On the Beach Reviews 

974
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 893 reviews, most reviewers were somewhat happy with their experience overall. Customers generally find the booking process straightforward and easy, appreciating the clear website navigation and wide holiday choice. Many consumers highlight competitive pricing and good value, often reporting positive holiday experiences that meet expectations. However, some people were dissatisfied with customer service, often describing it as non-existent or difficult to reach due to automated systems. Reviewers also mention issues with booking flexibility, such as difficulties changing or confirming flights. Concerns were also raised about unexpected price increases, baggage costs, and welcome bonuses not being applied.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many finding it easy and... See more

Holidays

People report ambiguous experiences with holidays, with some customers praising the ease of booking and great... See more

Price

Reviewers mention ambiguous feedback about price, with many finding prices to be competitive, reasonable, and... See more

Website

Customers had ambiguous experiences with the website, with some finding it very easy to navigate and use for... See more

Customer service

Consumers find customer service to be negative, with many reporting it is impossible to reach a human and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We book every year with on the beach with no difficulties at all. 9 this year, 4 adults, 5 kids. Holiday was amazing. A little hicup at the beginning of trip where one of the children was moved... See more

Company replied

Rated 4 out of 5 stars

It's very easy to bookna holiday with on the beach. My only complaint is when you need to make a change there is no option you have to wait days for customer service to respond to your query to chang... See more

Company replied

Rated 4 out of 5 stars

It was keenly priced,website easy to navigate, huge choice for all budgets. The only con was that I would like to have been able to access more pictures of room accommodation and facilities.

Company replied

Rated 4 out of 5 stars

I like On the Beach because it keeps you updated clear communication and even if it is the same price everywhere else you win by getting discount vouchers so it makes your trip even cheaper. They expl... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of Europe's leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it. Visit our site

Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., Ireland

  • onthebeach.ie

3.7

Average

TrustScore 3.5 out of 5

974 reviews

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1-star

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3.7

All reviews

(974)

902 reviews in the last 12 months

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Rated 5 out of 5 stars

The app is very easy use and costs are…

The app is very easy use and costs are all up front and transparent.

I did forget to use my €100 credit when booking recently. However, this was remedied by the team (although I was in a chat queue for 2.5 hours)

June 3, 2026
On the Beach logo

Reply from On the Beach

We are so glad you found our app easy to use and transparent! We appreciate you highlighting our team's help with your credit, and we are reviewing our chat queue times to improve.

Rated 4 out of 5 stars

Don't like they have to check if…

Don't like they have to check if available after you pay for your holiday. Booking process is good. Price was good.

June 5, 2026
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Reply from On the Beach

We appreciate your feedback and are glad you found the booking process and price good. We acknowledge your concern about availability checks after payment and are reviewing our process.

Rated 3 out of 5 stars

Live seat function availability

Please add a live seat-selection feature during the holiday booking process, similar to Loveholidays. As disabled travelers, we require extra legroom seats. Currently, we must open a dummy booking, check the airline's site for seat availability, return to your site to book the holiday, and then log into the airline to buy the seats. This multi-step process is a major accessibility barrier. Booking flights and seats together would fix this pain point.

June 5, 2026
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Reply from On the Beach

Hi,

Thank you for sharing your valuable feedback. We recognize the challenges you face with our current seat selection process, especially requiring extra legroom.

We are actively exploring ways to integrate a live seat-selection feature to improve accessibility and streamline your booking experience.

Your insights are crucial for our ongoing improvements.

On the Beach

Rated 5 out of 5 stars

Our first and last stop(Onthebeach.ie)…

Our first and last stop(Onthebeach.ie) whenever we think of our holiday. Good deals always 🤝🙂

June 4, 2026
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Reply from On the Beach

We are so happy you choose us for your holidays! We appreciate your kind words and look forward to helping you again.

Rated 2 out of 5 stars

HI have subsequently found out I have…

HI have subsequently found out I have paid approximately 1000 euro more for my holiday with no transfers or hold luggage included so I will be shopping around in future.

