Finding a car fitting our need was easy, you could pick from any car rental place and pick what kind of vehicle you needed. The pricing was clear . I will hire through them next time I'm coming to Ice... See more
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Getting a 4 year old car ended up being a great decision. That car had a few scratches and dents, but they weren’t picky that the car had to be perfect on return. The diesel got great fuel mileage a... See more
Company replied
I have to say that everything went really ok. The 4x4 is a must, to have a full freedom in your wonderful land! I have been convinced to move from standard to platinum: despite not necessary as a... See more
I have often said that the true measure of a company is how they handle a problem - and when a representative contacts you at 8pm on a Sunday night to say “Problem solved!” I’d have to give Northboun... See more
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Company details
Written by the company
Founded in 2015, Northbound is a growing travel service platform where visitors to Iceland can, in time, find everything they will possibly need to piece together an amazing experience while in the land of ice and fire. Northbound was established with the main principles of quality service and traveler experience in mind. We aim to become the leading platform in the travel industry in terms of service to the customer. The great majority of travel services platforms focus on accumulating a vast amount of service suppliers such as hotels, tour operators and car rentals. This is where Northbound steps in a different direction by choosing quality over quantity.
Contact info
Flugvallarbraut 941, 262, Reykjanesbær, Iceland
- +354 539 3009
- info@northbound.is
- northbound.is
Hasn’t replied to negative reviews
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I have nothing but good things to say about our experience with Northbound
I have nothing but good things to say about my experience with northbound. The online booking process was easy and had some of the best prices I found. A shuttle came to pick us up from the airport and took us to the pickup location. The pickup process was seamless, efficient, and easy. Our shuttle driver was friendly and gave us the rundown of how to drive in Iceland. Overall experience was a 10/10!

Reply from Northbound
Great service overall
Great service overall, fast transfer from and to airport, very friendly team, smooth transaction.

Reply from Northbound
Excellent experience
Excellent experience - everything went smoothly, highly recommended.

Reply from Northbound

Reply from Northbound
Very good experience and equipment.
Great car for a good price
Great car for a very reasonable price compared to other firms
Subaru Forester 2019 Rental
I rent the Subaru Forester Automatic to perform a road trip of the Island. The car was clean and didn't encounter any issues during my rental. I add also a roof box and this was useful with all the luggages of a family of 4 and camping stuffs.
Car is great and offer speed control which is very useful to avoid speed fines when driving on Road 1

Reply from Northbound
Everything was awesome the only thing…
Everything was awesome the only thing that i mention is that the insurance is not returned after the car checked that is ok. And also they did not informed me from the beginning for this.

Reply from Northbound
Zero problem
Zero problem : Good team, good vehicle, reasonable price, great experience,
Fake suggestions on Northbound web site
The north bound web site suggest to rent a SUV to go on the F roads,i.e moutains roads, but it is just impossible, and not covered by any insurance. You ll need a real powerful 4x4 for that.
So better to rent a 2x for N1 and gravels roads. Or take a SUV for more confort and to drive quicker on gravel roads.
Car rentals is so expensive in Iceland, don't waste more money by following the fake suggestions.

Reply from Northbound
It was even more than we expected
It was even more than we expected, fully equipped with a panoramic rooftop and the whole process to get the car was easy and quick, the staff was friendly and explained everything in detail.

Reply from Northbound
Best Price we found and Excellent Service
We chose Northboun.is because it offered the best price, overall.
We found a company which was reliable and with a truly remarkable customer service.
In particular I'd like to stress how supportive they have been in regard of Pickup and Drop-off Service and also the kindness they shown providing us with an extra sleeping bag for free.
The Van was very clean and perfect in terms of efficiency.
Outstanding
We had an outstanding experience with Northbound! Anna took amazing care of us. Our trip was fantastic! The car was brand new! Thanks
Good experience with a couple rough spots
Overall, a good experience. I was a little nervous when I arrived very early in the morning and there was no one from Northbound to pick us up. Took about 30 minutes before someone arrived. I had called two of the phone numbers for Northbound from the airport and wasn't able to get anyone on the phone. Also, it would be helpful to have a larger sign saying "MyCar" near the entrance to the drop off driveway to make it more clear where the car needed to be returned.
Great location outside the airport.
Great location outside the airport.
The shuttle pick up was quick and also the car pick up.
Staff is really helpful and provided all the information required.
I would recommend always!
Northbound is Worth It!
We used the northbound booking service to get a car in Iceland and everything went super smoothly. We showed the car company our voucher and everything went well from there! Northbound is easy to use and trustworthy and brings some transparency to the rental car business!
Nordbound a perfect service
With Nordbound we had the perfect platform to book our travel vehicle. Everything went perfectly.
Reliable with good service!
The staff at Go Iceland were fantastic…
The staff at Go Iceland were fantastic and super helpful. The check-in and check-out processes for the vehicle were fast and easy. We had an issue with the windscreen and tyre pressure sensor but they checked everything and assured us that it would be ok. Would highly recommend them.
Great prices and communication
Great prices and communication. The car I rented was brand new. Perfect experience overall!
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