your son enjoyed his time at our Lakeview Summer Camp and that he was so excited each day—that’s exactly the experience we aim to create!
It’s wonderful to know that our team helped him feel happy and safe, and even more special that the camp has given him such a positive foundation as he starts school. We can’t wait to welcome him back for more fun this October half term.
Kind regards,
Junior Adventures Group UK
Juniors adventure group was a fantastic…
Juniors adventure group was a fantastic setting for my daughter during half-term. The staff were very attentive and there was never a dull moment; with well thought out activities each day. My daughter had an amazing time and the staff consistently communicated with me about how my daughter was during the day. Truly a magic team, thank you from Phoenix
August 4, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi Leonora,
Thank you for leaving such a wonderful review.
We’re thrilled to hear your daughter had such a fantastic time with us over half-term and that our activities kept her fully engaged throughout the day.
It’s especially lovely to know that our team’s attentiveness and regular communication gave you peace of mind—we’re really proud of the way they go the extra mile to make children and families feel supported.
We’ll be sure to share your kind words with the team, and we look forward to welcoming Phoenix back for more adventures soon!
Kind regards,
Junior Adventures Group UK
Evie only attended one day a week at…
Evie only attended one day a week at jag, but she was so excited to attend, she made lots of friends and the staff were amazing with her, there were always lots of activities to keep her occupied and she is excited to be attending for the next session
August 7, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi Natalie,
Thank you so much for your lovely feedback.
We’re delighted to hear that Evie enjoyed her time with us so much—even with just one day a week! It’s wonderful to know she made new friends, loved the activities, and felt so supported by our team.
We can’t wait to welcome her back for the next session
Kind regards,
Junior Adventures Group UK
Thank you Julia and Sofia for their excellent
Thank you Julia and Sofia for their excellent work, they've helped my child grow, learned, or developed confidence, and how much you appreciate their patience, kindness, and the nurturing environment they've created during the holiday club.
August 24, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're pleased to hear that your child has enjoyed their time at our holiday club and will make sure to share your comments with Julia and Sofia!
Kind regards,
Junior Adventures Group
Terrible booking system
The club itself is fine- same good experience as when all the staff were under a different management company. However, the website booking system is absolutely terrible - the worst I have ever used of any company ever. Impossible to adjust times. Busy parents do not have time for this. I won’t use them for holiday clubs anymore.
August 21, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for taking the time to share your feedback. We’re pleased to hear that you’ve had a good experience with our club team, but we’re sorry to hear that you’ve found our booking system frustrating to use. We know how important it is for busy parents and carers to have a smooth experience when arranging childcare, and your comments will be shared with our team to help us improve.
If you’d like any support with your current or future bookings, please don’t hesitate to get in touch with our Customer Care team at hello@junioradventuresgroup.co.uk or via 0333 577 1533 who’ll be happy to help.
Kind regards,
Junior Adventures Group
Highly recommend
My children had attended quite a few camps now at JAG. The staff are always helpful and professional. The camps sometimes run thematic weeks. My children have loved the petting zoo and the tech camp. Very good value for money.
July 29, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback and for booking with us over the school holidays. We're please to hear that you are happy with our team at your club as well as the themes and services on offer.
We look forward to welcoming you back!
Kind regards,
Junior Adventures Group UK
Holiday club cancellations - again, no one answers the phone or replies to emails!
Decided to give booking holiday club another try. Think this will be the last time. Usual venue cancelled, advised to book next venue nearby... except the discount code given doesn't work.... and the next venue nearby does not run on one of the weeks I need so how I am going to rebook at this venue must require some kind of miracle. So now it has cost me more to book for less days owing to original discount not being honoured and new code not working. Customer service do not seem to care or be responsive. Holiday club cancelled at usual venue each holiday. Really hoping school go with another provider for holiday clubs. A shame as no issues with wraparound. Staff are fab. Shame the management make poor decisions and do not care about the kids at all. If it was a one off, fine. But every holiday, c'mon now! Same promises, same broken promises to grow numbers.
July 16, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for sharing your feedback — we’re very sorry to hear about your experience, and we completely understand your frustration. Reliable childcare is essential, and we recognise how disruptive last-minute venue changes and cancellations can be, especially during the school holidays.
