Kingofcotton Reviews 14,837

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 94 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the excellent quality of the products, noting that items like dressing gowns, sheets, and towels are luxurious, durable, and well-made. Many people appreciate the superb service, highlighting prompt responses and helpful communication. The delivery service is frequently described as fast and efficient, with many orders arriving quickly and as expected. However, some customers also mentioned issues with their orders, including delayed deliveries and a lack of communication regarding shipping. A few reviewers were dissatisfied with the quality of certain items, citing poor stitching or unexpected washing instructions.

What people talk about most

Quality

Reviewers highlight positive aspects of quality. Many customers praise the great quality of products,... See more

Product

Reviewers mention positive feedback about product quality. Many customers praise the excellent quality of... See more

Delivery service

Customers consistently note positive experiences with delivery service. Many reviewers praise the quick... See more

Order

Clients share ambiguous opinions on order experiences. Some customers report quick deliveries, easy ordering... See more

Service

Consumers generally express satisfaction with the service. Many reviewers highlight excellent communication,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I bought this due to my old, heavy, towel dressing gown becoming thin and getting holes after 20 years of wear and tear. I find this is far superior to my old flat toweling gown as it's 420 gsm, tr... See more

Rated 5 out of 5 stars

Re-ordered cotton dressing gowns. Order delivered within nine days. Well packed. Very Happy with product. They didn't notify me order on way. However, when I wrote enquiring what was happening I recei... See more

Rated 5 out of 5 stars

Excellent quality percale sheets. There was an error with my order (they shipped the wrong item) and the customer service was great. Mistakes happen. A real person responded and sorted it out, made... See more

Rated 5 out of 5 stars

I have ordered slippers and robes from this company over the years. Dealing with Claudia on two queries I have over the recent orders and I have to say she is brilliant quick at responding and knowled... See more


Company details

  1. Interior Designer
  2. Bathroom Supply Store
  3. Bed Shop
  4. Bedding Store
  5. Mattress Store

About Kingofcotton

Information provided by various external sources

King of Cotton was founded in 1994 with a view to supply the UK's finest hotels with high quality linens at wholesale prices.

Over the years we have been asked by guests staying at these top hotels to sell our products directly to them which led us to creating this website in December 2003.

Since then there has been no looking back, the website is used by many hoteliers and private customers alike and loved for its unbeatable wholesale prices and superior Hotel Quality products.

We pride ourselves in having the highest industry standards certificate ISO 9001 for our continuous efforts to improve on Customer Services and Company Efficiency.

If you would like to view or purchase our products in person, we have retail outlets in:

King of Cotton Banstead Shop 48 High Street, Banstead, Surrey, SM7 2LX. Tel: 020 8394 1112 Shop Open Monday to Saturday, 10am to 5pm.

King of Cotton Richmond Shop 377 Upper Richmond Road West, East Sheen, SW14 7NX. Tel: 020 8588 9696 Shop Open Monday to Saturday, 10am to 5pm.

King of Cotton Byfleet Outlet (Head Office & Distribution Centre), Unit 1, Canada Road, Byfleet, Surrey, KT14 7JX. Tel: 020 8332 7999 Shop open to the public Monday to Saturday 10am till 5pm (Head Office & Distribution Centre open Monday to Friday 9: 30am till 5pm).


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

15K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 41% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent quality percale sheets

Excellent quality percale sheets. There was an error with my order (they shipped the wrong item) and the customer service was great. Mistakes happen. A real person responded and sorted it out, made it easy for me to ship the item back and shipped the correct product right away.

Having just had two awful experiences with shops like Sklum and Privalia who can't seem to get anything right and then refuse to respond or take responsibility, it makes me realize how important it is to buy from smaller operations run by real humans

July 14, 2025
Unprompted review
Rated 3 out of 5 stars

Order still hasnt arrived.

When ordering it said delivery was 3 to 5 working days. Its been 5 days now and still it hasnt arrived. When I called they said there were problems in the warehouse and they would try to deliver it by Monday. NOT GOOD ENOUGH !!

October 30, 2025
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

We sincerely apologise for the delay on your order, and hope that this has now been well received. we hope that you are happy with the quality of the product that you have received.