June 4, 2026
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Reply from On the Beach

Hi John,

We appreciate you sharing your feedback. Sorry to read about the price.

On the Beach

Rated 5 out of 5 stars

Flights,hotel bookings all went…

Flights,hotel bookings all went well.Price very reasonable. Have booked prior holidays with you and will continue to book future holidays.

June 2, 2026
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Reply from On the Beach

We are delighted to hear your flight and hotel bookings went smoothly and were reasonably priced. We appreciate your continued loyalty!

Rated 4 out of 5 stars

The process of booking was well done and the…

The process of booking was well done and the choice of hotels was good. Te hotel eas good except for the first night when they put us in a tiny room with a very large concrete pillar in the room, bedside the bed. They changed the room the next day when we complained. The food was good. The staff were very nice and professional. We would use OTB Again.

May 29, 2026
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Reply from On the Beach

We're so glad to hear you had a positive experience with our booking process and hotel selection. We appreciate you bringing the initial room issue to our attention; we're pleased it was resolved promptly. We look forward to welcoming you back.

Rated 2 out of 5 stars

I see there is a 100euro to book with…

I see there is a 100euro to book with you for the first time, and I did not get that when I booked ref MYB15178422B

May 28, 2026
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Reply from On the Beach

Hi Josephine,

Sorry to read this, can you please contact us and provide us with proof of this and we'll be happy to look into this query.

Thank you!

On the Beach

Rated 3 out of 5 stars

Holiday was fine.

Holiday was fine.
Its your company that needs improving.
On site holiday rep maybe? How about a telephone for customers to call. Do you think a 4 hour wait for your online chat is acceptable. How about returning holiday deposits to peoples accounts when they cancel holidays. I had to give a bad review just for my refund to be sent back.

May 30, 2026
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Reply from On the Beach

Hi Robert,

Thank you for sharing your feedback. We are concerned to hear about the difficulties you experienced with our services, particularly regarding the online chat wait times and deposit refund process. We are actively reviewing our customer support and refund procedures to make necessary improvements.

On the Beach

Rated 1 out of 5 stars

Appalling Customer Service

I have booked with onthebeach.ie previously. The booking process is straightforward and everything seems positive. Until! I received an email from Ryan Air advising my return flight in November has been brought forward by 2 days. I contacted OTB on 2nd May via live chat which isn't actually live but a BOT. I received no response until 1st June from a no reply email address, with a subject line "Urgent" advising me to review the email received from the airline and let OTB know immediately via the OTB Portal so that they can update the accommodation reservation. The only option to let them know is via Live Chat which you keep going around in circles. When I advised "Sunny" the BOT that I wished to make a complaint I was then advised Live chat was closed even though this was before 18:30 as indicated on the website. I tried again this morning and the wait time was 1-3 hours to speak to a person. I have just tried again now and the wait time is 3-5 Hours. It is appalling for any Company to think that any Customer seeking assistance should have to sit in a chat queue for 3-5 Hours, there is no excuse for this, none whatsoever. My previous chat timed out in any case. So here is my booking Reference:MYB14930813B and I trust that somebody at some point will contact me to confirm that you have updated my accommodation to reflect the new flight schedule and any difference in monies for two nights accommodation will be reflected. I should not have to resort to leaving a negative review to gain assistance, however after a month waiting for a response, to then be left with no realistic support from OTB via the website other than to sit in a chat queue for up to 5 hours. I wait in hope for some meaningful contact.

June 2, 2026
Unprompted review
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Reply from On the Beach

Hi,

I can see you are in discussions with our flight operations team, hopefully you are able to resolve this issue soon.

On the Beach

Rated 5 out of 5 stars

How easy it was 2 filter the holiday…

How easy it was 2 filter the holiday you wanted and how easy it was to book.

May 31, 2026
On the Beach logo

Reply from On the Beach

We're so glad our filters made finding and booking your ideal holiday simple! Thanks for the 5-star review!