We’re disappointed too when we have to make the difficult decision to close a club due to low numbers. This is never taken lightly, and we know how much it impacts our families. Following your message, I’ve asked our Customer Care team to apply the 30% discount to your booking as a priority, and I’ve also passed your feedback to the General Manager, who will be reaching out directly to help resolve the matter with you.
We’ve also raised your concerns at a senior level, particularly around the long-term viability and support of our Highfields venue. Your feedback matters, and we want to assure you that we are taking it seriously as part of our planning for future school holidays.
Thank you again for highlighting your concerns — and for your kind words about our wraparound staff. We know how much the children mean to them, and it’s something we never take for granted.
Kind Regards,
Junior Adventures Group
Will not be using them again
JAG have been running the wrap around care at my daughters school for almost 2 years. The experience I have had with them has been awful. They have cancelled 5 sessions in the last 6 months with less than 24 hours notice. They say they have done everything they can to keep the sessions running I do not believe this. There adult to child ratio is also high. I have a regular payment set up to make payment via childcare vouchers and yet they still chase me for money. I will not be using them again and do not want to give them any more of my money.
June 10, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for your review. We're sorry to hear about your experience and completely understand how frustrating multiple short-notice cancellations can be – especially when relying on consistent wraparound care.
Unfortunately, we have had to make difficult decisions to maintain safe adult-to-child ratios due to ongoing staffing challenges. We want to reassure you that cancellations are never taken lightly, and we always do everything possible to keep our clubs running safely. Your feedback has been passed on to our General Manager to review in more detail.
We're also sorry to hear that you've been chased for payment despite having a regular childcare voucher setup. We’d like to look into this further for you. Please do get in touch with our Customer Care team on 0333 577 1533 or email hello@junioradventuresgroup.co.uk, and we’ll be happy to help resolve this.
Thank you again for taking the time to share your feedback.
Kind regards,
Junior Adventures Group
JAG are absolutely disgusting and do…
JAG are absolutely disgusting and do nothing but lie. Since experiencing a medical emergency and being a little overdue with payment, I reached out to JAG and they offered to provide support, the second time only as they claimed they hadn’t received an email which I first sent. Despite me sending that same email twice over as a forwarded message for 2 different sets of correspondence. They then refer straight to a debt collection without acknowledgement of email claiming they haven’t received said email when it was responded to by them? I would never trust JAG, the care for my child has been great but the actually company goes against respecting consumer law. Avoid at allll costs.
June 2, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving your feedback and for highlighting this to us. We're sorry to hear about your recent experience. We take concerns like this seriously, and we’d like to look into this further with the relevant team to understand what’s happened.
To do that, we’ll need a few more details to identify your account. We’ve submitted a Trustpilot request for more information, and would appreciate it if you could share your name, email and any booking details so we can investigate and follow up directly.
*-Update:- 03/06/2025 16:34*
Hi, thank you again for sharing your feedback. We understand that a member of our Customer Care team has reached out with a resolution.
We’re sorry if any communication from you was missed – that was never our intention. We’ve reviewed our past communications and can confirm that contact was made on several occasions prior to referral to our payment provider. That said, we fully appreciate that personal circumstances can make these situations more difficult, and we’re keen to support where we can.
We’ve now arranged a three-month instalment plan to ease the pressure, and have requested the withdrawal of your case from collections. If you have any concerns or need further help at any point, our team is always here to support you.
Kind Regards,
Junior Adventures Group
Super! My son loves it!
Junior Adventures Group provides great services for children. We have used their after school club for 5 years and the holiday clubs in three locations. All great! My son enjoys all of them. He talks about his next half term a lot. He cannot wait to go to the Windrush school again. Love it.
April 22, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're so pleased to you and your son loves our after school and Holiday Clubs! We can't wait to welcome you back again for the May half term.
Kind regards,
Junior Adventures Group UK
My children enjoy the playscheme
My children enjoy the playscheme, they get to swim, play in the soft play area and do lots of fun activities, games and arts & crafts.
April 7, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're pleased to hear that your children enjoy our holiday club and the facilities we have on offer!
Kind regards,
Junior Adventures Group UK
Both our kids love it there and very…
Both our kids love it there and very flexible. Would definitely recommend it.
