Cake was delicious but not like before red velvet was my top fav but now the taste become different compared to first time I taste Lola’s cake. Dislike your staff from Waterloo branch. She’s rude and... See more
Company replied
Location
Switch locationWaterloo Underground Station, Exit 2, Lower level, Waterloo Road, South Bank, SE1 7LT London, GB
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See what reviewers are saying
I will order again from Lola's , the delivery was quick, I had spoken to customer service rep a few days ago and her reassurance on how long it takes to deliver was reassuring. The cake was so well... See more
The cupcakes and brownies are delicious and affordable too! I haven’t tried their full sized cakes (yet…) but I really want to. Honestly the icing, toppings and cake are sooo yummy. I especially love... See more
Everytime we visit London we always have to have a Naked Victoria Sponge Cake on Order. Absolutley Gorgeous. On this occassion i had my wifes Birthday Cake booked to pick up from Waterloo but our Trai... See more
Company details
About Lola's - Lola's Waterloo
Written by the company
Shop Cakes
Shop Cupcakes
Shop Brownies
Nationwide Delivery
Contact Us
Lola’s began back in 2006 with a simple aim: to bake beautiful, fresh cakes every day. Starting as a small bakery, we quickly grew and went on to open flagship store in Selfridges and, today, we have over 30 locations in and around London!
Freshness has always been at the heart of what we do. We bake around the clock to ensure our customers receive the very best cupcakes and cakes for every occasion. A commitment that still defines who we are today.
We care deeply about the experience each customer has with Lola’s. From baking and decorating, to carefully loading orders onto our own fleet of dedicated drivers, every step is designed to make sure each delivery is as special as it should be. Our customer service team is always on hand to help with enquiries, and the occasional problem!
Now with a team of over 400 people, we’re proud to have established ourselves as a go-to destination for cupcakes and celebration cakes.
Lola's - Let's Celebrate !
Written by the company
- Hand baking delicious cupcakes & cakes since 2006
- Hi, I'm Asher from Lola's Cupcakes. We are here to make show stopping cakes, that taste incredible, for every occasion. We use Trustpilot so our customers can express how they felt their experience was. We look into all reviews, and use them to help us improve. Thank you
Our Promise
Finest ingredients, passionate bakers, handcrafted cupcakes.
We guarantee to find a way to restore your trust in Lola's Cupcakes, so please get in touch if you have any concerns or recommendations.
Contact info
Waterloo Underground Station, Exit 2, Lower level, Waterloo Road, South Bank, SE1 7LT, London, United Kingdom
- +44203 318 1629
4.5
Excellent
194 reviews
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Always nice
I'm not going to give 5 stars because it was missing a bit of filling but lola always does nice cakes and great flavor.
November 8, 2025
Great service as always!
Website was easy to use, super easy pick up and as always a great tasting product!
November 7, 2025
Great personalised cakes
Great quality cake, both to look at and eat . And good value for money
October 18, 2025
Tasty
Cupcakes were amazing and customised for the occasion perfectly. All flavour matched well to what was described, overall great experience.
October 11, 2025
All perfect
Delicious cake, exactly as described and so easy to collect from London Waterloo at 8am!
October 4, 2025
Excellent service and delicious red velvet cake
Excellent service when reserving cake over the phone, and the best red velvet cake!
August 29, 2025
Very Cherry cupcake and Red Velvet…
Very Cherry cupcake and Red Velvet brownie was amazing!!!😍😍
June 24, 2025
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
I purchased a box of brownies
I purchased a box of brownies, it was my birthday I wanted to gift the brownies to my management in SWR, the red velvet brownies were like stones I felt very embarrassed in front of the managers to gift them a stale brownies.
May 6, 2025
Reply from Lola's - Lola's Waterloo
Hello,
Thank you for taking the time to give us your feedback.
I am very sorry you have been disappointed on this occasion.
I can assure you all of our items, including the brownies, are delivered fresh to our stores every morning.
I will be in touch with you via email shortly to discuss further.
Kind regards,
Always delicious!
April 9, 2025
I came in to redeem my free birthday…
I came in to redeem my free birthday cake as a founding member, a long-standing benefit that predates the new policy change. Instead of being greeted with a smile on my birthday, I was met with confusion and resistance. Staff tried to turn me away, claiming the offer was now just a free cupcake—clearly unaware of their own membership tiers and terms. I literally had to explain their policy to them. Embarrassing.
Before I mentioned the birthday cake, the staff were all smiles. The moment I mentioned the word “redeem,” their faces dropped like I’d asked for their monthly salary. First of all, it’s not your dad’s shop—there’s no need to be so flustered over honoring a longstanding promotion. It’s a cake, not a diamond.
If a brand wants to keep loyal customers, the bare minimum is knowing your own policies and treating people with respect. Lola’s, do better. This kind of treatment leaves a sour taste—definitely not the birthday experience anyone deserves.
April 3, 2025
Unprompted review
Reply from Lola's - Lola's Waterloo
Hello,
Thank you for for taking the time to leave us your feedback.
I am sorry to hear about your experience at our Waterloo store.
This does not sound up to our usual standards of customer service and I can assure you that I will be passing your feedback across to the relevant teams to be reviewed.
If you do wish to discuss this further, please email us on hello@lolascupcakes.com
Best wishes,
Chloe
Everything made it great. The customer service is on point. Bless them
Everything made it great. Everyone loves it.
March 28, 2025
Sadly cake I received collapsed and…
Sadly cake I received collapsed and didn’t have enough time to replace it.
March 23, 2025
Reply from Lola's - Lola's Waterloo
Hello Sharon,
Thank you for taking the time to leave this review.
I am very sorry to hear about this situation, I can see that my colleague has sent you an email to offer compensation. Please just reply in this chain and we can resolve this for you.
Kind regards,
Chris
Good customer service and the cupcakes…
Good customer service and the cupcakes were the most tasty cakes I’ve had in my life
March 8, 2025
Easy ordering process, available for pick-up
The cake was nice and moist. I ordered it about a week in advance (from abroad), and it was ready for pick-up on the day I requested.
March 6, 2025
Every bite is beyond these are the only…
Every bite is beyond these are the only cupcakes I love! Made to perfection every time.
February 28, 2025
My experience ordering a gluten free…
My experience ordering a gluten free and vegan cake with Lolas was 10/10. Very smooth and the cake was delicious, strongly recommended
February 24, 2025
Customer Service was on point
Customer Service was on point. The website is very easy to use, pics are very clear and you get exactly the cake you ordered on line.
February 9, 2025
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