Rated 1 out of 5 stars

Zero customer service from on the beach…

I booked a holiday through on the beach for our silver wedding anniversary. Ryanair changed the flights, I found new ones and wanted to transfer the details. On the beach has no customer service at all only "Sunny" the chat bot who does not work. You just go round in circles. I will not book a holiday through this company again. It's a shame because I have used them many times in the past but this experience has been appalling and we haven't even finished paying!

June 2, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Danny,

I am very sorry to read this. If you have changed your flights with Ryanair, you will be able to update these in your app, if you are still having issues with this, please provide us with the details I have requested and we can take a look.

On the Beach

Rated 5 out of 5 stars

Great holiday in Aria Claros Beach…

Great holiday in Aria Claros Beach Resort Hotel in Izmir, Turkey. Aqua park was amazing for kids with allot of slides and right beside kids club and main aqua park. Beach is right beside pools so easy to go back and forth between all. We'll worth staying here and extra thanks to animation team, September & Jasmin, whom were great

May 29, 2026
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Reply from On the Beach

We are so happy to hear you had a great holiday! It's wonderful that the aqua park and beach were perfect for your family. We truly appreciate your kind words about our animation team.

Rated 1 out of 5 stars

Cannot speak to anyone on live chat! Been waiting a month with no reply! Fly in a week and I’m STRESSED due to you having bad customer service and problem still not solved!! Can you sort????

Terrible experience which is causing me so much stress!
I understand your online chat only however you cannot speak to a human, you just go round in circles with a bot! My flights been changed, airport has been changed and times have been changed, I need my transfers airport parking airport lounge all changing to suit, I contacted a month ago with multiple attempts to contact again, I travel next week and have no heard anything! I have never used you before as used the bigger company’s before and now know why! Never been so stressed going on holiday!!
I see you reply to certain people mainly good reviews but can someone contact me please 07565757660

June 1, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

I am very sorry to read this, I have requested some details from you so we can take a look.

On the Beach

Rated 5 out of 5 stars

Extremely easy booking process

I found booking my usual October school break holiday extremely easy and I received an email instructing me to go to the Ryanair air website and a second email confirming my reservation. It was also a really competitive price👏.

June 1, 2026
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Reply from On the Beach

We are so pleased to hear you found booking your holiday easy and appreciated the competitive pricing. Thank you for sharing your positive experience!

Rated 1 out of 5 stars

Horror on the beach

We had our family holiday to Turkey booked since January, we were due to fly out in under two weeks on the 13th of June. They informed us a little while back that the flights from Cork City had been pulled so we were being flown from Dublin airport instead. We contacted the chat team last week as our return home flight still hadn't changed and we were assured not to worry that our outbound flight and hotel are still booked. We got an email today to say the whole holiday was cancelled and we'll have to wait 7 days for a refund. This gives us under a week to try and book another family holiday as we're tied to those dates. With such a short space of time to rebook all holiday prices have increased. We could of easily booked our own flights home as they were and are still available. I checked on the beach website earlier and they are selling our exact same holiday from Dublin for €1300 extra after they telling us they couldn't organise alternative flights home for us. Someone is lying. Months of planning down the drain and possibility of not finding a suitable holiday due to the refund situation, time restraints and poor planning by on the beach. Totally unacceptable in this day in age when the exact same holiday is on the site for sale. Zero Stars!!!!!!

June 1, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi,

Thank you for sharing your feedback. We are truly sorry to hear about the cancellation of your family holiday and the distress this situation has caused, especially with such short notice. We recognize the significant impact this has had on your plans and the frustration regarding the refund timeline and the availability of similar holidays.

On the Beach

Rated 1 out of 5 stars

Impossible to speak to a human…

Impossible to speak to a human after our inbound flight was cancelled by the airline (not onthebeach’s fault) 6 days before outbound flight. No idea what next steps are

June 1, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Jaye,

I've requested some more information so we can look into this for you..

On the Beach

Rated 1 out of 5 stars

Answer your emails that get sent to…

Answer your emails that get sent to you. We have asked for airport assistance from you and haven't got reply.

May 29, 2026
On the Beach logo

Reply from On the Beach

Hi Liam,

Sorry for the delay.

I can see your holiday date has now passed, we hope you had a great trip.

On the Beach

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