April 22, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're pleased that your children love our club and that you also do for the flexibility.
Kind regards,
Junior Adventures Group UK
Queens Diamond Jubilee Rugby
Daughter attended Queens Diamond Jubilee (Rugby) holiday club this week and loved it, all staff were interacting with the children when I picked her up and were very helpful/chatty. Top notch
April 17, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this amazing feedback! We're pleased to hear that your daughter loved our holiday club! We hope to welcome her back soon for the May half term.
Kind regards,
Junior Adventures Group UK
My daughter was suffering from Bullying…
My daughter was suffering from Bullying and no one did anything. Now she has bad psychological consequences. I called many times the head office but nothing has been put in place.
March 3, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for sharing your concerns with us. We're truly sorry to hear about your daughter's experience. The wellbeing and safety of the children in our care is our highest priority, so we're deeply concerned by the situation you've described.
We want to investigate this thoroughly and ensure it’s raised with the appropriate teams. To help us do this, we’ve used Trustpilot’s ‘Request Information’ feature to request some further details from you. Once we have this information, we can look into what happened and determine the appropriate next steps.
Please rest assured that we take this kind of feedback extremely seriously, and we are committed to understanding the full picture so we can respond accordingly.
Thank you again for bringing this to our attention.
Kind regards,
Junior Adventures Group UK
An important and successful addition to my children’s primary school.
The wraparound care at my children’s primary school only started in January (High Wych). Both my children are loving it and it has been a welcome addition to have a breakfast club facility. The honey hoops in the morning have had my youngest slipping into breakfast club in the mornings 🍯. The staff have been fantastic and they are very helpful!
April 15, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback - we're so pleased to hear that your children love our breakfast club, including the honey hoops on offer! We will make sure to pass your kind comments onto the team.
Kind regards,
Junior Adventures Group UK
My little boy loved coming to the…
My little boy loved coming to the holiday club so much he has asked to go back even on the days he doesn’t need to
April 14, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're so pleased that your son loves our holiday clubs and we hope to welcome you back soon!
Kind regards,
Junior Adventures Group UK
Xtreme Arena was a blast
My son really enjoyed the Xtreme Arena today at Evendons. Wouldn’t stop talking about the fun he had. Loved that Josh played guitar & piano, and wants him to come back to Evendons again soon and play more music
April 10, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for leaving this great feedback! We're pleased to hear that your son enjoyed our Xtreme Arena day at Evendons and loved Josh - we'll make sure to pass your comments onto him!
We're running our Xtreme Arena at Evendons again on Monday, 14th April - we hope to be able to welcome you back again.
Kind regards,
Junior Adventures Group UK
Continual cancellation of holiday…
Continual cancellation of holiday clubs. Wraparound is usually fine, but not a reliable company for holiday clubs at all. Seems focused solely on financial viability rather than providing childcare in the community the child lives in. Only alternative offered is to put my child in a car and drive to another venue. This is put to us like it is nothing and completely acceptable practice. Shows company as a whole is money and profit focused not child focused. It is a real shame as some of the venue staff are lovely, just a shame the managers (who don't know the kids yet make the decisions) aren't bothered!
Real shame as my little girl loves the clubs, activities and play leaders
March 24, 2025
Unprompted review
Reply from Junior Adventures Group UK
Hi, thank you for taking the time to share your feedback. We’re genuinely sorry for the disappointment caused by the cancellation of our holiday club at your usual venue.
At Junior Adventures Group UK, we’re passionate about providing safe, fun, and enriching experiences for the children in our care. We understand how frustrating it is when plans change, especially when children are looking forward to their time with us.
We always aim to keep our clubs open and thriving, but on occasions where booking numbers are exceptionally low, we do need to make difficult decisions to ensure we maintain a high-quality experience for every child. These decisions are never made lightly, and we fully appreciate the impact they can have on families.
We’d love to still welcome your daughter to Holiday HQ this Easter. We’re clubs nearby at both Wyndham Spencer Academy and Chellaston Fields Spencer Academy, and our team would be delighted to see you there.
Thank you again for your kind words about our on-site staff — we’re so proud of the teams who make our clubs such exciting and nurturing spaces. We hope to welcome you back very soon.
Kind regards,
Junior Adventures Group UK
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