Rated 3 out of 5 stars

STILL WAITING SINCE JULY 2025

Ordered on 15/07/2025 a pink bathrobe with our severely disabled grand daughter's name on the front and "Warrior Princess" on the back for her 3rd Birthday on 05/08/2025.
Despite a lot of promises " It will be with you in 1-2 weeks" from King of Cotton during August and September this year it is now 5th October 2025 three month's after her Birthday and still no bathrobe or even an update.
We spent a lot of time scanning the internet for a quality bathrobe to buy and K of C had many 5 star reviews so decided to go with them.
Wish we'd known this was going to happen as no grandparents would like to let their little girl down on her Birthday.
We couldn't give a "0" star as it wasn't an option and they've still got our £40 we paid.

However on 07/10/2025 King of Cotton sent us a £40 gift voucher for our unacceptable experience. The dressing gown we eventually received this week is great and is on it's way to our Grand daughter in Ireland.

July 15, 2025
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Dear Marc, we are truly sorry about this situation with the bathrobe for your Grand Daughter, there can be no excuses, we have now embroidered the robe and sent it to you and have refunded the embroidery charge, in addition, we will send you a £40 voucher as an apology. We hope that your grand daughter will love the robe, and we sincerely are sorry for this unacceptable delay.

Rated 5 out of 5 stars

Outstanding Customer Service

I have been buying from King of Cotton for a few years. I love a 100% cotton bathrobe and have bought many from this company for myself and family members. Their customer service is outstanding. I have had an issue with a garment and they have dealt with it immediately to my satisfaction. I wouldn’t hesitate to recommend them. Thank you.

September 15, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent product and service

Re-ordered cotton dressing gowns. Order delivered within nine days. Well packed. Very Happy with product. They didn't notify me order on way. However, when I wrote enquiring what was happening I received a reply within a few hours and goods delivered same day.

August 26, 2025
Unprompted review
Rated 5 out of 5 stars

The customer comes first with this company

I have used this company for the last 5 years . The quality has always been very high and customer service super quick .

I had an issue down to Dpd not king of cotton as a company . I called them they sorted out the issue immediately and it was great to have a company that puts their customers first . Thank you .

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

Quality is superb

I received my first order from King of Cotton after finding a recommendation on Social Media. Great service and the quality of the sheets and pillowcases is superb

July 31, 2025
Unprompted review
Rated 5 out of 5 stars

Good quality

Great communication. Some clearance items really good value. Product as described. A lot of “ sateen” products if thats your thing. Would have purchased again if they stocked stripe design in white. Tie string duvet cover is great

July 25, 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous Quality- Brilliant pricing

I'm a fan of fluffy white towels and think of them as the best luxury at a certain age. I have ordered from King of Cotton every year and also use their embroidery service so that I know where my towels go ( I have my own home plus an Airbnb and a flat so I like to have my towels in order)! The towels and flannels wash up beautifully and maintain their quality and the Senator Robes that I buy for my guests as a treat are truly the best value robes you can find! Delivery and communication also top notch!

March 17, 2025
Unprompted review
Rated 1 out of 5 stars

ZERO STARS! Unethical and unprofessional company.

I would give ZERO STARS if I could.
AVOID, AVOID, AVOID!

I believe that this company is trading unethically. I ordered and paid for around £300 worth of bed linen and towels on their January sale promotion. They emailed the next day to say that more than half of the items were out of stock and they expected the items would be in stock in five weeks. They offered alternative bed linen products that would not match the other items I had ordered, so I decided to wait for the items I had paid for.

Seven weeks later, I remain out of pocket for these items, which still have not been delivered.

However, and this is the really irritating part, some of these items remain as showing 'in stock' and available for purchase on their website and have done since January (plus some were available on Amazon). This is a very unethical and misleading way to sell to customers.

I have pointed this out to them in several emails, and they claim it's an oversight, and will get their website company to update it. But they haven't. So they are continuing to take payment for items that they know they don't have in stock.

I have received badly written and clumsy replies from their stock update team responding to my queries, but never any emails to update me on the situation on these out of stock items.

I note that the Trust Pilot reviews that show good ratings seem to mostly date from 2014 and earlier.

I think I will end up having to ask for a refund for the outstanding items, leaving me with incomplete bed linen sets.

Do not buy from King of Cotton!

January 2, 2025
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Dear Jo,

We sincerely apologise for the frustrating experience you've had.

We want to assure you that we would never deliberately withhold or prioritise stock. Unfortunately, we faced IT issues with our stock updates, which have now been resolved. We understand how distressing it is to see items marked as 'in stock' while your order remains unfulfilled, and we have worked to prevent this in the future.

