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Locauto Group - Firenze Borgo Ognissanti Reviews 

1,274
TrustScore 4.5 out of 5

4.6

Via Maso Finiguerra, 31R, 50123 Firenze, Firenze / Toscana, IT


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See what reviewers are saying

Rated 5 out of 5 stars

Top service and very friendly personal. Especially at the car Rental station in Firenze City. Everything has been prepared for me when picking up my car. Also, the availability of the Call Center is v... See more

Company replied

Rated 5 out of 5 stars

Locauto was great to rent from, and I was very happy with the perfect car for enjoying both Autostrada and twisty back roads - Opel Corsa with a manual transmission - not too big, enough space for our... See more

Company replied

Rated 5 out of 5 stars

Excellent rental car service! Everything was fast, smooth, and hassle-free. The car was in perfect condition, and there were no hidden or unexpected extra costs. Very reliable and professional company... See more

Company replied

Rated 5 out of 5 stars

Excellent car rental experience in Florence! I had a great experience with Locauto in Florence, especially thanks to Francesco. I arrived just 5 minutes before closing, and he was incredibly he... See more

Company replied


Company details

  1. Car Rental Agency
  2. Van Rental Agency

Written by the company

Presso l'ufficio Locauto Rent di Via Maso Finiguerra, 31/R potrai scegliere tra un'ampia gamma di auto a noleggio per le tue vacanze o i tuoi viaggi di lavoro. L'Ufficio di noleggio non è dotato di key box, ma è possibile la riconsegna fuori orario fino alle ore 02.00 presso l'adiacente Garage Excelsior (Via Palazzolo, 94). Accesso ZTL free. Servizio Elefast: il noleggio digitale, che ti permette di prenotare e ritirare l’auto in modalità contactless direttamente in parcheggio, senza passare dal banco di noleggio.


Contact info

  • Via Maso Finiguerra, 31R, 50123, Firenze, Firenze / Toscana, Italy

  • +39 0243020419
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4.6

Excellent

TrustScore 4.5 out of 5

1K reviews

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4.6

All reviews

(1,274)

58,435 reviews in the last 12 months

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Rated 1 out of 5 stars

It was too puzzling to return the car…

It was too puzzling to return the car in FCO when the office is closed. No google map directions, just a difficult to understand paper map black and white of the airport. Almost missed our flight trying to reach the location. Then, you proceed to charge me 60 euros only per fueling fee when I literally wasted the whole time trying to reach the rental place. I was out only 2 marks of the fuel meter. Worst experience in rental ever.

May 3, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Hello Ricardo, thank you for renting with Locauto and for sharing your feedback. We are sorry to read that the drop off office was not easy to find, our parking facilities at Fiumicino Airport have recently been relocated. We recognize that signage needs to be enhanced to prevent any confusion for our customers and we will advise Airport Management on the specific actions required to resolve this.

Sara

Rated 5 out of 5 stars

We had great expiriance with Locauto

We had great expiriance with Locauto. Profesional service in Florence office,very kind and helpfull. Car we got , was upgraded class ,easy to leave on Aeroport in Florence ,fast service again.

May 11, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for leaving us a positive review! See you soon, Enrico

Rated 5 out of 5 stars

Nice and easy pick up process and drop…

Nice and easy pick up process and drop off. Car was in good condition and fairly new. Good all round service

May 11, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

The team is thrilled to hear such good feedback, and we're proud to be one of the most efficient rental car offices. We look forward to seeing you again soon, Davide

Rated 5 out of 5 stars

Great experience

it was simple and seemless. i would recommend.

April 30, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for leaving us a positive review! See you soon, Enrico

Rated 5 out of 5 stars

Very helpful staff

Very helpful staff, Clean cars. The only thing needs improvement is they don't take payment from all cards, The card has to be physical. I was using my mobile phone to pay.

April 25, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for taking the time to leave a 5-star review. See you soon, Fausto

Rated 5 out of 5 stars

Pleasant experience with Locauto!

Locauto was such a pleasant experience! The staff were extremely professional and friendly, and we were given a perfect car for our first road trip through Tuscany. The whole process was smooth. We had a couple of locals that warned us about scams by rental companies, but there was zero concern. Highly recommend!

March 19, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thanks for the feedback! We're very happy our agents were able to make this such a positive experience! We hope to see you again soon, Enrico

Rated 4 out of 5 stars

Good option but careful with any damage

Overall, a good experience thanks to the simplicity and speed of the process, as well as the price. The only downside was the assessment of a small chip in the glass: less than 3 cm, yet it was valued at €660, which seems clearly excessive. Fortunately, it was covered by insurance through an external broker.

