Nova Direct Reviews 5,981

TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 521 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness and positive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, appreciating the personalized and understanding approach. Reviewers are particularly impressed with the quick response times and the smooth user experience. However, some customers also noted issues with the service, including difficulties with key cover assistance and being left without support during a breakdown, even with vulnerable passengers. A few other people also felt that customer service was unhelpful or rude, leading to frustrating experiences with policy renewals and rebooking with other providers.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness and efficiency.... See more

Customer service

Reviewers highlight positive aspects of customer service, often praising several helpful and professional... See more

Service

Consumers find service to be ambiguous. Many reviewers praise the excellent, efficient, and quick service,... See more

Price

Customers had ambiguous experiences with price. Many reviewers found the prices to be very competitive,... See more

Response time

Clients share positive opinions on response time, with many praising the quick and efficient assistance... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I found it rather complicated to link my account. I have never experienced such a complicated and such a long account reference number. I nearly gave up and cancelled my insurance, but I used the chat... See more

Company replied

Rated 5 out of 5 stars

Discovered Nova Direct for breakdown cover, through a search engine. Read all the small print, as usual, and it appears to cover all the important things at a very reasonable price. There were cheaper... See more

Company replied

Rated 5 out of 5 stars

Nova Direct is a brilliant company with an unbeatable service & product. I've used them for several years now & I've never, ever, been let down. Don't just trust t, try them & see for yourself!

Company replied

Rated 5 out of 5 stars

Araya helped me today with a quick and comprehensive response - to the level of highlighting the specific sections of the Policy Wording that addressed my query when I asked for that. I think that's q... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Cycle Insurance Company
  4. Gadget Insurance Company
  5. Insurance Broker
  6. Pet Insurance Company

Written by the company

Nova Direct offer a range of insurances to offer you complete peace of mind. Whether it’s breakdown, caravan, gadget, pet, home emergency or home appliance we’ve got the right cover for you.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

6K reviews

5-star
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1-star

Replied to 60% of negative reviews

Typically replies within 2 weeks

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Rated 5 out of 5 stars

Fantastic

Excellent help from Jayla
Thank you

January 22, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Ashfaq, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

Joel was excellent in helping me with…

Joel was excellent in helping me with my query

January 22, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Stav, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct

Rated 1 out of 5 stars

Appalling service

Our vehicle broke down at 6.30 on a Saturday evening, I tried for over 45 minutes to call Nova Direct and no one answered the phone ! I had no option to call a recovery breakdown myself at the cost of £140 as I never knew if they would answer the phone. I raised a complaint after the event but Nova had an excuse for everything even saying a female on their own on a Saturday night was irrelevant. I was also glad I had not broken down in a dangerous location. I wouldn’t recommend

September 6, 2025
Unprompted review
Rated 5 out of 5 stars

Joel was knowledgeable super speedy…

Joel was knowledgeable super speedy sorting out my issue

January 21, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Gina, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct

Rated 5 out of 5 stars

Great customer service

Great customer service. Joel clarified all the doubts I had with quick responses.

January 21, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Ameer, thank you for taking the time to leave us a review. We will pass your comments on to Joel. Regards, Nova Direct

Rated 5 out of 5 stars

Great Customer service received today…

Great Customer service received today from Nova Direct's Jayla. I was able to change correct my my payment details and telephone number to get my automatic yearly renewal working again. I was very impressed with the speed and ability to handle all my problems using the web chat today. I greatly appreciated the service I received today. Thank you.

January 21, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Brendan, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

I had lost my paper work for my …

I had lost my paper work for my renewal of breakdown cover. I was concerned because it runs out in a few days.
I was in contact with Jayla who looked at my Policy. She informed me that it automatically renews which and explained everything to me.

January 21, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi David, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

Problem with my log in

I was talking with jayla on live chat and she helped me to resolve my issue, she was very helpful and knowledgeable, thank you Jayla .

January 20, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Mr Lappin, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 5 out of 5 stars

Stanalone Windscreen Insurance

I was looking for standalone windscreen insurance, as my motor policy didn't include it. I was really pleased when I found Nova Direct, which offered breakdown cover that allowed me to add windscreen insurance as an add-on. In the end, I decided to take their excess insurance as well. I'm really pleased with the value for money.

January 18, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Joshua, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

From buying a Groupon to contacting Nova

From buying a Groupon to contacting & registering on Nova Direct website was a breeze, documents arrived within 30minutes of completion, Most excellent Customer Service

January 14, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi George, thank you for taking the time to leave us a review. We will pass your comments on to Jayla. Regards, Nova Direct

Rated 1 out of 5 stars

AVOID THIS COMPANY AT ALL COSTS

AVOID THIS COMPANY AT ALL COSTS! Took out car breakdown to inclue European breakdown. Abided by all their rules e.g notify in advance when leaving the country and to where. Our car broke down in Belgium 28/12/25 and went into limp mode on a 70/80mph road and couldn’t get the car above 10 mph. The company wouldn’t accept full liability and the customer service advisor told us to limp it 10 mph on a 70/80mph motorway (very dangerous) the whole way from Belgium to North Yorkshire. Not only that the customer service advisor was so rude and could not care less. Please DO NOT be fooled with the annual breakdown prices. We were with Start Rescue before who are 100% better for near enough the same price. But sadly they couldn’t cover us as the car was over 10 years old. Now have a new car and back with them for breakdown, thank god!

December 28, 2025
Unprompted review
Rated 5 out of 5 stars

Had to go on chat as my payment did not…

Had to go on chat as my payment did not go through the 1st time, so Joshua stayed on chat whilst I re did the payment. Very helpful I must admit

January 12, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Lyn, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

This is my 3rd year with nova

This is my 3rd year with nova . Good prices and different levels of cover . Easy to select cover and sign up.
But saying that , there is a lot of negativity about this company , as I have not had the misfortune to have to use their services I can't comment on reliability .

January 11, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Anthony, thank you for taking the time to leave us a review. Regards, Nova Direct

Rated 5 out of 5 stars

Great help from customer service

I was struggling to link my breakdown policy in my account so that I could cancel it as I have sold the vehicle. I contacted Joshua on LiveChat who responded immediately and fixed my problem for me in seconds. I could not have had better service. Highly recommended, thank you.

January 10, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Paul, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

Rated 5 out of 5 stars

Joshua was efficient and friendly

Joshua was efficient and friendly. He was able to answer all of my enquiries promptly.
Great service

January 9, 2026
Unprompted review
Nova Direct logo

Reply from Nova Direct

Hi Steve, thank you for taking the time to leave us a review. We will pass your comments on to Joshua. Regards, Nova Direct

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