We have processed a refund for the undelivered items. Additionally, we would like to send you the items you ordered but were not available, free of charge, as soon as they are back in stock. We hope this gesture can help to make up for the inconvenience and disappointment that you've experienced.

Warm regards,


Rated 3 out of 5 stars

Terrible customer service poor quality

ordered a duvet and sheet for first time from this company I wouldn’t recommend delivery was next day however when it arrived opened up ready to wash and found it to be faulty really badly pulled on top of duvet where you turn top over so had to send it back (obviously no quality check before) they said they would send me another out and pick up the damaged one which they did however after washing didn’t think the quality was there quite thin and wrinkle really badly pulled also don’t like the envelope tie style makes it more difficult to get duvet in and because they didn’t collect old duvet up at same time (their fault) landed up causing lot of problems customer service was non existent other than a sorry I spent ages on phone trying to get a parcel of mine back when they accepted it knowing it couldn’t be theirs and refused to pay for it to be sent back to keep customer happy and claim it back off courier company all in all experience wasn’t very good and won’t use again was generous 3 star the quality is not there I should have sent back and not let them replace it after I saw the first one was damaged

December 21, 2024
Unprompted review
Rated 1 out of 5 stars

Appalling Customer Experience – Questionable Business Practices

I placed an order with King of Cotton (#13133) for 1000TC fitted sheets and pillowcases, along with an 800TC duvet cover during their Black Friday offers (€280). A few days later, I was informed that the products would not be available until December. I agreed to wait.

In December, after several follow-ups, the store suggested I cancel my order due to a supposed stock issue for online items and instead purchase the same products in-store—without the discount. Despite my refusal, and after clumsy interactions, they finally offered me lower-quality items (800TC) at the original price. Left with no acceptable alternatives, I was forced to accept a refund.

This does not appear to be a stock issue but rather an unwillingness to honor their promotion. Such practices are unacceptable, both morally and legally. For a brand selling luxury products, this level of customer service is disgraceful. Avoid if you value professionalism and customer respect.

November 1, 2024
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Dear Benoit,

We sincerely apologise for the inconvenience caused by this situation. Please be assured that this issue was due to a genuine stock error and not an unwillingness to honour our Black Friday promotion.

We have issued a full refund for your order and, as a gesture of goodwill, we are re-offering the 25% discount in the form of a discount code, which you can use at any time and will be sent to you by email.

We greatly value your trust and are committed to improving our processes. Please do not hesitate to contact us with any further questions or concerns.

Rated 5 out of 5 stars

I found King of cotton on an Internet…

I found King of cotton on an Internet search when I was looking for towels and a bathrobe. The quality was fantastic so I recently decided to order a new duvet. Unfortunately due to an issue with their courier it arrived damaged presumably by water. I contacted king of cotton and they could not apologise enough. I was given the option of them collecting the duvet or disposing of it myself so I chose to donate to a local dog rescue. The new duvet was sent out very quickly via a different courier and received without issue. I've since ordered some new pillows which arrived today. Absolutely brilliant.

It's a shame their sheets are only available in white

December 18, 2024
Unprompted review
Rated 1 out of 5 stars

Decline in Customer Service Experience

I have been a loyal customer of King of Cotton since 2015, and for many years, I have been consistently impressed with the quality of their bed linens and bathroom towels. The fact that they have maintained the same high-quality product lines over the years has been particularly beneficial for my business.

However, over the past year, I have noticed a significant decline in the level of customer service, or "sales" as they refer to it. I have been waiting since 6 November for a response to an inquiry in order to place a new order, but unfortunately, I have not received any acknowledgment or reply to my query. This lack of communication is both frustrating and disappointing, especially considering the excellent service I have come to expect from this company.

It is a great shame to see a company that was once so reliable and customer-oriented fall short in this area. I hope that King of Cotton will address this issue and restore the level of service that they were once known for.

Update:

Dear King of Cotton Team,

Thank you for your response and for acknowledging the inconvenience caused. However, I must clarify that the reason for the lack of communication was not due to an inactive email address, as you mentioned. In fact, the issue stemmed from the misspelling of my name in the email address, meaning it was never a functioning contact point from the outset.