May 5, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Dear cliente1802,thank you for sharing your experience with Locauto.We are glad you appreciated our service.We are sorry that your experience was not entirely positive due to the charge for the damage identified.Our rates follow industry standards for professional repairs and original components.You can see the price list at the link:https://portale.locautorent.com/doc/damage_rate.pdf
We appreciate your patronage and look forward to providing you with an even better experience next time.Chiara

Rated 5 out of 5 stars

Streamline Service

Although it wasn't the original vehicle we requested, the alternative car provided was new, comfortable & the before & after service we received from locauto staff was excellent. We'll definitely consider Locauto when in Italy again

April 28, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for leaving us a positive review! See you soon, Enrico

Rated 5 out of 5 stars

Highly recommend for a smooth customer experience

When I visited Florence with friends, we needed a car to explore Siena and chose Locauto based on recommendations which was a great decision.

To sum up :
-Fast and efficient service
- Great availability
- Competitive pricing
- Outstanding customer support and assistance

The service was fast, efficient, and well-priced. I called on Thursday evening and had the car by Friday morning. We chose the “Don’t Worry” package, which allowed us to travel with complete peace of mind.

A big thank you to Soukaina and Serge, who were both extremely helpful and available throughout the process. They clearly explained everything (insurance, fees, etc.), and being able to communicate in French made things much easier.

Overall, a smooth and stress-free experience. I highly recommend Locauto.

May 3, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thanks for us your positive feedback, we are glad you enjoyed your trip with Locauto. Fabio

Rated 5 out of 5 stars

Easy access

Great experience for the service operation

May 4, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

That's great to hear! See you soon, Angelo

Rated 5 out of 5 stars

Everything was easy

Everything was easy - from the online booking to the pickup and drop off experience. Staff were friendly and helpful. It was efficient and supportive. I also found the price to be reasonable. Great experience!

April 30, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for taking the time to leave a 5-star review. See you soon, Fausto

Rated 4 out of 5 stars

The car was exactly what I reserved

The car was exactly what I reserved, pick up was easy, and the pick up and drop off locations were great. Only issue was that I did not get a contract as I took the car and had to ask for several days (yes, it was emailed to me).

April 30, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Dear Wilson S.,thank you for sharing your experience with Locauto.We are delighted that you enjoyed our service.We hope to provide you a 5-stars experience next time!Chiara

Rated 5 out of 5 stars

Best choice in Italy

Professional staff, smooth process from booking to drop off, perfect new cars - recommending Locauto after using their services for the second time to explore Tuscany!

April 22, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Hello, so glad you enjoyed the trip with us, Fabio

Rated 5 out of 5 stars

Everything excellent

First contact by email they were really nice and offered me the best price and conditions compared with other companies. In the day I arrived, I sent an email saying that I was not going to arrive at the time I made the reservation and they answered me that they would hold the reservation. I arrived almost two hours later and there was no problem.
Everything was better than I expected. I could pay with a debit card. Thank you

April 28, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for taking the time to send your review of your rental experience. See you soon, Ginevra

Rated 1 out of 5 stars

Horibble experience

I pointed out a dent on the back left wheel arch of the car when I received it and was assured that it had already been recorded. However, upon returning the vehicle, I was told I would be charged €500 for that same dent.

I immediately sent through photos proving the damage was already there when we collected the car, but after four days I still haven’t received any feedback.

To make matters worse, we specifically booked an SUV for our trip, but were given a vehicle with very low ground clearance instead. When we queried this, we were rudely told it was the only option available and that we could “take it or leave it.”

Overall, a very disappointing experience. The car itself was fine, but the service and handling of the situation were unacceptable.

April 26, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Hello FK, thank you for renting with Locauto and for sharing your experience. Your feedback gives us the possibility to confirm that no damages have been charged to your rental and we will investigate about the inspection system you had.
We are sorry if the car didn't meet your expectation even though it was in the same class requested and we apologize if our customer service didn't provide an excellent service.
If you need more support you can get in touch with our Customer Service online at the link https://portale.locautorent.com/websitecs/cs-home.aspx

Sara

Rated 4 out of 5 stars

Easy to get and return the car

Easy to get and return the car. The attendand was really nice. The only complaint is that the car was not so clean inside.

April 20, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you Luiz for sharing your feedback with us! We appreciate your comment and we will consider it in order to give our customer an excellent service!

Anna

Rated 5 out of 5 stars

Tuscany 2026

Location were very efficient and helpful in providing a vehicle that would suit our needs for a wonderful week in Tuscany. An easy walk from the station in Firenze, there were no issues, plus there pricing was much better than the larger competitors.

April 27, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Thank you for taking the time to send your review of your rental experience. See you soon, Ginevra

Rated 4 out of 5 stars

good experience

very nice contact, friendly and helpful.
would be nice to see the documents, that you have to sign...
no problems, everthing fine, so 4 out of 5 stars!

April 26, 2026
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Reply from Locauto Group - Firenze Borgo Ognissanti

Hello Sommer, thank you for sharing your experience with Locauto!
We will take care of your comment in order to elevate the customer satisfaction. We hope you will choose our service again!

Sara

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