While I appreciate your attempt to address the situation, I feel that a straightforward apology for the oversight would have sufficed rather than providing an explanation that does not align with the facts. The explanation you provided only adds to my frustration, as it feels less sincere and more like an attempt to deflect responsibility.

I remain hopeful that moving forward, the level of service and communication will be improved. Thank you for your attention to this matter.

December 3, 2024
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Dear Christiane,
Please accept our sincere apologies for the inconvenience surrounding your recent enquiry. We initially responded to the trade email address we had on file for you, which had been in use for quite some time. However, it seems that this address is no longer active, and we deeply regret the oversight.
We have now updated your contact details and assure you that we will handle everything promptly should you choose to accept the quotation. Rest assured, we are committed to ensuring you receive the level of service you have come to expect from us in the past.

Thank you for your understanding, and please do not hesitate to reach out if you need further assistance.

Rated 3 out of 5 stars

OK products - Bad Admin

Fairly good products - but slightly questionable organisation.

I ordered a blanket from these guys, and it was due for delivery on Tuesday. It didn’t arrive, so I called and was assured it would be here on Wednesday. It didn’t arrive on Wednesday either, so I called and was told it would arrive on Thursday, which it did. What was frustrating about this - is that King of cotton didn’t contact me about this - the onus was on me to chase them, rather for them to keep me up to date.

Mistakes like this happen from time to time. However, before the item actually arrived on Thursday, they put a 25% discount on their site. I asked if it was possible to have this applied retrospectively (given the inconvenience and repeated missed deliveries), but I was told that this wouldn’t be offered. Instead, I was offered a discount on a future order - which is OK, but I don’t have any need to place an order with them.

November 25, 2024
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Hi Simon, having seen the circumstances surrounding your order, and the timings involved in the delivery and the offer, we are happy to extend the 25% discount in the form of a refund, and will do so immediately. Please accept our apologies for the delay, we hope this is satisfactory and we hope that you enjoy the product.

Rated 1 out of 5 stars

Quality is a Joke/Returns NOT Free

I ordered some bed linen after reading recommendations online. 5 days later, I received an email stating that my items were out of stock with a 5 week wait. For whatever reason, I agreed to go with some substitute sheets, which were very similar to my initial order.

The package took a fair while to arrive, and the quality is horrible! Thin and scratchy. Also, the sheets, look yellow and not white? The packaging is super tacky. The description on the front reads, "the best sheets money can buy." Lolol. As if.

To make matters even worse, returns are NOT free. You have to print the return form by yourself (I don't currently own a printer, so that was fun), and PAY for return postage. What an absolute joke. These sheets are like something you'd find off Alibaba or buy in Primark. Back to The White Company.

July 31, 2024
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Hello,

Thank you for taking the time to write a review.

We are sincerely sorry for the inconvenience this has caused.

We offer a collection fee of £3.95 for orders that are not faulty, however if the items are faulty or if you are unhappy with the items due to quality reasons, please contact us and we will collect this at no cost.

We can confirm a member of our team contacted you within one working day regarding the out of stock item and we apologise that this was not available at the time of purchase.

A member of our customer services team has contacted you via email regarding how to proceed and solve this issue.

Kind regards,
King of Cotton

Rated 1 out of 5 stars

We have been waiting over 18 weeks for…

We have been waiting over 18 weeks for delivery of a new duvet and still no luck on when we will get it.
Original order was placed back in March, King of Cotton contacted us with an alternative (lower priced and quality option) as it was going to be delayed by 6 weeks. Still no luck on an actual delivery date, every time we as for an update it is going to be another 6 weeks, what a joke.

July 7, 2024
Unprompted review
Kingofcotton logo

Reply from Kingofcotton

Hello,

Thank you for taking the time to write a review.

We are sincerely sorry for the inconvenience this has caused.

Our team has reached out to you via email to rectify this issue.

Please accept our sincere apologies for the delay in your order.

Kind regards,
King of Cotton.

Rated 1 out of 5 stars

I paid on May 10

I paid on May 10, but I still haven't received the product :(

May 4, 2024
Kingofcotton logo

Reply from Kingofcotton

Hello,

Thank you for taking the time to write a review.

We are sincerely sorry for the inconvenience this has caused.

Unfortunately, this is due to the item you have ordered currently being out of stock and our stockupdate team has contacted you regarding this and have offered an alternative.

We have contacted you via email to discuss this further.

Kind regards,
King of Cotton

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look